MAKEWAY

MAKEWAY A Guide to Artisanal Innovation. Pilot at www.makewaymag.com

MAKEWAY looks at the intersection of technology and artisanal creativity through conversations with companies and people delivering meaningful brand experiences and superior products, with fewer resources. Online, via social touch points and through special reports, MAKEWAY provides inspiring stories and research/trend-based insights focused on the future of small business and customer experience.

How the Internet Saved Handmade Goods
08/28/2014

How the Internet Saved Handmade Goods

The same technologies that destroyed them brought them back.

Though at first glance you might think it an office park, in reality the Water Council in Milwaukee is an incredible new...
08/13/2014

Though at first glance you might think it an office park, in reality the Water Council in Milwaukee is an incredible new venture that's home of a different breed of startups, each using the tools of business to solve important water conservation problems

08/11/2014

Onward from Seattle

Alice and Brian of Montana's 3rd Street Market working with Chef Christian Ortiz to present a fantastic locally-sourced ...
08/10/2014

Alice and Brian of Montana's 3rd Street Market working with Chef Christian Ortiz to present a fantastic locally-sourced meal

Sunrise in Whitefish, Montana, where it seems a filter is never needed
08/09/2014

Sunrise in Whitefish, Montana, where it seems a filter is never needed

Seattle's toile tribute to Brooklyn
08/08/2014

Seattle's toile tribute to Brooklyn

Found in Portland. These guys have an entire press workshop running in a large corner of the store; gorgeous, like watch...
08/08/2014

Found in Portland. These guys have an entire press workshop running in a large corner of the store; gorgeous, like watching steam engines at work

Hello again friends and followers; stay tuned over the next two weeks as we share more from the stories of independent b...
08/05/2014

Hello again friends and followers; stay tuned over the next two weeks as we share more from the stories of independent businesses across the country

Hello again, friends and followers! Stay tuned during the next two weeks, which will feature stories and conversation from independent businesses with vision across the country. You’ll be able to follow along with notes here, on Twitter & Instagram , and at facebook.com/makewaymag. On eac…

Consumers Favor Small Businesses Because of Their Customer Focus
04/22/2014

Consumers Favor Small Businesses Because of Their Customer Focus

US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.

Now on their 3rd campaign, Flint and Tinder is tapping into the incredible community-building momentum we're starting to...
03/12/2014

Now on their 3rd campaign, Flint and Tinder is tapping into the incredible community-building momentum we're starting to see develop in the practice of "serial crowdfunding"

Help retool our American supply chain for custom manufacturing starting with jeans made to order. Meet your next favorite pair now.

Smart bits on how technology services that were once available only at enterprise scale are now being built for small bu...
01/23/2014

Smart bits on how technology services that were once available only at enterprise scale are now being built for small businesses

"Let's get a coffee and catch-up." It's a throwaway line but if you say it to David Bowman, CFO of Blue Bottle Coffee, you'll get invited over for a tour along with your cup. Satya and I visited Bl...

Some notes we've been thinking through after speaking with Stephanie of Noun in Portland
01/16/2014

Some notes we've been thinking through after speaking with Stephanie of Noun in Portland

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