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MAKEWAY

MAKEWAY A Guide to Artisanal Innovation. Pilot at www.makewaymag.com MAKEWAY looks at the intersection of technology and artisanal creativity through conversations with companies and people delivering meaningful brand experiences and superior products, with fewer resources.

Online, via social touch points and through special reports, MAKEWAY provides inspiring stories and research/trend-based insights focused on the future of small business and customer experience.

Though at first glance you might think it an office park, in reality the Water Council in Milwaukee is an incredible new...
08/13/2014

Though at first glance you might think it an office park, in reality the Water Council in Milwaukee is an incredible new venture that's home of a different breed of startups, each using the tools of business to solve important water conservation problems

08/11/2014

Onward from Seattle

Alice and Brian of Montana's 3rd Street Market working with Chef Christian Ortiz to present a fantastic locally-sourced ...
08/10/2014

Alice and Brian of Montana's 3rd Street Market working with Chef Christian Ortiz to present a fantastic locally-sourced meal

Sunrise in Whitefish, Montana, where it seems a filter is never needed
08/09/2014

Sunrise in Whitefish, Montana, where it seems a filter is never needed

Seattle's toile tribute to Brooklyn
08/08/2014

Seattle's toile tribute to Brooklyn

Found in Portland. These guys have an entire press workshop running in a large corner of the store; gorgeous, like watch...
08/08/2014

Found in Portland. These guys have an entire press workshop running in a large corner of the store; gorgeous, like watching steam engines at work

Hello again friends and followers; stay tuned over the next two weeks as we share more from the stories of independent b...
08/05/2014
The ongoing journey

Hello again friends and followers; stay tuned over the next two weeks as we share more from the stories of independent businesses across the country

Hello again, friends and followers! Stay tuned during the next two weeks, which will feature stories and conversation from independent businesses with vision across the country. You’ll be able to follow along with notes here, on Twitter & Instagram @makewaymag, and at facebook.com/makewaymag. On eac…

Consumers Favor Small Businesses Because of Their Customer Focus
04/22/2014
Consumers Favor Small Businesses Because of Their Customer Focus

Consumers Favor Small Businesses Because of Their Customer Focus

US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.

Now on their 3rd campaign, Flint and Tinder is tapping into the incredible community-building momentum we're starting to...
03/12/2014
Denim on Demand: Premium jeans made to order for just $98!

Now on their 3rd campaign, Flint and Tinder is tapping into the incredible community-building momentum we're starting to see develop in the practice of "serial crowdfunding"

Help retool our American supply chain for custom manufacturing starting with jeans made to order. Meet your next favorite pair now.

Smart bits on how technology services that were once available only at enterprise scale are now being built for small bu...
01/23/2014
How Technology Is Helping Blue Bottle Coffee Serve Up A Great Cup

Smart bits on how technology services that were once available only at enterprise scale are now being built for small businesses

"Let's get a coffee and catch-up." It's a throwaway line but if you say it to David Bowman, CFO of Blue Bottle Coffee, you'll get invited over for a tour along with your cup. Satya and I visited Bl...

A smart take on how what we're seeing isn't just an trend about craftsmen & makers, it's about combining artisanship wit...
01/14/2014
The art and craft of business

A smart take on how what we're seeing isn't just an trend about craftsmen & makers, it's about combining artisanship with innovative technology and new models of business.

The rise of Etsy may say more about consumers than about sellers. “People are getting tired of the same old big-box retail products,” says Mr Dickerson, adding that young adults in particular are attracted by the life stories of the sellers whose products they buy. Presumably with Amazon in mind, he...

We found Black Market Salsa while investigating creative small businesses in Albuquerque. With your help in the link bel...
01/10/2014
A Guide To Artisanal Innovation

We found Black Market Salsa while investigating creative small businesses in Albuquerque. With your help in the link below we can run into similar operations in ABQ and across the country in March—thanks for any input!

With your help we'll produce a mini-video series about innovative, vision-driven, and community-building small businesses across America.

01/10/2014
Black Market Salsa Nationwide Expansion

While Kickstarter is normally thought of as a launch platform, smart artisan businesses are using crowdfunding to grow and expand—not only reaching new customers but building stronger relationships with existing ones in the process.

We want everyone in the US to try our delicious, award winning salsa, but first, we need to make it shelf stable. Want to help?

01/08/2014

Along with 6 other cities, LA is one of the places we're looking to explore more innovative small businesses. We'll be sharing our learnings—but we need your help here to make it happen. We think you'll love what comes out of it: www.crowdhitch.millennialtrain.co/campaign/detail/2480

We've been studying businesses that make customers a bigger part of the operation; KILLSPENCER® workshop in LA is a smar...
01/08/2014
Killspencer's New Silverlake Storefront and Workshop

We've been studying businesses that make customers a bigger part of the operation; KILLSPENCER® workshop in LA is a smart find

California-based luggage and accessories label Killspencer has opened up the doors to its first reta...

We often describe our north star as the idea of "holistic wellbeing through meaningful work." Here's not only a smart re...
01/07/2014
Evgeny Morozov: Hackers, Makers, and the Next Industrial Revolution

We often describe our north star as the idea of "holistic wellbeing through meaningful work." Here's not only a smart read about the rise of artisan entrepreneurs, but a great line about "good taste and self-fulfillment through the creation and the appreciation of beautiful objects."

When, in November, the publisher Stewart Brand was asked about who carries the flag of counterculture today, he pointed to the maker movement. The maker era might not be upon us yet, but the maker movement has arrived. Many promoters of the maker movement believe that personal manufacturing will und...

After a small iTunes hiccup our pilot app is now back. A quick narrative read to pick up if you missed it earlier:
01/03/2014
The First Steps

After a small iTunes hiccup our pilot app is now back. A quick narrative read to pick up if you missed it earlier:

Get The First Steps on the App Store. A guide to artisanal innovation.

12/11/2013

Holistic wellbeing through meaningful work. We're committed empowering it if you're committed to bringing art to life through smart business.

We've been taking notes from businesses like Matter that draw upon their purpose-driven mission to crowdfund new product...
11/26/2013
How Tippy Tippens continues to grow her business Matter through crowdfunding around a specific cause

We've been taking notes from businesses like Matter that draw upon their purpose-driven mission to crowdfund new products with the support of inspired customers

We came across Tippy Tippens and her New Orleans-based products through the Feast Conference 2012, which had organized a showcase of businesses with a strong mission. Her shop Matter has gone beyond just saying they’re “doing good”; as Louisiana’s first B-Corp, Matter’s suite of business operations…

We crossed paths with Soraya Darabi and Maxine Bédat of Zady on their journey to establish a culture of purchasing timel...
10/23/2013
Soraya Darabi and Maxine Bédat, Driving Conscious Consumerism Through Zady

We crossed paths with Soraya Darabi and Maxine Bédat of Zady on their journey to establish a culture of purchasing timeless pieces over throwaway consumption.

Zady is an online retail destination for people who care about the origins of the items they purchase. Zady’s roots are in the conscious consumer movement, using a commerce platform to tell the stories of beautifully-constructed goods created with craftsmanship and artisanship—qualities that have b...

"My passion is for creating kick-ass floats that punch root beer and vanilla to the curb." Iris of @floatpasadena sharin...
10/17/2013

"My passion is for creating kick-ass floats that punch root beer and vanilla to the curb." Iris of @floatpasadena sharing her vision with #MAKEWAY for www. pledge.makewaymag.com http://buff.ly/16GXTYN

"We make damn fine inimitable whiskeys. Everything that touches our whiskey comes from our state. We are the Spirit of I...
10/14/2013

"We make damn fine inimitable whiskeys. Everything that touches our whiskey comes from our state. We are the Spirit of Indiana." Charles of The Indiana Whiskey Company sharing his passion with #MAKEWAY for www.pledge.makewaymag.com

"My passion is for sharing brilliant stories from the books I love into the minds of excited new readers." Chris of Mont...
10/10/2013

"My passion is for sharing brilliant stories from the books I love into the minds of excited new readers." Chris of Monte Cristo Bookshop sharing his passion with #MAKEWAY for www.pledge.makewaymag.com

"We make the best sno-balls north of the Mason-Dixon line." - Neesa of Imperial Woodpecker Sno-Balls sharing her passion...
10/08/2013

"We make the best sno-balls north of the Mason-Dixon line." - Neesa of Imperial Woodpecker Sno-Balls sharing her passion with #MAKEWAY for www.pledge.makewaymag.com

"My passion is for crafting yummy sweet potato waffles to increase access to healthy food in my community." Tawnya of Th...
10/03/2013

"My passion is for crafting yummy sweet potato waffles to increase access to healthy food in my community." Tawnya of The Batata Shop sharing her craft with #MAKEWAY

A vibrant collection of the animations that appear through our interactive pilot, shot by David Brandon Geeting
10/02/2013
dbg

A vibrant collection of the animations that appear through our interactive pilot, shot by David Brandon Geeting

i shot the cover and all chapter titles for the first issue of MAKEWAY, an iPad book which ”looks at the intersection of technology and artisanal creativity through conversations with fashion...

"My pickled products let me rediscover an experience of seasonal food that past generations once enjoyed." - Stu from St...
10/01/2013

"My pickled products let me rediscover an experience of seasonal food that past generations once enjoyed." - Stu from Stu's Kitchen sharing his passion with #MAKEWAY

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Comments

Quick reconnect with this smart operation TM 1985; interviewed Tielor awhile back for MAKEWAY: —Is there something that drives you in everything you do? A mission you're out to accomplish? "I have two motivations: self-reliance and self-improvement. I think it's important to make and understand things for yourself. You appreciate them more and you have a wider variety of skills if you try things out yourself. The companion to that is my own drive to never settle for things being adequate. There are always ways to improve and I push myself to find them, even if they're just in increments." #selfreliance #selfimprovement #appreciation
I was ALREADY friends with MAKEWAY
A smart take on how what we're seeing isn't just an trend about craftsmen & makers, it's about combining artisanship with innovative technology and new models of business.
Great Economist article on artisanal capitalism >
Sounds great, looking forward to it.