Ruiz Marketing

10/27/2025

Here's why People Buy -

Knowing why your client bought and what motivated them to choose your product/service over your competitor's product teaches you what you can do to motivate them to make a repeat purchase in the future.
Almost every significant purchase made involves either saving money or time. If you can include one, or both of these powerful motivators in your offer, your success rate will likely increase. When people feel like they are saving money, they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited-time offers that initiate action within a certain time frame.
Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar. Go get em...you GOT THIS!

01/01/2025

The most popular New Year's resolutions....

Three separate studies show that personal finance comes out on top as a New Year's resolution and New Year's anxiety.

01/15/2024

Knowledge drives engagement, but it's good to see someone paying attention to the unfortunate trends too...

In a world where “engagement drives revenue and outrage drives engagement,” she says, the internet is proving to be questionable for our health, our happiness and the maintenance of democracy. “The question is what to do about it.”

https://www.facebook.com/100059399986753/posts/760395855950407/?mibextid=Nif5oz

As CEO of Mozilla, Mitchell Baker keeps watch on the state of the internet. So how’s it looking these days? As she puts it, “Mixed!”

12/28/2023

Here's why People Buy -

Knowing why your client bought and what motivated them to choose your product/service over your competitor's product teaches you what you can do to motivate them to make a repeat purchases

Almost every significant purchase made involves either saving money or time. If you can include one, or both of these powerful motivators in your offer, your success rate will likely increase. When people feel like they are saving money, they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited-time offers that initiate action within a certain time frame.

Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar.

12/02/2023

Acts of Kindness...

The cultural shift toward greater mental health awareness has helped bring needed attention to psychological suffering, improve access to mental health resources, and reduce stigma. However, it may also be increasing the pathologization of ordinary life, leading people to think of themselves as ment...

07/23/2023

Nice Side job!

Shereen Campbell now generates about $12,000 a month from her side hustle.

06/04/2023

True!

04/25/2023

Great read....

https://m.facebook.com/story.php?story_fbid=624362309561985&id=100059646633834&mibextid=Nif5oz

A philosopher's foxes and hedgehogs metaphor can give you the answer — and make you a better leader in the process.

09/30/2022

Let's talk marketing

Every business needs a solid marketing plan. After all, what is the point of investing time and money into starting a new business

06/29/2022

When seeking to attract new customers, always answer this question in your message: What's in it for me?

http://www.inc.com/magazine/201702/sheila-marikar/insights-attracting-customers.html

Inc. 5000 honorees tell us how they would tackle a common business challenge.

03/27/2022

Excellent pearl of wisdom...

https://fb.watch/c0yWU6h3zz/

08/10/2021

I think many of us can relate to the Imposter Syndrome. This is a great strategy to implement on your journey to success!

https://www.entrepreneur.com/article/375630

To get where you want to go, start out where you don't fit in. You'll be happy you did.