MAS- Music and Strategy

08/21/2025

A great deep dive with MAS’ Gabe Hilfer on his record setting three Emmy nominations for music supervision on The White Lotus, The Righteous Gemstones, and The Studio. We’re incredibly proud of Gabe and proud to offer this level of talent to our clients. Link in bio.

08/19/2025

We had the chance to sit down with Joshua Burke, ’s Global Head of Music and Culture Marketing, to talk about imposter syndrome, Coca-Cola’s place in global music culture, and what it takes to build an infrastructure that supports artists around the world. Inspiring conversation with a brand that continues to shape music on a global scale.

07/15/2025

Congratulations to MAS’ own .hilfer_music on an unprecedented THREE Emmy nominations for his work on White Lotus (HBO), The Studio (Apple+) and the Righteous Gemstones (HBO). You couldn’t be more deserving and we couldn’t be more proud.

04/29/2025

Always fun seeing a project you’re proud of get some love.

- Little Black Book just did a great piece on the x spot, with a nice spotlight on and our partner .hilfer_music, who supervised the film side of it (which, did a casual $700M+ at the box office).

Grateful to be a part of the music side of this one. Link in bio.

04/24/2025

“You’re going to get fired anyway.”

That’s ’s no-BS advice to CMOs. The former Converse/Coke/Starbucks exec says the worst thing a marketer can do is play it safe.

If your time’s limited, why not make real impact? Push culture. Take risks. Leave something worth remembering.

MAS’s and McDonough sat down with Geoff to talk about all of this - music, brand bravery, and why being bold matters more than ever.

Full interview in bio.

02/19/2025

Congratulations .hilfer_music on another iconic music supervision job on Season 3 of The White Lotus!

12/20/2024

On Repeat!!

A compilation of the MAS team’s most played songs of the year.

Dance and judge! Happy Holidays 💕 [Link in bio]

12/03/2024

💸 Get that money! 💸 New music supervision work by MAS for with our amazing friends at .

🎵 Featuring “Money” by Lisa (from Blackpink).

11/04/2024

We often say we’re proud of the work we do, but this time, it’s more than just pride—it’s passionate devotion to the cause.

10/29/2024

10/29/2024

-Little Black Book recently sat down with MAS’s Executive Producer, (Joey), to dive into what fuels our creative approach and more.

“We’re constantly asking ourselves, ‘What else can be done here? Is there another approach the clients haven’t thought of?’” Joey shared. This drive to push creative boundaries is at the heart of MAS’s philosophy, encouraging us to keep refining—even when the work feels done.”

Check out the full conversation in our bio: Joey Reyes: Crafting the Soundtrack of Branding at MAS