MAS- Music and Strategy

04/29/2025

Always fun seeing a project you’re proud of get some love.

- Little Black Book just did a great piece on the x spot, with a nice spotlight on and our partner .hilfer_music, who supervised the film side of it (which, did a casual $700M+ at the box office).

Grateful to be a part of the music side of this one. Link in bio.

04/24/2025

“You’re going to get fired anyway.”

That’s ’s no-BS advice to CMOs. The former Converse/Coke/Starbucks exec says the worst thing a marketer can do is play it safe.

If your time’s limited, why not make real impact? Push culture. Take risks. Leave something worth remembering.

MAS’s and McDonough sat down with Geoff to talk about all of this - music, brand bravery, and why being bold matters more than ever.

Full interview in bio.

02/19/2025

Congratulations .hilfer_music on another iconic music supervision job on Season 3 of The White Lotus!

12/20/2024

On Repeat!!

A compilation of the MAS team’s most played songs of the year.

Dance and judge! Happy Holidays 💕 [Link in bio]

12/03/2024

💸 Get that money! 💸 New music supervision work by MAS for with our amazing friends at .

🎵 Featuring “Money” by Lisa (from Blackpink).

11/04/2024

We often say we’re proud of the work we do, but this time, it’s more than just pride—it’s passionate devotion to the cause.

10/29/2024

10/29/2024

-Little Black Book recently sat down with MAS’s Executive Producer, (Joey), to dive into what fuels our creative approach and more.

“We’re constantly asking ourselves, ‘What else can be done here? Is there another approach the clients haven’t thought of?’” Joey shared. This drive to push creative boundaries is at the heart of MAS’s philosophy, encouraging us to keep refining—even when the work feels done.”

Check out the full conversation in our bio: Joey Reyes: Crafting the Soundtrack of Branding at MAS

10/17/2024

Great to collaborate with the Mexico and LATM team at American Eagle on their x collection.

09/30/2024

Want to get the latest breaking stories and industry updates right in your inbox? Our newsletter is your one-stop source for all things music—delivered weekly.

Link to join in bio.

09/11/2024

, MAS - Music and Strategy’s EP and Partner, started managing a band called Pleasure Pill through MAS several years ago. Gabe’s love of rock bands and music is what drove him to the band. Not to mention they’re awesome. Recently, he chatted with , about the highly anticipated return of Oasis. He noted, “One of the most interesting elements of the feverish excitement around Oasis’ return is that it’s come from both old and young fans. Nostalgia is powerful, but rock music is even more powerful.” This insight reflects Gabe’s deep understanding of the enduring influence of rock music across generations—something he taps into while working with artists like . Link in bio.

06/13/2024

“MAS co-founder and president James Alvich tells LBB’s Adam Bennett how artificial intelligence will alter the ways music is both made and listened to, for better and for worse…”
Link in bio.