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MAS- Music and Strategy

MAS- Music and Strategy MAS connects brands with music. From original composition to music supervision, MAS develops music that matches the voice of your brand MAS is a music strategy firm established in Jan 2011.

With offices in New York and Los Angeles, MAS provides a full range of solutions for brands and advertising agencies including original composition, music supervision, licensing, talent procurement, sponsorship packages, and original content creation.

04/04/2022

We're excited to share MAS- Music and Strategy's latest project of this beautiful spot shot by Daniel Askill for Lincoln Motor Company's Navigator out of Hudson Rouge. Bringing together the iconic music of The Police and singer/songwriter Ruelle to create this beautiful, ethereal cover of Walking on The Moon. Enjoy, and you can check out the full length on Spotify below. #musicsupervision

Spotify: https://lnkd.in/dGwVNE_x

A huge thank you to the amazing team at Hudson Rouge, Jon Pearce, John Cline, Mary Ellen Verrusio, Luke Partridge, and Brett Minieri. It was and always is an absolute pleasure to work with you all.

02/14/2022
E*TRADE Off The Grid

So much fun working with all the amazing people at MullenLowe U.S. on last night's E*TRADE from Morgan Stanley spot! The babies are back! And so is Britney! #musicsupervision #Britney

02/10/2022

Will Smith approved! Excited to share this Super Bowl promo for the series, Bel-Air on Peacock. Original music by MAS- Music and Strategy.

11/15/2021

We're honored that Starbucks has chosen to work with MAS- Music and Strategy once again! Thank you to the talented team at Big Spaceship, TheMill.tv and Starbucks Creative Studio. It’s been nothing but our pleasure to help create the sound of your holiday campaign.

Breaking news! 🚨MAS was selected as 1 of 3 new Custom Sound Partners for the TikTok Marketing Partners Program! 🙌🏼 That ...
11/11/2021

Breaking news! 🚨MAS was selected as 1 of 3 new Custom Sound Partners for the TikTok Marketing Partners Program! 🙌🏼 That means we will work directly with brands of all sizes to tap into custom music and sound for their content. Why does this matter? Because original audio on TikTok boosts performance. Proud of this team and excited to get started.

03/08/2021

Underplayed is now out on @amazonprimevideo featuring the likes of @alisonwonderland @tokimonsta @sevwave @officialrezz @nervomusic @sherelle_ @tygapaw !

Killer score by the one and only @kate_simko // score produced by @musicandstrategy // soundtrack out on @lakeshorerecords

#internationalwomensday

01/05/2021

Happy New Year! Today marks the 10th anniversary of MAS. We've come a long way and are stoked for the journey ahead. Thank you for all that have supported us through these years. Hopefully, we can celebrate this in person for our 11th!

03/11/2020

The latest for the @ford Escape featuring the lovely @shakeygraves @esme_patterson !

MAS- Music and Strategy's very own Gabe McDonough chatted with NPR's Allyson McCabe alongside Morgan Rhodes and Amanda K...
03/11/2020
With Shows Breaking New Artists, Music Supervisors Are The New A&R

MAS- Music and Strategy's very own Gabe McDonough chatted with NPR's Allyson McCabe alongside Morgan Rhodes and Amanda Krieg Thomas about how ads can break bands.

https://lnkd.in/dPShSib # #music #musicindustry #musicpublishing #sync #musicsupervision #musicsupervisor

The positive exposure for artists from their songs appearing in film, television and advertisements has turned the job of music supervision into a power player in the music business.

Underplayed is premiering at TriBeCa this year! Score produced by MAS. // “From Delia Derbyshire to Alison Wonderland th...
03/04/2020

Underplayed is premiering at TriBeCa this year! Score produced by MAS. // “From Delia Derbyshire to Alison Wonderland this inspiring music documentary portrays radical female artists breaking the rhythm of inequality in the electronic music industry and opening doors for the next generation. With Alison Wonderland, Tygapaw, Tokimonsta & Suzanne Ciani.”

02/14/2020

@michaelbjordan for @coach’s newest shoe, citysole with music from @musicandstrategy

02/13/2020

The super bowl queen herself @jlo for @coach // music by @musicandstrategy

01/31/2020

“say hello” to the latest with @samsungus for the Galaxy Book S #musicsupervision

01/30/2020

Great to be working with @starbucks again for their latest campaign featuring “Classic” by the Knocks. Great music and a great team at Starbucks and @bigspaceship!

11/08/2019
Starbucks - A Very Joyful Journey

The holidays are here again and we're excited to be a part of the annual Starbucks cup reveal to kick off the season! We had a blast composing original pieces for Starbucks' 2019 holiday campaign!

We love brands that value music and it was a pleasure working with Starbucks and the talented folks at Big Spaceship, The Mill and Starbucks Creative Studio!

10/31/2019

In honor of Halloween and #tbt, we wanted to share one of our favorite projects in the spirit of the holiday. Directed by Rob Zombie and music and sound design by MAS! 👻🎃👻🎃

We had such a great time working on original music with the amazing team at Campbell Ewald and Bayer! Thanks to Campaign...
10/17/2019
Ad of the Week: Bayer helps humanize corporate brand

We had such a great time working on original music with the amazing team at Campbell Ewald and Bayer! Thanks to Campaign US for the "Ad of the Week" feature!

This is the pharma giant's first major corporate brand campaign.. From Campaign US

09/12/2019

This one was a true pleasure to work on. 🖤 @verawanggang #NYFW

Nothing like that new studio smell! 😉
08/21/2019

Nothing like that new studio smell! 😉

07/30/2019
Making a more helpful home for everyone — Google Nest & Reeve Foundation

Google Nest has partnered with the Christopher & Dana Reeve Foundation Foundation to make a more helpful home for everyone. MAS had the privilege of helping tell these amazing stories.

Google Nest will be providing up to 100,000 free Google Home Minis through the Reeve Foundation for individuals and families impacted by paralysis, to enhance the quality of life at home. #PowerofVoice

06/18/2019
#AcceptanceMatters

No matter how big the community grows, there’s room for everyone, because #AcceptanceMatters. We're honored to work with McCann and Mastercard in collaboration with the NYC Commission On Human Rights.

06/17/2019

Re-posted • @mastercard No matter who you are or how you identify, #AcceptanceMatters. For many in the LGBTQIA+ community, the name on their card does not reflect their true identity. This WorldPride, we’re happy to announce an initiative that allows for your chosen name to appear on the front of your card. #StartSomethingPriceless

06/12/2019

New original composition work for @pilotpenusa featuring @priyankachopra

06/06/2019

Nothing but pride in #MYCALVINS. One of our faves to work on because #loveislove and representation and inclusion are so important.
@indyamoore, @adriansotiris, @rozanneverduin, @liam.daniels 🎵@brett_dc

06/06/2019

More Ford Motor Company work ft SAINT MOTEL ! #DriveIt #BuiltFordProud

06/05/2019

Feeling the hump day slump? Here’s Demi Lovato's power anthem “Confident” to get you through. Ford Motor Company #DriveIt #BuiltFordProud

06/04/2019

It’s beast mode time with Ford Motor Company featuring Queen 💪🏼💪🏽💪🏾💪🏿

06/03/2019

New multi-spot national campaign with Ford Motor Company now running! First one on deck features the incomparable Pharrell Williams. #DriveIt #BuiltFordProud

The documentary "Museum Town" about MASS MoCA, directed by Jennifer Trainer, will be closing Berkshire International Fil...
05/31/2019

The documentary "Museum Town" about MASS MoCA, directed by Jennifer Trainer, will be closing Berkshire International Film Festival this Sunday at the Mahawie in Great Barrington! So great to work with John Stirratt on this one!

05/24/2019
#RLPride 2019

We're so excited we got to work with Ralph Lauren on their #RLPride 2019 campaign! This year they're partnering with the Stonewall Community Foundation donating 100% of the purchase price of their Pride graphic tees and 50% of their other Pride items.
Learn more about the campaign here -> https://rlauren.co/RL-PrideF

#LoveIsLove

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