MAS- Music and Strategy

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MAS- Music and Strategy

MAS connects brands with music. From original composition to music supervision, MAS develops music t MAS is a music strategy firm established in Jan 2011.

With offices in New York and Los Angeles, MAS provides a full range of solutions for brands and advertising agencies including original composition, music supervision, licensing, talent procurement, sponsorship packages, and original content creation.

11/14/2025

Everybody ends up happy if they get for the holidays, don’t you think? Celebrating the holiday season with our original composition for another Aerie holiday campaign this year!

10/31/2025

Licensed Bill Withers for the good folks at the 1x Home Robots Company. Let us know what you think in the comments!

10/29/2025

Attitude meets style.

We handled the music for Zenni’s new Chase Stokes campaign, a hauntingly vintage rock ’n’ roll cut that brings the edge.

Production Co: .inc
Director: Vivian Kim

EP:
Co-founder/President
Composer: Josh Loucka

10/24/2025

MAS Co-Founder and President and Partner/EP had the chance to sit down with Raja Rajamannar, CMO of Mastercard, to talk about how sound shapes brands. An inspiring conversation. Link in bio and below.

http://tiny.cc/2f7u001

10/22/2025

Proud to not just score for a brand, but also a movement. For , it’s all about keeping it hashtag with no retouching and no AI. We’re all about the human touch, as well, with an original track by MAS.

Endless thank you to our friends at Aerie for trusting us and being true partners.

10/08/2025

We had such a great time chatting with Stacey McCormick and Acri from about their thoughtful, “feeling first” approach to music and storytelling.

They continue to inspire with the way they use sound to connect through emotion and authenticity.

link in bio.

09/12/2025

It’s always an immense pleasure for us to be a part of the iconic artistic world of , where every detail is carefully considered and crafted. Yesterday was no different, with Ralph Lauren’s latest collection kicking off NYFW on Madison Ave.

Music Supervised by
and

09/08/2025

.hilfer_music — three Emmy nominations in music supervision this year and a win for The Studio! That makes two Emmys in three years, with The White Lotus in 2023. Couldn’t be prouder. 🙌

08/21/2025

A great deep dive with MAS’ Gabe Hilfer on his record setting three Emmy nominations for music supervision on The White Lotus, The Righteous Gemstones, and The Studio. We’re incredibly proud of Gabe and proud to offer this level of talent to our clients. Link in bio.

08/19/2025

We had the chance to sit down with Joshua Burke, ’s Global Head of Music and Culture Marketing, to talk about imposter syndrome, Coca-Cola’s place in global music culture, and what it takes to build an infrastructure that supports artists around the world. Inspiring conversation with a brand that continues to shape music on a global scale.

07/15/2025

Congratulations to MAS’ own .hilfer_music on an unprecedented THREE Emmy nominations for his work on White Lotus (HBO), The Studio (Apple+) and the Righteous Gemstones (HBO). You couldn’t be more deserving and we couldn’t be more proud.

Address

207 West 25th Street
New York, NY
10001

Website

http://musicandstrategy.com/

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