Poster Child Magazine

06/15/2021

Les Divertissements, coming to the blog soon!

02/22/2021

The Middle Daughter’s free-spirited, lively collection is sure to boost spirits this summer. Featuring peplum shapes infused in a bright, refreshing color palette, the pieces this season are bound to catch your eye. Read below to learn more about THE MIDDLE DAUGHTER for SS21: a fusion of contrast and harmony.

The Middle Daughter’s free-spirited, lively collection is sure to boost spirits this Spring/Summer 2021 season!

02/20/2021

Kicking off our weekend with some a new editorial fun on the website! In her latest Online Editorial Exclusive, children’s stylist and photographer Jessica Zindren captures what the kids get up to when left to their own devices, unsupervised. Charlie wearing with hair and makeup by the talented Susan Donoghue shot at Space 28 in NYC.

Children's stylist and photographer Jessica Zindren captures what the kids get up to when left to there own devices, unsupervised.

02/05/2021

Who is ready for a new season of fashion? We are! And what better way to get started than with a staple for any wardrobe – denim. The Parisian brand has launched for this SS21, FINGER DENIM! Learn more on our website.

Curious, what is your fave denim brand for kids?

01/06/2021

We are recognizing the top Twenty of 2020 for brands, collections, products, and editorials in our latest article! While the year 2020 wasn't the best, we did discover some of the best, and we're sharing them all with you here!

We know that this season and the past few months have looked very different for most people, our team included. While usually, we offer a huge assortment of gift guides and holiday shopping lists, this year it felt insensitive to share these guides when we know that so many people are struggling. In...

12/31/2020

2020 wasn’t or favourite year, but there sure were some good things. For the next couple weeks we’ll be sharing some of our favourite shots, collections & products from 2020 and kicking 2021 on a more positive note!

So enjoy some fun flashbacks from the longest year ever 🙂

Photography by
art direction style by beauty by hair by with for our Summer 2020 issue!

12/15/2020

Perfect seasonal colours, cozy kiddos and bright smiles, can you think of a better way to get your weekend started? We can’t! Check out this adorable new feature “Colour Blocks” with photography by & Styling by ❤️

11/30/2020

Trying to figure out what to do with all the outgrown kids clothes you’ve accumulated over the pandemic?

Look no further! We recently discovered 🤩 A digital hand-me-down network that will help you say BYE BYE to bins of old kids clothes in your basement and HELLO to a future ending kids fashion waste!

They use credits, called Tokens, so you don’t ever have to lose money on kids’ clothes again. Earn them in many ways, then shop their marketplace without ever exchanging cash between shopper and seller. WHAT? 😱 Sounds too good to be true, right?

Well, today on Cyber Monday, anyone purchasing 100 tokens will automatically be entered to win a Shop Tomorrows branded tote filled with a curated selection of clothing handpicked for their kids, such as Stella McCartney, Appaman, Tea, Boden, Ralph Lauren and Jacadi, plus cold-weather favorites like North Face and Patagonia! 🎉

Definitely go check them out and learn more in our latest post. 👍

11/25/2020

Together with we are so excited to give you exclusive early access to their BIGGEST sale of the year!

FOR TODAY ONLY, they are offering you 25% off storewide when you use our promo code POSTERCHILD at checkout!

With lots of indoor play planned in the cool days ahead, we are ready to and use our imaginations playing inside! You’ll find so many great gift options too! 🎄

11/23/2020

Our latest online editorial exclusive by photographer delivers perfect fall fashion inspiration featuring mix-and-match florals and beautiful jewel tones all with a breathtaking backdrop of Cape Town, South Africa. Check out the new online exclusive editorial LA FLEUR on our website now!

Photographer - Dave Kennedy
Styling - Ma**ca Smit **ca_Smit
Hair and Makeup - Michelle Moolman .Mau
Models Ava Bester - & Jana Brink

11/20/2020

We are checking out 3 must-haves for mommy & mini matching this holiday and is, of course, at the top of our list!

Read the full article on our website right now 🤩