
07/09/2025
Physical packaging isn’t just a container. It’s an invitation.
In our latest episode of BESPOKEN, Ken Shipley of Numero Group shares how great design can draw someone into music they’ve never heard.
“If you make something that’s really beautiful, you’re a lot more likely to get somebody who has no idea what it is to pick it up and put their ears on it.”
—Ken Shipley, Numero Group
The episode centers on Sequoia, Numero’s 27-disc box set archiving the first decade of American emo. A love letter. A tactile time capsule. A masterclass in DIY preservation.
We’ve partnered with Numero for years, and this is one of their most ambitious projects yet. See the first comment for links to watch the episode on YouTube or stream it.