AudienceFUEL

AudienceFUEL AudienceFUEL is a platform that allows premium digital publishers to exchange unsold ad inventory with other publishers.

AudienceFUEL is an advertising marketplace that connects an exclusive group of premium publishers to help them achieve their marketing goals with greater efficiency and effectiveness. Launched in 2010 and headquartered in New York City with operations and development teams in Greensboro, NC, AudienceFUEL is the first of its kind and the only publisher-to-publisher platform that allows premium digital publishers to exchange unsold ad inventory with other publishers. With backgrounds in media trading and in building large multi-platform audiences, the AudienceFUEL team has the experience and expertise to bring brand new solutions to the age old challenge of scaling user bases.

Are you reaching your #mobile audience? 126 million people in the US will play a game on their mobile phone at least onc...
08/14/2013
Gaming on Mobile Leads All Other Online Platforms

Are you reaching your #mobile audience? 126 million people in the US will play a game on their mobile phone at least once a month http://bit.ly/18v62f6

eMarketer estimates that nearly 126 million people in the US will play games on their mobile phone at least once per month this year. By 2016, more than eight out of 10 smartphone users will play games on their devices. While other online platforms will also see growth, mobile gaming will remain the...

Consumers OK with paying for online subscriptions depending on the quality of the content, and multiscreen access. http:...
07/26/2013
Multiscreen Availability Key to Successful Subscription Content

Consumers OK with paying for online subscriptions depending on the quality of the content, and multiscreen access. http://bit.ly/17IFxlS

A new eMarketer report examines the digital subscription services for music, video, news and other content. While consumers are typically viewed as unwilling to pay for such services, multiscreen access is helping fuel the growth in subscription models for content.

Halfway thru 2013, this prediction regarding online marketing trends from Dec 2012 is pretty much on target. http://bit....
07/03/2013
Online Marketing: Top Trends for 2013

Halfway thru 2013, this prediction regarding online marketing trends from Dec 2012 is pretty much on target. http://bit.ly/11h0HsB

Online Marketing: Top Trends for 2013December 4th, 2012 - 12:04 amBy AdExchanger“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Ado...

Don’t compare tablet behavior to PC or mobile.  Tablet users have a mind of their own. http://bit.ly/14t7o7L
06/24/2013
How Mobile Is Shaping Global Digital Behavior

Don’t compare tablet behavior to PC or mobile. Tablet users have a mind of their own. http://bit.ly/14t7o7L

Web users now access the internet across a variety of devices, and as their web surfing changes—and their comfort with the internet matures—digital behavior is beginning to show distinct patterns. Research finds tablets are seeing some of the highest engagement levels, even as rankings o...

Whoa. Tablet ownership takes a giant leap. Almost half of US adults 34-49 own a tablet.  http://bit.ly/107TDvw
06/21/2013
With More Models on the Market, How Are Tablets Stacking Up?

Whoa. Tablet ownership takes a giant leap. Almost half of US adults 34-49 own a tablet. http://bit.ly/107TDvw

Nearly half of US households now own tablets, according to research, as lower-priced models have come to market. Android-based tablets are taking a combined market share comparable with Apple’s tablet penetration rate, with the Amazon Kindle Fire as the second most popular tablet and the Samsung Gal...

Research: Desktop ad spending stops growing and mobile takes over. http://bit.ly/19dxfDK
06/18/2013
When Will Desktop Ad Spending Peak?

Research: Desktop ad spending stops growing and mobile takes over. http://bit.ly/19dxfDK

As US smartphone and tablet usage rises, advertisers have moved quickly onto the mobile channel. And while spending on mobile is rising fast, desktop spending will actually begin to shrink, with banners and search, in particular, poised for a decline by 2014.

05/29/2013

Now here’s how one publisher is thinking outside the box by marrying content video ads with advertisers. http://bit.ly/13iJs6h

Why you need to fine-tune that ad campaign: The Dangers of Using Annoying Ads http://bit.ly/16av7i0
05/14/2013
The Peril of Terrible Ads - eMarketer

Why you need to fine-tune that ad campaign: The Dangers of Using Annoying Ads http://bit.ly/16av7i0

Are consumers seeing too many ads? Research shows that companies run the risk of getting blacklisted if they inundate customers with irrelevant ads. While spam ads are responsible for some of this ire, certain types of digital display ads are also an

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