Fifty is the New Fifty

Fifty is the New Fifty Celebrating people who are middle-aged and those who will get there someday. They could be married or single, straight or gay, with kids or not.

FiftyIsTheNewFifty.com is a wry and wise website devoted to people who are middle-aged and those who will get there some day. Fifty is the New Fifty includes fifty-friendly articles on lifestyle, health and beauty, middle-aged musings, and notes from the man cave. FiftyIsNewFifty.com targets urban/suburban/ex-urban men and women in middle age, a time of life that roughly spans the late '40s to ear

ly '60s. The New Fifty audience is curious, vibrant, current, connected, engaged by life, interested in staying fit and looking stylish, and sees the world in a more sage and humorous way. Other audiences could also include younger people interested in leading a vibrant and healthful middle age, as well as older audiences seeking the Fifty lifestyle.

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New York, NY

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