Just Add Water

Just Add Water A boutique video editing shop located in NYC. Our friendly atmosphere, creative editors, and personable staff contribute to a very welcoming experience.

All you have to do is...Just Add Water! We are a full service post production facility in midtown Manhattan. For over 20 years, our editors have been creating TV commercials and video content for Fortune 500 companies across the United States and abroad. Our clients know us for our creativity, expertise, and flawless track record of reliability. And while TV commercials are our ‘thing’, we frequently produce other work including interactive content, corporate videos and more.

All you have to do is...Just Add Water! We are a full service post production facility in midtown Manhattan. For over 20 years, our editors have been creating TV commercials and video content for Fortune 500 companies across the United States and abroad. Our clients know us for our creativity, expertise, and flawless track record of reliability. And while TV commercials are our ‘thing’, we frequently produce other work including interactive content, corporate videos and more.

Operating as usual

06/30/2020
Macy's July 4th Specials

Macy's is leading the industry in resuming life as it was. Check out these great deals for 4th of July. Edited by Jessica Serrantes at Just Add Water, Inc.

05/07/2020

The Seven O'clock clap every night to honor our essential workers! Woooooohooooo!

05/04/2020
JAW Promo "From our home to yours"

The team at Just Add Water wishes that you and your loved ones are safe and healthy during this difficult time.
Through social distance editing, we continue to bring your brand stories to life...from our home to yours.
We look forward to resuming life as it was before.
#edit #SocialDistancing #covid19 #staysafe #workfromhome #editing #healthcare #postproduction #videoeditor #visualeffects #motiongraphics #videoproductioncompany

The team at Just Add Water is practicing social distance editing and continues to be fully operational via remote locations across New York City.

The team at Just Add Water wishes that you and your loved ones are safe and healthy during this difficult time.As we all...
04/09/2020

The team at Just Add Water wishes that you and your loved ones are safe and healthy during this difficult time.
As we all continue to weather this storm our priorities lie with the health of our staff and our clients. I am grateful to say that we are practicing social distance editing and continue to be fully operational via remote locations across New York City.
Throughout our 20-year history our clients have come to depend upon our resilience and expertise.
So, as the landscape has changed, know that we have a well-oiled machine that is ready to take your brand story from rough-cut to final delivery. We hope you stay safe and look forward to resuming life as it was before.

justaddwater.tv @justaddwatertv https://lnkd.in/dTPAgJc

#editing #postproduction #nyc # #videoeditor #videoproductioncompany #videoediting #newyorkcity #videoproduction #visualeffects #edit #motiongraphics #aftereffects #motiondesign #compositing

Just Add Water
03/06/2020

Just Add Water

Just Add Water
01/22/2020

Just Add Water

Just Add Water
01/22/2020

Just Add Water

There’s only one way to find the best editing and post-production in New York, New York.All you have to do: Just Add Wat...
06/19/2019

There’s only one way to find the best editing and post-production in New York, New York.

All you have to do: Just Add Water.

www.justaddwater.tv

#justaddwatertv
#nyc #editwet

05/27/2019

Step 3 in achieving a successful holiday weekend:

E • N • J • O • Y

- Eat well, travel safe, and sleep more than usual -

#macys #justaddwatertv
#memorialdayweekend #nyc

05/26/2019

Step 2 in achieving a successful holiday weekend:

C • H • I • L • L

- Macy's has all of the hottest fashions to keep you cool -

#macys #justaddwatertv
#memorialdayweekend #nyc

05/25/2019

Step 1 in achieving a successful holiday weekend:

R • E • L • A • X

- Macy's furniture sale has all of the cozy things you need -

#macys #justaddwatertv
#memorialdayweekend #nyc

For fearless post-production #NYC- all signs point to Just Add Water. 💦#justaddwater#postproduction#justaddwatertv justa...
04/15/2019

For fearless post-production #NYC- all signs point to Just Add Water. 💦

#justaddwater
#postproduction
#justaddwatertv

justaddwater.tv

12/25/2018
Happy Holidays!

Sending Season's Greetings from our families to yours.
Happy Holidays from Just Add Water!

#happyholidays #JAW
#nyc #seasonsgreetings

12/06/2018

The American Dream means giving it your all, trying your hardest, accomplishing something. And then I'd add to that, giving something back. No definition of a successful life can do anything but include serving others.
-President George H.W. Bush

#tbt to this election piece from 1992 in honor of the late, great former president. #RIP. 🇺🇸

Bush-Quayle '92 General Campaign
Agency: The November Company
Editor: David Dee
Assistant Editor: Enrico Madonna
Title: "What I am Fighting For" :30
Sept 18th, 1992

#georgebush
#georgehwbush
#20years #jaw

12/02/2018

If the #SundayScaries have got you down, remember what is STILL waiting for you at Dunkin' Donuts, tomorrow AM (even after all of these years).

#donutlove #20years
#justaddwater
#dunkindonuts

Editor: Enrico Madonna | Just Add Water
Director: Matthew Brady

11/21/2018
JAW | 20 YEARS | GREY POUPON

Getting in the spirit for tomorrow's holiday, here's our gratitude for 20 years of "life's finer pleasures." (Like Grey Poupon).

Editor: Francis Zuccarello | Just Add Water
Agency: Lowe and Partners SA
Art Director: Nanette Koryn
Writer: Mark Wolf
Producer: Ms. Paddy Giordano
Director: Michael Seresin

#justaddwatertv
#greypoupon #nyc
#thankful #20years

11/12/2018

We’re celebrating this Veteran’s Day with our client, Macy's! What great deals did you get this weekend? 👠

#editwet
#veteransday
#justaddwatertv

10/30/2018
JAW | 20 YEARS | VISA GOLD

They must not have had AAA in 1992-
But good thing for Visa!

Where do YOU want to be on this autumn Tuesday?

Editor - Enrico Madonna
Agency - BBDO New York

#visa #jaw #nyc
#bbdo #tuesday

10/29/2018
JAW | 20 YEARS | HASBRO MONSTER FACE

It's #Halloween Week, and what better way to celebrate than to showcase the 1992 Outstanding Creativy Mobius Awards winner, Hasbro Gaming's "Most Monstrous Monsters Imaginable!"

Editor - Enrico Madonna
Agency - Jordan McGrath Case & Partners
Production company - SBK Commercials
Advertiser - Hasbro, Inc.

#JAW #20YEARS
#hasbro #monsterface

10/27/2018

Who knew that the WWF (in 1992) would still be relevant in 2018?! 🐼
Editor & Sound Design - Enrico Madonna
Agency - FCB New York

#wwf #jaw
#twentyyears

10/20/2018
Roy Rogers | 1992 | JUST ADD WATER

Anyone in the mood for some lunch?🍔

Roy Rogers made a delicious comeback in 1992 with the help of Just Add Water!

Editor: Enrico Madonna

www.justaddwater.tv

For more than 20 years, #JustAddWater, through the power of editing, has created thousands of high-profile spots that have helped mold the images of major corporations worldwide.

#saturday #lunchtime #royrogers
#backbypopulardemand #JAW

10/18/2018
Magic in the Real Thing! NKOTB & Coca Cola | 1990

#JAW is celebrating 20 YEARS of creating dynamic content for the film industry!

Kicking it off with a #tbt that you just might remember... 😍

From the beginning of May until August 1990, consumers of cans of Coca-Cola had a shot at winning up to $200, gift certificates & coupons in a unique can, called a MagiCan, rigged with a spring mechanism. Coca-Cola even sponsored New Kids On The Block’s 1990 summer tour to tie into the promotion!

#cantbeattherealthing #cocacola
#justaddwater #nkotb #nyc

Credits:
Editor - Enrico Madonna | Just Add Water
Agency - McCann Erickson

08/31/2018
Justice for Anna

We are very proud to be involved with the beautiful work that Her Justice is doing to empower women in #NYC. Click below to view their 25th Anniversary video edited by VP Jonathan Levy.

Find out more about this organization, HERE:
http://herjustice.org

#herjustice #womensrights
#unitedwestand #justaddwater

08/15/2018

LIVE from Salon: Volume Two!
Rebecca Haviland.
#justaddwatertv
#rebeccahaviland

08/15/2018

LIVE from Salon: Volume Two!
Amanda Brown & Ryan Parrino.
#justaddwatertv
#amandabrownmusic

08/15/2018

LIVE from Salon - Volume Two!
Jamie Leonhart & Michael Leonhart.
#justaddwater
#supportlivemusic

Happy 4th of July from all of us here at Just Add Water! 🇺🇸🎆If you're not able to attend a fireworks show in your area, ...
07/04/2018
Fourth of July fireworks on TV and online: What time to watch and who has the best lineup

Happy 4th of July from all of us here at Just Add Water! 🇺🇸🎆

If you're not able to attend a fireworks show in your area, here's a helpful list of places to watch the the best shows around the country on television and online!

#justaddwater
#fourthofjuly
#redwhiteandblue

Various TV specials will be taking place in Washington, New York and Boston.

Now that summertime is officially here, we're about halfway through the summer movie season! What movies have you seen/h...
06/28/2018
Summer Movie Calendar 2018

Now that summertime is officially here, we're about halfway through the summer movie season!

What movies have you seen/hoping to see this summer?!

justaddwater.tv

#justaddwater
#summertime
#editwet

All of the biggest summer movies 2018 has to offer, plus a handful of smaller ones you may want to keep an eye out for.

06/11/2018
Summer Sale Edit

Technically the first day of summer is June 21st this year, but we're already in the summer mood here at Just Add Water. 🏖☀️

Check out this edit we did for Macy's summer sale!

justaddwater.tv

#editwet
#justaddwatertv
#macys #summersale

05/25/2018
Memorial Day | Macy's

Memorial Day is better when you #justaddwater💦!

We’re loving this lake inspired clip for Macy’s Memorial Day sale 🇺🇸

#editwet
#justaddwatertv
#macys #sale
#memorialday

05/21/2018
No Mind

Just a little something from our own Eddie Schneckloth to remind you about the world outside of the #Monday blues 🤤

#justaddwatertv
#mondayz #nomind
#bahamas #relax

The Bahamas make you forget about time and turn off your mind for a few minutes. DIRECTOR and EDITOR Eddie Schneckloth MUSIC "Call Me" by 90s Flav https://soundcloud.com/90sflav/callme "No…

05/18/2018

Quality video content is essential to making companies stand out from the pack. From Super Bowl commercials to corporate videos to documentary films, we continue to produce high-end, award-winning work.

We cut. We finish. We wow. 🎬

#editwet #justaddwatertv
#comingsoon #postproduction

03/23/2018
Coca Cola Treehouse #fbf

Here's a #fbf to one of our favorite classic commericals we worked on.

I mean, who wouldn't want NBA 🏀all-time great, Michael Jordan, to serve up some Coca-Cola🥤with a slam dunk?!

#justaddwater
#michaeljordan
#cocacola

Happy first day of Spring?!Stay safe tomorrow in the snow. ❄️ Here are some cold weather tips to ward off the icy temper...
03/21/2018
Cold Weather Tips - NYCHA

Happy first day of Spring?!

Stay safe tomorrow in the snow. ❄️ Here are some cold weather tips to ward off the icy temperatures tomorrow, courtesy of NYC: The Official Guide!

#justaddwater
#winterstormtoby
#nyc

Getting ready for a disaster or emergency can seem like an overwhelming task. But being prepared can make all the difference. Learn how.

Here's a quick look at what we've been up to recently over here at Just Add Water. 🎞 🎬Macy's presents: The Edit! 🔥#justa...
03/16/2018
Macy’s Presents: The Edit

Here's a quick look at what we've been up to recently over here at Just Add Water. 🎞 🎬

Macy's presents: The Edit! 🔥

#justaddwater
#macys
#cutcolor
#theedit

Your source for exclusive fashion, inspiration & more.

Address

5 E 47th St Fl 3
New York, NY
10017

Telephone

(212) 838-8883

Products

Commercial Video Editing for TV, Corporate, and web content.

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Our Story

Just Add Water is an escape from the stuffy and stiff corporate climate. Our comfortable atmosphere, creative editors, friendly staff, and otherwise unusual cast of characters contribute to a very welcoming experience. It all began in 1998 when executive producer Joe DeFilipps joined forces with award-winning editors Jonathan Levy and Enrico Madonna to set up their little shop o’ creativity smack dab in the middle of New York City. Now our team has grown into a unique assortment of talented artists offering full-service Post-Production including Editorial, Motion Design, Visual Effects, and more….all under one roof. Behind the scenes we have the creative power and support of our state-of-the-art ‘tool-shop’ including nine AVID Media Composer edit suites, 5 After Effects stations, and two Flame & Motion Design studios. Plus, there is a Davinci Resolve Color Grading company and an Audio Recording & Mixing facility on-site! So, stop by for a snack, a little TV or some great wine, and let’s create some great spots. All you have to do is… Just Add Water.

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Comments

Feels like #yesterday when we #edit on #video tape before computers became our tools. That's Francis Zuccarello, myself, and Jonathan Levy back in the old days at David Dee's Eventime. Now we are #justaddwater and still cutting up the #Ad Industry with the best #postproduction in town!
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