06/30/2020
Macy's July 4th Specials
Macy's is leading the industry in resuming life as it was. Check out these great deals for 4th of July. Edited by Jessica Serrantes at Just Add Water, Inc.
Just Add Water
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- Just Add Water
A boutique video editing shop located in NYC. Our friendly atmosphere, creative editors, and personable staff contribute to a very welcoming experience.
All you have to do is...Just Add Water! We are a full service post production facility in midtown Manhattan. For over 20 years, our editors have been creating TV commercials and video content for Fortune 500 companies across the United States and abroad. Our clients know us for our creativity, expertise, and flawless track record of reliability. And while TV commercials are our ‘thing’, we frequently produce other work including interactive content, corporate videos and more.
All you have to do is...Just Add Water! We are a full service post production facility in midtown Manhattan. For over 20 years, our editors have been creating TV commercials and video content for Fortune 500 companies across the United States and abroad. Our clients know us for our creativity, expertise, and flawless track record of reliability. And while TV commercials are our ‘thing’, we frequently produce other work including interactive content, corporate videos and more.
Operating as usual
05/07/2020
The Seven O'clock clap every night to honor our essential workers! Woooooohooooo!
05/04/2020
JAW Promo "From our home to yours"
The team at Just Add Water wishes that you and your loved ones are safe and healthy during this difficult time.
Through social distance editing, we continue to bring your brand stories to life...from our home to yours.
We look forward to resuming life as it was before.
#edit #SocialDistancing #covid19 #staysafe #workfromhome #editing #healthcare #postproduction #videoeditor #visualeffects #motiongraphics #videoproductioncompany
The team at Just Add Water is practicing social distance editing and continues to be fully operational via remote locations across New York City.
04/09/2020
The team at Just Add Water wishes that you and your loved ones are safe and healthy during this difficult time.
As we all continue to weather this storm our priorities lie with the health of our staff and our clients. I am grateful to say that we are practicing social distance editing and continue to be fully operational via remote locations across New York City.
Throughout our 20-year history our clients have come to depend upon our resilience and expertise.
So, as the landscape has changed, know that we have a well-oiled machine that is ready to take your brand story from rough-cut to final delivery. We hope you stay safe and look forward to resuming life as it was before.
justaddwater.tv @justaddwatertv https://lnkd.in/dTPAgJc
#editing #postproduction #nyc # #videoeditor #videoproductioncompany #videoediting #newyorkcity #videoproduction #visualeffects #edit #motiongraphics #aftereffects #motiondesign #compositing
03/06/2020
Just Add Water
01/22/2020
Just Add Water
01/22/2020
Just Add Water
06/19/2019
There’s only one way to find the best editing and post-production in New York, New York.
All you have to do: Just Add Water.
www.justaddwater.tv
#justaddwatertv
#nyc #editwet
05/27/2019
Step 3 in achieving a successful holiday weekend:
E • N • J • O • Y
- Eat well, travel safe, and sleep more than usual -
#macys #justaddwatertv
#memorialdayweekend #nyc
05/26/2019
Step 2 in achieving a successful holiday weekend:
C • H • I • L • L
- Macy's has all of the hottest fashions to keep you cool -
#macys #justaddwatertv
#memorialdayweekend #nyc
05/25/2019
Step 1 in achieving a successful holiday weekend:
R • E • L • A • X
- Macy's furniture sale has all of the cozy things you need -
#macys #justaddwatertv
#memorialdayweekend #nyc
04/15/2019
For fearless post-production #NYC- all signs point to Just Add Water. 💦
#justaddwater
#postproduction
#justaddwatertv
justaddwater.tv
12/25/2018
Happy Holidays!
Sending Season's Greetings from our families to yours.
Happy Holidays from Just Add Water!
#happyholidays #JAW
#nyc #seasonsgreetings
12/06/2018
The American Dream means giving it your all, trying your hardest, accomplishing something. And then I'd add to that, giving something back. No definition of a successful life can do anything but include serving others.
-President George H.W. Bush
#tbt to this election piece from 1992 in honor of the late, great former president. #RIP. 🇺🇸
Bush-Quayle '92 General Campaign
Agency: The November Company
Editor: David Dee
Assistant Editor: Enrico Madonna
Title: "What I am Fighting For" :30
Sept 18th, 1992
#georgebush
#georgehwbush
#20years #jaw
12/02/2018
If the #SundayScaries have got you down, remember what is STILL waiting for you at Dunkin' Donuts, tomorrow AM (even after all of these years).
#donutlove #20years
#justaddwater
#dunkindonuts
Editor: Enrico Madonna | Just Add Water
Director: Matthew Brady
11/21/2018
JAW | 20 YEARS | GREY POUPON
Getting in the spirit for tomorrow's holiday, here's our gratitude for 20 years of "life's finer pleasures." (Like Grey Poupon).
Editor: Francis Zuccarello | Just Add Water
Agency: Lowe and Partners SA
Art Director: Nanette Koryn
Writer: Mark Wolf
Producer: Ms. Paddy Giordano
Director: Michael Seresin
#justaddwatertv
#greypoupon #nyc
#thankful #20years
11/12/2018
We’re celebrating this Veteran’s Day with our client, Macy's! What great deals did you get this weekend? 👠
#editwet
#veteransday
#justaddwatertv
10/30/2018
JAW | 20 YEARS | VISA GOLD
They must not have had AAA in 1992-
But good thing for Visa!
Where do YOU want to be on this autumn Tuesday?
Editor - Enrico Madonna
Agency - BBDO New York
#visa #jaw #nyc
#bbdo #tuesday
10/29/2018
JAW | 20 YEARS | HASBRO MONSTER FACE
It's #Halloween Week, and what better way to celebrate than to showcase the 1992 Outstanding Creativy Mobius Awards winner, Hasbro Gaming's "Most Monstrous Monsters Imaginable!"
Editor - Enrico Madonna
Agency - Jordan McGrath Case & Partners
Production company - SBK Commercials
Advertiser - Hasbro, Inc.
#JAW #20YEARS
#hasbro #monsterface
10/27/2018
Who knew that the WWF (in 1992) would still be relevant in 2018?! 🐼
Editor & Sound Design - Enrico Madonna
Agency - FCB New York
#wwf #jaw
#twentyyears
10/20/2018
Roy Rogers | 1992 | JUST ADD WATER
Anyone in the mood for some lunch?🍔
Roy Rogers made a delicious comeback in 1992 with the help of Just Add Water!
Editor: Enrico Madonna
www.justaddwater.tv
For more than 20 years, #JustAddWater, through the power of editing, has created thousands of high-profile spots that have helped mold the images of major corporations worldwide.
#saturday #lunchtime #royrogers
#backbypopulardemand #JAW
10/18/2018
Magic in the Real Thing! NKOTB & Coca Cola | 1990
#JAW is celebrating 20 YEARS of creating dynamic content for the film industry!
Kicking it off with a #tbt that you just might remember... 😍
From the beginning of May until August 1990, consumers of cans of Coca-Cola had a shot at winning up to $200, gift certificates & coupons in a unique can, called a MagiCan, rigged with a spring mechanism. Coca-Cola even sponsored New Kids On The Block’s 1990 summer tour to tie into the promotion!
#cantbeattherealthing #cocacola
#justaddwater #nkotb #nyc
Credits:
Editor - Enrico Madonna | Just Add Water
Agency - McCann Erickson
08/31/2018
Justice for Anna
We are very proud to be involved with the beautiful work that Her Justice is doing to empower women in #NYC. Click below to view their 25th Anniversary video edited by VP Jonathan Levy.
Find out more about this organization, HERE:
http://herjustice.org
#herjustice #womensrights
#unitedwestand #justaddwater
08/15/2018
LIVE from Salon: Volume Two!
Rebecca Haviland.
#justaddwatertv
#rebeccahaviland
08/15/2018
LIVE from Salon: Volume Two!
Amanda Brown & Ryan Parrino.
#justaddwatertv
#amandabrownmusic
08/15/2018
LIVE from Salon - Volume Two!
Jamie Leonhart & Michael Leonhart.
#justaddwater
#supportlivemusic
07/04/2018
Fourth of July fireworks on TV and online: What time to watch and who has the best lineup
Happy 4th of July from all of us here at Just Add Water! 🇺🇸🎆
If you're not able to attend a fireworks show in your area, here's a helpful list of places to watch the the best shows around the country on television and online!
#justaddwater
#fourthofjuly
#redwhiteandblue
Various TV specials will be taking place in Washington, New York and Boston.
06/28/2018
Summer Movie Calendar 2018
Now that summertime is officially here, we're about halfway through the summer movie season!
What movies have you seen/hoping to see this summer?!
justaddwater.tv
#justaddwater
#summertime
#editwet
All of the biggest summer movies 2018 has to offer, plus a handful of smaller ones you may want to keep an eye out for.
06/11/2018
Summer Sale Edit
Technically the first day of summer is June 21st this year, but we're already in the summer mood here at Just Add Water. 🏖☀️
Check out this edit we did for Macy's summer sale!
justaddwater.tv
#editwet
#justaddwatertv
#macys #summersale
05/25/2018
Memorial Day | Macy's
Memorial Day is better when you #justaddwater💦!
We’re loving this lake inspired clip for Macy’s Memorial Day sale 🇺🇸
#editwet
#justaddwatertv
#macys #sale
#memorialday
05/21/2018
No Mind
Just a little something from our own Eddie Schneckloth to remind you about the world outside of the #Monday blues 🤤
#justaddwatertv
#mondayz #nomind
#bahamas #relax
The Bahamas make you forget about time and turn off your mind for a few minutes. DIRECTOR and EDITOR Eddie Schneckloth MUSIC "Call Me" by 90s Flav https://soundcloud.com/90sflav/callme "No…
05/18/2018
Quality video content is essential to making companies stand out from the pack. From Super Bowl commercials to corporate videos to documentary films, we continue to produce high-end, award-winning work.
We cut. We finish. We wow. 🎬
#editwet #justaddwatertv
#comingsoon #postproduction
03/23/2018
Coca Cola Treehouse #fbf
Here's a #fbf to one of our favorite classic commericals we worked on.
I mean, who wouldn't want NBA 🏀all-time great, Michael Jordan, to serve up some Coca-Cola🥤with a slam dunk?!
#justaddwater
#michaeljordan
#cocacola
03/21/2018
Cold Weather Tips - NYCHA
Happy first day of Spring?!
Stay safe tomorrow in the snow. ❄️ Here are some cold weather tips to ward off the icy temperatures tomorrow, courtesy of NYC: The Official Guide!
#justaddwater
#winterstormtoby
#nyc
Getting ready for a disaster or emergency can seem like an overwhelming task. But being prepared can make all the difference. Learn how.
03/16/2018
Macy’s Presents: The Edit
Here's a quick look at what we've been up to recently over here at Just Add Water. 🎞 🎬
Macy's presents: The Edit! 🔥
#justaddwater
#macys
#cutcolor
#theedit
Your source for exclusive fashion, inspiration & more.
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Videos
The Seven O'clock clap every night to honor our essential workers! Woooooohooooo!
Step 3 in achieving a successful holiday weekend: E • N • J • O • Y - Eat well, travel safe, and sleep more than usual - #macys #justaddwatertv #memorialdayweekend #nyc
Step 2 in achieving a successful holiday weekend: C • H • I • L • L - Macy's has all of the hottest fashions to keep you cool - #macys #justaddwatertv #memorialdayweekend #nyc
Step 1 in achieving a successful holiday weekend: R • E • L • A • X - Macy's furniture sale has all of the cozy things you need - #macys #justaddwatertv #memorialdayweekend #nyc
Happy Holidays!
Sending Season's Greetings from our families to yours. Happy Holidays from Just Add Water! #happyholidays #JAW #nyc #seasonsgreetings
The American Dream means giving it your all, trying your hardest, accomplishing something. And then I'd add to that, giving something back. No definition of a successful life can do anything but include serving others. -President George H.W. Bush #tbt to this election piece from 1992 in honor of the late, great former president. #RIP. 🇺🇸 Bush-Quayle '92 General Campaign Agency: The November Company Editor: David Dee Assistant Editor: Enrico Madonna Title: "What I am Fighting For" :30 Sept 18th, 1992 #georgebush #georgehwbush #20years #jaw
JAW | 20 YEARS | GREY POUPON
Getting in the spirit for tomorrow's holiday, here's our gratitude for 20 years of "life's finer pleasures." (Like Grey Poupon). Editor: Francis Zuccarello | Just Add Water Agency: Lowe and Partners SA Art Director: Nanette Koryn Writer: Mark Wolf Producer: Ms. Paddy Giordano Director: Michael Seresin #justaddwatertv #greypoupon #nyc #thankful #20years
We’re celebrating this Veteran’s Day with our client, Macy's! What great deals did you get this weekend? 👠 #editwet #veteransday #justaddwatertv
JAW | 20 YEARS | VISA GOLD
They must not have had AAA in 1992- But good thing for Visa! Where do YOU want to be on this autumn Tuesday? Editor - Enrico Madonna Agency - BBDO New York #visa #jaw #nyc #bbdo #tuesday
JAW | 20 YEARS | HASBRO MONSTER FACE
It's #Halloween Week, and what better way to celebrate than to showcase the 1992 Outstanding Creativy Mobius Awards winner, Hasbro Gaming's "Most Monstrous Monsters Imaginable!" Editor - Enrico Madonna Agency - Jordan McGrath Case & Partners Production company - SBK Commercials Advertiser - Hasbro, Inc. #JAW #20YEARS #hasbro #monsterface
Who knew that the WWF (in 1992) would still be relevant in 2018?! 🐼 Editor & Sound Design - Enrico Madonna Agency - FCB New York #wwf #jaw #twentyyears
Roy Rogers | 1992 | JUST ADD WATER
Anyone in the mood for some lunch?🍔 Roy Rogers made a delicious comeback in 1992 with the help of Just Add Water! Editor: Enrico Madonna www.justaddwater.tv For more than 20 years, #JustAddWater, through the power of editing, has created thousands of high-profile spots that have helped mold the images of major corporations worldwide. #saturday #lunchtime #royrogers #backbypopulardemand #JAW
Magic in the Real Thing! NKOTB & Coca Cola | 1990
#JAW is celebrating 20 YEARS of creating dynamic content for the film industry! Kicking it off with a #tbt that you just might remember... 😍 From the beginning of May until August 1990, consumers of cans of Coca-Cola had a shot at winning up to $200, gift certificates & coupons in a unique can, called a MagiCan, rigged with a spring mechanism. Coca-Cola even sponsored New Kids On The Block’s 1990 summer tour to tie into the promotion! #cantbeattherealthing #cocacola #justaddwater #nkotb #nyc Credits: Editor - Enrico Madonna | Just Add Water Agency - McCann Erickson
LIVE from Salon: Volume Two! Rebecca Haviland. #justaddwatertv #rebeccahaviland
LIVE from Salon: Volume Two! Amanda Brown & Ryan Parrino. #justaddwatertv #amandabrownmusic
LIVE from Salon - Volume Two! Jamie Leonhart & Michael Leonhart. #justaddwater #supportlivemusic
Summer Sale Edit
Technically the first day of summer is June 21st this year, but we're already in the summer mood here at Just Add Water. 🏖☀️ Check out this edit we did for Macy's summer sale! justaddwater.tv #editwet #justaddwatertv #macys #summersale
Memorial Day | Macy's
Memorial Day is better when you #justaddwater💦! We’re loving this lake inspired clip for Macy’s Memorial Day sale 🇺🇸 #editwet #justaddwatertv #macys #sale #memorialday
Quality video content is essential to making companies stand out from the pack. From Super Bowl commercials to corporate videos to documentary films, we continue to produce high-end, award-winning work. We cut. We finish. We wow. 🎬 #editwet #justaddwatertv #comingsoon #postproduction
Coca Cola Treehouse #fbf
Here's a #fbf to one of our favorite classic commericals we worked on. I mean, who wouldn't want NBA 🏀all-time great, Michael Jordan, to serve up some Coca-Cola🥤with a slam dunk?! #justaddwater #michaeljordan #cocacola
Just Add Water and Sven Otten
For today's #fbf we wanted to share one of our favorite clips we worked on with the incredible Sven Otten. justaddwater.tv #justaddwater #cutcolor #nyc
A perfect example of what happens when you Just Add Water.💦 We hope your #Tuesday is as good as ours.🕺🏻 #justaddwater #yourewelcome (Cheers to Bob Hagh for using the internet right)
Akie Bermiss LIVE at Just Add Water!
Nick Africano LIVE at Just Add Water
Macy's Columbus Day Sale 2017
It's Columbus Day and we're sharing the spot we cut for Macy's. Edited by Taylor Vavra
Macy's Fall Sale 2017
Fall is here and so is the latest spot we cut for Macy's. #WeCutThis #EditWet
Our Story
Just Add Water is an escape from the stuffy and stiff corporate climate. Our comfortable atmosphere, creative editors, friendly staff, and otherwise unusual cast of characters contribute to a very welcoming experience. It all began in 1998 when executive producer Joe DeFilipps joined forces with award-winning editors Jonathan Levy and Enrico Madonna to set up their little shop o’ creativity smack dab in the middle of New York City. Now our team has grown into a unique assortment of talented artists offering full-service Post-Production including Editorial, Motion Design, Visual Effects, and more….all under one roof. Behind the scenes we have the creative power and support of our state-of-the-art ‘tool-shop’ including nine AVID Media Composer edit suites, 5 After Effects stations, and two Flame & Motion Design studios. Plus, there is a Davinci Resolve Color Grading company and an Audio Recording & Mixing facility on-site! So, stop by for a snack, a little TV or some great wine, and let’s create some great spots. All you have to do is… Just Add Water.
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Comments
Feels like #yesterday when we #edit on #video tape before computers became our tools. That's Francis Zuccarello, myself, and Jonathan Levy back in the old days at David Dee's Eventime.
Now we are #justaddwater and still cutting up the #Ad Industry with the best #postproduction in town!
E TV ADDS