Just Add Water

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Just Add Water

Just Add Water Post-Production Facility
We are a full service post production facility in midtown Manhattan. For over 20 years, our editors have been creating TV commercials and video content for Fortune 500 companies across the United States and abroad. Our clients know us for our creativity, expertise, and flawless track record of reliability. And while TV commercials are our ‘thing’, we frequently produce other work including interactive content, corporate videos and more.

Just Add Water is an escape from the stuffy and stiff corporate climate. Our comfortable atmosphere, creative editors, friendly staff, and otherwise unusual cast of characters contribute to a very welcoming experience. It all began in 1998 when executive producer Joe DeFilipps joined forces with award-winning editors Jonathan Levy and Enrico Madonna to set up their little shop o’ creativity smack dab in the middle of New York City. Now our team has grown into a unique assortment of talented artists offering full-service Post-Production including Editorial, Motion Design, Visual Effects, and more….all under one roof. Behind the scenes we have the creative power and support of our state-of-the-art ‘tool-shop’ including nine AVID Media Composer edit suites, 5 After Effects stations, and two Flame & Motion Design studios. Plus, there is a Davinci Resolve Color Grading company and an Audio Recording & Mixing facility on-site! So, stop by for a drink, a game of ping pong, a little tv, and let’s create some great spots. All you have to do is… Just Add Water.

Mission: We Cut. We Finish. We Make Clients Look Good.

04/15/2019

For fearless post-production #NYC- all signs point to Just Add Water. 💦

#justaddwater
#postproduction
#justaddwatertv

justaddwater.tv

12/25/2018

Happy Holidays!

Sending Season's Greetings from our families to yours.
Happy Holidays from Just Add Water!

#happyholidays #JAW
#nyc #seasonsgreetings

12/06/2018

The American Dream means giving it your all, trying your hardest, accomplishing something. And then I'd add to that, giving something back. No definition of a successful life can do anything but include serving others.
-President George H.W. Bush

#tbt to this election piece from 1992 in honor of the late, great former president. #RIP. 🇺🇸

Bush-Quayle '92 General Campaign
Agency: The November Company
Editor: David Dee
Assistant Editor: Enrico Madonna
Title: "What I am Fighting For" :30
Sept 18th, 1992

#georgebush
#georgehwbush
#20years #jaw

12/02/2018

DUNKIN DONUTS | 1992 | 20 YEARS OF JAW

If the #SundayScaries have got you down, remember what is STILL waiting for you at Dunkin' Donuts, tomorrow AM (even after all of these years).

#donutlove #20years
#justaddwater
#dunkindonuts

Editor: Enrico Madonna | Just Add Water
Director: Matthew Brady

11/21/2018

JAW | 20 YEARS | GREY POUPON

Getting in the spirit for tomorrow's holiday, here's our gratitude for 20 years of "life's finer pleasures." (Like Grey Poupon).

Editor: Francis Zuccarello | Just Add Water
Agency: Lowe and Partners SA
Art Director: Nanette Koryn
Writer: Mark Wolf
Producer: Ms. Paddy Giordano
Director: Michael Seresin

#justaddwatertv
#greypoupon #nyc
#thankful #20years

11/12/2018

We’re celebrating this Veteran’s Day with our client, Macy's! What great deals did you get this weekend? 👠

#editwet
#veteransday
#justaddwatertv

10/30/2018

JAW | 20 YEARS | VISA GOLD

They must not have had AAA in 1992-
But good thing for Visa!

Where do YOU want to be on this autumn Tuesday?

Editor - Enrico Madonna
Agency - BBDO New York

#visa #jaw #nyc
#bbdo #tuesday

10/29/2018

JAW | 20 YEARS | HASBRO MONSTER FACE

It's #Halloween Week, and what better way to celebrate than to showcase the 1992 Outstanding Creativy Mobius Awards winner, Hasbro Gaming's "Most Monstrous Monsters Imaginable!"

Editor - Enrico Madonna
Agency - Jordan McGrath Case & Partners
Production company - SBK Commercials
Advertiser - Hasbro, Inc.

#JAW #20YEARS
#hasbro #monsterface

10/27/2018

Who knew that the WWF (in 1992) would still be relevant in 2018?! 🐼
Editor & Sound Design - Enrico Madonna
Agency - FCB New York

#wwf #jaw
#twentyyears

10/20/2018

Roy Rogers | 1992 | JUST ADD WATER

Anyone in the mood for some lunch?🍔

Roy Rogers made a delicious comeback in 1992 with the help of Just Add Water!

Editor: Enrico Madonna

www.justaddwater.tv

For more than 20 years, #JustAddWater, through the power of editing, has created thousands of high-profile spots that have helped mold the images of major corporations worldwide.

#saturday #lunchtime #royrogers
#backbypopulardemand #JAW

10/18/2018

Magic in the Real Thing! NKOTB & Coca Cola | 1990

#JAW is celebrating 20 YEARS of creating dynamic content for the film industry!

Kicking it off with a #tbt that you just might remember... 😍

From the beginning of May until August 1990, consumers of cans of Coca-Cola had a shot at winning up to $200, gift certificates & coupons in a unique can, called a MagiCan, rigged with a spring mechanism. Coca-Cola even sponsored New Kids On The Block’s 1990 summer tour to tie into the promotion!

#cantbeattherealthing #cocacola
#justaddwater #nkotb #nyc

Credits:
Editor - Enrico Madonna | Just Add Water
Agency - McCann Erickson

08/31/2018

Justice for Anna

We are very proud to be involved with the beautiful work that Her Justice is doing to empower women in #NYC. Click below to view their 25th Anniversary video edited by VP Jonathan Levy.

Find out more about this organization, HERE:
http://herjustice.org

#herjustice #womensrights
#unitedwestand #justaddwater

08/15/2018

LIVE from Salon: Volume Two!
Rebecca Haviland.
#justaddwatertv
#rebeccahaviland

08/15/2018

LIVE from Salon: Volume Two!
Amanda Brown & Ryan Parrino.
#justaddwatertv
#amandabrownmusic

08/15/2018

LIVE from Salon - Volume Two!
Jamie Leonhart & Michael Leonhart.
#justaddwater
#supportlivemusic

Happy 4th of July from all of us here at Just Add Water! 🇺🇸🎆If you're not able to attend a fireworks show in yo...

07/04/2018

Fourth of July fireworks on TV and online: What time to watch and who has the best lineup

Happy 4th of July from all of us here at Just Add Water! 🇺🇸🎆

If you're not able to attend a fireworks show in your area, here's a helpful list of places to watch the the best shows around the country on television and online!

#justaddwater
#fourthofjuly
#redwhiteandblue

Various TV specials will be taking place in Washington, New York and Boston.

Now that summertime is officially here, we're about halfway through the summer movie season! What movies have you seen/h...

06/28/2018

Summer Movie Calendar 2018

Now that summertime is officially here, we're about halfway through the summer movie season!

What movies have you seen/hoping to see this summer?!

justaddwater.tv

#justaddwater
#summertime
#editwet

All of the biggest summer movies 2018 has to offer, plus a handful of smaller ones you may want to keep an eye out for.

06/11/2018

Summer Sale Edit

Technically the first day of summer is June 21st this year, but we're already in the summer mood here at Just Add Water. 🏖☀️

Check out this edit we did for Macy's summer sale!

justaddwater.tv

#editwet
#justaddwatertv
#macys #summersale

05/25/2018

Memorial Day | Macy's

Memorial Day is better when you #justaddwater💦!

We’re loving this lake inspired clip for Macy’s Memorial Day sale 🇺🇸

#editwet
#justaddwatertv
#macys #sale
#memorialday

05/21/2018

No Mind

Just a little something from our own Eddie Schneckloth to remind you about the world outside of the #Monday blues 🤤

#justaddwatertv
#mondayz #nomind
#bahamas #relax

The Bahamas make you forget about time and turn off your mind for a few minutes. DIRECTOR and EDITOR Eddie Schneckloth MUSIC "Call Me" by 90s Flav https://soundcloud.com/90sflav/callme "No…

05/18/2018

Quality video content is essential to making companies stand out from the pack. From Super Bowl commercials to corporate videos to documentary films, we continue to produce high-end, award-winning work.

We cut. We finish. We wow. 🎬

#editwet #justaddwatertv
#comingsoon #postproduction

03/23/2018

Coca Cola Treehouse #fbf

Here's a #fbf to one of our favorite classic commericals we worked on.

I mean, who wouldn't want NBA 🏀all-time great, Michael Jordan, to serve up some Coca-Cola🥤with a slam dunk?!

#justaddwater
#michaeljordan
#cocacola

Happy first day of Spring?!Stay safe tomorrow in the snow. ❄️ Here are some cold weather tips to ward off the icy te...

03/21/2018

Cold Weather Tips - NYCHA

Happy first day of Spring?!

Stay safe tomorrow in the snow. ❄️ Here are some cold weather tips to ward off the icy temperatures tomorrow, courtesy of NYC: The Official Guide!

#justaddwater
#winterstormtoby
#nyc

Getting ready for a disaster or emergency can seem like an overwhelming task. But being prepared can make all the difference. Learn how.

03/16/2018

Macy’s Presents: The Edit

Here's a quick look at what we've been up to recently over here at Just Add Water. 🎞 🎬

Macy's presents: The Edit! 🔥

#justaddwater
#macys
#cutcolor
#theedit

Your source for exclusive fashion, inspiration & more.

A beautiful tribute to Stephen Hawking courtesy of National Geographic.Rest In Peace to one of the most brilliant minds ...

03/14/2018

Rest In Peace Stephen Hawking

A beautiful tribute to Stephen Hawking courtesy of National Geographic.

Rest In Peace to one of the most brilliant minds of our time.

#justaddwater
#stephenhawking

The world has lost its greatest Mind. A tribute to a man that has changed how we view our universe, Professor Stephen Hawking 1942 - 2018.

In case you were wondering the what, where, who and WHEN of Daylight Saving Time ⏰ courtesy of USA TODAY!#justaddwater...

03/11/2018

10 things you didn't know about daylight saving time

In case you were wondering the what, where, who and WHEN of Daylight Saving Time ⏰ courtesy of USA TODAY!

#justaddwater
#daylightsaving

Here are 10 fun facts about daylight saving time that you may not have known.

03/09/2018

Just Add Water and Sven Otten

For today's #fbf we wanted to share one of our favorite clips we worked on with the incredible Sven Otten.

justaddwater.tv

#justaddwater
#cutcolor
#nyc

03/08/2018

We are proud to have strong, talented, and unstoppable women here at Just Add Water.

Happy International Women’s Day! 💪🏻

#justaddwater
#internationalwomensday
#nyc @ Just Add Water

03/06/2018

A perfect example of what happens when you Just Add Water.💦

We hope your #Tuesday is as good as ours.🕺🏻

#justaddwater
#yourewelcome

(Cheers to Bob Hagh for using the internet right)

Here's a little🎶 playlist🎶 filled with goodies new and old to get your #musicmonday off to a good start. What are ...

03/06/2018

Just Add Water's Feelin' Good Playlist, a playlist by Jeremy Varner on Spotify

Here's a little🎶 playlist🎶 filled with goodies new and old to get your #musicmonday off to a good start.

What are some of your favorite songs that always put you in a good mood?

#justaddwater
#nyc
#cutcolor

Tunes to get your week groovin in the right direction.

03/02/2018

#fbf to our 1st #SALON event on February 6th!

Big thanks to En Rama, Paul Loren, Nick Africano & Akie Bermiss!

Want to learn more about Just Add Water?

Click here: www.justaddwater.tv

#justaddwater
#nyc
#supportlocalartists @ Just Add Water

02/13/2018

Shaun White - NBC Olympics Super Bowl 2018 Pre Release

We're loving the ❄️Winter Olympics❄️ right now!

Keep up with the medal count here👇

https://www.olympic.org/pyeongchang-2018/results/en/general/medal-standings.htm

Shaun White - NBC Olympics Super Bowl 2018 Pre Release http://superbowl-commercials.co/2018

02/07/2018

Akie Bermiss LIVE at Just Add Water!

02/07/2018

Nick Africano LIVE at Just Add Water

01/19/2018

It’s all fun and games until somebody gets wet. 💦😂🤟🏻
#tbt to where it all began.
#justaddwater
#nyc @ Just Add Water

12/25/2017

From our family to yours...
Happy Holidays!!! 🎄🥂🎁
#justaddwater
#seasonsgreetings
#cheers @ Tribeca Grill

President Franklin D. Roosevelt called December 7, 1941, “a date which will live in infamy.” On that day, Japanese p...

12/07/2017

Historical photos of Pearl Harbor attack on December 7, 1941

President Franklin D. Roosevelt called December 7, 1941, “a date which will live in infamy.” On that day, Japanese planes attacked the United States Naval Base at Pearl Harbor. The bombing killed more than 2,400 Americans. It completely destroyed the American battleship U.S.S. Arizona and capsized the U.S.S. Oklahoma. The attack brought the United States into World War II.

This article via the Los Angeles Daily News reveals 44 photos from this tragic day in America’s history.

Today we reflect, and remember. ❤️
#RIP
#pearlharbor

President Franklin Roosevelt called December 7, 1941, “a date which will live in infamy.” On that day, Japanese planes attacked the United States Naval Base at Pearl Harbor. The bombing…

10/16/2017

Macy's Columbus Day Sale 2017

It's Columbus Day and we're sharing the spot we cut for Macy's.

Edited by Taylor Vavra

10/05/2017

6057NS1H_Columbus_Day_Spec_SunMon_30ENG_

Columbus Day is around the corner. Check out the spot we cut for Macy's last year. #TBT

This is "6057NS1H_Columbus_Day_Spec_SunMon_30ENG_" by Just Add Water, Inc. on Vimeo, the home for high quality videos and the people who love them.

09/29/2017

Macy's Fall Sale 2017

Fall is here and so is the latest spot we cut for Macy's. #WeCutThis #EditWet

How to capture history in a documentary. #MondayMotivation

09/26/2017

Ken Burns Video Essay Breaks Down the ‘Tremendous Public Value’ of the ‘Vietnam War’ Director’s Approach — Watch

How to capture history in a documentary. #MondayMotivation

The “Ken Burns Effect” is real.

09/22/2017

Macy's Beauty Scene September

It's Friday and we're getting our glamour on because we cut this. #FridayFeeling #EditWet

09/07/2017

Macy's Labor Day Sale BTS

Macy's Labor Day Back to School spot! #TBT #EditWet

Address

5 E 47th St Fl 3
New York, NY
10017

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Telephone

(212) 838-8883

Website

http://www.JustAddWater.TV

Alerts

Be the first to know and let us send you an email when Just Add Water posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Just Add Water:

Videos

Happy Holidays!

Sending Season's Greetings from our families to yours. Happy Holidays from Just Add Water! #happyholidays #JAW #nyc #seasonsgreetings

The American Dream means giving it your all, trying your hardest, accomplishing something. And then I'd add to that, giving something back. No definition of a successful life can do anything but include serving others. -President George H.W. Bush #tbt to this election piece from 1992 in honor of the late, great former president. #RIP. 🇺🇸 Bush-Quayle '92 General Campaign Agency: The November Company Editor: David Dee Assistant Editor: Enrico Madonna Title: "What I am Fighting For" :30 Sept 18th, 1992 #georgebush #georgehwbush #20years #jaw

JAW | 20 YEARS | GREY POUPON

Getting in the spirit for tomorrow's holiday, here's our gratitude for 20 years of "life's finer pleasures." (Like Grey Poupon). Editor: Francis Zuccarello | Just Add Water Agency: Lowe and Partners SA Art Director: Nanette Koryn Writer: Mark Wolf Producer: Ms. Paddy Giordano Director: Michael Seresin #justaddwatertv #greypoupon #nyc #thankful #20years

We’re celebrating this Veteran’s Day with our client, Macy's! What great deals did you get this weekend? 👠 #editwet #veteransday #justaddwatertv

JAW | 20 YEARS | VISA GOLD

They must not have had AAA in 1992- But good thing for Visa! Where do YOU want to be on this autumn Tuesday? Editor - Enrico Madonna Agency - BBDO New York #visa #jaw #nyc #bbdo #tuesday

JAW | 20 YEARS | HASBRO MONSTER FACE

It's #Halloween Week, and what better way to celebrate than to showcase the 1992 Outstanding Creativy Mobius Awards winner, Hasbro Gaming's "Most Monstrous Monsters Imaginable!" Editor - Enrico Madonna Agency - Jordan McGrath Case & Partners Production company - SBK Commercials Advertiser - Hasbro, Inc. #JAW #20YEARS #hasbro #monsterface

Who knew that the WWF (in 1992) would still be relevant in 2018?! 🐼 Editor & Sound Design - Enrico Madonna Agency - FCB New York #wwf #jaw #twentyyears

Roy Rogers | 1992 | JUST ADD WATER

Anyone in the mood for some lunch?🍔 Roy Rogers made a delicious comeback in 1992 with the help of Just Add Water! Editor: Enrico Madonna www.justaddwater.tv For more than 20 years, #JustAddWater, through the power of editing, has created thousands of high-profile spots that have helped mold the images of major corporations worldwide. #saturday #lunchtime #royrogers #backbypopulardemand #JAW

Magic in the Real Thing! NKOTB & Coca Cola | 1990

#JAW is celebrating 20 YEARS of creating dynamic content for the film industry! Kicking it off with a #tbt that you just might remember... 😍 From the beginning of May until August 1990, consumers of cans of Coca-Cola had a shot at winning up to $200, gift certificates & coupons in a unique can, called a MagiCan, rigged with a spring mechanism. Coca-Cola even sponsored New Kids On The Block’s 1990 summer tour to tie into the promotion! #cantbeattherealthing #cocacola #justaddwater #nkotb #nyc Credits: Editor - Enrico Madonna | Just Add Water Agency - McCann Erickson

LIVE from Salon: Volume Two! Rebecca Haviland. #justaddwatertv #rebeccahaviland

LIVE from Salon: Volume Two! Amanda Brown & Ryan Parrino. #justaddwatertv #amandabrownmusic

LIVE from Salon - Volume Two! Jamie Leonhart & Michael Leonhart. #justaddwater #supportlivemusic

Summer Sale Edit

Technically the first day of summer is June 21st this year, but we're already in the summer mood here at Just Add Water. 🏖☀️ Check out this edit we did for Macy's summer sale! justaddwater.tv #editwet #justaddwatertv #macys #summersale

Memorial Day | Macy's

Memorial Day is better when you #justaddwater💦! We’re loving this lake inspired clip for Macy’s Memorial Day sale 🇺🇸 #editwet #justaddwatertv #macys #sale #memorialday

Quality video content is essential to making companies stand out from the pack. From Super Bowl commercials to corporate videos to documentary films, we continue to produce high-end, award-winning work. We cut. We finish. We wow. 🎬 #editwet #justaddwatertv #comingsoon #postproduction

Coca Cola Treehouse #fbf

Here's a #fbf to one of our favorite classic commericals we worked on. I mean, who wouldn't want NBA 🏀all-time great, Michael Jordan, to serve up some Coca-Cola🥤with a slam dunk?! #justaddwater #michaeljordan #cocacola

Just Add Water and Sven Otten

For today's #fbf we wanted to share one of our favorite clips we worked on with the incredible Sven Otten. justaddwater.tv #justaddwater #cutcolor #nyc

A perfect example of what happens when you Just Add Water.💦 We hope your #Tuesday is as good as ours.🕺🏻 #justaddwater #yourewelcome (Cheers to Bob Hagh for using the internet right)