MyBrand8

12/21/2016

http://www.mediapost.com/publications/article/291513/iab-wants-full-transition-to-html5-by-july.html

The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements to HTML5 and JavaScript. But the document cautions that “this transition will not be simple as it is ridden...

12/14/2016

Brands should re-focus their strategy when it comes to the current standards of e-commerce!

http://www.adweek.com/brandshare/heres-why-brands-need-their-own-web-stores-174594

12/05/2016

Truly Amazing!

https://youtu.be/NrmMk1Myrxc

Amazon Go is a new kind of store featuring the world’s most advanced shopping technology. No lines, no checkout – just grab and go! Learn more at http://amaz...

11/30/2016

Very Interesting! :)

http://www.adweek.com/news/technology/heres-what-iab-wants-ad-buyers-know-about-digital-audio-174795

11/22/2016

This is interesting!!

http://www.mediapost.com/publications/article/289510/nielsen-expands-digital-ad-ratings-with-insight-se.html

Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They also get incremental reach -- incremental value in cross-platform campaigns.

11/07/2016

http://www.mediapost.com/publications/article/288482/over-half-of-ad-engagement-on-desktop-occurs-after.html

Publisher monetization platform 33Across conducted a study on both online ad viewability and time in view, analyzing how those measurements impact user engagement. The report found that over half of user engagement, defined as when a user clicked on an ad, begins only after an ad is in view for 15 s...

05/19/2016

Technology Advancement:

http://adexchanger.com/platforms/sap-unveils-dsp-and-dmp-called-exchange-media/

SAP entered the digital advertising market this week, creating a DSP and DMP from scratch it’s dubbing SAP Exchange Media (XM). Wolfgang Faisst, co-founder and head of SAP XM, acknowledged that despite an ecosystem of “thousands of ad tech companies,” SAP decided to step up because of demand for end...

01/25/2016

http://www.adweek.com/news/advertising-branding/how-data-enhanced-storytelling-rapidly-reshaping-both-content-and-advertising-169154

12/10/2015

Huge News! Not breaking tho... :(

http://www.adweek.com/agencyspy/pg-names-omnicom-the-big-winner-in-its-media-agency-review/98548

Publicis Groupe will lose all of the P&G business in North America.

11/19/2015

http://www.adweek.com/news/technology/infographic-marketers-are-spending-500-more-millennials-all-others-combined-168176

11/19/2015

http://www.adweek.com/news/advertising-branding/heres-how-advertisers-will-be-able-target-tv-viewers-who-see-competitors-ads-168203