As of this month, May 2020, Covid-19 has caused over 240 thousand deaths worldwide, the unemployment rate is higher than it’s ever been, businesses are struggling or have closed, social distancing is now a “Thing” and the fashion world as we know it, is at a complete standstill.
But there is hope.
The number of new cases are dropping, the number of reported deaths per day is lessening and society…well society is doing what it can to get back to a sense of normalcy. A new form of normalcy. So what does this look like for the fashion business?
I believe it’s going to be a slow comeback not only for the fashion world, but for society as a whole. THIS NEW REALITY has us second-guessing our interaction with people. In the fashion business, the interaction amongst the different groups to collectively present the final product is so critical; it’s very hard to imagine doing the simplest photoshoot via social distancing. Unlike Corporate-America, where zoom or GoTo meeting has aided us with communicating with one another, it’s just not viable with various aspects of fashion.
But again…There is hope.
Many of my colleagues from different aspects of the fashion world have been taking this downtime to perfect their craft. I hear they are digging deeper into their selected professions and not only finding out how they can perfect their art, but how they can perfect themselves. I encourage all to keep your craft alive within yourselves and come back stronger than you were before this pandemic. Now is the time to figure out what was lacking and have a plan to execute when time permits.
My friends, this is no longer a ME world. If you think that the new normalcy is only about what you can do for self, think again. We are going to have to operate more with each other now than ever before if we want to get close to the life we use to have and if that means to continue social distancing so it strengthens the possibility of enjoying a future summer concert or a dinner with close friends, then let’s operate through a lens of hope rather than haste.
Thank you so much for your support through these unprecedented times and STAY SAFE.
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