Informa - ATI

11/19/2024

Consumers today are increasingly turning to digital platforms for entertainment and information. According to recent studies, the average person spends several hours per day consuming media content across various devices, especially of the mobile variety.

Of course, this type of media consumption competes with other leisure and sports activities, online socializing, gaming, and even reading reviews, which many consumers also undertake before purchasing a product or service.

Consumers today are increasingly turning to digital platforms for entertainment and information.

07/30/2024

As brands grapple with the challenges and opportunities of to , it becomes crucial to learn more about the preferences of this tech-savvy demographic. With substantial buying power, which is only expected to grow in the future, presents significant potential for marketers but it’s important to balance traditional strategies with fresh ideas to capture their interest.

These are truly digital natives, who are mobile and tech-savvy, value-driven, and appreciate authenticity, who have grown up with technology, social media and connectivity.

As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this tech-savvy demographic.

07/24/2024

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06/06/2024

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies can measure consumer and brand sentiment among other factors. This isn’t just about bringing in new customers, but about retaining your older customers and making sure they are satisfied with their products or services. It’s a rather quick and convenient way to ask customers for their feedback, identify technical issues, and discover new opportunities. In addition, it helps maintain relevancy and a competitive edge while monitoring, and improving, progress and operations over time.

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As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies can measure consumer and brand sentiment among other factors. This isn’t just about bringing in new customers, but about retaining your older custom...

06/05/2024

Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketing, the goal is to become highly customer focused, challenging, innovating and experimenting along the way—as well as leveraging data and market research—with the aim of enhancing the customer experience. Growth marketers focus on the entire funnel, often leveraging tools such as digital PR and search engine optimization, e-mail marketing, influencer marketing, referral marketing, and content marketing. Ultimately, the goal includes improving the customer journey, while increasing retention and loyalty.

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Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketing, the goal is to become highly customer focused, challenging, innovating and experimenting along the way—as well as leveraging data and market rese...

06/04/2024

Tomorrow! 🚨 Whether you are a pro in the field of market research or and end user looking to better understand how to reach your B2B customers, this webinar will equip you with the knowledge and tools necessary to excel in your specific B2B research needs.

What you'll learn:
1. Understanding Your B2B Audience
2. Choosing the Right Research Recruit Methodology
3. Choosing the Right Partner
4. Know when to leverage AI

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6183e9djl

05/30/2024

NEXT WEEK! 🚨 This Webinar, sponsored by OvationMR, is designed to provide a comprehensive overview of the nuances and complexities involved in how B2B market research is best leveraged for specific business needs. Don't miss out! Register today.

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6189e9R95

05/21/2024

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All Things Insights is the ultimate year-round virtual resource for Market Research & Insights lead.

05/16/2024

In the marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no doubt your competition is already leveraging.

Don’t get left behind. Instead, explore how can help support your initiatives in the B2B sector, from content marketing strategies, customer data and segmentation, leads and demand generation, email marketing, ad campaigns, and much more. In fact, to stand out in a crowded marketplace, using the considerable supporting strengths of AI for B2B growth is not just another asset. It could be considered an essential tool in the kit.

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In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no doubt your competition is already leveraging. Don’t get left behind.

05/15/2024

🤔 Mastering B2B Market Research: This webinar dives deep into understanding your B2B audience, choosing the right research methods & partners, leveraging AI tools, and turning insights into action. Gain the knowledge & tools to excel! ➡️

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6185jT2wH

05/14/2024

Measuring just how well your company is performing over time, is a key tactic to determine whether your company, brand, service or product has the potential to rise above your competitors. 📈

An important part of the market research process, competitive benchmarking is also a significant tool that can help establish best practices and effectiveness in terms of the marketing of your products, the systems being used for brand growth, increasing market share, and driving sales. Ultimately, comparing your business to competing businesses is a way to create a pathway to growth and best practices.

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Measuring just how well your company is performing over time, competitive benchmarking is a key tactic to determine whether your company, brand, service or product has the potential to rise above your competitors.

05/09/2024

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competencies. In , both hard and are important and can be effectively developed through training both internally and externally.

Hard skills may ensure that an employee is equipped and trained with the right skills to get the job done, such as analytics and data science. However, there are other softer, more behavioral types of skills that are more interpersonal, and relationship focused.

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Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competencies. In market research, both hard and soft skills are important and can be effectively developed through training both internally and externally.