Macaro Media

OUT FRONT. ON POINT.
*Creating Value for Audiences and the World.*
Media production and consulting.

ON POINT.
*Creating Value for for Audiences and the World*

Macaro Media provides media production and communications consulting in the fast-changing digital media world. Specialist in writing, on-camera talent, voiceovers, video production, television, radio, social media, online and mobile.With 25 years experience at top broadcast and digital networks in the US, Europe and Asia, Macaro Media knows how to ramp up production and deliver attention-grabbing results.

10/23/2025

Asked whether they watch traditional media more than older generations think they do, 57% of teens surveyed in the Center for Scholars & Storytellers at UCLA’s annual study said they agreed with the statement, while only 14.5% disagreed. And 53% of participants reported that they discuss TV shows and movies more than content on social media. Teens once again said the most wanted to see relatable stories, and like last year’s findings, want less romance – 59.7% of this year’s respondents “want to see more content where the central relationships are friendships.” “Teens are telling us loud and clear – they’re ‘over’ forced and unrealistic romantic storylines,” said Alisha Hines, CSS vice president of research and programs. “Our findings show that what they really want is content, characters and friendships that feel real and reflect everyday experiences they can authentically relate to.”

08/20/2025

Streaming sets a record.

07/16/2025

Streaming viewership surged in June to represent 46.0% of television usage, according to Nielsen’s The Gauge.

Cynopsis reports Nielsen shows time spent streaming was up +5.4% over last month, with Netflix recording the largest monthly uptick among streaming platforms, +13.5% over May, and adding 0.8 share points to command 8.3% of TV.

Credit for Netflix’s upswing goes to original series “Ginny & Georgia,” which was the most-streamed title of the month with 8.7 billion viewing minutes, as well as the popularity of acquired series “Animal Kingdom “and “Blindspot,” which earned the second and third most-streamed titles in June and combined for 11.4 billion viewing minutes. Not to mention the release of the third season of “Squid Game,” which generated nearly a billion viewing minutes per day across the series in the final three days of the June interval.

12/08/2023

OVER THE AIR IS THE PREFERRED WAY TO WATCH NEWS AND SPORTS.
Twenty percent of US internet households own a television antenna and 12% don’t have an antenna but plan to purchase one in the next six months, according to a report from Parks Associates, “ATSC 3.0: Impact and Opportunities for Video Services.” TV antenna owners report watching about 6.4 hours of over-the-air programming per week, second only to subscription-based video-on-demand streaming (7.6 hours per week). Among nearly 30% of antenna owners, OTA is the preferred method of watching live news, while approximately 20% prefer OTA to watch live sports and TV shows and movies. “The percentage of antenna owners has remained steady over the last few years, creating a stable audience for broadcasters at a time when they are losing revenues from lost retransmission fees as consumers abandon pay TV for streaming services,” said Alan Bullock, Sr. Contributing Analyst, Parks Associates. “ATSC 3.0 has the potential to pump new life into broadcast TV.” ~ Cynopsis

11/02/2023

A study shows - email is the most effective advertising tactics among consumers (42%),
followed by ads on live TV (32%), streamed shows (29%), and YouTube and websites in general.
That’s according to Horowitz Research study State of Media, Entertainment, and Tech: Consumer Engagement 2023.

The study found younger consumers (18-34 and 35-49 year-olds) are more likely to find text messages, social media posts, influencer sponsorships, ads in podcasts and ads in music streaming services much more effective than consumers 50+.

05/12/2022

VIEWING SOURCES HIT RECORD HIGH
The average number of sources consumers use to access TV content has hit an all-time high, according to Hub’s “Best Bundle” study.
Counting traditional pay TV service, live TV streaming services, individual streaming subscriptions, free streaming services, transactional services, and antenna, the average consumer now uses more than 7 sources for TV content, up from 4.8 in 2020. Streaming subscription pe*******on among US consumers has hit 89%. Of note: while the proportion of US consumers subscribing to Netflix began to flatten out toward the second half, Hub found pe*******on is still 9 points higher in 2022 than it was at the start of 2021. ~ Cynopsis

08/06/2021

Some pandemic viewing behavior appears to be here to stay. In June 2021, two-thirds of pay TV subs said they watched free VOD included with their subscription at least once a week, up from fewer than half in February 2020, according to Hub Entertainment Research report “Predicting the Pandemic.”
The number who bought or rented shows or movies at least once a week through their pay TV provider doubled from Feb 2020 to June 2021. And among those with a smart TV, almost 40% said they had bought a smart TV during the pandemic, and half of that 40% said they had bought a smart TV after vaccines became widely available in April 2021. -- Cynopsis

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East 77th Street
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http://macaromedia.com/

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