Macaro Media

Macaro Media OUT FRONT. ON POINT.
*Creating Value for Audiences and the World.*
Media production and consulting in the fast-changing digital media world.

ON POINT.
*Creating Value for for Audiences and the World*

Macaro Media provides media production and communications consulting in the fast-changing digital media world.Led by award-winning show producer, anchor and reporter Carmen Roberts, Macaro Media adds a human voice to your communications and productions. Specialist in writing, on-camera talent, voiceovers, video production, television, rad

ON POINT.
*Creating Value for for Audiences and the World*

Macaro Media provides media production and communications consulting in the fast-changing digital media world.Led by award-winning show producer, anchor and reporter Carmen Roberts, Macaro Media adds a human voice to your communications and productions. Specialist in writing, on-camera talent, voiceovers, video production, television, rad

Operating as usual

Some pandemic viewing behavior appears to be here to stay. In June 2021, two-thirds of pay TV subs said they watched fre...
08/06/2021

Some pandemic viewing behavior appears to be here to stay. In June 2021, two-thirds of pay TV subs said they watched free VOD included with their subscription at least once a week, up from fewer than half in February 2020, according to Hub Entertainment Research report “Predicting the Pandemic.”
The number who bought or rented shows or movies at least once a week through their pay TV provider doubled from Feb 2020 to June 2021. And among those with a smart TV, almost 40% said they had bought a smart TV during the pandemic, and half of that 40% said they had bought a smart TV after vaccines became widely available in April 2021. -- Cynopsis

Some pandemic viewing behavior appears to be here to stay. In June 2021, two-thirds of pay TV subs said they watched free VOD included with their subscription at least once a week, up from fewer than half in February 2020, according to Hub Entertainment Research report “Predicting the Pandemic.”
The number who bought or rented shows or movies at least once a week through their pay TV provider doubled from Feb 2020 to June 2021. And among those with a smart TV, almost 40% said they had bought a smart TV during the pandemic, and half of that 40% said they had bought a smart TV after vaccines became widely available in April 2021. -- Cynopsis

The majority of viewers watch TV from both ad-supported and ad-free sources, according to new research from Hub. Nearly ...
06/28/2021

The majority of viewers watch TV from both ad-supported and ad-free sources, according to new research from Hub. Nearly all TV consumers (95%) watch from at least one ad-supported source, and 79% also watch from at least one ad-free TV source.

https://www.digitaljournal.com/pr/conventional-wisdom-says-that-tv-viewers-will-do-anything-to-avoid-ads-actual-viewer-behavior-says-something-different

The majority of viewers watch TV from both ad-supported and ad-free sources, according to new research from Hub. Nearly all TV consumers (95%) watch from at least one ad-supported source, and 79% also watch from at least one ad-free TV source.

https://www.digitaljournal.com/pr/conventional-wisdom-says-that-tv-viewers-will-do-anything-to-avoid-ads-actual-viewer-behavior-says-something-different

05/14/2021

Video streaming consumption has shot up since the pandemic began, with 70% of respondents in a study from Tubi and OnePoll reporting they watch more TV now than they did in March 2020.
Among that group, the average person is streaming three additional hours each day. Tubi’s “The Stream” report also finds that nearly 49% of people are searching for ways to pay less for their streaming services in 2021 than they did in 2020, with 32%of people saying they plan on canceling an SVOD they currently use, with one in three citing cost as their reason for canceling. - Cynopsis

Comcast posted a blog noting three trends that shaped viewing in 2020, with customers watching 3 hours more per week tha...
05/06/2021

Comcast posted a blog noting three trends that shaped viewing in 2020, with customers watching 3 hours more per week than before the pandemic:
** Streaming Surges to New Levels
Streaming saw the biggest viewing gains on Xfinity platforms in 2020, fueled in part by the launch of more than 70 new streaming apps and channels. Overall, OTT viewing was up 73% year-over-year on X1 and Flex. .
** Content-Centered Curation Drives Engagement
With the addition of Peacock Premium at no additional cost and enhancements to make all ad-supported programming more discoverable with the experience, free/ad-supported programming accounts for more than 50% of total viewing on Flex, with Peacock, Xumo, Pluto and Tubi routinely being among the most viewed apps on the platform.
** Appointment TV Still Matters
Despite a significant decrease in the number of live sports and other events during the pandemic, there was still an increase in traditional linear programming year-over-year. Data indicates streamers value the lean-back experience of linear TV - the live guide on Flexbis the second most-viewed destination on Flex behind the home screen. (Cynopsis)

Comcast posted a blog noting three trends that shaped viewing in 2020, with customers watching 3 hours more per week than before the pandemic:
** Streaming Surges to New Levels
Streaming saw the biggest viewing gains on Xfinity platforms in 2020, fueled in part by the launch of more than 70 new streaming apps and channels. Overall, OTT viewing was up 73% year-over-year on X1 and Flex. .
** Content-Centered Curation Drives Engagement
With the addition of Peacock Premium at no additional cost and enhancements to make all ad-supported programming more discoverable with the experience, free/ad-supported programming accounts for more than 50% of total viewing on Flex, with Peacock, Xumo, Pluto and Tubi routinely being among the most viewed apps on the platform.
** Appointment TV Still Matters
Despite a significant decrease in the number of live sports and other events during the pandemic, there was still an increase in traditional linear programming year-over-year. Data indicates streamers value the lean-back experience of linear TV - the live guide on Flexbis the second most-viewed destination on Flex behind the home screen. (Cynopsis)

Streaming programs better reflect the reality of America's diverse  population.  A Nielsen study, "Being Seen on Screen:...
12/04/2020
Inclusion Analytics

Streaming programs better reflect the reality of America's diverse population. A Nielsen study, "Being Seen on Screen: Diverse Representation and Inclusion on TV," reveals streaming shows present a healthy representation of Blacks, Hispanics, Asians and women.
For instance, women make up 52% of the US population. They appear on screen 48.9% of the time on SVOD, 37.8% on cable and 33% on broadcast.

https://www.nielsen.com/us/en/about-us/diversity-and-inclusion/inclusion-analytics/

To support the media ecosystem with insights essential to understanding the current condition and accelerating change, Nielsen is launching our inaugural report on inclusion in TV.

STREAMING SERVICES GAIN GROUND. Video streaming services reach 72% penetration in U.S. homes.  up 13% since January, acc...
08/22/2020

STREAMING SERVICES GAIN GROUND. Video streaming services reach 72% penetration in U.S. homes. up 13% since January, according to The video tech company Grabyo says that’s a 13% increase since January. “While the U.S. was already in front of the curve for streaming adoption, the CoVid-19 opandemic has further accelerated this trend,” said Gareth Capon, Grabyo CEO. “With most of the U.S. population staying at home, consumers have had the chance to watch more TV, trial new streaming subscriptions and discover which services offer the most value. Our findings show that online streaming has come out on top across all consumer segments and these changes in the market are here to stay.” 85% of those surveyed say they will keep their streaming services when the pandemic is over.

CONSUMERS WOULD CHOSE INTERNET OVER PAY TVSixty percent of households would cancel pay-TV subscriptions before they’d ca...
03/26/2020

CONSUMERS WOULD CHOSE INTERNET OVER PAY TV
Sixty percent of households would cancel pay-TV subscriptions before they’d cancel broadband service, according to research from Parks Associates. “Consumers with OTT subscriptions are shifting away from internet bundles, with this group much more likely to have standalone internet service than non-subscribers,” said Steve Nason, Director of Research, Parks Associates. “This finding indicates providers need to adjust their bundling strategies, to include more OTT video services as options.” As it stands, fewer than one-fifth of subscribers receive an OTT service bundled with their broadband package.

A report by Nielsen says the coronavirus pandemic may lead to an increase of media watching as Americans stay home to av...
03/17/2020

A report by Nielsen says the coronavirus pandemic may lead to an increase of media watching as Americans stay home to avoid spreading the virus. The ratings company estimates viewership may jump almost 60%. People will turn to news for information about the outbreak but they will also seek out entertainment.

03/16/2020

“A nearly 25% increase in cable news viewership can be traced to coronavirus news and political news coverage, according to data and measurement company Alphonso. The increase started with COVID-19 news and got a further boost from political events. According to Alphonso’s data, viewership on CNN, FOX News and MSNBC for the Iowa caucus/Trump Acquittal news cycle and the Super Tuesday coverage, for example, was nearly as much as Super Bowl Sunday. “ ~ Cynopsis

Seventy-four percent of global video customers said they plan to stop paying for pay-TV within five years, according to ...
03/10/2020
Grabyo Value of Video Report 2020

Seventy-four percent of global video customers said they plan to stop paying for pay-TV within five years, according to Grabyo’s Value of Video Report 2020: The Consumer Strikes Back. In the US, 47% of respondents said they were willing to pay up to $35 monthly for online video services. “2020 will be the year we see the true impact of the streaming wars on viewing habits and what this means for the wider video industry,” said Gareth Capon, Grabyo CEO. “Our latest report shows streaming is no longer just for younger demographics, the viewing preferences of all consumers are beginning to align.” The report used data from 13,000 consumers across 11 territories.

https://about.grabyo.com/value-of-video-report-2020/?fbclid=IwAR0yQXncCI__WXKrVNylzHsoMtYGTsPbV7q4N2MTE-RZbkg84r3Ln56UXL8

Our 2020 Value of Video Report surveyed 13,000 people across eleven countries. We asked about consumer spending habits and future plans to pay for TV and video.

US consumers spend more time with TV than all other ad-supported platforms. Local broadcast TV is the most trusted news ...
02/28/2020

US consumers spend more time with TV than all other ad-supported platforms. Local broadcast TV is the most trusted news source.

https://bit.ly/2TmRFIu

Parks Associates says: People spent 33% more time watching video in 2019 than they did the year prior. Consumers spend a...
01/28/2020

Parks Associates says: People spent 33% more time watching video in 2019 than they did the year prior. Consumers spend an average 20 hours of week watching video on TV sets, according to the “360 View: Digital Media and Connected Consumer” report, versus about four hours on a mobile phone. “Understanding consumers is key to driving acquisition and minimizing churn among video services,” said Steve Nason, senior analyst at Parks Associates. “Different demographics show markedly different attitudes and preferences.” While Parks reports half of US broadband households subscribe to Netflix, one quarter of households said local broadcast channels were their most enjoyed type of channel. ~cited by Cynopsis.

https://pen.org/local-news/
11/24/2019
Losing the News

https://pen.org/local-news/

Losing the News: The Decimation of Local News and the Search for Solutions lays out the devastating impact of the shrinking and consolidation of local news outlets.

We agree with Ish Harshawat, Co-Founder of Haystack TV, an app for news, who says: "A digital revolution is coming fast ...
03/03/2019

We agree with Ish Harshawat, Co-Founder of Haystack TV, an app for news, who says: "A digital revolution is coming fast for broadcast TV, changing the way a new generation of viewers are connecting with local news."

The revolution over-the-top (OTT) video platforms. OTT platforms like Netflix continue to grow audiences and offer a path forward for local television broadcasters too. In addition, OTT brings a revenue stream as well as an audience.

12/04/2018

Television remains the most preferred platform for getting news, according to a new report from the Pew Research Center. Among those surveyed, 44% said they preferred news updates on TV versus 34% who would rather get news online, 14% who said via radio and 7% who opted for print. Among those who prefer reading the news, 8% of A18-49 respondents chose newspapers while 76% read online; among those 50+, 32% read the paper and 43% go online for their news fix.
~ Cynopsis

Society of Professional Journalists
11/10/2018
Society of Professional Journalists

Society of Professional Journalists

"When Donald Trump clashed with Jim Acosta, the chief White House correspondent for CNN, at his post-midterms news conference on Wednesday— and later revoked his press credentials — he most likely knew nothing about the precedent set by the D.C. Circuit Court of Appeals in Robert Sherrill’s case — precedent, experts said, that put the law squarely on Acosta’s side."

Society of Professional Journalists
10/06/2018
Society of Professional Journalists

Society of Professional Journalists

"Most years, one or two journalists are included amongst those chosen for a $625,000 “genius" grant. This year, there’s just one, and he’s a local investigative reporter."

Society of Professional Journalists
05/18/2018
Society of Professional Journalists

Society of Professional Journalists

At a joint press conference yesterday with UN secretary-general Antonio Guterres, European Commission President Jean-Claude Juncker expressed support for the creation of the position of a UN Special Representative for the Safety of Journalists.

“We have proposed to our friend to appoint a Special Representative for the Safety of Journalists because it is a subject that worries us more and more in Europe and beyond,” Juncker said.

More than 130 media outlets, NGOs and labour unions throughout the world support the #ProtectJournalists campaign for a special representative that was launched by Reporters Without Borders (RSF).

04/03/2018
PBS NewsHour

PBS NewsHour

The country’s largest owner of local TV stations, the Sinclair Broadcast Group, which reaches over a third of homes across the nation, is being accused of forcing its anchors to read the same script warning viewers about fake news.

From the NewsHour archive, we looked at how Sinclair raised concerns in 2017 among media watchers regarding its practice of combining news with partisan political opinion.

Society of Professional Journalists
12/15/2017
Society of Professional Journalists

Society of Professional Journalists

#ICYMI The internet is the public’s forum and should remain open and accessible. #NetNeutrality

"Mark my words, today will go down in history as the day when the FCC abdicated its responsibility to uphold the core va...
11/17/2017
Society of Professional Journalists

"Mark my words, today will go down in history as the day when the FCC abdicated its responsibility to uphold the core values of localism, competition and diversity in broadcasting." - Democratic Commissioner Mignon Clyburn

"[FCC Chairman Ajit] Pai argues that the changes are necessary to allow media outlets to diversify and compete for ad revenue that is increasingly being vacuumed up by internet giants like Facebook and Google.

"'Our decision is based on the law, the facts in the record and sound economics,' he said during a commission meeting on Thursday.
'The media landscape has changed dramatically in the last 42 years, and the idea that a company could dominate a media market by owning a radio station and a newspaper is utter nonsense,' he said.

"Democrats and other critics see the move as the latest attempt by Pai to give more power to big media conglomerates.

"'These media giants will have degrees of power far beyond the imagination of our local communities,' said Democratic Commissioner Mignon Clyburn, who voted against the proposal.

"'Mark my words, today will go down in history as the day when the FCC abdicated its responsibility to uphold the core values of localism, competition and diversity in broadcasting,' she added."

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OUT FRONT. ON POINT. *Creating Value for for Audiences and the World* Macaro Media provides media production and communications consulting in the fast-changing digital media world. Macaro Media adds a human voice to your communications and productions. Specialist in writing, on-camera talent, voiceovers, video production, television, radio, social media, online and mobile.With 25 years experience at top broadcast and digital networks in the US, Europe and Asia, Macaro Media knows how to ramp up production and deliver attention-grabbing results.

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