Celebrating Milton Glaser at 90 through his books “If Apples Had Teeth” (currently available) and “The World’s Smallest Elephant,” coming in August.
With thanks to @johnleland for his wonderful celebration of Glaser in The New York Times this weekend.
“If you see a logo for New York Magazine or Brooklyn Brewery Beer, for the Rainbow Room or Grand Union, you’re living in Milton Glaser’s New York.
“None of the images began with a premeditated plan to sell products,” Mr. Glaser said the other day from his studio in the East 30s, where he still goes to work each day. Instead, he trusted their purpose to arise from the process of making them.
“Art and making things—particularly making things—are essential to our salvation,” he said. “I come to work every day and I sit down and I feel so happy, because I’m capable of taking something that exists in my mind and making it a physical thing. Whether it’s good or bad or art or not is irrelevant.”
What he wanted viewers to take away from his designs, he said, was a simple message about life: “That making things keeps you alive.”
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