Sign Builder Illustrated

08/14/2025

Essential Strategies in an Uncertain Economy

10 tips to help your shop survive today and succeed tomorrow.

The reality is that the economic landscape is unlikely to improve in the near future, use these tactics to increase your chances of success.

08/14/2025

Today's ISA Industry Tracker featured a story in Sign Builder Illustrated written by ISA board member, Stuart Stein. Stuart shares the top three business lessons he learned from his father, Mark Stein, along with his own input from his time owning and operating their third-generation company.

Read more here: https://hubs.ly/Q03CNP_30

08/13/2025

Metal of Honor

Alabama Metal Art completes prestigious project at U.S. Space & Rocket Center.

Ft. Alabama Metal Art

In close collaboration with the NASA/MSFC Marshall Retirees Association, Alabama Metal Art worked to bring the vision to life.

08/12/2025

Three Time-Tested Signage Industry Lessons

Owner of ESCO Manufacturing and Stein Sign Display offers insights on his father’s business advice.

Ft. Stein Sign Display & ESCO Manufacturing

Stein shares some time-tested advice from his father that he learned after years in the signage industry, followed by his own observations.

08/08/2025

New Podcast!

Behind The Signs: How This Sign Shop Grew from $700K to $1.6M

The secret? Just do what you say.

Ft. Behind The Signs, Behind The Signs & Lewis Sign Buda, TX

In this episode of the Behind the Signs Podcast, we sit down with John Lewis, owner of Lewis Sign Builders in Buda, Texas.

08/07/2025

WATCH – Defining Roles: Outside Salesperson & The Project Manager

Watch the Zoom Discussion between sign pros from across America as they discuss sales strategies, project management philosophies and more.

Ft. Make It Happen Signage Academy, Creative Signs Inc., FASTSIGNS, and National Branding.

Find out the key differentiators between outside salespeople and project managers. Wendy Graves talks to a plethora of industry leaders.

08/06/2025

Editor's Column: Adapt To The Times

Embrace constant improvement and trust your gut.

Out of all the American industries, the signage industry may very well have the most respect for its own history and tradition.

08/05/2025

Create and Seize Opportunities

Three rules to enhance your personal and professional life.

Life is full of opportunities but seizing them often requires us to have courage, be willing to step outside of your comfort zone.

08/04/2025

New Lean Shop Mastermind Alliance Will Improve Sign Shop Efficiency

In conjunction with marketing partner Sign Builder Illustrated magazine, the high-impact Lean Shop Mastermind Alliance consists of exceptional opportunities not typically available through convention channels—educational business management-oriented webinars, live group coaching, and discussions of practical Lean principles that can be implemented immediately.

This structured, coach-led Mastermind group is ideal for owners feeling like they are wearing too many hats and juggling too much.

08/01/2025

The August edition of Sign Builder Illustrated is now live!

See how a plan to honor veterans of NASA's Marshall Space Flight Center resulted in the installation of some very impressive etched steel work by Alabama Metal Art, get valuable insight from a successful sign family via Stuart Stein of Stein Sign Display, learn three valuable rules for creating and seizing opportunities from Wendy Graves of Make It Happen Signage Academy and more!

– International Sign Association (ISA)'s David Hickey tells the story of how ISA helped Reno, Nevada schools properly utilize EMCs.
– Joe Arenella of Behind The Signs explains the best way to respond to mistakes in the workplace. You can’t assume that everything will just fix itself!
– John Hackley details 10 essential business strategies for uncertain economic times.
– Signarama's AJ Titus explains an upselling strategy that relies on trust and thoughtful recommendations.
– John Tschohl offers customer service advice, explaining why it should be your top priority.

READ: https://www.signshop.com/news/august-2025-digital-edition/

08/01/2025

What does the future of sign shop training look like?In this special live episode of the Behind the Signs Podcast, recorded at the ISA Sign Expo 2025 in Las ...