Sign Builder Illustrated

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Sign Builder Illustrated

The how-to media brand for the sign industry! This is a free subscription magazine designed for those in the sign building industry.

We cover everything from new innovations and ideas, industry news, trends, how-tos, and much more.

09/28/2026

EFI and Agfa’s DPS Business to Combine and Form a Global, Full-Service Industrial Inkjet Arrow Sign Company

Electronics for Imaging, Inc. and Agfa-Gevaert announced an agreement to combine Agfa’s Digital Printing Solutions business with EFI.

09/22/2026

Price Your Work With The Whole Business in Mind

Paying good employees a respectable wage is part of building a good sign shop. Making sure your jobs are priced to support those wages is part of being a good business owner.

Running a sign shop means constantly balancing two things that can sometimes seem to be working against each other

09/18/2026

More Applications, More Sales?

New wide-format capabilities create opportunities, but only if shops turn them into products customers actually want.

Just because your equipment is capable of doing more doesn't mean that you'll automatically use it to make more money!

09/17/2026

Making the Most Noise —Together

Insight from two recent industry events.

Wendy Graves discusses the two recent signage events she attended and breaks down the importance of Sign Manufacturing Day.

09/16/2026

Known For Something

Becoming the go-to shop for a specific type of work.

Over the years, one of the most common pieces of advice given to sign shop owners has been simple. Offer more.

09/15/2026

Mind Your Own Business

Don’t Focus on Beating Competition, Focus on Inventive Thinking

Ft. Behind The Signs

Joe Arenella of Behind The Signs gets in to why it pays to mind your own business, meaning focus on your own business and not on others.

08/25/2026

Be Relentless in Serving Your Customers

It’s the Hook for Customer Loyalty

John Tschohl explains why being relentless in your approach to customer service can be a huge differentiator for your shop.

08/24/2026

From Workforce Awareness to Action

I Need You

By Wendy Graves, Make It Happen Signage Academy

Wendy Graves explains why workforce awareness needs to lead to action for the signage industry. How can you help?

08/21/2026

How Steel Art Built a 72-Year Legacy

Join us for the full Behind The Signs Shop Tour!

We’re taking you inside Steel Art Architectural Signage, a massive 62,000-square-foot facility in Norwood, Massachusetts

08/20/2026

Sign Stories: Steve Harroun of Harroun Designs

Harroun Designs owner Steve Harroun sits down with SBI editor Alex Marcheschi to discuss his career in signage and thoughts on the state of the signage industry.

Harroun Designs owner Steve Harroun sits down with SBI editor Alex Marcheschi to discuss his career in signage and more.

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https://www.signshop.com/

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