06/18/2025
How do you choose the right agency partner without compromising your values?
On the latest episode of the podcast, host Keith Zakheim sits down with Steven Shimek, founder and CEO of Shimek Strategic, to talk about the business of matchmaking between mission-aligned brands and agencies.
We explore:
* Why this PR pro says “no” to oil and gas clients
* The rise of greenhushing and what it means for marketers trying to do the right thing
* How brands can lead meaningful climate action – even without saying “sustainability”
Steve’s story is a powerful reminder that in the comms world, transparency is strategy, and that values-based decisions can still drive business success.
🎧 Listen here: https://open.spotify.com/episode/6NBKsv4YyMA8nwttobksyp?si=wrvuj0Y4RXOEdpJFBi-4Kg