Antenna Group

Antenna Group An integrated PR & marketing firm with deep domain expertise in real estate, B2B tech, cleantech, mobility & healthcare.

Antenna is an integrated public relations and marketing firm with deep domain expertise to power campaigns in real estate, B2B technology, cleantech, mobility and healthcare. Our team of senior-level professionals executes both strategy and tactics, applying their experience to a wide range of services, from strategic messaging and traditional media relations, to content development and social med

ia. Antenna bolsters these services by harnessing the power of digital marketing and advertising, web development and creative design, to build compelling brands and achieve sales and lead generation objectives with precision and creativity. We blend data with human brilliance to generate meaningful results and transmit messages that matter. Antenna has offices in New York City, San Francisco, Chicago, and Hackensack, N.J.

Our 2025 climate trend predictions are in!At the start of each year, we ask experts from our Climate team to share the t...
01/24/2025

Our 2025 climate trend predictions are in!

At the start of each year, we ask experts from our Climate team to share the trends they’re most bullish about. Carlos Villacis, Jacquie Kane, Reed Haeckel, Neal Urwitz, and Kimberly Setliff have weighed in with the trends they're most excited about, and this year's themes are clear:

- Data centers driving decarbonization
- A surge in mergers & acquisitions
- The evolving impact of the Inflation Reduction Act
- Significant growth for virtual power plants

Read the full predictions and let us know what you’d add to the list: https://bit.ly/3WtDTVP

Can climate progress thrive under Trump? You might be surprised.In a new op-ed for The Hill, Antenna Group CEO Keith Zak...
01/22/2025

Can climate progress thrive under Trump? You might be surprised.

In a new op-ed for The Hill, Antenna Group CEO Keith Zakheim offers a surprising and optimistic perspective on the state of the climate economy. While challenges abound, Keith argues that progress is not only possible but already happening, driven by innovation and the private sector's commitment to a .

This is a must-read for anyone invested in and .

👉 Read the full article: https://thehill.com/opinion/energy-environment/5087359-trump-climate-economy/

01/21/2025

On this week's podcast, join Keith Zakheim as he sits down with Jan Stanek (aka Electro Dad) to hear about his journey to becoming a key voice in . With 6M YouTube views this year, Jan’s passion for and is sparking a movement.

Discover how his background in engineering and economics drives his mission for and purpose-driven innovation in his role with Purple Ventures.

🎧 Listen now: https://open.spotify.com/episode/5lKGUgENGkvrhiGTUmcPnb?si=Afeyo977RTOaGEBtBjPvRQ

Our practice leaders are tuned into the biggest trends shaping mobility, real estate, and health. Swipe through for 2025...
01/17/2025

Our practice leaders are tuned into the biggest trends shaping mobility, real estate, and health. Swipe through for 2025 predictions from Kristin Ford-Glencross, Jorge Mendez, and Vanessa Donohue.

Stay tuned - more expert insights coming your way soon!

01/16/2025

What if we told you that your design and development choices could be as powerful as planting trees or reducing car emissions? Welcome to the world of sustainable – where developers and designers become environmental champions. In this Part 1 of 2 posts, we'll look at how to design sustainably on the front end

The internet produces approximately 1.5%-4% of global and that's only growing with the integration of AI. Each website visit, oversized image, and even the colors chosen contribute to this footprint.

🟢 Media - Compress videos/images, use WebP formats, and enable lazy loading to cut energy use without losing quality.
🟢 Fonts - Opt for Google Fonts to minimize energy use while keeping design flexible.
🟢 Color - Choose energy-efficient colors (blue > red/green) and darker themes when possible.

While perfect sustainability isn't always possible (hello, brand standards), every small step makes a difference. Like recycling, the goal is progress, not perfection.

Adopting these practices doesn’t just benefit the planet – it also boosts site speed, SEO rankings, and user experience. It’s a true win-win for your website and the world.

Look out for Part 2, where we’ll explore web sustainability on the back end!

Christa Segalini, our Chief Client Officer, and Jorge Mendez, Senior VP, are heading to NMHC in Las Vegas.If you're atte...
01/15/2025

Christa Segalini, our Chief Client Officer, and Jorge Mendez, Senior VP, are heading to NMHC in Las Vegas.

If you're attending the apartment strategies conference, Christa and Jorge are available to connect and discuss communications and marketing strategies, trends and opportunities. Reach out to set up a meeting and ensure you're making the most out of this great event.

01/07/2025

On the latest Podcast episode, Keith sits down with Sonny Masero, Managing Director at Hines, to discuss the opportunities to enhance sustainability in the . From fostering community-driven action to championing a legacy of leadership, Sonny shares how Hines is shaping a greener, more connected future.

Tune in now and join the conversation on how we can continue to drive impactful change together.

🎙️: https://open.spotify.com/episode/7LO91uqBJEPrN0ucuZf5JX?si=TcR9R1N_SxWNhG3C8IREfg

Antenna's VP of Strategy and Research,  Taylor, is always deep in conversation with industry experts, focusing on the la...
01/02/2025

Antenna's VP of Strategy and Research, Taylor, is always deep in conversation with industry experts, focusing on the latest trends in performance marketing and the data that drives more intelligent decisions.

We sat down with Emily to gain her insight on high-performance integrated marketing. She shared how creative activations are reshaping the landscape. "The key is balancing creativity with data-driven precision. It's about optimizing campaigns in real-time while ensuring that strategies remain aligned with long-term goals," said Emily.

With these insights, we're constantly evolving strategies to help clients thrive in an ever-changing digital marketing landscape.

12/31/2024

As we close the chapter on 2024, we reflect on a year of growth, innovation, and incredible partnerships. Thank you to all the Antenna clients, partners, and team members who made it all possible.

Let’s welcome 2025 with optimism, fresh ideas, and a shared commitment to shaping a brighter, more sustainable future. - here's to success and new opportunities ahead! 🥂

12/24/2024

from Antenna Group!

As the holiday season brings us together, we want to express our heartfelt gratitude to our clients, partners, and colleagues who have made this year so memorable. No matter how you celebrate, we wish you joy and peace with your loved ones.

We’re honored to be recognized as one of the most innovative PR and communications agencies of the year by PRNEWS! Being...
12/18/2024

We’re honored to be recognized as one of the most innovative PR and communications agencies of the year by PRNEWS! Being part of the 2025 celebrates our commitment to driving the industry forward with creativity, impactful strategies and measurable results.

Thank you to PRNEWS for this honor and congratulations to the other agencies featured this year. Together, we’re setting the standard for excellence in !

12/17/2024

In this episode of the Podcast, Keith Zakheim sits down with Kevin Rabinovitch, Global VP of Sustainability and Chief Climate Officer at Mars, to unpack his inspiring 30-year journey from chocolate engineer to sustainability trailblazer.

Kevin shares how Mars is tackling climate change head-on with bold strategies to slash greenhouse gas emissions and drive meaningful impact. Don't miss this conversation on building a more sustainable future.

🎙️: https://open.spotify.com/episode/1iBvYd5S5L26msTBU2OmMR?si=9b9867e264c04c31

A big win for community solar! 🌞 Antenna is proud to see our client, the Coalition for Community Solar Access, spotlight...
12/13/2024

A big win for community solar! 🌞

Antenna is proud to see our client, the Coalition for Community Solar Access, spotlighted in TIME. This piece by Sarah Sax and Andrew Johnson highlights how can unlock access for all Americans—if state legislators step up.

Check it out here: https://time.com/7199982/community-solar-filling-important-gap-clean-energy-transition/

Over a third of Americans rent, and over half of homeowners can’t use their rooftops for solar. Community solar power can help fill this gap.

12/11/2024

On the latest episode of the Podcast, Keith chats with Sean Carroll, Director of Communications, Social Impact and Sustainability at Jackson Family Wines.

From the environmental impact of wine production to innovative sustainability efforts, Sean shares how Jackson Family Wines is leading the charge in climate initiatives. The episode dives into the power of collaboration and community in shaping a greener future for the wine industry. Don't miss this episode - tune in now!

🎙️: https://open.spotify.com/episode/6GtJtuJs1NnmBwPxaY7VER?si=133f5bbeb4ae4d55

When designing for inclusivity, every detail matters — especially your color palette. Did you know that 1 in 12 men and ...
11/20/2024

When designing for inclusivity, every detail matters — especially your color palette. Did you know that 1 in 12 men and 1 in 200 women experience some form of color vision deficiency (CVD)? This means that your vibrant reds and greens might not appear the way you think to everyone in your audience.

At Antenna, we understand the importance of accessible design in marketing and branding. By optimizing color palettes for those with CVD, you can ensure your visuals are impactful and legible for everyone, without sacrificing aesthetic appeal.

Designing with inclusivity in mind doesn’t just enhance accessibility; it broadens your reach and strengthens your brand's connection with diverse audiences.

11/19/2024

This week on the podcast, we talk with Sean Drygas, Global Head of Sustainability at Colliers International, about the essential role the real estate industry plays in addressing climate change.

Sean discusses how companies can manage and innovate their building systems to contribute positively to the environment, making sustainability a reality in everyday operations. Listen in and learn how real estate can drive global sustainability efforts.

🎙️: https://open.spotify.com/episode/2wt7xd2mjU6MjYvQl6qvaM?si=SJng0ipMQyGy5uT-M8gHyg

New Dawn 2024 brought together over 1,000 visionary leaders, including founders, DOE officials, and forward-thinking inv...
10/31/2024

New Dawn 2024 brought together over 1,000 visionary leaders, including founders, DOE officials, and forward-thinking investors, all committed to addressing urgent climate challenges. Conversations centered around innovation, the critical role of storytelling in advancing the , and the impact of upcoming elections on climate priorities.

Antenna’s Antonio Hicks and Holly Walker were honored to represent the agency and our dedication to supporting this community’s groundbreaking work.

Here’s to pushing forward and building a resilient future!

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530 Seventh Avenue
New York, NY
10018

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

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