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Social Motion

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11/12/2025

𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖: 𝗧𝗵𝗲 𝗦𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗩𝗶𝗱𝗲𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Let’s be honest, UGC 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 the game.
Raw, relatable videos outperformed polished ads. People trust people, not brands.

But somewhere along the way… the UGC gold rush lost its shine.

Every brand started doing the same thing,
Creators talking to camera, holding a product, forcing “authenticity.”
And suddenly, it stopped feeling real.

That’s when 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 was born.

So, what is Directed UGC?

It’s the evolution of UGC, still real, still human, but with 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 behind every frame.

Instead of sending a creator your product and hoping for the best, Directed UGC combines:
✔ 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 – real voices, real faces
✔ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 – clear hooks, tension, and call-to-action
✔ 𝗣𝗿𝗼-𝗹𝗲𝘃𝗲𝗹 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 – lighting, framing, and editing that convert

It’s not an ad pretending to be UGC.
It’s UGC engineered to perform like an ad.

Why it works?
𝗙𝗲𝗲𝗹𝘀 𝗻𝗮𝘁𝗶𝘃𝗲. Viewers don’t scroll past; they lean in.
𝗦𝗲𝗹𝗹𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆. Every second has purpose.
𝗦𝗰𝗮𝗹𝗲𝘀 𝗲𝗮𝘀𝗶𝗹𝘆. Same framework, multiple creator versions.
𝗕𝘂𝗶𝗹𝗱𝘀 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. Because authenticity plus clarity wins.

Here’s what we’re seeing,

Brands shifting to Directed UGC are reporting serious lifts
SimpliSafe: +210% in sales
Champion: +22% lift
EcoKind: +17% increase in conversions

Why? Because their videos stopped being noise and started being 𝘯𝘢𝘳𝘳𝘢𝘵𝘪𝘷𝘦𝘴.

UGC gets attention.
𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 𝗴𝗲𝘁𝘀 𝗮𝗰𝘁𝗶𝗼𝗻.

And if your brand hasn’t tested it yet…Your competitors probably will, soon.

Let’s make sure you lead that shift.
And plan your next Directed UGC campaign.

Because in 2025, the videos that 𝘸𝘪𝘯 will be the ones that feel real — and 𝘤𝘰𝘯𝘷𝘦𝘳𝘵 𝘭𝘪𝘬𝘦 𝘤𝘳𝘢𝘻𝘺.

11/10/2025

🎬 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗦𝗰𝗲𝗻𝗲𝘀 𝗮𝘁 𝗧𝗵𝗲 𝗕𝗿𝗲𝗮𝗸 𝗥𝗼𝗼𝗺

Ever wondered how a simple idea turns into a scroll-stopping 𝗨𝗚𝗖 𝘃𝗶𝗱𝗲𝗼?
Our Creative Director works closely with the models to craft authentic, high-converting content that speaks 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 to The Break Room’s audience.
It’s not just about shooting, it’s about 𝘴𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.

Stay tuned to see how this concept comes to life 👇

11/07/2025

We’ve all made 𝘵𝘩𝘢𝘵 𝘰𝘯𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 in our 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗶𝗱𝗲𝗼𝘀 😅
But which one hurts conversions the most?

Take the 𝗽𝗼𝗹𝗹👇 and let’s see how most brands miss the mark!

1️⃣ Too focused on features, not the story
2️⃣ No real hook or strategy
3️⃣ Weak visuals or poor ex*****on
4️⃣ No strong call-to-action

11/06/2025

🐴✨From barns to big screens

We helped 𝗞𝗮𝗹𝗺𝗯𝗮𝗰𝗵 𝗙𝗲𝗲𝗱𝘀 bring their 𝘛𝘳𝘪𝘣𝘶𝘵𝘦® 𝘚𝘶𝘱𝘦𝘳𝘪𝘰𝘳 𝘌𝘲𝘶𝘪𝘯𝘦 𝘕𝘶𝘵𝘳𝘪𝘵𝘪𝘰𝘯 story to life, blending real-life moments and cinematic visuals in a 𝗵𝘆𝗯𝗿𝗶𝗱 𝗺𝗼𝘁𝗶𝗼𝗻 𝘃𝗶𝗱𝗲𝗼 designed to connect with both heart and performance.

Because great storytelling isn’t just filmed, it’s 𝘧𝘦𝘭𝘵.

Produced by 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗼𝘁𝗶𝗼𝗻
Here’s a glimpse of the final video 👇

11/05/2025

🎥 𝗛𝗼𝘄 𝘁𝗼 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝗬𝗼𝘂𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 𝗧𝗵𝗶𝘀 𝗤4

Views don’t pay the bills, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗱𝗼. If your videos aren’t driving sales, engagement, or action… It’s time to rethink your strategy.

We broke down the 5 𝗸𝗲𝘆 𝘀𝘁𝗲𝗽𝘀 to turn your videos from 𝘴𝘤𝘳𝘰𝘭𝘭-𝘴𝘵𝘰𝘱𝘱𝘦𝘳𝘴 into 𝘴𝘢𝘭𝘦𝘴-𝘥𝘳𝘪𝘷𝘦𝘳𝘴.
From crafting a killer hook to optimizing every frame for intent, this is how top brands win Q4.

→ Swipe through to learn how to 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝗼𝘄𝗲𝗿.

11/04/2025

🌾 𝗪𝗵𝗲𝗿𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗿𝘂𝗻 𝘄𝗶𝗹𝗱.
Among horses, stables, and open skies — we brought Tribute’s brand story to life through a hybrid motion video that captures 𝘨𝘳𝘪𝘵, 𝘩𝘦𝘢𝘳𝘵, and 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤𝘪𝘵𝘺

Here are some 𝗯𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝘀𝗰𝗲𝗻𝗲𝘀 shots from our location shoot for the Tribute 𝘭𝘪𝘷𝘦-𝘢𝘤𝘵𝘪𝘰𝘯 clips scenes that help bring their hybrid motion video to life.

Real stories. Real moments. Real motion.

🎥 Produced by 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗼𝘁𝗶𝗼𝗻
Stay tuned for the 𝗳𝗶𝗻𝗮𝗹 𝘃𝗶𝗱𝗲𝗼

11/03/2025

𝗚𝗶𝗿𝗹𝘀 𝗶𝗻 𝗯𝗶𝗸𝗶𝗻𝗶𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗹𝗹 𝗰𝗮𝗿𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲.
That kind of creative 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬.

Grab attention, get clicks, hope something stuck.

𝗡𝗼𝘄 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁.

I keep seeing the same thing with 𝘜𝘎𝘊 and 𝘈𝘐 𝘷𝘪𝘥𝘦𝘰𝘴.
Agencies and brands are pumping out tons of content, but there’s 𝘯𝘰 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 behind it.

You can’t just have someone flash your product on screen, say they love it, and expect results.

Every video needs to hit a 𝘱𝘢𝘪𝘯, a 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯, or a
“𝘸𝘩𝘺 𝘥𝘰 𝘐 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘯𝘦𝘦𝘥 𝘵𝘩𝘪𝘴.”

That’s where 𝗗𝗶𝗿𝗲𝗰𝘁𝗲𝗱 𝗨𝗚𝗖 comes in.
Working with 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 or 𝘢𝘤𝘵𝘰𝘳𝘴 to frame stories, position your product, edit it professionally,
and measure what actually moves people.

It’s the kind of work 𝘄𝗲 𝗹𝗼𝘃𝗲 𝗱𝗼𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.

Not getting the results you want on social?
𝗗𝗼𝗻’𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗮𝗴𝗲𝗻𝗰𝘆. 𝗖𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿.

10/31/2025

What happens when your 𝘷𝘦𝘨𝘢𝘯 𝘤𝘩𝘰𝘤𝘰𝘭𝘢𝘵𝘦 𝘣𝘢𝘳 meets Halloween magic? 🍫✨

We teamed up with 𝗧𝗿𝘂𝗽𝗼 𝗧𝗿𝗲𝗮𝘁𝘀 to create this 𝘩𝘺𝘣𝘳𝘪𝘥-𝘮𝘰𝘵𝘪𝘰𝘯 mini video that’s spooky, fun, and totally scroll-stopping.

This isn’t just animation, it’s strategy in motion.
Every frame built to grab attention, build brand love, and make you crave a treat (or two).

10/29/2025

You saw the photo — 𝗧𝗶𝗺𝗲𝘀 𝗦𝗾𝘂𝗮𝗿𝗲, NYC, glowing with 𝗘𝘃𝗲𝗿𝗱𝗮𝘇𝗲 colors.
Now see the 𝘃𝗶𝗱𝗲𝗼 𝘵𝘩𝘢𝘵 𝘮𝘢𝘥𝘦 𝘪𝘵 𝘩𝘢𝘱𝘱𝘦𝘯.

We designed this to do one thing:
𝗦𝘁𝗼𝗽 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝘁𝗿𝗮𝗰𝗸𝘀.

Because attention in Times Square isn’t 𝘣𝘰𝘶𝘨𝘩𝘵.
It’s 𝘦𝘢𝘳𝘯𝘦𝘥.

Here’s how we helped a kombucha brand do exactly that.

🎬 Produced by Social Motion

10/28/2025

In the future, your video is the product page.

Ten years ago, people read.
Now, they 𝘴𝘤𝘳𝘰𝘭𝘭.

Five years ago, people compared specs.
Now, they 𝘸𝘢𝘵𝘤𝘩 𝘳𝘦𝘢𝘤𝘵𝘪𝘰𝘯𝘴.

Here’s the shift no one’s ready for 👇
Your product page isn’t where the sale happens anymore.
Your 𝘃𝗶𝗱𝗲𝗼 is.

Because buyers don’t trust bullet points.
They trust what they 𝘴𝘦𝘦.
How it moves. How it feels. How it solves.

Think about it:
You don’t 𝘳𝘦𝘢𝘥 your way into a purchase, you 𝘸𝘢𝘵𝘤𝘩 your way in.
That’s why TikTok drives Amazon sales.
That’s why brands are adding “video proof” before “add to cart.”
That’s why your next product launch lives or dies by its first 5 seconds.

The old funnel:
Ad → Landing Page → Buy.
The new one:
Video → Buy.

No middleman.
No copy-heavy pitch.
Just belief, on camera.

So if your videos are “for awareness,” you’re already behind.
In 2025, your video isn’t the ad.
It’s the 𝘀𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁.
It’s the 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻.
It’s the 𝗽𝗿𝗼𝗼𝗳.

Because when buyers stop reading...
your video is the product page.

💡𝗡𝗲𝘅𝘁 𝗺𝗼𝘃𝗲:
Ask yourself: “Would my video make someone click 𝘣𝘶𝘺 without scrolling?”
If not, it’s not finished.

10/27/2025

From concept to the heart of Times Square.
Last year, our client 𝗘𝘃𝗲𝗿𝗱𝗮𝘇𝗲 took over New York with their bold new “Kombucha Reimagined” campaign — and we brought it to life on screen.

This wasn’t just another ad.
It was a visual story designed to stop crowds mid-step, even in the world’s busiest intersection.

Because when your video plays in Times Square… 𝘦𝘷𝘦𝘳𝘺 𝘧𝘳𝘢𝘮𝘦 𝘩𝘢𝘴 𝘵𝘰 𝘴𝘦𝘭𝘭.

🎥 Crafted by 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗼𝘁𝗶𝗼𝗻.
Built to turn heads.
Seen by millions.

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New York, NY

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+12127397825

Website

https://www.socialmotionfilms.com/

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