
08/29/2025
We said the opposite of what we believed—then proved it.
Most brands sound the same.
“Buy this.”
“We’re the best.”
“Here’s why you should trust us.”
And the audience?
They tune it out.
So we flipped it.
We said the OPPOSITE of what we actually believed.
On purpose.
Because nothing grabs attention faster than:
âś– A claim that feels wrong
âś” Followed by proof that makes it right
Here’s how it played out:
We opened with:
“Maybe video marketing is a waste of money.”
Everyone froze.
Some nodded.
Some got mad.
But no one scrolled.
Then we showed the data.
Then the results.
Then the story.
By the end, the “wrong” idea turned into the right conclusion.
And that tension? It made the message stick.
Why it works:
Contradiction sparks curiosity.
Curiosity = attention.
Proof = trust.
Most brands try to be agreeable.
We’d rather be unforgettable.