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Social Motion

We are a production company that creates engaging for your brand. 🎥 More Video Content. More Often. Visit our website to learn more!

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https://www.socialmotionfilms.com/social-grow-with-video Contact us for custom social media content for your brand! www.socialmotionfilms.com

07/04/2025

We ran the same video on 3 platforms—one crushed, one bombed. Wanna guess?”

Same product.
Same script.
Same visual.
Same hook.

We changed nothing… except the platform.

Here’s what happened:
Instagram = decent results
YouTube = horrible results
Facebook = dominated

Why?
Because context > content.

Most marketers obsess over the creative…
But completely ignore the container it lives in.

Let me break it down:

On YouTube, people are in search mode
They want tutorials, answers, how-tos
Your interruptive ad better feel native to that environment
Ours didn’t. It flopped.

On Instagram, people are in vibe mode
They’ll tolerate quick hits—but scroll FAST
We held attention for 6–8 seconds
Not bad

On Facebook, people are in passive-scroll-mode
But they still buy—especially mid-funnel
Our video hit pain + curiosity in 3 seconds
It crushed

Here’s the actual lesson:
The platform defines the rules.
Your content only wins if it plays by them.

So no—repurposing doesn’t mean copying and pasting.
It means adapting.

Stop blaming your ad.
Start understanding the context.

Same video. Different outcomes. Platform was the variable.

07/03/2025

“If you’re still making one video a quarter… you’ve already lost.”

Here’s why:
Most companies still treat video like a campaign asset.
1 video per quarter. Maybe 2 if the stars align.
Tons of time. Tons of budget.
Everyone crosses their fingers and hopes it works.

That’s not strategy.

That’s gambling.

Here’s what actually works:
-Create lots of videos
-Test fast
-Double down on what works
-Kill what doesn’t—without getting emotional

This month alone, we ran 38 videos for one product.
Different hooks.
Different angles.
Same offer.

We didn’t “guess the best one.”
We let the market decide.
📉Some crushed
📈Some flopped
We scaled the winners and moved on.
That’s how you build video that performs.
Frequency wins.
Iteration wins.
Data wins.
Hope loses.

You don’t need one perfect video.
You need 10 imperfect ones that teach you what converts.

So if you’re still spending $20K on one polished piece of “content” every quarter…
You're not doing video marketing.
You're doing expensive wishful thinking.

Fix it.

06/30/2025

This is how you are GUARANTEED to impact your customers.

If you’ve watched any American TV in the 2000s, then you’ll immediately understand what happens when you hear this song:

“In the arms of an angel…”

All it takes is six little words in a Sarah McLachlin song and you start thinking of sad pets in cages.

I’m not a crier by any means but even I’ll admit that I felt some tears coming up.

In fact, I’ve seen this commercial make even the toughest of my friends melt like butter on a hot pan

But there is one thing that everyone can learn from this commercial:

NOTHING moves an audience like a great video.

These ad campaigns created massive demand for puppy and kitten adoption!

They were figuratively “flying off the shelves” in every shelter from Seattle to Miami.

And that is exactly the type of impact that you want your videos to have on your customers.

“But how do I create videos that move my audience enough to act?”

It’s simple but not exactly easy…

Here’s the answer:
#1: Capture your customers’ attention
#2: Create desire
#3: Give them a strong reason to purchase now

Do this correctly, and your business will create tons of revenue.

Need help making that happen?

My team specializes in creating beautiful, high-converting videos that grow your business.

Let’s talk — I’d love to look at your products and show you what opportunities are hiding in plain sight.

Got time next week for a quick chat?

Let’s uncover how much revenue the right video strategy can bring you.

06/27/2025

Video marketing is THE biggest opportunity to drive revenue online right now

But…

Most marketers I see are using video marketing COMPLETELY WRONG.

This giant mistake is hurting conversions, driving up ad costs, and resulting in lower revenue.

Here’s the mistake:

Trying to create one video that can do the job of a video funnel.

Let me explain…

Every customer goes through a buying journey with three distinct phases:
1. Awareness
2. Consideration
3. Decision

It’s nearly impossible to create a single video that can take a customer through this psychological journey without losing their attention.

This is why it’s crucial to have a strategy in place that systematically takes each customer through the next steps in the video funnel resulting in a flood of sales.

Whether you’re driving sales to Amazon or your own DTC website, we are seeing the highest returns on ad spend using this method.

The question is…

Will it work for you?

It’s easy to find out.

Let me take a look at your products, and I’ll tell you if this will work for you based on the results we have seen for our other clients like you.

Have 15 minutes this week?

06/26/2025

84% of customers purchase after watching a product video on Amazon

That’s insane, isn’t it?

But it doesn’t stop there…

High-quality product videos on your Amazon listings also:
Increase your revenue and profitability
Generate higher organic keyword ranking for increased traffic and sales
Foster trust and loyalty with your customers
Boost conversion rates driving lower ad spend

It makes sense though, doesn’t it?

A high-quality video brings the product to life and creates desire and action in customers in ways static images cannot.

In today’s online world, people rarely get to touch and feel products prior to making a purchase so video is even more important.

At Social Motion, we create videos that generate results so I wanted to share with you 3 best-kept secrets behind creating powerful product videos:

1. Showcase Unique Benefits and Features
What sets your product apart from the competition? This is your opportunity to showcase the unique benefits and features of your product!

2. Tell a Story
The best marketing campaigns of all time have one thing in common, they told stories. Use your videos to captivate your audience by using the highest converting marketing strategy… storytelling.

3. Keep It Short and Sweet
The first few seconds of a video will make or break its success. If the first 3 seconds of your video are boring, your audience will leave. You must immediately capture and then retain attention, so don’t include details that are unnecessary. Focus on the heart of “why” customers want to buy your products and deliver that message.

Use these 3 strategies to start producing amazing results with your video marketing!

Rather have my team of professionals create amazing videos for you?

Schedule a free call with me so we can take a look at your product with you and see what would produce the best results.

06/24/2025

You spent $30K on a brand video.
It looks amazing.
Everyone claps.
CFO sees it and asks: “Cool. But… what did it do?”

And here’s the uncomfortable part:
You don’t have a good answer.

Because no one thought about distribution.
Or strategy.
Or how it fits into a funnel.
It was just “let’s make a cool video.”

Here’s the truth:
Video is one of the most powerful sales tools on the planet—if it’s built like one.
Not a vanity piece.
Not a branding exercise with no clear action.
A machine. That moves people. That drives numbers.

A good video should:
Clarify your story
Qualify your buyer
Lower acquisition cost
Build trust at scale

If it’s not doing that, you didn’t make a video.
You made a commercial for your ego.

What’s the biggest mistake you see with brand videos right now?

05/29/2025

Most brands lose their audience attention in the first 3 seconds.
Not because their video isn’t good but because no one sticks around to see it.

The scroll stops for clarity, not noise.

Create tension. Spark curiosity. Drop proof.
That’s how you earn attention, fast.

Swipe through to see what makes a hook actually work —
then audit your last 3 videos. You’ll see the difference.

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