The EdUp International Podcast

09/15/2025

New Episode! "Touchpoints, Tech & Thought Leadership: Ben Waxman on Building Global Brands"

Season 3 of the EdUp International Podcast continues with a fresh perspective from Ben Waxman of INTEAD!

Ben reimagines the international student journey—not as a straight line, but as a metro map, with your campus as city central and your website as the main subway station.

He shares how three institutions are building long-term global branding:
🔹Babson College with Babson Global
🔹University of Rhode Island, spotlighting its oceanography and marine science expertise in Korea
🔹University of North Texas, leveraging a local diaspora by recruiting through Vietnamese restaurants in the Dallas area
Ben also dives into digital marketing tools like Facebook ads, how to communicate effectively with leadership—advocating for international opportunities with data and strategy, a chat about future demand for tech graduates in fields like cybersecurity and data analytics–AI or no AI. He encourages staying the course in your branding efforts amid the policy chaos.

💬 Can you build the kind of engagement where prospects say:
"Hmmm, I hadn’t thought about you before. Maybe I’ll visit a few more of those touchpoints and get to know you better."

🎧 Listen now: http://bit.ly/4npiKXU

In this episode of EdUp International , we continue last-week’s conversation with Ben Waxman, CEO of INTEAD, who introduces a powerful new metaphor for internationa…

09/08/2025

New Episode! "Changing Perceptions: Dr. Jia-Yi Cheng-Levine on Community Colleges & Global Student Mobility"

Community colleges are often misunderstood outside of the U.S.—frequently not recognized as a legitimate pathway to a bachelor’s degree. Before she could recruit in Taiwan, Dr. Jia-Yi Cheng-Levine , Dean of International Affa...

Community colleges are often misunderstood outside of the U.S.—frequently not recognized as a legitimate pathway to a bachelor’s degree. Before she could recruit in…

08/24/2025

🎙️🌍Season 3 of EdUp International is almost here!

We’re back on September 8th with fresh conversations and expert voices in global higher education.

🔹 Doing the hard work of international branding & name recognition
🔹 Demystifying international credential evaluations with three leading experts
🔹 …and much more!

👉 Mark your calendars: September 8th
Join us for thought-provoking episodes that spotlight the future of international education.

04/07/2025

New Episode! "Developing an International Student Recruitment Plan, Study New York Webinar, Part 2 of 2"

🚀 EdUp International Podcast – Season 2, Episode 8 Developing an International Student Recruitment Plan with Study New York (Part 2 of 2) How can universities craft a smart, sustainable international student recruitment plan?...

🚀 EdUp International Podcast – Season 2, Episode 8 Developing an International Student Recruitment Plan with Study New York (Part 2 of 2) How can universities craft…

03/30/2025

🚀 EdUp International Podcast – Season 2, Episode 7: Developing an International Student Recruitment Plan with Study New York (Part 1 of 2)

🎧 Listen now: https://www.podpage.com/edup-international/s2e7

How can universities build a strategic and effective international student recruitment plan? In this episode of the EdUp International podcast, we present a Study New York webinar featuring five international student recruitment and marketing specialists from member universities. They share best practices and actionable strategies to help institutions strengthen their global outreach.

🎯 Topics Covered:
✅ The difference between an international student recruitment plan and full-scale internationalization.
✅ How to streamline internal recruitment and admissions processes, optimize yield strategies, and enhance data quality and reporting.
✅ The importance of institutional brand recognition and embedding it into your target markets.

🌍 As the landscape of higher education shifts, staying the course in your long-term international student recruitment strategy is more important than ever. Learn how institutions are adapting and refining their approaches to sustain international enrollment growth.

📌 Don’t miss this 2-part series! In Part 1, we discuss market selection, budgeting & funding, aligning with strategic priorities, and much more.

📅 Stay tuned next week for Part 2 (Season 2, Episode 8)!

🎧 Listen now: https://www.podpage.com/edup-international/s2e7 and gain insights to enhance your international recruitment efforts.

**🎙️ EdUp International Podcast – Season 2, Episode 7: Developing an International Student Recruitment Plan with Study New York (Part 1 of 2) ** In this episode of …

03/30/2025

New Episode! "Developing an International Student Recruitment Plan, Study New York Webinar, Part 1 of 2"

**🎙️ EdUp International Podcast – Season 2, Episode 7: Developing an International Student Recruitment Plan with Study New York (Part 1 of 2) ** In this episode of the EdUp International podcast, we hear from international st...

**🎙️ EdUp International Podcast – Season 2, Episode 7: Developing an International Student Recruitment Plan with Study New York (Part 1 of 2) ** In this episode of …

02/01/2025

5 Star Review: Timely

"I really appreciate the episodes on enrollment. They have sparked ideas for my team to engage for improving our enrollment culture and operations in higher education.

Drje2"

Timely. Published January 30, 2025 by drje2 on Apple Podcasts.

01/26/2025

New Episode! "Enrollment Charts: The Moneyball of International Student Recruitment with Jay Ligon and Ted Conway"

In Season 2, Episode 6 of the EdUp International podcast, Jay Ligon, Founder of Enrollment Charts, and Ted Conway, Chief Operations Officer, unveil their data-first, analytical approach to international student recruitment an...

In Season 2, Episode 6 of the EdUp International podcast, Jay Ligon, Founder of Enrollment Charts, and Ted Conway, Chief Operations Officer, unveil their data-first…

01/05/2025

New Episode! "A Deep Dive into International Enrollment Management with Clay Harmon and George Kacenga"

In this episode of EdUp International , we’re joined by two powerhouses in international enrollment management: Clay Harmon , Executive Director of AIRC (The Association of International Enrollment Management), and George Kac...

In this episode of EdUp International , we’re joined by two powerhouses in international enrollment management: Clay Harmon , Executive Director of AIRC (The Associ…

12/19/2024

New Episode! "More International Student Recruitment Insights from the Study New York Roundtable"

🎙️ EdUp International is back with Part 2! 🚀 Join us for the conclusion of the Study New York Roundtable on International Student Recruitment , where the insights keep flowing! Your host, James Shafer , once again teams up wi...

🎙️ EdUp International is back with Part 2! 🚀 Join us for the conclusion of the Study New York Roundtable on International Student Recruitment , where the insights k…

12/15/2024

New Episode! "Study New York International Student Recruitment Webinar, EdUp International"

🎙️ Welcome to Season 2 of EdUp International! 🚀 We’re kicking things off with an incredible two-part Study New York Roundtable on International Student Recruitment ! Your host, James Shafer , is joined by a stellar panel led ...

🎙️ Welcome to Season 2 of EdUp International! 🚀 We’re kicking things off with an incredible two-part Study New York Roundtable on International Student Recruitment …

11/04/2024

New Episode! "Bridging Cultures with Marisa Silva and Deepesh Dhingra of One To World"

🚀 Season 2 of EdUp International is on fire! 🎙️ Join your host, James Shafer, for an inspiring Episode 2 featuring two extraordinary guests from One To World: Marisa Silva, Senior Director of Membership & Programs, and Deepes...

🚀 Season 2 of EdUp International is on fire! 🎙️ Join your host, James Shafer, for an inspiring Episode 2 featuring two extraordinary guests from One To World: Maris…