Ephemeral Tattoo Raises $20M to Make Tattoos Not So Permanent With its Revolutionary Ink - AlleyWatch
The tattoo business is booming and the market size is estimated to be in excess of $3B per annum with tattoo removal alone accounting for $800M+. While this market continues to grow, getting a tattoo means that one is committing to a permanent piece of body art, which limits the market. Ephemeral Tattoo is the maker of tattoo ink that has been formulated to fade within 9-15 months, making the decision to get a tattoo significantly less consequential. The ink can be applied by any tattoo artist using conventional techniques and equipment. Right now, Ephemeral offers only black ink but plans to expand into colors shortly. The company opened its first studio in Brooklyn this spring and is quickly expanding to other cities with an LA studio opening in the fall. AlleyWatch caught up with CEO Jeff Liu to learn more about how the company's ink works, strategic plans, and latest round of funding from investors that include Anthos Capital, Primary Venture Partners, Canaan Partners, Techstars Ventures, Gaingels, Lauren Maillian, and The Syndicate Angels.
Ephemeral Tattoo is a tattoo brand that uses its own proprietary ink to provide tattoos that naturally fade away in 9-15 months. CEO Jeff Liu shares more.