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PSFK is the world's leading provider of insights into innovation in retail and along the purchase path. We provide this through newsletters, reports +more

PSFK is the world's leading provider of insights into innovation in retail and along the purchase path. We provide this through newsletters, reports +more

Operating as usual

This must-read briefing includes innovation news on thoughtful community empowerment, intentional reflections, stores as...
05/26/2022
PSFK's latest free-to-read newsletter is out

This must-read briefing includes innovation news on thoughtful community empowerment, intentional reflections, stores as walkable billboards, a special NFT event recording and much more. Grab that second coffee, give it a read, and don't forget to subscribe Today for insights in your inbox every Thursday! - https://mailchi.mp/psfk/psfk-newsletter-bipoc-engagement-community-empowerment-twitch-cvs-bmw-mental-health-amazon-google-ebay-duolingo

This must-read briefing includes innovation news on thoughtful community empowerment, intentional reflections, stores as walkable billboards, a special NFT event recording and much more. Grab that second coffee, give it a read, and don't forget to subscribe Today for insights in your inbox every Thu...

05/19/2022

In this marketing innovation session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The session will cover three stages of maturity when it comes to the use of NFTs to deliver today and tomorrow’s marketing and advertising solutions:

* NOW dives into strategies around how NFTs are currently being explored as tokens of value
* NEXT looks at the immediate future of NFTs as a token for access
* NEW considers a more distant future for NFTs as platforms for new ideas.
Ultimately, attendees should come away with understanding how NFT tech will power the future of Advertising & Marketing.

More info: https://retailinnovationweek.com/event/nft-marketing-psfk-webinar/

04/07/2022

The role of the brand, the need for retailers in a world where the consumer is the creator. Hosted by PSFK's Piers Fawkes, expert speakers include Lauren Chesley, SXM Media, Anthony Onesto, Suzy & Author, Amanda Howe, Bain & Co, Stanley Lumax, MRG Esports and Michael Abata, Shutterfly.

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PSFK membership offers an on-demand business intelligence platform for creative professionals. Since 2004, we’ve provided insights, research tools, advice and immersive experiences to help our members as they build better products, services, marketing and retail.

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Our latest @PSFK newsletter is now out covering all things the innovation of experience: Gen Z's consumer-creator dichotomy, blockchain brand building, anywhere-everywhere engagements. Subscribe today for fresh insights every Thursday! - https://mailchi.mp/psfk/psfk-newsletter-yuga-labs-bayc-time-magazine-nft-disney-pixar-adidas-prada-gen-z-marketing-balenciaga-tostitos-mcdonalds-ai-customer-service-webinar
Our latest @PSFK newsletter is now out covering all things the innovation of experience: Gen Z's consumer-creator dichotomy, blockchain brand building, anywhere-everywhere engagements. Subscribe today for fresh insights every Thursday! - https://mailchi.mp/psfk/psfk-newsletter-yuga-labs-bayc-time-magazine-nft-disney-pixar-adidas-prada-gen-z-marketing-balenciaga-tostitos-mcdonalds-ai-customer-service-webinar
The latest Thursday briefing from Retail Innovation Week is out now! Give it a read for the freshest intel on flagship store format refreshes, optimized approaches to engaging Gen Z, and what's behind the recent proliferation of online marketplaces. Subscribe Today! - https://mailchi.mp/retailinnovationweek.com/dicks-dior-armani-flagship-store-design-adidas-prada-fender-gen-z-marketing-macys-cerqular-hm-marketplaces-ai-customer-service-webinar
Retail Innovation Week #32 is out now! Give our latest newsletter briefing a read for insights around positive shopping, foundational strategies for building metaverse systems, the evolving landscape of social commerce, and more! Subscribe Today - https://mailchi.mp/retailinnovationweek.com/timberland-target-zero-amazon-nike-jay-z-nft-metaverse-macys-pinterest-social-shopping-positive-impect-esg
Our once-weekly newsletter is out now! Give it a read (and don't forget to subscribe) for the latest on the innovation of experience: Sin is in, building metaverse value systems, ensuring authentic transparency, and more can't-miss insights - https://mailchi.mp/psfk/psfk-newsletter-wellness-backlash-goblin-mode-metaverse-tiktok-trust-transparency-cx-4am-skin-jayz-nft-steve-aoki-momofuku
The idea of the metaverse has captured the attention of brands, retailers, media companies, marketing agencies, and technology platforms. Pioneering business leaders, Investors, and entrepreneurs see new opportunities to stake their claim in an as yet-to-be-defined space that promises to revolutionize the internet and what it means to be online and completely change the way people work, play, and shop. During this 1 hour webinar, PSFK iQ researchers will help frame how our audience understands and thinks about the metaverse by unpacking consumer sentiment to identify key insights and looking at the experimentation taking place to highlight emerging trends in retail and marketing, as well as the tools and services underpinning the virtual economy. They’ll also talk to experts to get their POV on the meaningful opportunities and innovations in the metaverse space. This session will includes: - Presentation of key insights from new PSFK Research - Expert discussion with Liz Bacelar of Estée Lauder Companies and Alan Smithson of MetaVRse *Liz Bacelar of Estée Lauder Companies* Our expert brand-side speaker on the webinar is Liz Bacelar. Liz is the Global Executive Director of Innovation for Estée Lauder Companies, powering NFT, Metaverse and emerging tech opportunities for their 30+ brands in the US, China, Europe and LatAm. Prior to her career in beauty, Liz was credited with powering the evolution of “fashion and tech”, connecting technologists and executives through her consultancy and global industry events. *Alan Smithson of MetaVRse* Also joining the conversation will be Alan Smithson from MetaVRse, a universal, web-based 3D creation platform that enables anyone to leverage the power of spatial computing. With MetaVRse’s proprietary, code-optional web platform, retailers and companies can easily create and share interactive 3D experiences instantly. By harnessing the power of billions of devices from a one-click publish, MetaVRse is helping build an open, universal and democratized Metaverse. https://metavrse.com/ For more information about this event: https://retailinnovationweek.com/ For more information about the associated research driving this event: https://www.psfk.com/reports https://www.psfk.com/membership
PSFK's latest weekly newsletter is out now! Bringing you the latest, most critical brand and experience innovations. This week, we're talking Generation Zeitgeist, hybrid metaverse activations, and next-gen new media campaigns + PSFK webinar & SXSW events - https://mailchi.mp/psfk/psfk-newsletter-metaverse-atari-seoul-american-eagle-nostalgia-y2k-abercrombie-levis-old-navy-taco-bell-creators-ucc
Retail Innovation Week's once-weekly newsletter is out now! Give it a read (and don't forget to subscribe!) for the latest on hospitality upgrades, real results in virtual worlds, big retail's B2B moment + a can't miss metaverse webinar tomorrow - https://mailchi.mp/retailinnovationweek.com/airbnb-kimpton-hostco-travel-metaverse-atari-seoul-nba2k-walmart-nordstrom-target
Retail Innovation Week #30 is out today! Check out our latest newsletter (and don't forget to subscribe) for insights on store evolutions, selling in the metaverse, intuitive innovations, and more - https://mailchi.mp/psfk.com/samsung-gucci-samsung-revolve-brookfield-properties-amazon-whole-foods
PSFK's latest newsletter is out now! Give it a read (and subscribe today) for exclusive insights into the business of innovation covering: AI influencers, shopping in the metaverse, connected cars, and more - https://mailchi.mp/psfk/psfk-newsletter-samsung-gucci-nike-roblox-porsche-hugo-boss-netflix-warhol-sony-metaverse
Our latest newsletter is out now! Retail Innovation Week #29 covers can't-miss insights on stores-as-worlds, operational branding, employee retainment, and more - https://mailchi.mp/psfk.com/disney-batman-london-american-girl-influencers-amazon-manufacturing-brand-dominos-pizza-hut-benefits
PSFK's latest must-read newsletter is out now! Subscribe today for tomorrow's insights on the business of innovation, covering branded radio, cx-powered manufacturing, hi-touch phygital, and more - https://mailchi.mp/psfk/psfk-newsletter-macys-aesop-podcasts-amazon-wazp-3dprinting-nike-ai-metaverse-sailor-moon-contactless-phygital