The ICU

The ICU The ICU is the one-stop creative resource for a wide variety of recording artists, music labels, Fortune 500 companies, ad agencies, nonprofits and other organizations.
Based in New York City, The ICU is a full-service video production and creative agency that develops powerful and compelling entertainment and media campaigns for our partners.

The ICU collaborates with our partners to produce the most advanced visual presentations which command the attention of today's consumers, extending the reach and buzz of a brand, product or event. We believe that combining entertainment and advertising is the most effective strategy to break through the clutter and generate new avenues for reaching consumers with more engaging messages. The ICU has consulted some of the leading artists and companies in today’s marketplace and built an outstanding reputation for delivering high-impact results.

07/18/2013
SMOKE DZA ft. A$AP TWELVYY "GAME 7" (OFFICIAL VIDEO)

SMOKE DZA ft. A$AP TWELVYY "GAME 7" (OFFICIAL VIDEO)

Song: "Game 7" Artist(s): Smoke DZA ft. A$AP Twelvyy Label: High Times Records | Cinematic Music Group Director: Isaac Aguirre Music Producer: Harry Fraud Di...

11/15/2012
A$TON MATTHEWS "HELL IN A CELL" (Official Video)

Song: "Hell in a Cell"
Artist: A$ton Matthews
Director: The ICU
Producer: Lil Fresh
Mixtape: Versace Ragz

Song: "Hell in a Cell" Artist: A$ton Matthews Director: The ICU Producer: Joey Fatt$ Mixtape: Versace Ragz Director of Photography x Editor: Khomari Flash Ex...

Song: "WAR"Artist(s): Skotch Davis feat. Slim DollarsDirector: The ICU
11/12/2012
SKOTCH DAVIS "WAR" feat. SLIM DOLLARS (OFFICIAL VIDEO)

Song: "WAR"
Artist(s): Skotch Davis feat. Slim Dollars
Director: The ICU

Song: "WAR" Artist(s): Skotch Davis feat. Slim Dollars Director: The ICU Editor: Ernesto Guadalupe Music Producer: Ced L Young Director of Photography: Khoma...

10/01/2012
SMOKE DZA ft. A$AP TWELVYY "GAME 7" (OFFICIAL VIDEO)

New Video "Game 7" directed by Isaac Aguirre of The ICU.

Song: "Game 7" Artist(s): Smoke DZA ft. A$AP Twelvyy Label: High Times Records | Cinematic Music Group Director: Isaac Aguirre Music Producer: Harry Fraud Di...

BLACK AUGUST: A Hip Hop Concert Benefit - Part 1
08/29/2012
BLACK AUGUST: A Hip Hop Concert Benefit - Part 1

BLACK AUGUST: A Hip Hop Concert Benefit - Part 1

Black August: A Hip-Hop Benefit Concert, filmmaker dream hampton directs this documentary about the Malcolm X Grassroots Movement's annual fundraising concer...

The ICU Newsletter: Issue #11: The ICU Directs Jasmine Solano "Cruisin" Music Video
08/23/2012
The ICU Directs Jasmine Solano "Cruisin" Music Video

The ICU Newsletter: Issue #11: The ICU Directs Jasmine Solano "Cruisin" Music Video

The ICU is a creative resource for a wide variety of recording artists, music labels, Fortune 500 companies, ad agencies, nonprofits and other organizations.

08/21/2012

Don't forget to ask us about our new referral fee program.

The ICU Newsletter: Issue #10 : The ICU Directs: King Gypsi "Pretty Ugly" Music Video Presented by blowhiphoptv
08/17/2012
The ICU Directs: King Gypsi "Pretty Ugly" Music Video

The ICU Newsletter: Issue #10 : The ICU Directs: King Gypsi "Pretty Ugly" Music Video Presented by blowhiphoptv

The ICU is a creative resource for a wide variety of recording artists, music labels, Fortune 500 companies, ad agencies, nonprofits and other organizations.

New Video for KING GYPSI "Pretty Ugly" coming soon .... Directed by The ICU
08/15/2012
New Trailer: KING GYPSI "PRETTY UGLY"

New Video for KING GYPSI "Pretty Ugly" coming soon .... Directed by The ICU

Artist: King Gypsi Trailer: "Pretty Ugly" (Music Video - 30sec. Snippet) Director: The ICU Producer: K. Quick @kinggypsimusic @blowhiphoptv @kquickofficial U...

The ICU Directs: Rocksmith Presents Ab-Soul "Black Lip Bastard (Black Hippy Remix)" Music Video
08/11/2012
The ICU Directs: Rocksmith Presents Ab-Soul "Black Lip Bastard (Black Hippy Remix)" Music Video

The ICU Directs: Rocksmith Presents Ab-Soul "Black Lip Bastard (Black Hippy Remix)" Music Video

As the third installment in a series of music videos and brand integration virals for the clothing and lifestyle brand, Rocksmith, The ICU linked up with the West Coast's rap conglomerate, Top Dawg Entertainment (TDE) to direct the Rocksmith Presents Ab-Soul "Black Lip Bastard (Black Hippy Remix)" m...

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79 Alexander Ave
New York, NY
10454

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