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YPulse

YPulse Youth intelligence and insights to help you make smart decisions about Gen Z and Millennial consumers. Comprised of media and insights divisions, Youth Pulse is the leading authority on youth.

We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals. Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informa

We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals. Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informa

Operating as usual

The final episode of Arthur once again proves how real Millennial nostalgia can be, and this gen will take any chance th...
02/28/2022
The final episode of Arthur once again proves how real Millennial nostalgia can be, and this gen will take any chance they get to vicariously live through their favorite childhood characters and toys—no matter how old they get. YPulse’s Pop Culture Redefined trend research shows the finale of a popular TV show is a top pop culture moment young people care about, and the Arthur finale proves it doesn’t matter how old a show is, young people will still rally together to talk about their favorite childhood memories online.

#genz #millennials #arthurpbs

The final episode of Arthur once again proves how real Millennial nostalgia can be, and this gen will take any chance they get to vicariously live through their favorite childhood characters and toys—no matter how old they get. YPulse’s Pop Culture Redefined trend research shows the finale of a popular TV show is a top pop culture moment young people care about, and the Arthur finale proves it doesn’t matter how old a show is, young people will still rally together to talk about their favorite childhood memories online.

#genz #millennials #arthurpbs

Young Consumers’ Feelings About the End of Quarantines Show Brands Need to Proceed With Cautionhttp://ow.ly/1cl850zM3Wo
05/20/2020

Young Consumers’ Feelings About the End of Quarantines Show Brands Need to Proceed With Caution
http://ow.ly/1cl850zM3Wo

COVID Has Forced Gen Z’s Milestones To Go Virtual—Here’s How Brands Are Helpinghttp://ow.ly/VyLA50zJL1d
05/18/2020

COVID Has Forced Gen Z’s Milestones To Go Virtual—Here’s How Brands Are Helping
http://ow.ly/VyLA50zJL1d

Thanks to TikTok, Roller Skates Are The Next Thing To Sell Out During COVID, on The Viral List http://ow.ly/puEg50zHEaC
05/15/2020

Thanks to TikTok, Roller Skates Are The Next Thing To Sell Out During COVID, on The Viral List http://ow.ly/puEg50zHEaC

4 (Stat-Based) Predictions About Gen Z & Millennials' Post-Quarantine Content Consumption http://ow.ly/mlP850zwKwJ
05/04/2020

4 (Stat-Based) Predictions About Gen Z & Millennials' Post-Quarantine Content Consumption http://ow.ly/mlP850zwKwJ

These Food Trends Are A Hit During Quarantine—Here's What They Say About What Comes Next http://ow.ly/T6MC50zmZyw
04/23/2020

These Food Trends Are A Hit During Quarantine—Here's What They Say About What Comes Next http://ow.ly/T6MC50zmZyw

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The final episode of Arthur once again proves how real Millennial nostalgia can be, and this gen will take any chance they get to vicariously live through their favorite childhood characters and toys—no matter how old they get. YPulse’s Pop Culture Redefined trend research shows the finale of a popular TV show is a top pop culture moment young people care about, and the Arthur finale proves it doesn’t matter how old a show is, young people will still rally together to talk about their favorite childhood memories online. #genz #millennials #arthurpbs
Why Brands Should Keep Making “Scrappy” Ads Post-COVID http://ow.ly/5FJ650zXP4f
Most Young Consumers Want Brands to Support #BlackLivesMatter. Here's How: http://ow.ly/yRiw50zW6B7
Cults Are Slowly Taking Over TikTok, on The Viral List http://ow.ly/2bGQ50zU6rj
Gen Z’s College Experience Is Going To Look Totally Different http://ow.ly/yxzd50zT014
This App Wants to Change How Gen Z Shops http://ow.ly/Do8T50zRTZh
These Are Gen Z & Millennials’ 17 Favorite TV Shows Right Now http://ow.ly/tcMy50zQOba
Food Chains Are Getting Called Out for Faking It on The Viral List http://ow.ly/NYRu50zO87Q