Ypulse Ypulse is a youth market research firm. Interested in targeting youth? We have the research approach and tools for you. www.ypulse.com
Comprised of media and insights divisions, Youth Pulse is the leading authority on youth. We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals. Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference. Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations. Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company. Ypulse Insights is a full-service, data-driven consultancy and market research firm that helps companies understand and target tweens, teens, collegians and young adults with expertise, strategic thinking, and actionable insights. Our online community and research panel (www.surveyu.com) actively engages more than 60,000 individuals aged 13-30, enabling the collection of rapid and accurate data to guide informed strategies and tactics. Unique to our panel is our student respondent base, recruited school-by-school, campus-by campus. For college specific research we are able to target college students based on class year, school attending, major as well as a plethora of other attributes. Our full service firm providing companies with both qualitative and quantitative customized solutions that can tackle the most sophisticated marketing, development and insights challenges, as well as a series of affordable syndicated products that facilitate instant insight and knowledge.
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You may know of us from our newsletter or our conference – but what you should also know is that Ypulse is powered by a panel of 90,000 teens and twenty-somethings. With in-house quant capabilities, traditional market research expertise, and a heart that beats to decode the world day in and day out – the Ypulse team will design a creative methodology and approach to your questions.

Mission: Our goal is to ignite consumer intimacy throughout your organization, so that every step of the creative process is not just inspired, but excited by the wants, needs, and desires of this new generation of youth – the Millennials.

What kind of social causes are #GenZ and #Millennials backing? Find out how socially active young consumers are, their t...
01/22/2020

What kind of social causes are #GenZ and #Millennials backing? Find out how socially active young consumers are, their thoughts on brands' social responsibility, and more in our report on Causes/Charity & Activism: http://ow.ly/lRO050y2rVy

What did #GenZ and #Millennials shop for over the holidays? Find out where young consumers shopped, what they bought, ho...
01/15/2020

What did #GenZ and #Millennials shop for over the holidays? Find out where young consumers shopped, what they bought, how much they spent, and more in our report on post-holiday shopping: http://ow.ly/XjXu50xWxXu

Gen Z & Millennials' 20 Favorite Things to Do For Fun Proves Their Homebody Status http://ow.ly/4dNf50xWAdx
01/15/2020

Gen Z & Millennials' 20 Favorite Things to Do For Fun Proves Their Homebody Status http://ow.ly/4dNf50xWAdx

Millennials & Gen Z Teens’ Combined Spending Power Is Nearly $3 Trillion in 2020 http://ow.ly/HNrO50xRFqs
01/09/2020

Millennials & Gen Z Teens’ Combined Spending Power Is Nearly $3 Trillion in 2020 http://ow.ly/HNrO50xRFqs

What are #GenZ and #Millennials watching? Find out what streaming services young consumers are using, what type of conte...
01/08/2020

What are #GenZ and #Millennials watching? Find out what streaming services young consumers are using, what type of content they are watching, and more in our report on media consumption: http://ow.ly/FZzp50xQCBt

What are #GenZ and #Millennials hoping for in 2020? Find out what major life events young people plan to experience this...
01/02/2020

What are #GenZ and #Millennials hoping for in 2020? Find out what major life events young people plan to experience this year, what life goals and aspirations are important to them, and more in our report on life milestones: http://ow.ly/oUIt50xLY3x

YPulse's explainer on E-Girls, Instagram Baddies, and VSCO Girls was our most-read article of the year! http://ow.ly/UKt...
01/02/2020

YPulse's explainer on E-Girls, Instagram Baddies, and VSCO Girls was our most-read article of the year! http://ow.ly/UKtQ50xKMnl

Marketing campaigns shot by teens, Instagrammable products, and, of course, VSCO girls are just some of the most-clicked...
12/31/2019

Marketing campaigns shot by teens, Instagrammable products, and, of course, VSCO girls are just some of the most-clicked youth news stories of the year…
http://ow.ly/lvaF50xKj2U

What campaigns, news, messaging, and events won over young consumers this year—and what turned them off? Find out in our...
12/27/2019

What campaigns, news, messaging, and events won over young consumers this year—and what turned them off? Find out in our report on the biggest Yscore wins and losses of 2019: http://ow.ly/2NQu50xICTj

A majority of young people believe everyone should have insurance of some kind. Find out what kind of insurance coverage...
12/18/2019

A majority of young people believe everyone should have insurance of some kind. Find out what kind of insurance coverage Millennials have, how they obtain or purchase it, and more in our new report on insurance: http://ow.ly/QG3r50xDDRL

Are #GenZ and #Millennials really drinking and going out less? Find out where young people go at night, what the "Millen...
12/11/2019

Are #GenZ and #Millennials really drinking and going out less? Find out where young people go at night, what the "Millennial sobriety shift" is, what their alcohol preferences are, and more in our report on nightlife and drinking: http://ow.ly/5OFz50xxUQE

2 in 5 Millennials Plan To Send A Holiday Card This Year (& More Holiday Traditions They’re Keeping) http://ow.ly/oWTI50...
12/10/2019

2 in 5 Millennials Plan To Send A Holiday Card This Year (& More Holiday Traditions They’re Keeping) http://ow.ly/oWTI50xwQac

What is the future of education like for #GenZ and #Millennials? Find out in our new behavioral report on education: htt...
12/05/2019

What is the future of education like for #GenZ and #Millennials? Find out in our new behavioral report on education: http://ow.ly/lTE250xs90m

Hallmark, Lifetime, and Netflix’s Holiday Movies Are Now Among Gen Z & Millennials’ Favorites http://ow.ly/Us2N50xpYLs
12/02/2019

Hallmark, Lifetime, and Netflix’s Holiday Movies Are Now Among Gen Z & Millennials’ Favorites http://ow.ly/Us2N50xpYLs

What will #GenZ and #Millennials be doing this holiday season? Find out our new report on winter holidays. http://ow.ly/...
11/27/2019

What will #GenZ and #Millennials be doing this holiday season? Find out our new report on winter holidays. http://ow.ly/oscT50xmy3f

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