Ypulse

We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals. Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference. Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations. Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company. Ypulse Insights is a full-service, data-driven consultancy and market research firm that helps companies understand and target tweens, teens, collegians and young adults with expertise, strategic thinking, and actionable insights. Our online community and research panel (www.surveyu.com) actively engages more than 60,000 individuals aged 13-30, enabling the collection of rapid and accurate data to guide informed strategies and tactics. Unique to our panel is our student respondent base, recruited school-by-school, campus-by campus. For college specific research we are able to target college students based on class year, school attending, major as well as a plethora of other attributes. Our full service firm providing companies with both qualitative and quantitative customized solutions that can tackle the most sophisticated marketing, development and insights challenges, as well as a series of affordable syndicated products that facilitate instant insight and knowledge.

We study the opinions and behavior of tweens, teens, collegians and young adults in order to provide news, commentary, events, research and strategy for marketing, brand and media professionals. Ypulse Media has developed a unique platform for youth media and marketing professionals, producing an award-winning blog (Ypulse.com), a popular email newsletter (Ypulse Daily Update), a series of informative web-based briefing sessions and the annual Ypulse Youth Marketing Mashup Conference. Driven by an editorial staff who are passionate about youth culture, Ypulse Media provides independent coverage of youth marketing and media for academic, agency, brand, cause and media organizations. Ypulse.com is one of the top 100 marketing blogs on Ad Age's Power 150 List, and has been featured in several leading publications including USA Today, Business Week, Forbes and Fast Company. Ypulse Insights is a full-service, data-driven consultancy and market research firm that helps companies understand and target tweens, teens, collegians and young adults with expertise, strategic thinking, and actionable insights. Our online community and research panel (www.surveyu.com) actively engages more than 60,000 individuals aged 13-30, enabling the collection of rapid and accurate data to guide informed strategies and tactics. Unique to our panel is our student respondent base, recruited school-by-school, campus-by campus. For college specific research we are able to target college students based on class year, school attending, major as well as a plethora of other attributes. Our full service firm providing companies with both qualitative and quantitative customized solutions that can tackle the most sophisticated marketing, development and insights challenges, as well as a series of affordable syndicated products that facilitate instant insight and knowledge.

Mission: Our goal is to ignite consumer intimacy throughout your organization, so that every step of the creative process is not just inspired, but excited by the wants, needs, and desires of this new generation of youth – the Millennials.

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