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MAGNA Global

MAGNA Global The go-to-market investment, intelligence, and marketplace innovation resource for IPGMediabrands across all media platforms.

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Charlamagne tha God, host of The Breakfast Club and founder of the Black Effect Podcast Network, addressed attendees of ...
04/07/2022
What Charlamagne tha God Wants Brands to Know About His Podcast Network

Charlamagne tha God, host of The Breakfast Club and founder of the Black Effect Podcast Network, addressed attendees of MAGNA's Equity Upfront on Monday April 5. Take a look at Adweek's recap of his insightful comments.

#Equity #EquityUpfront #EquityUpfront2022 #Podcast #Radio #DEI #Advertising #Marketing

The Breakfast Club radio co-host believes brands should view its ad spend differently.

Dani Benowitz President, U.S., MAGNA opens the #EquityUpfront with a welcome to all attendees at the Edison Ballroom in ...
04/05/2022

Dani Benowitz President, U.S., MAGNA opens the #EquityUpfront with a welcome to all attendees at the Edison Ballroom in NYC. We are so excited to offer this event, supporting diverse-owned media, in person for the first time! #InvestforImpact

#Event #Equity #EquityUpfront2022 #Marketing #Advertising #Diversity #Inclusion #DEI

MAGNA's #EquityUpfront2022 starts today! We are thrilled to be both live, in person, at the Edison Ballroom in NYC as we...
04/05/2022

MAGNA's #EquityUpfront2022 starts today! We are thrilled to be both live, in person, at the Edison Ballroom in NYC as well as online with this hybrid event. Our theme #InvestforImpact expresses our goal to redress gaps in how our industry engages with media businesses that are diversely owned.

Over the next three days, we will hear from many diverse-owned media partners, and we look forward to making an impact together!

More info: https://bit.ly/38nPQ9b

#Event #Media #Equity #Advertising #Marketing #EquityUpfront #Upfront

We're thrilled to announce our second annual Equity Upfront™, happening April 5-7. We are on track to deliver our three-...
03/01/2022
How IPG Mediabrands is looking to expand its investment in diverse-owned media in the upfronts

We're thrilled to announce our second annual Equity Upfront™, happening April 5-7. We are on track to deliver our three-year goal and continue to create opportunities for our clients. While last year’s event exclusively focused on Black-owned media companies, 2022’s Equity Upfront will include Latinx, AAPI and LGBTQIA+ companies.

Read more in Ad Age.

#Equity #DEI #EquityUpfront #Inclusion #Marketing #Advertising #Media

The agency's clients tripled their spend in Black-owned media channels since last spring.

Take a look at Digiday's coverage today, featuring Elijah Harris and Dani Benowitz, for a preview of MAGNA's latest Medi...
02/02/2022
Twitter leads the third Media Responsibility Index

Take a look at Digiday's coverage today, featuring Elijah Harris and Dani Benowitz, for a preview of MAGNA's latest Media Responsibility Index report.

#MediaResponsibility #SocialMedia #Marketing #Advertising #DigitalMarketing #DigitalAdvertising #MediaResponsibilityIndex

The MRI assesses social media’s efforts in data collection and use; mis- and dis-information levels; advertising transparency; promoting respect and diversity; monitoring and limiting hate speech; enforcing policies; and accountability.

Today we celebrate the first day of #BlackHistoryMonth!
02/01/2022

Today we celebrate the first day of #BlackHistoryMonth!

"How is innovation, a subjective idea that has little definition from industry to industry, being measured? 'We wanted t...
01/20/2022
New innovation measurement index shows which sectors are booming—and which are stagnant

"How is innovation, a subjective idea that has little definition from industry to industry, being measured?

'We wanted to help kind of put some data behind— put some speed behind these innovation territories,' said Brian Hughes, Executive VP, Managing Director of Audience Intelligence and Strategy at MAGNA.

To do that, the gauge looks at three key metrics: social listening, which includes tracking keywords and mentions of certain sectors across social media; media analysis, using the frequency of certain article topics in both consumer-facing and trade news publications to see what’s making headlines; and proprietary ad spending data, which MAGNA’s already familiar with thanks to its robust data and forecasting capabilities."

Read about the new Innovation Velocity Gauge in Ad Age.

#Innovation #InnovationVelocityGuage #Marketing #Advertising #Measurement

The brainchild of IPG Media Lab and Magna, the new Innovation Velocity Gauge shows ‘territories’ like blockchain and cross-screen measurement in the lead.

Tune in January 13 at 1 PM EST as MAGNA's Kathy Doyle, EVP, Managing Director, Local Investment, joins this webinar pane...
01/10/2022

Tune in January 13 at 1 PM EST as MAGNA's Kathy Doyle, EVP, Managing Director, Local Investment, joins this webinar panel titled Spot TV Forecast 2022, hosted by TVNewsCheck.

Gather important spot TV insights for 2022 from station group and agency experts at this Thursday's webinar, SPOT TV FORECAST 2022. Register now, prep your questions for our panelists and get ready to ideate new ideas. ✍️ SIGN UP TODAY: https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA.

✨ SPOT TV FORECAST 2022 SPEAKERS

✳️ Kathy Doyle, EVP Managing Director, Local Investment, MAGNA Global

✳️ Martha Matthews, SVP Local Investment, dentsu

✳️ Joe Cerone (He/Him/His), EVP Local Investment, ZenithMedia

✳️ Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Local

✳️ Kathy Haley, Co-Founder & Publisher, TVNewsCheck (moderator)

✨ SPOT TV FORECAST 2022 TOPICS

✅ The deluge of political advertising and whether or not it will crowd out the flood of online gambling spots in key states;

✅ How the ongoing pandemic is affecting supply chains, in particular, automotive spending;

✅ How media and agency leaders are coping with a historic level of turmoil in audience measurement;

✅ Automation platforms offering media buyers the end-to-end streamlining they've been seeking;

✅ Automation's prospects on the sell side.

✍️ REGISTER
https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA

#advertising #spotTV #strategy #technology #streamingmedia #journalism

"The marketplace is no longer only about TV; it’s about video in all of its forms, and we are seeing spending shift sign...
01/06/2022
TV Ad Sales Chiefs and Buyers on 2021’s Biggest Changes

"The marketplace is no longer only about TV; it’s about video in all of its forms, and we are seeing spending shift significantly into OTT and digital video, with many of the streamers seeing sell-outs for the first time." - Dani Benowitz, President, US, MAGNA

Read more on TV ad sales trends observed in 2021--and what's expected for 2022--in this Adweek piece.

#Advertising #Marketing #TVAdvertising #TVAds #TVAdSales #AdSpend #OTT #streaming #AdTrends

And what’s top of mind as they head into 2022.

"Mediabrands’ initial three-year plan is progressing at 'a very nice pace,' said Dani Benowitz, U.S. president of MAGNA,...
01/04/2022
How advertisers have invested in Black-owned media—checking in on their pledges

"Mediabrands’ initial three-year plan is progressing at 'a very nice pace,' said Dani Benowitz, U.S. president of MAGNA, Mediabrands’ global media and investment intelligence company. She added that in the approximately eight months since making its initial pledge, the IPG-owned agency has increased its spend with Black-owned media—both new and existing partners—by 245%..."

Read the full story in Ad Age.

#Equity #EquityUpfront

With many of Madison Avenue's commitments to Black-owned media going into effect in 2022, Ad Age takes a look at the industry’s progress toward equitable media spending.

We will be on winter break today through New Year's weekend. Wishing everyone warm, safe holidays and a happy New Year!
12/23/2021

We will be on winter break today through New Year's weekend. Wishing everyone warm, safe holidays and a happy New Year!

Join MAGNA and Origin Media at CES in Las Vegas on Wednesday January 5, 4:30 PM PST, for a fireside chat with Kara Manat...
12/20/2021

Join MAGNA and Origin Media at CES in Las Vegas on Wednesday January 5, 4:30 PM PST, for a fireside chat with Kara Manatt, SVP, Intelligence Solutions & Strategy, MAGNA Media Trials. The discussion will cover the importance of creative innovation in CTV and will preview findings from new research conducted by MAGNA Media Trials and Origin.

The chat will take place at the Cosmopolitan Hotel. Register here: corp.originmedia.tv/ces-2022

#CES #CTV #MediaTrial #LiveEvent #Advertising #Marketing

12/14/2021

Should brand safety concerns extend to quality news? Discover key findings from MAGNA's Media Trial "No News Is Bad News," in partnership with Disney Advertising Sales, in this new Real Talk video.

Featuring:
Prayushi Amin, Senior Manager, Intelligence Solutions, MAGNA
Dell Perez, Senior Manager, Effectiveness & Insights, Disney

Full study: https://bit.ly/3pULbAW

#BrandSafety #BrandResponsibility #Advertising #Marketing #News

Check out the results of MAGNA's media trial with GumGum, below, to see how contextual advertising stacks up against met...
12/07/2021

Check out the results of MAGNA's media trial with GumGum, below, to see how contextual advertising stacks up against metadata and audience targeting.

It’s no secret that the digital advertising industry is on the precipice of big change: Cookies are out, privacy is essential and the emergence of new digital environments is inevitable. So, what’s next? Now, more than ever, GumGum's contextual tech solutions are defining the future of our industry.

GumGum partnered with MAGNA Global Media Trials to rigorously test the impact of contextual video targeting. Here’s what they found: Contextual targeting can achieve what other audience targeting solutions can only dream of: the ability to harness the consumer mindset to drive impact.

For more great insights, please check out the study here: https://bit.ly/3c2VjRz

Just Released: Global Advertising ForecastGlobally, media owners’ advertising revenues grew by +22% in 2021 to reach a n...
12/06/2021

Just Released: Global Advertising Forecast

Globally, media owners’ advertising revenues grew by +22% in 2021 to reach a new all-time high of $710 billion, following a decline of -2.5% in 2020. Advertisers spent an additional $126 billion on top of the 2020 tally. The global marketplace is now 19% larger than pre-COVID levels and will continue to grow steadily in 2022 (+12%).

Read the executive summary: https://bit.ly/3It7xle

#Advertising #Marketing #Forecast #GlobalAdForecast

"Targeting the long tail of small(er) advertisers is hardly a new idea for TV, but this time ITV is better set to get so...
11/29/2021
Could addressable TV allow broadcasters to win ad share from the tech giants?

"Targeting the long tail of small(er) advertisers is hardly a new idea for TV, but this time ITV is better set to get some of those businesses onto our TV sets." - Richard Oliver, Managing Director UK, MAGNA

Read the full article by Campaign Magazine UK, below.

#AddressableTV #Marketing #Advertising

TV’s embrace of targeted advertising is opening the door to smaller advertisers, but do Google and Facebook need to worry?

Happy Thanksgiving! Warm wishes to all, however you choose to celebrate this day.
11/25/2021

Happy Thanksgiving! Warm wishes to all, however you choose to celebrate this day.

“Contextual [advertising] is always going to be very important because you’re not using personal information; you’re sim...
11/17/2021
Why proper use of contextual targeting needs to focus on mindset more than metadata, report - Digiday

“Contextual [advertising] is always going to be very important because you’re not using personal information; you’re simply targeting the content...But is it the right people or the right mindset that’s driving effectiveness? What we found was, while it’s always important to reach the right people, really the powerhouse behind contextual is the fact that you’re reaching people in a relevant mindset." - Kara Manatt, SVP, Intelligence Solutions, Media Trials, MAGNA

Read Digiday's coverage of the new media trial, "Mindset Matters," by MAGNA in partnership with GumGum.

#ContextualAdvertising #MindsetMatters #DigitalAdvertising #DigitalMarketing #Mindset #MediaTrial #DataPrivacy #AdTargeting

IPG's Media Trials team came back to the topic of contextual targeting because of the advancements in machine learning and other technology that enable a more nuanced understanding of content.

"The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partne...
11/03/2021
The 'reliability and quality' of news content plays a significant role in achieving brand safety

"The public’s perception of news may not be at a high-water mark, but recent research out of IPG’s MAGNA unit, in partnership with Disney’s Ad Sales unit, indicates that news content still delivers value for advertisers because of the way news is valued by consumers."

via Digiday

#Marketing #Advertising #News #BrandSafety #MediaResponsibility #NewsContent

The bottom-line finding is that the source of the news a brand appears in is more important than the content around the ad.

Congratulations again, Eli! We are so proud of you!#MediaResponsibility #Marketing #Advertising #40Under40
10/05/2021

Congratulations again, Eli! We are so proud of you!

#MediaResponsibility #Marketing #Advertising #40Under40

We are so proud to share that Elijah Harris, EVP, Global Digital Partnerships and Media Responsibility at MAGNA, has bee...
10/04/2021
Why Elijah Harris developed the Media Responsibility Index for social media

We are so proud to share that Elijah Harris, EVP, Global Digital Partnerships and Media Responsibility at MAGNA, has been selected as one of Ad Age's 40 Under 40 of 2021. Congratulations, Eli! It's an honor to work with you, and this recognition of your outstanding leadership is well-deserved.

#40Under40 #Award #Marketing #Advertising #MediaResponsibility

The index has been embraced by the industry’s Global Alliance for Responsible Media and the 4A’s.

09/29/2021
Real Talk: MAGNA + Brave Media Trial

Would people rather block online ads or simply have more control over what they see? The answer may surprise you.

MAGNA recently conducted a media trial in partnership with Brave Software. In this study, 81% of respondents said they would take more positive actions, such as supporting brands seen in ads, if they could control ad load.

Download the study (free!): https://bit.ly/3oeG5jH

#Advertising #Marketing #DigitalAdvertising #DigitalMarketing #AttentionEconomy #AdBlocking #AdControl #Crypto #Cryptocurrency

We are excited to participate in the annual #STEPtember challenge to help raise awareness and funds for cerebral palsy r...
09/08/2021

We are excited to participate in the annual #STEPtember challenge to help raise awareness and funds for cerebral palsy research. Colleagues at MAGNA have formed teams and are stepping, biking, running, and otherwise exercising our way toward 10K steps per day. It's a great inspiration to get active after we've all spent many hours working from home!

You can learn more about this challenge and the work of the Cerebral Palsy Alliance Research Foundation at https://cparf.org/.

Get movin’ with us! A new month awaits us and your STEPtember Trainers are ready to raise awareness and funds for cerebral palsy research all September long!

Despite CP being so common, it’s one of the most underfunded conditions. We hope you’ll join us to show the world that people with CP (and their family and friends) can make a real difference. Sign up at www.steptember.us—and don’t forget to use code: STEPFREE for free registration!

#STEPtember #ResearchForCP #CP #CerebralPalsy #CPStrong #disability #movement #activity #WellnessChallenge #fundraiser

[Image description: a blue tile with three adults in greyscale, all smiling enthusiastically. White and green text overlays their image, “Get movin’ with us this STEPtember.” CPARF and STEPtember brand logos appear at the bottom. ]

"Rather than ad blocking, 79% of internet users say they would prefer to have more control over the content they receive...
08/03/2021
Majority of consumers want control of their online ad load

"Rather than ad blocking, 79% of internet users say they would prefer to have more control over the content they receive. In addition, 72% feel online ads that are presented to them at a convenient time and separately from web content are just as preferred as no ads at all."

Read more on the study by MAGNA and Brave in this piece by Media in Canada.

#AdBlocking #AdPrivacy #Privacy #DigitalAdvertising #DigitalMarketing

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

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AV CONSULTANT @ MAGNA | AMSTERDAM Zit jij graag voor de buis of luister je voor je ontspanning naar de radio? Ben je analytisch en cijfermatig sterk? En houd je wel van een uitdaging? Dan dagen wij jou uit voor de rol van AV Consultant bij MAGNA Global! Samen met je collega’s beheer jij een gevarieerd portfolio aan nationale- en internationale klanten zoals Jumbo, Hema of Nestlé. Je wordt verantwoordelijk voor de inkoop, monitoring en evaluatie van televisie- en radio-campagnes en signaleert concrete kansen en mogelijkheden. Meer info: https://bit.ly/3CVbJIo
📣📣 #AmplifyYourImpact is a JAR program that combines a one time cash prize + media-focused trainings led by industry experts. We are in the first post-pilot AYI cohort, and could not be more proud and thankful for our participating class and donors who make this program extraordinary ⚡. 💥 Our trainers: Cathy Frankel, Monique Gaynor, David Tucker @ MAGNA Global, Kacey Koeppel, Jayne Wallace, Michael Karam @ Discovery, Alex Josephson @ Twitter, Vanessa Stair @ Meta 💥 Our #2022AYIClass: Brooklyn Community Kitchen, BLK Projek - The Black Feminist Project, Technology for Families In Need - Techfin, and The W.O.W Project
#SequentialMarketing: Why This Trend Is Red Hot for CPGs in 2022 – and Beyond! - http://ow.ly/kXbe50HLmQy | Catalina Marketing eMarketer MAGNA Global #CPG #Marketing #Data #MarketingAnalytics
UM innovation unit IPG Media Lab and MAGNA Global launch new Innovation Velocity Gauge that tracks how territories such as cross-screen measurement, blockchain, and more evolve. Read more about this exciting news in Ad Age here: https://bit.ly/32hyZ5t
Gather important spot TV insights for 2022 from station group and agency experts at this Thursday's webinar, SPOT TV FORECAST 2022. Register now, prep your questions for our panelists and get ready to ideate new ideas. ✍️ SIGN UP TODAY: https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA. ✨ SPOT TV FORECAST 2022 SPEAKERS ✳️ Kathy Doyle, EVP Managing Director, Local Investment, MAGNA Global ✳️ Martha Matthews, SVP Local Investment, dentsu ✳️ Joe Cerone (He/Him/His), EVP Local Investment, ZenithMedia ✳️ Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Local ✳️ Kathy Haley, Co-Founder & Publisher, TVNewsCheck (moderator) ✨ SPOT TV FORECAST 2022 TOPICS ✅ The deluge of political advertising and whether or not it will crowd out the flood of online gambling spots in key states; ✅ How the ongoing pandemic is affecting supply chains, in particular, automotive spending; ✅ How media and agency leaders are coping with a historic level of turmoil in audience measurement; ✅ Automation platforms offering media buyers the end-to-end streamlining they've been seeking; ✅ Automation's prospects on the sell side. ✍️ REGISTER https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA #advertising #spotTV #strategy #technology #streamingmedia #journalism
Media buyers and sellers: Find out how spot TV 📺 spending is shaping up for 2022 by attending SPOT TV FORECAST 2022, a TVNewsCheck Working Lunch Webinar on January 13 at 1 p.m. ET. ✨ REGISTER ✨ : https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA. Experts will share their projections on spot TV spending, as well as explore: ✳️ How much streaming and digital advertising is supplementing linear; ✳️ Advancements in automated transacting, performance campaigns, impression-based transactions and audience measurement; ✳️ Addition of BBO homes to the Nielsen sample. ✨ SAVE YOUR SEAT FOR SPOT TV FORECAST 2022 ✨ https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA MAGNA Global dentsu ZenithMedia NBCUniversal TVNewsCheck #SpotTV #advertising #digitaladvertising #media #streamingmedia #technology #broadcast
IPG Mediabrands' Magna, Disney Join Nielsen One Alpha - http://ow.ly/NJ5c50HiKus | MediaPost Mediabrands MAGNA Global #TVMeasurement #MediaMeasurement #AdMeasurement
Join us on Thursday, January 13, at 1 p.m. ET for the TVNewsCheck Working Lunch Webinar SPOT TV FORECAST 2022. ♦️Register: https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA. Industry experts from #Zenith, MAGNA Global, dentsu and NBCUniversal Local will discuss how #spotTV is shaping up for 2022. Some topics to be covered: ✳️ How much are streaming and digital advertising supplementing linear TV? ✳️ What do buying and selling chiefs anticipate in advances to automated transacting, performance campaigns, impression-based transactions and audience measurement, including the addition of BBO homes to the Nielsen sample? Speakers: ✳️ Joe Cerone (He/Him/His), EVP Local Investment, Zenith ✳️ Kathy Doyle, EVP Managing Director, Local Investment, Magna Global ✳️ Martha Matthews, SVP Local Investment, Dentsu ✳️ Shawn Makhijani, SVP Business Development and Strategy, NBCUniversal Local ✳️ Kathy Haley, Co-Founder & Publisher, TVNewsCheck (Moderator) #technology #advertising #streamingmedia #journalism #digital
Pročitajte najnovije MAGNA Global istraživanje o investicijama u oglašavanju i digitalnim trendovima kako na globalnom nivou, tako i za tržišta u jugoistočnoj Evropi, među kojima je i Srbija. Prema MAGNA istraživanju u 2022. Očekuje nas globalni rast investicija u oglašavanju od 12 odsto, dok će u Srbiji taj rast biti 16,4 odsto i dostići će 145 miliona evra.
Pročitajte najnovije MAGNA Global istraživanje o investicijama u oglašavanju i digitalnim trendovima kako na globalnom nivou, tako i za tržišta u jugoistočnoj Evropi, među kojima je i Srbija. Prema MAGNA istraživanju u 2022. Očekuje nas globalni rast investicija u oglašavanju od 12 odsto, dok će u Srbiji taj rast biti 16,4 odsto i dostići će 145 miliona evra.
Pročitajte najnovije MAGNA Global istraživanje o investicijama u oglašavanju i digitalnim trendovima kako na globalnom nivou, tako i za tržišta u jugoistočnoj Evropi, među kojima je i Srbija. Prema MAGNA istraživanju u 2022. Očekuje nas globalni rast investicija u oglašavanju od 12 odsto, dok će u Srbiji taj rast biti 16,4 odsto i dostići će 145 miliona evra.
L’intention d’achat monte de +7% lorsqu’une vidéo publicitaire est à côté d'un contenu de qualité, selon Twitter et MAGNA Global (Mediabrands) https://www.offremedia.com/lintention-dachat-monte-de-7-lorsquune-video-publicitaire-est-cote-dun-contenu-de-qualite-selon