"The Medium is the Message: how data & technology are informing the creative process" ✨
Pickup your copy of our 15th Media Economy Report at the IPG Mediabrands villa #CannesLions2019
https://bit.ly/2x9zUS0
Brian Hughes (EVP, Audience Intelligence & Strategy) is joined by summer residents Alice Bell-Black (Intelligence) and Makeyba Mowlah (Marketing Operations)…
US President Dani Benowitz is joined by Stacey Geyer (Director, Corporate Communications at Orion) to discuss all the major trends and hot topics at this year's Cannes Lions International Festival of Creativity.
Global and US Presidents Dani Benowitz and Andy Zonfrillo enjoy the @IPGMediabrands Villa at #CannesLions
"Two-Thirds of APAC Ad Revenue Concentrated in China and Japan says Magna Report"- Branding in Asia Magazine covers our latest Global Ad Forecast: https://bit.ly/2WR3nQj
Global advertising market to grow by +5% this year.
"Digital advertising will make up more than half of global ad sales for the first time this year, according to the latest forecast by ad-buying group Magna Global" - The Wall Street Journal cites our latest Global Ad Forecast: https://on.wsj.com/31I2R5O
The companies said the effort, called the Global Alliance for Responsible Media and announced during the ad industry’s annual Cannes Lions festival, will develop specific steps to protect both people and brands from what marketers call “unsafe” content
"Magna: Digital Ad Spend Is Growing- Yet Slowing- In 2019 And Beyond"- AdExchanger covers our latest Global Ad Forecast: https://bit.ly/2MVyiGt
Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) o...
"LatAm Ad Growth Outpaces North America, As Digital Slows"- RBR.com covers our latest Global Ad Forecast: https://bit.ly/2WSTHEF
The global ad economy remains strong and will grow by 5% this year. However, ad spend growth in North America will trail that of Latin America, Europe and Asia/Pacific -- entirely due to a lack of pol
"MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019" - Portada Online covers our latest Global Ad Forecast: https://bit.ly/2WQ4ive
MAGNA has released its summer 2019 update of advertising forecasts, which predict the Latin American advertising market to grow by +7.3% this year. Global market growth is slowing down compared to the record growth recorded in 2018 (+8%), mostly due to the lack of major cyclical events in 2019.
"Study: 2019 global ad market rises but digital spend in Asia lags behind" - Marketing Magazine covers our latest Global Ad Forecast: https://bit.ly/2WPkQ6v
Media owner advertising revenues will increase by 5% in 2019, approaching a US$600 billion figure globally, according to a report conducted by Magna.
"Global adspend to hit $600bn this year says IPG’s Magna"- More About Advertising covers our latest Global Ad Forecast: https://bit.ly/2WQTugn
There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but...
"Magna upgrades global ad forecast, citing strong growth in China and US"- Campaign US covers our latest Global Ad Forecast: https://bit.ly/2Y4zmck
IPG Mediabrands' Magna has upgraded its global advertising forecast—one week after both Dentsu and GroupM downgraded theirs.
"UK ad market forecast to ‘keep calm and carry on' through Brexit"- The Drum covers our latest Global Ad Forecast: https://lnkd.in/dYKyvVy
The UK advertising market is expected to brush off Brexit-related tailwinds according to a summer forecast compiled by Magna headed ‘UK Ad Market Keeps Calm and Carries On’.
"Digital advertising growth will slow this year, MAGNA report predicts" - Adweek covers our latest Global Ad Forecast: http://bit.ly/2Fe44Z2
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
"Non-linear ad sales a growing part of TV revenue: MAGNA" - Broadcasting & Cable Magazine covers our latest Global Ad Forecast: bit.ly/2MScADe
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
"Global ad sales growth continues to cool in 2019, MAGNA says" - Ad Age covers our latest Global Ad Forecast: bit.ly/2XWF0wU
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
Keep up with IPG Mediabrands and the MAGNA Global team at Cannes Lions International Festival of Creativity this week: http://cannes2019agenda.splashthat.com 👌
Our global ad forecast has arrived: http://bit.ly/2Imbb3C
Catch the key takeaways in out video recap!
Julie Anson (associate director, strategic investment, ATV) on buying and selling in the age of consolidation with SpotX
Luke Stillman, SVP of Digital Intelligence and author of the Programmatic Report, joins Max Seippel (Manager, Audience Intelligence) to discuss “Leveraging Data in New Ways.”
President of North America David Cohen shows support to Partnership With Children at their Spring Gala ✨
"Study unearths major differences in ad receptivity for digital audio listeners and video viewers" - Campaign US covers our latest media trial with IPG Media Lab and Pandora: http://bit.ly/2MFm8l4
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
The when, the where, the what of digital audio & video. 🎧📺
We teamed up with IPG Media Lab and Pandora to give you our latest media trial: Ad Receptivity, Deconstructed. http://bit.ly/2Wa495C
Catch up on the new trends and hot topics in our Programmatic Report (spring update).
Visit atlas.magnaglobal.com or contact us to access.
Coffee with US President Dani Benowitz at Orion Worldwide - What is your advice for someone just getting started?
1. Always be learning
2. Always be respectful
"The way that we buy should mirror consumption.... The more data and information we can get to prove out the value of OTT, the better off we all are." - Julie Anson (Asso. Director, Strategic Investment) discusses Roku's new ad tool with Business Insider: https://t.co/4HWjekyR8k
Roku wants to take a stab at marketers' TV-sized budgets and is pitching them insights on its cord-cutters.
"It’s the culture, stupid: Interpublic Group (IPG) / Twitter find brands must be engaged." - MediaPost covers our latest media trial: https://urlzs.com/WTxRx
"We used RTB to figure out where to buy for so long, but now we need look back at the data and move closer to our publisher relationships to reserve the inventory that we know will perform for our clients." - Vin Paolozzi at Index Exchange's #IXOpen
Cultural messaging can influence consumer decision making by 25%.
Twitter Researcher Taylor Ward joins Lisa Kimura (Project Manager, Intelligence Solutions & Strategy) to review key findings from our latest IPG Media Lab/Twitter media trial:
"A brand's cultural relevance is almost as important as a strong image, study finds." - Adweek covers our latest media trial in partnership with IPG Media Lab and Twitter.
Read the article: https://urlzs.com/y98BP
Read the report: https://urlzs.com/KHFve
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
In addition to planning our Spotify Immersion Day this week, Yessenia Morales (Director, Partner Innovation) led her first planning meeting since earning her new role as co-chair of the Women’s Leadership Network!
We were blown away by Spotify for Brands Immersion Day! Yessenia Morales (Director, Partner Innovation) organized a full program of presentations on:
1. Brand safe offerings for authentic messaging &
2. Continued innovations in the world of podcasts, highlighting the newly acquired Gimlet Media
“Personal consumption is the best indicator for ad spend; forecasts for the next two years show continued growth.” - Michael Leszega (Manager, Market Intelligence) kicked off #TheVerticals: Travel & Tourism for The ADVERTISING Club (New York)
![“In the initial years, advanced target deals were definitely half upfront, half scatter. This year [2019-2020], is act...](https://img.medioq.com/2/safe_image.php?d=AQD9nVungYFywgP8&url=https%3A%2F%2Fcontentstorage-nax1.emarketer.com%2Fdac137e1a3c5a98e38d16cf41b0225db%2Foriginal_hero_image&_nc_hash=AQAImuVPDKIr2WW3)
“In the initial years, advanced target deals were definitely half upfront, half scatter. This year [2019-2020], is actually more upfront than scatter." - Julie Anson (Associate Director, Partner Innovation, ATV) shares her perspective with eMarketer: https://urlzs.com/zXFp
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
“I don’t think we should be transacting in business outcomes at this point...we need one measurement, but I don’t think we can get to one holistic measurement without piecing several together.” - Julie Anson (Associate Director, Partner Innovation, Advanced TV) weighs in at #AdAgeNext: #OTT
Thank you Hulu for hosting the Spring Update of our biannual Intelligence Briefing!
"Three to five years from now, strategic data will be perpetually informing clients and showing them how to capitalize on media assets in a very different and higher-valued way." - Vin Paolozzi (EVP, Innovation) discusses the #FutureofMedia with NYIAX Inc.: https://bit.ly/2GeiyZy
"The next front of the streaming wars is the battle for ad-supported programming" - Digiday shares insights from our latest US Ad Forecast: https://bit.ly/2KobldR
Forget subscriptions, there is a bigger, messier battle looming in ad-supported streaming video.
"The velocity in the AVOD space 'is an acknowledgment that OTT is really coming into its own.'" - David Cohen discusses the future of streaming with Adweek following the release of our US Ad Forecast. Read it here: https://bit.ly/2G8h17C
Ad-supported platforms are now key to streaming’s future.
"Ad Spending Hits a New High as Search Ads, Out-of-Home and Amazon Rise" - The Wall Street Journal reports on our latest US Ad Forecast: https://bit.ly/2Ieupsf
"U.S. Ad Revenue Growth to Slow in 2019: MAGNA" - Ad Age reports on our latest US Ad Forecast: https://bit.ly/2FViCfu
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
4Q18 recorded the strongest ad growth in 18 years (+12%), driven by digital, audio and OOH. Find more insights in our latest US Ad Forecast: https://lnkd.in/dprBHwM
"Amazon’s Rise in Ad Searches Dents Google’s Dominance"
Vin Paolozzi (EVP, Innovation) weighs in with The Wall Street Journal: https://on.wsj.com/2I0qTm4
Advertisers are starting to shift spending on search ads from Alphabet’s Google toward Amazon.com, a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.
We are excited to announce Dani Benowitz's promotion to President, US! Citing her extensive experience and strong vision for the future, IPG Mediabrands Chairman and CEO Philippe Krakowsky says, "Dani is also a change agent, who has never been afraid to challenge industry conventions, which is why I am confident she will lean into our efforts to increasingly use data to inform our understanding of audiences as well as our marketplace decisions.”
Read Adweek's coverage: https://bit.ly/2KaTWoX
Redefining Media, Technology And Data In Today’s Dynamic Marketplace
Attending 'Ad Age Next: OTT'? Julie Anson (Associate Director, Strategic Investment) will be there as well, discussing #OTT measurement! See you there: https://bit.ly/2VbMiLJ
Ad Age Next: OTT will bring together the leaders in media distribution, content creation and marketing to discuss how TV advertising is evolving for streaming.
"Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech" - Jean Fitzpatrick (VP, Marketplace Innovation) shares the IPG Mediabrands approach with AdExchanger: https://bit.ly/2HUzndA
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US President Dani Benowitz is joined by Stacey Geyer (Director, Corporate Communications at Orion) to discuss all the major trends and hot topics at this year's Cannes Lions International Festival of Creativity.
Keep up with IPG Mediabrands and the MAGNA Global team at Cannes Lions International Festival of Creativity this week: http://cannes2019agenda.splashthat.com 👌
Our global ad forecast has arrived: http://bit.ly/2Imbb3C Catch the key takeaways in out video recap!
Luke Stillman, SVP of Digital Intelligence and author of the Programmatic Report, joins Max Seippel (Manager, Audience Intelligence) to discuss “Leveraging Data in New Ways.”
Cultural messaging can influence consumer decision making by 25%. Twitter Researcher Taylor Ward joins Lisa Kimura (Project Manager, Intelligence Solutions & Strategy) to review key findings from our latest IPG Media Lab/Twitter media trial:
Project managers Lisa Kimura and Prayushi Amin share insights from our latest media trial with IPG Media Lab and ViralGains! Learn more about "The Sentiment Driven Consumer Journey" here: https://bit.ly/2Gc9zIR
Luke Stillman (SVP, Digital Intellgience) and Brian Rappaport (Group Director at Rapport Worldwide) discuss the latest Out of Home Report.
In the second episode of this sister series, the Media Trials team shares top findings from our most recent report with IPG Media Lab, Reaching the Unreachable.
@twitter tailgate outside our NY office? #whatshappening
@refinery29‘s #NewFront was all about inclusive femininity through social #OTT and experiential. Feeling inspired, feeling FINE 🙌
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