MAGNA Global

MAGNA Global The go-to-market investment, intelligence, and marketplace innovation resource for IPGMediabrands across all media platforms.

Can’t get enough of The Disruption Economy at #CES2020? We recommend the Media Economy Report as follow up reading! Clai...
01/08/2020

Can’t get enough of The Disruption Economy at #CES2020? We recommend the Media Economy Report as follow up reading!

Claim your copy this week at the @ipgmediabrands hospitality suite.

Your go-to guide is here. Available at @ces (@ipgmediabrands’ hospitality suite) and online for subscribers.
01/07/2020

Your go-to guide is here. Available at @ces (@ipgmediabrands’ hospitality suite) and online for subscribers.

'How this season’s late #Thanksgiving impacts retail advertising' - Vincent Letang (evp, global market intelligence) wei...
11/11/2019
How This Season’s Late Thanksgiving Impacts Retail Advertising | AdExchanger

'How this season’s late #Thanksgiving impacts retail advertising' - Vincent Letang (evp, global market intelligence) weighs in for AdExchanger: http://bit.ly/33A8CmI

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping ...

09/27/2019

"Magna’s Anson Wants AVOD Wave With ‘Light’ Ad Load" - watch Julie Anson (associate director, strategic investment, #ATV) in a video interview with Beet.TV: http://bit.ly/2n15DTG

"Magna: #DTC brands have huge impact on national ad spend" ~ AdExchanger covers our US Ad Forecast: http://bit.ly/2kxrcu...
09/20/2019
Magna: DTC Brands Have Huge Impact On National Ad Spend | AdExchanger

"Magna: #DTC brands have huge impact on national ad spend" ~ AdExchanger covers our US Ad Forecast: http://bit.ly/2kxrcus

Direct-to-consumer (DTC) marketing budgets are starting to include larger-scale media, which is having a massive impact on national TV ad spend, according to Magna’s fall 2019 ad spend forecast, released Thursday. Marketing spend in the DTC category increased 30% YoY in Q2 2019. And DTCs spent 50%...

"Content just keeps continuing to explode as more big studios get involved in the space. And the listener-ship is catchi...
09/17/2019
Magna Forecasts Podcasts Will Soon Reach Half of Americans.

"Content just keeps continuing to explode as more big studios get involved in the space. And the listener-ship is catching up as well." ~Michelle Bovee (manager, market intelligence) spoke with Inside Radio about the special-edition Podcast Report: http://bit.ly/2m6QO1s

Monthly podcast listenership has doubled in the U.S. during the past five years and a new report from Magna Global predicts the medium’s reach will top 50% of the population

We made AdExchanger's morning edit with news from Michelle Bovee's special edition #Podcast Report.  Here's what you nee...
09/06/2019
High Debt At WPP And Publicis Could Spell Trouble; Podcast Ad Revenue Surges | AdExchanger

We made AdExchanger's morning edit with news from Michelle Bovee's special edition #Podcast Report. Here's what you need to know: http://bit.ly/2k1u0j2

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be d...

Vin Paolozzi (EVP, Innovation) is re-strategizing IPG Mediabrands' digital business.  Learn more about our streamlining ...
08/26/2019

Vin Paolozzi (EVP, Innovation) is re-strategizing IPG Mediabrands' digital business.

Learn more about our streamlining efforts in his
Beet.TV interview: https://bit.ly/2U3nMgh

32% of US consumers are listening monthly or more - it's time to tune in to #podcasting.We dive into our Podcast Report ...
08/13/2019
Floor 9

32% of US consumers are listening monthly or more - it's time to tune in to #podcasting.

We dive into our Podcast Report with our friends at IPG Media Lab in a new episode of #Floor9: https://lnkd.in/dQurMe2

Welcome to the IPG Media Lab's original podcast, welcome to Floor 9. For over a decade, we’ve been evaluating new technology, identifying how it changes consumer behavior and media consumption, and providing our clients with actionable insights to help navigate the evolving media landscape.

In the second installation of this two part-podcast, Kathy Doyle, our EVP of Local Investment, talks measurements with K...
07/22/2019
Getting to Know Kathy Doyle - Part 2

In the second installation of this two part-podcast, Kathy Doyle, our EVP of Local Investment, talks measurements with Katz Media Group: https://bit.ly/2JVby4J

Kathy Doyle sits down with Katz Media Group CMO, Stacey Schulman, to talk about the state of the media industry today, the power of localism, and optimism for the future. This is Part 2 of a 2-part interview.

"This precipice of change that we’re on right now is unbelievable to me and it's such a great and exciting opportunity."...
07/22/2019
Getting to Know Kathy Doyle - Part 1

"This precipice of change that we’re on right now is unbelievable to me and it's such a great and exciting opportunity."

Get to know our EVP of Local Investment, Kathy Doyle, and her thoughts on the future of media, big data, automation and more via Katz Media Group: https://bit.ly/2LzEfr6

Kathy Doyle, EVP of Local Investment at Magna Global, sits down with Katz Media Group CMO, Stacey Schulman, to talk about the state of the media industry today, the power of localism, and optimism for the future.

Proud to attend The ADVERTISING Club (New York)'s Women: Now 2019 Masterclass featuring lessons on:1. Defining Your Mome...
07/12/2019

Proud to attend The ADVERTISING Club (New York)'s Women: Now 2019 Masterclass featuring lessons on:

1. Defining Your Moment & Confronting Your Inner Critic
2. Straight Talk & How to Communicate Clearly
3. 8 Lessons on Owning Your Career

A round of applause to Michelle Aragon (SVP, Business Solutions) for her recent appointment as She Runs It Board Member!...
07/09/2019
A Fortified Board for a Fortified Mission

A round of applause to Michelle Aragon (SVP, Business Solutions) for her recent appointment as She Runs It Board Member! http://bit.ly/30nSd2x

She Runs It has announced the addition of six new directors to its board including Michelle Aragon of Magna Global, Angela Johnson of Dentsu Aegis Network and Beth Superfin of WarnerMedia.

EVP of Audience Intelligence, Vincent Letang shares an industry update with our European IPG Mediabrands offices!
06/27/2019

EVP of Audience Intelligence, Vincent Letang shares an industry update with our European IPG Mediabrands offices!

06/20/2019
Real Talk with MAGNA Global

"The Medium is the Message: how data & technology are informing the creative process" ✨
Pickup your copy of our 15th Media Economy Report at the IPG Mediabrands villa #CannesLions2019
https://bit.ly/2x9zUS0

Brian Hughes (EVP, Audience Intelligence & Strategy) is joined by summer residents Alice Bell-Black (Intelligence) and Makeyba Mowlah (Marketing Operations)…

06/19/2019
Cannes 2019 with Dani Benowitz

US President Dani Benowitz is joined by Stacey Geyer (Director, Corporate Communications at Orion) to discuss all the major trends and hot topics at this year's Cannes Lions International Festival of Creativity.

Global and US Presidents Dani Benowitz and Andy Zonfrillo enjoy the @IPGMediabrands Villa at #CannesLions
06/19/2019

Global and US Presidents Dani Benowitz and Andy Zonfrillo enjoy the @IPGMediabrands Villa at #CannesLions

"Digital advertising will make up more than half of global ad sales for the first time this year, according to the lates...
06/19/2019
Big Advertisers and Social Media Form Alliance to Fight ‘Unsafe’ Content Online

"Digital advertising will make up more than half of global ad sales for the first time this year, according to the latest forecast by ad-buying group Magna Global" - The Wall Street Journal cites our latest Global Ad Forecast: https://on.wsj.com/31I2R5O

The companies said the effort, called the Global Alliance for Responsible Media and announced during the ad industry’s annual Cannes Lions festival, will develop specific steps to protect both people and brands from what marketers call “unsafe” content

"Magna: Digital Ad Spend Is Growing- Yet Slowing- In 2019 And Beyond"- AdExchanger covers our latest Global Ad Forecast:...
06/18/2019
Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond | AdExchanger

"Magna: Digital Ad Spend Is Growing- Yet Slowing- In 2019 And Beyond"- AdExchanger covers our latest Global Ad Forecast: https://bit.ly/2MVyiGt

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) o...

"MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019" - Portada Online covers our latest Global Ad Forecast...
06/18/2019
MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019

"MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019" - Portada Online covers our latest Global Ad Forecast: https://bit.ly/2WQ4ive

MAGNA has released its summer 2019 update of advertising forecasts, which predict the Latin American advertising market to grow by +7.3% this year. Global market growth is slowing down compared to the record growth recorded in 2018 (+8%), mostly due to the lack of major cyclical events in 2019.

"Non-linear ad sales a growing part of TV revenue: MAGNA" - Broadcasting & Cable Magazine covers our latest Global Ad Fo...
06/17/2019
Non-Linear Sales a Growing Part of TV Revenue: Magna

"Non-linear ad sales a growing part of TV revenue: MAGNA" - Broadcasting & Cable Magazine covers our latest Global Ad Forecast: bit.ly/2MScADe

Redefining Media, Technology And Data In Today’s Dynamic Marketplace

Address

100 W 33rd St
New York, NY
10001

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 09:00 - 17:00

Telephone

(212) 883-4751

Alerts

Be the first to know and let us send you an email when MAGNA Global posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to MAGNA Global:

Videos

Category

Nearby media companies


Other Media in New York

Show All