MAGNA Global

MAGNA Global The go-to-market investment, intelligence, and marketplace innovation resource for IPGMediabrands across all media platforms.

06/20/2019
Real Talk with MAGNA Global

"The Medium is the Message: how data & technology are informing the creative process" ✨
Pickup your copy of our 15th Media Economy Report at the IPG Mediabrands villa #CannesLions2019
https://bit.ly/2x9zUS0

Brian Hughes (EVP, Audience Intelligence & Strategy) is joined by summer residents Alice Bell-Black (Intelligence) and Makeyba Mowlah (Marketing Operations)…

06/19/2019
Cannes 2019 with Dani Benowitz

US President Dani Benowitz is joined by Stacey Geyer (Director, Corporate Communications at Orion) to discuss all the major trends and hot topics at this year's Cannes Lions International Festival of Creativity.

Global and US Presidents Dani Benowitz and Andy Zonfrillo enjoy the @IPGMediabrands Villa at #CannesLions
06/19/2019

Global and US Presidents Dani Benowitz and Andy Zonfrillo enjoy the @IPGMediabrands Villa at #CannesLions

"Digital advertising will make up more than half of global ad sales for the first time this year, according to the lates...
06/19/2019
Big Advertisers and Social Media Form Alliance to Fight ‘Unsafe’ Content Online

"Digital advertising will make up more than half of global ad sales for the first time this year, according to the latest forecast by ad-buying group Magna Global" - The Wall Street Journal cites our latest Global Ad Forecast: https://on.wsj.com/31I2R5O

The companies said the effort, called the Global Alliance for Responsible Media and announced during the ad industry’s annual Cannes Lions festival, will develop specific steps to protect both people and brands from what marketers call “unsafe” content

"Magna: Digital Ad Spend Is Growing- Yet Slowing- In 2019 And Beyond"- AdExchanger covers our latest Global Ad Forecast:...
06/18/2019
Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond | AdExchanger

"Magna: Digital Ad Spend Is Growing- Yet Slowing- In 2019 And Beyond"- AdExchanger covers our latest Global Ad Forecast: https://bit.ly/2MVyiGt

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) o...

"MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019" - Portada Online covers our latest Global Ad Forecast...
06/18/2019
MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019

"MAGNA: Latin American Advertising Market to Grow by 7.3% in 2019" - Portada Online covers our latest Global Ad Forecast: https://bit.ly/2WQ4ive

MAGNA has released its summer 2019 update of advertising forecasts, which predict the Latin American advertising market to grow by +7.3% this year. Global market growth is slowing down compared to the record growth recorded in 2018 (+8%), mostly due to the lack of major cyclical events in 2019.

"Non-linear ad sales a growing part of TV revenue: MAGNA" - Broadcasting & Cable Magazine covers our latest Global Ad Fo...
06/17/2019
Non-Linear Sales a Growing Part of TV Revenue: Magna

"Non-linear ad sales a growing part of TV revenue: MAGNA" - Broadcasting & Cable Magazine covers our latest Global Ad Forecast: bit.ly/2MScADe

Redefining Media, Technology And Data In Today’s Dynamic Marketplace

Julie Anson (associate director, strategic investment, ATV) on buying and selling in the age of consolidation with SpotX
06/11/2019

Julie Anson (associate director, strategic investment, ATV) on buying and selling in the age of consolidation with SpotX

President of North America David Cohen shows support to Partnership With Children at their Spring Gala ✨
06/05/2019

President of North America David Cohen shows support to Partnership With Children at their Spring Gala ✨

The when, the where, the what of digital audio & video.  🎧📺We teamed up with IPG Media Lab and Pandora to give you...
06/04/2019

The when, the where, the what of digital audio & video. 🎧📺
We teamed up with IPG Media Lab and Pandora to give you our latest media trial: Ad Receptivity, Deconstructed. http://bit.ly/2Wa495C

Catch up on the new trends and hot topics in our Programmatic Report (spring update).  Visit atlas.magnaglobal.com or co...
05/30/2019

Catch up on the new trends and hot topics in our Programmatic Report (spring update).

Visit atlas.magnaglobal.com or contact us to access.

Coffee with US President Dani Benowitz at Orion Worldwide - What is your advice for someone just getting started?1. Alwa...
05/30/2019

Coffee with US President Dani Benowitz at Orion Worldwide - What is your advice for someone just getting started?
1. Always be learning
2. Always be respectful

"The way that we buy should mirror consumption.... The more data and information we can get to prove out the value of OT...
05/28/2019
Roku is pitching advertisers a tool that shows how much money they're wasting on TV ads — and it could spell trouble for networks' $70 billion industry

"The way that we buy should mirror consumption.... The more data and information we can get to prove out the value of OTT, the better off we all are." - Julie Anson (Asso. Director, Strategic Investment) discusses Roku's new ad tool with Business Insider: https://t.co/4HWjekyR8k

Roku wants to take a stab at marketers' TV-sized budgets and is pitching them insights on its cord-cutters.

"It’s the culture, stupid: Interpublic Group (IPG) / Twitter find brands must be engaged." - MediaPost covers our late...
05/22/2019

"It’s the culture, stupid: Interpublic Group (IPG) / Twitter find brands must be engaged." - MediaPost covers our latest media trial: https://urlzs.com/WTxRx

"We used RTB to figure out where to buy for so long, but now we need look back at the data and move closer to our publis...
05/21/2019

"We used RTB to figure out where to buy for so long, but now we need look back at the data and move closer to our publisher relationships to reserve the inventory that we know will perform for our clients." - Vin Paolozzi at Index Exchange's #IXOpen

05/20/2019
Real Talk with MAGNA Global, Media Trials

Cultural messaging can influence consumer decision making by 25%.
Twitter Researcher Taylor Ward joins Lisa Kimura (Project Manager, Intelligence Solutions & Strategy) to review key findings from our latest IPG Media Lab/Twitter media trial:

In addition to planning our Spotify Immersion Day this week, Yessenia Morales (Director, Partner Innovation) led her fir...
05/10/2019

In addition to planning our Spotify Immersion Day this week, Yessenia Morales (Director, Partner Innovation) led her first planning meeting since earning her new role as co-chair of the Women’s Leadership Network!

We were blown away by Spotify for Brands Immersion Day! Yessenia Morales (Director, Partner Innovation) organized a full...
05/10/2019

We were blown away by Spotify for Brands Immersion Day! Yessenia Morales (Director, Partner Innovation) organized a full program of presentations on:
1. Brand safe offerings for authentic messaging &
2. Continued innovations in the world of podcasts, highlighting the newly acquired Gimlet Media

“Personal consumption is the best indicator for ad spend; forecasts for the next two years show continued growth.” -...
05/09/2019

“Personal consumption is the best indicator for ad spend; forecasts for the next two years show continued growth.” - Michael Leszega (Manager, Market Intelligence) kicked off #TheVerticals: Travel & Tourism for The ADVERTISING Club (New York)

“In the initial years, advanced target deals were definitely half upfront, half scatter. This year [2019-2020], is act...
05/09/2019
Advanced Targeting on TV 2019

“In the initial years, advanced target deals were definitely half upfront, half scatter. This year [2019-2020], is actually more upfront than scatter." - Julie Anson (Associate Director, Partner Innovation, ATV) shares her perspective with eMarketer: https://urlzs.com/zXFp

This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.

“I don’t think we should be transacting in business outcomes at this point...we need one measurement, but I don’t ...
04/23/2019

“I don’t think we should be transacting in business outcomes at this point...we need one measurement, but I don’t think we can get to one holistic measurement without piecing several together.” - Julie Anson (Associate Director, Partner Innovation, Advanced TV) weighs in at #AdAgeNext: #OTT

Thank you Hulu for hosting the Spring Update of our biannual Intelligence Briefing!
04/18/2019

Thank you Hulu for hosting the Spring Update of our biannual Intelligence Briefing!

"Three to five years from now, strategic data will be perpetually informing clients and showing them how to capitalize o...
04/10/2019

"Three to five years from now, strategic data will be perpetually informing clients and showing them how to capitalize on media assets in a very different and higher-valued way." - Vin Paolozzi (EVP, Innovation) discusses the #FutureofMedia with NYIAX Inc.: https://bit.ly/2GeiyZy

"The velocity in the AVOD space 'is an acknowledgment that OTT is really coming into its own.'" - David Cohen discusses ...
04/08/2019
Remember Free TV? It’s Coming Back in a Big Way

"The velocity in the AVOD space 'is an acknowledgment that OTT is really coming into its own.'" - David Cohen discusses the future of streaming with Adweek following the release of our US Ad Forecast. Read it here: https://bit.ly/2G8h17C

Ad-supported platforms are now key to streaming’s future.

"Ad Spending Hits a New High as Search Ads, Out-of-Home and Amazon Rise" - The Wall Street Journal reports on our latest...
04/05/2019

"Ad Spending Hits a New High as Search Ads, Out-of-Home and Amazon Rise" - The Wall Street Journal reports on our latest US Ad Forecast: https://bit.ly/2Ieupsf

4Q18 recorded the strongest ad growth in 18 years (+12%), driven by digital, audio and OOH.  Find more insights in our l...
04/05/2019

4Q18 recorded the strongest ad growth in 18 years (+12%), driven by digital, audio and OOH. Find more insights in our latest US Ad Forecast: https://lnkd.in/dprBHwM

"Amazon’s Rise in Ad Searches Dents Google’s Dominance" Vin Paolozzi (EVP, Innovation) weighs in with The Wall Stree...
04/05/2019
Amazon’s Rise in Ad Searches Dents Google’s Dominance

"Amazon’s Rise in Ad Searches Dents Google’s Dominance"
Vin Paolozzi (EVP, Innovation) weighs in with The Wall Street Journal: https://on.wsj.com/2I0qTm4

Advertisers are starting to shift spending on search ads from Alphabet’s Google toward Amazon.com, a sign of how the online retailer is capitalizing on becoming the top destination for consumers’ product searches.

We are excited to announce Dani Benowitz's promotion to President, US!  Citing her extensive experience and strong visio...
04/01/2019
IPG Mediabrands’ Magna Promotes Veteran Executive to U.S. President

We are excited to announce Dani Benowitz's promotion to President, US! Citing her extensive experience and strong vision for the future, IPG Mediabrands Chairman and CEO Philippe Krakowsky says, "Dani is also a change agent, who has never been afraid to challenge industry conventions, which is why I am confident she will lean into our efforts to increasingly use data to inform our understanding of audiences as well as our marketplace decisions.”

Read Adweek's coverage: https://bit.ly/2KaTWoX

Redefining Media, Technology And Data In Today’s Dynamic Marketplace

"Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech" - Jean Fitzpatrick (VP, Marketplace Inno...
03/26/2019

"Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech" - Jean Fitzpatrick (VP, Marketplace Innovation) shares the IPG Mediabrands approach with AdExchanger: https://bit.ly/2HUzndA

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