MAGNA Global

08/03/2021

Majority of consumers want control of their online ad load

"Rather than ad blocking, 79% of internet users say they would prefer to have more control over the content they receive. In addition, 72% feel online ads that are presented to them at a convenient time and separately from web content are just as preferred as no ads at all."

Read more on the study by MAGNA and Brave in this piece by Media in Canada.

#AdBlocking #AdPrivacy #Privacy #DigitalAdvertising #DigitalMarketing

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

08/02/2021

Consumers want control over ads served

"Of the survey’s more than 1,000 respondents, 79% preferred more control over ad blocking (73%) to completely blocking all ads. Additionally, 72% of people said online ads presented separately from web content at a convenient time were just as preferred as no ads at all."

Read more on this study by MAGNA and Brave Browser in this piece by Campaign US.

#AdPrivacy #AdBlocking #Privacy #DigitalAdvertising #DigitalMarketing

A study by MAGNA and Brave shows consumers engage more with privacy protected ads.. From Campaign US

07/21/2021

Consumers want control, not ad blocking, in online advertising

A new survey by MAGNA and the privacy-focused Brave Browser reveals audiences want more control over the ads they see and want more in exchange for seeing ads. 70% agreed that it was creepy to see online ads for products previously searched, and 60% felt as though they were constantly being tracked by advertisers online.

Read the full article in Ad Age.

#Marketing #Advertising #DigitalMarketing #DigitalAdvertising

Audiences require value in exchange for seeing ads, new survey from Magna and Brave finds

07/20/2021

Digital Audio Expansiveness: Growing Landscape & Opportunities

Last month, Spotify and MAGNA released a study titled “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits in the U.S.

This video discusses a few key findings. The full report is available at MagnaGlobal.com.

06/21/2021

RSVP now for the Equality Lounge® @ Cannes, presented by The Female Quotient and taking place between Monday June 21 and Thursday June 24. The all-virtual event will feature powerful conversations on today's most pressing topics related to equality.

On Wednesday June 23 at 11:15 a.m. ET, the panel titled Black Owned Media Commitments: Keys to Success will feature Joy A. Profet, EVP, Head of Growth and Operations at MAGNA, as a speaker.

RSVP here: https://bit.ly/3wGLH7H

#Equality #Media #Marketing #Advertising #Cannes #Webinar

RSVP now for the Equality Lounge® @ Cannes, presented by The Female Quotient and taking place between Monday June 21 and Thursday June 24. The all-virtual event will feature powerful conversations on today's most pressing topics related to equality.

On Wednesday June 23 at 11:15 a.m. ET, the panel titled Black Owned Media Commitments: Keys to Success will feature Joy A. Profet, EVP, Head of Growth and Operations at MAGNA, as a speaker.

RSVP here: https://bit.ly/3wGLH7H

#Equality #Media #Marketing #Advertising #Cannes #Webinar

06/19/2021

Today we celebrate Juneteenth as well as its establishment as a new federal holiday. May we all reflect on the promise of freedom and equality as we work together to build a more equitable society.

Today we celebrate Juneteenth as well as its establishment as a new federal holiday. May we all reflect on the promise of freedom and equality as we work together to build a more equitable society.

06/15/2021

Making Your Brand Accessible to All Registration

According to recent research from Current Global, MAGNA, and IPG Media Lab, people with disabilities feel left out and frustrated by brands that fail to make their communications accessible. This audience represents 15% of the global population – or 1 billion people – many of whom regularly consume content.

It’s important for marketers to make this a priority, especially in an era where consumers, particularly younger ones, expect brands to act with more purpose than ever before.

Tune in tomorrow at 2pm ET to discover the how and why of accessibility in this webcast, presented by Current Global, whose Accessible by Design initiative was named a Fast Company 2021 World Changing Idea. Kara Manatt, SVP, Intelligence Solutions at MAGNA will be one of the speakers.

Full list of speakers and registration link below.

#Webcast #Webinar #Accessibility #Marketing #Advertising #Inclusivity

06/14/2021

Presentations

This morning at 8:30 a.m. EST, Luke Stillman, SVP, Global Intelligence at MAGNA, will be speaking at the Credit Suisse 23rd Annual Communications Conference Presentations. Tune in: https://bit.ly/3zxBDzV

06/09/2021

Today, Interpublic Group’s Matterkind and MAGNA revealed a new report, ROI to Sender, that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

Direct mail still remains an integral component of everyday life, and brands are continuing to find innovative ways to reach their customers. Read more: https://bit.ly/3weAHhC

#DirectMail #Marketing #AADM #DirectMarketing #DirectMailMarketing #Advertising

Today, Interpublic Group’s Matterkind and MAGNA revealed a new report, ROI to Sender, that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

Direct mail still remains an integral component of everyday life, and brands are continuing to find innovative ways to reach their customers. Read more: https://bit.ly/3weAHhC

#DirectMail #Marketing #AADM #DirectMarketing #DirectMailMarketing #Advertising

06/04/2021

SPOTIFY & MAGNA STUDY FINDS CONSUMERS MORE RECEPTIVE TO PODCAST ADVERTISING THAN TV ADVERTISEMENTS

Yesterday, Spotify and MAGNA released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits in the U.S. The growth of digital audio was accelerated in part due to the COVID-19 pandemic with a majority of people (72 percent) reporting screen fatigue and 42 percent citing this as the primary factor in listening to more digital audio content.

#Audio #Marketing #Advertising #Podcast #DigitalAudio

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

06/01/2021

Happy #PrideMonth!

Happy #PrideMonth!

06/01/2021

Magna creates new global role overseeing digital partnerships and media responsibility

Please join us in welcoming Elijah Harris to the role of Executive Vice President, Global Digital Partnerships and Media Responsibility. Eli joins MAGNA from sibling agency Reprise, where he served as Global Head of Social.

MAGNA has created this role to oversee media responsibility as the ad world looks to diversify its media spend and to re-evaluate media strategies.

#Advertising #Marketing #MeetTheTeamMonday #WelcomeAboard

IPG Mediabrands veteran Elijah Harris will serve as an advocate for media responsibility across all media types within Mediabrands.

05/26/2021

Live with Fox, Univision, State Farm and more

On Monday, Ad Age's two-day TV Pivot event brought together ad sales leaders, as well as top agency and brand executives, to discuss the state of the TV ad marketplace and how streaming is poised to reinvent the $20 billion upfront marketplace.

Joy Profet, EVP and Head of Growth and Operations at MAGNA, was a featured speaker.

Watch the full event, below.

05/26/2021

Real Talk: Deconstructing Diversity Today

In May 2021, MAGNA partnered with NBCUniversal and Identity on a study examining the the full spectrum of diversity and the role that brands play in acknowledging and amplifying cultural identification. Over 3,500 respondents participated in the study.

Discussing the results of the study in this video are Lisa Kimura, Senior Manager/Research Lead at MAGNA Global; Lauren Zweifler, SVP Insights & Measurement, NBCUniversal Media; and Dana Sparber, Vice President, Insights & Measurement at NBCUniversal Media.

05/25/2021

The Social Report is out now. Take a look at some of the key findings, below.

To access the full report, visit: https://bit.ly/3bECOTG

The Social Report is out now. Take a look at some of the key findings, below.

To access the full report, visit: https://bit.ly/3bECOTG

05/21/2021

A new study by MAGNA, NBCUniversal and Identity reveals that lack of representation results in lack of engagement. Of the more than 3,500 surveyed, 33% reported not identifying with communities due to either a lack of media representation in general or inaccurate media representation.

Read more or download the full study: https://bit.ly/2RBkaFr

#Diversity #Intersectionality #Marketing #Advertising

A new study by MAGNA, NBCUniversal and Identity reveals that lack of representation results in lack of engagement. Of the more than 3,500 surveyed, 33% reported not identifying with communities due to either a lack of media representation in general or inaccurate media representation.

Read more or download the full study: https://bit.ly/2RBkaFr

#Diversity #Intersectionality #Marketing #Advertising

05/20/2021

IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

"Nationally, Black-focused media spend in 2020 remained below 2% of total spend, according to Nielsen Ad Intel, despite Black consumers being 13%+ of the population. In 2021, MAGNA estimates the available impressions for Black-owned media equates to 3% of total impressions available across all media types."

Read our commitment to investing more in Black-owned media.

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

05/19/2021

Global social ad sales are expected to rise by +13% in 2021 and reach $146 billion by 2025, while daily time spent across social media apps has grown by +11% within the past five years.

The new Social Media Report is available now to Atlas subscribers. https://bit.ly/3bECOTG

#SocialMediaMarketing #SocialMediaAdvertising #SocialMediaTrends

Global social ad sales are expected to rise by +13% in 2021 and reach $146 billion by 2025, while daily time spent across social media apps has grown by +11% within the past five years.

The new Social Media Report is available now to Atlas subscribers. https://bit.ly/3bECOTG

#SocialMediaMarketing #SocialMediaAdvertising #SocialMediaTrends

05/19/2021

Multicultural audiences feel underrepresented in media

A new study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.

"The Deconstructing Diversity study, which surveyed more than 3,500 U.S. respondents, reveals 87% of people feel a strong attachment to multiple communities, and 93% want to connect with cultures other than their own."

Read the full article by Campaign US, below.

A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.. From Campaign US

05/17/2021

Flash POV: MAGNA research found that the number of brands incorporating podcasts into their media mix continued to grow in 2020, despite budget cuts and uncertainty over the role of audio in the absence of daily commutes.

(Photo credit: Soundtrap on Unsplash)

#podcast #advertising #marketing #AudioAdvertising

Flash POV: MAGNA research found that the number of brands incorporating podcasts into their media mix continued to grow in 2020, despite budget cuts and uncertainty over the role of audio in the absence of daily commutes.

(Photo credit: Soundtrap on Unsplash)

#podcast #advertising #marketing #AudioAdvertising

05/14/2021

ECONOMIC REBOUND WILL PROPEL U.S. ADVERTISING IN 2021, MAGNA FORECASTS

In 2020, the Big Three digital vendors (Google, Facebook, and Amazon) increased their market share to 82%, up from 77% in 2018.

Check out the full story and MAGNA's predictions for economic rebound in 2021.

05/07/2021

Exclusive: IPG Mediabrands commits to invest at least 5% in Black-owned media by 2023

IPG Mediabrands is committing to invest a minimum of 5% in Black-owned media across all of its clients in aggregate by 2023.

Read the full Ad Age exclusive, below.

The agency's pledge comes as ad world looks to diversify its media spend in this spring's ad haggle.

06/15/2020

Global Ad Forecast, Summer 2020

Analyst Michelle Bovee shares findings from our latest Global Ad Forecast: https://bit.ly/2C2WIss

06/15/2020

Our Global Ad Forecast is here. Learn more about "Life after #Covid": https://bit.ly/2C2WIss

06/15/2020

Global Advertising Market Expected to Recover in 2021

"Global advertising market expected to recover in 2021" - Adweek covers our latest forecast: https://bit.ly/3fsdM9S

06/15/2020

Looking ahead of the #COVID19 pandemic in our latest Global Ad Forecast. Discover Ad Age's coverage here: https://bit.ly/30KSFvs

05/15/2020

We interview CEO & Founder of The Trade Desk Jeff Green in our latest Programmatic Report - read "Life without Cookies": https://bit.ly/2WzKsrt

02/24/2020

Everything you need to know about the 2020 @nickelodeon upfront, courtesy of junior analyst Alice Bell-Black ✨

01/08/2020

Can’t get enough of The Disruption Economy at #CES2020? We recommend the Media Economy Report as follow up reading!

Claim your copy this week at the @ipgmediabrands hospitality suite.

01/07/2020

Your go-to guide is here. Available at @ces (@ipgmediabrands’ hospitality suite) and online for subscribers.

12/17/2019

Industry Thought Leaders Weigh In With Media/Advertising Forecasts For 2020

Vincent Letang joins industry thought leaders to share 2020 predictions in Forbes: http://bit.ly/2RYCdDj

What will happen in media/advertising landscape in 2020? We asked several industry thought leaders on what they expect. They weighted on a wide variety of topics including; streaming video, podcasts, AI, privacy, programmatic buying, the ad marketplace and mergers & acquisitions.

12/17/2019

Media agency predictions: New models, cultural shifts and greater transparency - AdNews

Consider the future of the media landscape with Victor Corones (MD, Australia), who recently joined industry thought leaders for a feature in AdNews Australia: http://bit.ly/2EtqhBz

After a year of significant change, AdNews asked leaders across the sector to share their thoughts on 2020.

11/11/2019

How This Season’s Late Thanksgiving Impacts Retail Advertising | AdExchanger

'How this season’s late #Thanksgiving impacts retail advertising' - Vincent Letang (evp, global market intelligence) weighs in for AdExchanger: http://bit.ly/33A8CmI

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping ...

10/18/2019

How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

"How ZEFR uses humans to help YouTube's less-than-perfect targeting" - Adweek shares findings from our latest media trial: http://bit.ly/2J2Wn9Y

Redefining Media, Technology And Data In Today’s Dynamic Marketplace

10/18/2019

Real Talk: Solving Brand Suitability

Project managers Prayushi Amin and Lisa Kimura share findings from 'Solving Brand Suitability', conducted in partnership with
IPG Media Lab and ZEFR!

Read the full report here: http://bit.ly/31v6CKl