MAGNA Global

MAGNA Global The go-to-market investment, intelligence, and marketplace innovation resource for IPGMediabrands across all media platforms.

Operating as usual

"Rather than ad blocking, 79% of internet users say they would prefer to have more control over the content they receive...
08/03/2021
Majority of consumers want control of their online ad load

"Rather than ad blocking, 79% of internet users say they would prefer to have more control over the content they receive. In addition, 72% feel online ads that are presented to them at a convenient time and separately from web content are just as preferred as no ads at all."

Read more on the study by MAGNA and Brave in this piece by Media in Canada.

#AdBlocking #AdPrivacy #Privacy #DigitalAdvertising #DigitalMarketing

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

"Of the survey’s more than 1,000 respondents, 79% preferred more control over ad blocking (73%) to completely blocking a...
08/02/2021
Consumers want control over ads served

"Of the survey’s more than 1,000 respondents, 79% preferred more control over ad blocking (73%) to completely blocking all ads. Additionally, 72% of people said online ads presented separately from web content at a convenient time were just as preferred as no ads at all."

Read more on this study by MAGNA and Brave Browser in this piece by Campaign US.

#AdPrivacy #AdBlocking #Privacy #DigitalAdvertising #DigitalMarketing

A study by MAGNA and Brave shows consumers engage more with privacy protected ads.. From Campaign US

A new survey by MAGNA and the privacy-focused Brave Browser reveals audiences want more control over the ads they see an...
07/21/2021
Consumers want control, not ad blocking, in online advertising

A new survey by MAGNA and the privacy-focused Brave Browser reveals audiences want more control over the ads they see and want more in exchange for seeing ads. 70% agreed that it was creepy to see online ads for products previously searched, and 60% felt as though they were constantly being tracked by advertisers online.

Read the full article in Ad Age.

#Marketing #Advertising #DigitalMarketing #DigitalAdvertising

Audiences require value in exchange for seeing ads, new survey from Magna and Brave finds

07/20/2021
Digital Audio Expansiveness: Growing Landscape & Opportunities

Last month, Spotify and MAGNA released a study titled “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits in the U.S.

This video discusses a few key findings. The full report is available at MagnaGlobal.com.

RSVP now for the Equality Lounge® @ Cannes, presented by The Female Quotient and taking place between Monday June 21 and...
06/21/2021

RSVP now for the Equality Lounge® @ Cannes, presented by The Female Quotient and taking place between Monday June 21 and Thursday June 24. The all-virtual event will feature powerful conversations on today's most pressing topics related to equality.

On Wednesday June 23 at 11:15 a.m. ET, the panel titled Black Owned Media Commitments: Keys to Success will feature Joy A. Profet, EVP, Head of Growth and Operations at MAGNA, as a speaker.

RSVP here: https://bit.ly/3wGLH7H

#Equality #Media #Marketing #Advertising #Cannes #Webinar

RSVP now for the Equality Lounge® @ Cannes, presented by The Female Quotient and taking place between Monday June 21 and Thursday June 24. The all-virtual event will feature powerful conversations on today's most pressing topics related to equality.

On Wednesday June 23 at 11:15 a.m. ET, the panel titled Black Owned Media Commitments: Keys to Success will feature Joy A. Profet, EVP, Head of Growth and Operations at MAGNA, as a speaker.

RSVP here: https://bit.ly/3wGLH7H

#Equality #Media #Marketing #Advertising #Cannes #Webinar

Today we celebrate Juneteenth as well as its establishment as a new federal holiday. May we all reflect on the promise o...
06/19/2021

Today we celebrate Juneteenth as well as its establishment as a new federal holiday. May we all reflect on the promise of freedom and equality as we work together to build a more equitable society.

Today we celebrate Juneteenth as well as its establishment as a new federal holiday. May we all reflect on the promise of freedom and equality as we work together to build a more equitable society.

06/15/2021
Making Your Brand Accessible to All Registration

According to recent research from Current Global, MAGNA, and IPG Media Lab, people with disabilities feel left out and frustrated by brands that fail to make their communications accessible. This audience represents 15% of the global population – or 1 billion people – many of whom regularly consume content.

It’s important for marketers to make this a priority, especially in an era where consumers, particularly younger ones, expect brands to act with more purpose than ever before.

Tune in tomorrow at 2pm ET to discover the how and why of accessibility in this webcast, presented by Current Global, whose Accessible by Design initiative was named a Fast Company 2021 World Changing Idea. Kara Manatt, SVP, Intelligence Solutions at MAGNA will be one of the speakers.

Full list of speakers and registration link below.

#Webcast #Webinar #Accessibility #Marketing #Advertising #Inclusivity

This morning at 8:30 a.m. EST, Luke Stillman, SVP, Global Intelligence at MAGNA, will be speaking at the Credit Suisse 2...
06/14/2021
Presentations

This morning at 8:30 a.m. EST, Luke Stillman, SVP, Global Intelligence at MAGNA, will be speaking at the Credit Suisse 23rd Annual Communications Conference Presentations. Tune in: https://bit.ly/3zxBDzV

Today, Interpublic Group’s Matterkind and MAGNA revealed a new report, ROI to Sender, that lists the best practices for ...
06/09/2021

Today, Interpublic Group’s Matterkind and MAGNA revealed a new report, ROI to Sender, that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

Direct mail still remains an integral component of everyday life, and brands are continuing to find innovative ways to reach their customers. Read more: https://bit.ly/3weAHhC

#DirectMail #Marketing #AADM #DirectMarketing #DirectMailMarketing #Advertising

Today, Interpublic Group’s Matterkind and MAGNA revealed a new report, ROI to Sender, that lists the best practices for running a direct mail campaign and explores the value of new product developments like Advanced Addressable Direct Mail (AADM).

Direct mail still remains an integral component of everyday life, and brands are continuing to find innovative ways to reach their customers. Read more: https://bit.ly/3weAHhC

#DirectMail #Marketing #AADM #DirectMarketing #DirectMailMarketing #Advertising

Yesterday, Spotify and MAGNA released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing...
06/04/2021
SPOTIFY & MAGNA STUDY FINDS CONSUMERS MORE RECEPTIVE TO PODCAST ADVERTISING THAN TV ADVERTISEMENTS

Yesterday, Spotify and MAGNA released a study, “Digital Audio Expansiveness: Growing Landscape & Opportunities,” showing how closely podcast listening mirrors television viewing habits in the U.S. The growth of digital audio was accelerated in part due to the COVID-19 pandemic with a majority of people (72 percent) reporting screen fatigue and 42 percent citing this as the primary factor in listening to more digital audio content.

#Audio #Marketing #Advertising #Podcast #DigitalAudio

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

Happy #PrideMonth!
06/01/2021

Happy #PrideMonth!

Happy #PrideMonth!

Please join us in welcoming Elijah Harris to the role of Executive Vice President, Global Digital Partnerships and Media...
06/01/2021
Magna creates new global role overseeing digital partnerships and media responsibility

Please join us in welcoming Elijah Harris to the role of Executive Vice President, Global Digital Partnerships and Media Responsibility. Eli joins MAGNA from sibling agency Reprise, where he served as Global Head of Social.

MAGNA has created this role to oversee media responsibility as the ad world looks to diversify its media spend and to re-evaluate media strategies.

#Advertising #Marketing #MeetTheTeamMonday #WelcomeAboard

IPG Mediabrands veteran Elijah Harris will serve as an advocate for media responsibility across all media types within Mediabrands.

05/26/2021
Live with Fox, Univision, State Farm and more

On Monday, Ad Age's two-day TV Pivot event brought together ad sales leaders, as well as top agency and brand executives, to discuss the state of the TV ad marketplace and how streaming is poised to reinvent the $20 billion upfront marketplace.

Joy Profet, EVP and Head of Growth and Operations at MAGNA, was a featured speaker.

Watch the full event, below.

05/26/2021
Real Talk: Deconstructing Diversity Today

In May 2021, MAGNA partnered with NBCUniversal and Identity on a study examining the the full spectrum of diversity and the role that brands play in acknowledging and amplifying cultural identification. Over 3,500 respondents participated in the study.

Discussing the results of the study in this video are Lisa Kimura, Senior Manager/Research Lead at MAGNA Global; Lauren Zweifler, SVP Insights & Measurement, NBCUniversal Media; and Dana Sparber, Vice President, Insights & Measurement at NBCUniversal Media.

The Social Report is out now. Take a look at some of the key findings, below. To access the full report, visit: https://...
05/25/2021

The Social Report is out now. Take a look at some of the key findings, below.

To access the full report, visit: https://bit.ly/3bECOTG

The Social Report is out now. Take a look at some of the key findings, below.

To access the full report, visit: https://bit.ly/3bECOTG

A new study by MAGNA, NBCUniversal and Identity reveals that lack of representation results in lack of engagement. Of th...
05/21/2021

A new study by MAGNA, NBCUniversal and Identity reveals that lack of representation results in lack of engagement. Of the more than 3,500 surveyed, 33% reported not identifying with communities due to either a lack of media representation in general or inaccurate media representation.

Read more or download the full study: https://bit.ly/2RBkaFr

#Diversity #Intersectionality #Marketing #Advertising

A new study by MAGNA, NBCUniversal and Identity reveals that lack of representation results in lack of engagement. Of the more than 3,500 surveyed, 33% reported not identifying with communities due to either a lack of media representation in general or inaccurate media representation.

Read more or download the full study: https://bit.ly/2RBkaFr

#Diversity #Intersectionality #Marketing #Advertising

"Nationally, Black-focused media spend in 2020 remained below 2% of total spend, according to Nielsen Ad Intel, despite ...
05/20/2021
IPG Mediabrands Shares Media Equity Commitment to Encourage Investment in Black-Owned Media

"Nationally, Black-focused media spend in 2020 remained below 2% of total spend, according to Nielsen Ad Intel, despite Black consumers being 13%+ of the population. In 2021, MAGNA estimates the available impressions for Black-owned media equates to 3% of total impressions available across all media types."

Read our commitment to investing more in Black-owned media.

Redefining Media, Technology, And Data In Today’s Dynamic Marketplace

Global social ad sales are expected to rise by +13% in 2021 and reach $146 billion by 2025, while daily time spent acros...
05/19/2021

Global social ad sales are expected to rise by +13% in 2021 and reach $146 billion by 2025, while daily time spent across social media apps has grown by +11% within the past five years.

The new Social Media Report is available now to Atlas subscribers. https://bit.ly/3bECOTG

#SocialMediaMarketing #SocialMediaAdvertising #SocialMediaTrends

Global social ad sales are expected to rise by +13% in 2021 and reach $146 billion by 2025, while daily time spent across social media apps has grown by +11% within the past five years.

The new Social Media Report is available now to Atlas subscribers. https://bit.ly/3bECOTG

#SocialMediaMarketing #SocialMediaAdvertising #SocialMediaTrends

A new study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation."The Deconstru...
05/19/2021
Multicultural audiences feel underrepresented in media

A new study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.

"The Deconstructing Diversity study, which surveyed more than 3,500 U.S. respondents, reveals 87% of people feel a strong attachment to multiple communities, and 93% want to connect with cultures other than their own."

Read the full article by Campaign US, below.

A study by NBCUniversal, Magna and Identity shows audiences demand more intersectional representation.. From Campaign US

Flash POV: MAGNA research found that the number of brands incorporating podcasts into their media mix continued to grow ...
05/17/2021

Flash POV: MAGNA research found that the number of brands incorporating podcasts into their media mix continued to grow in 2020, despite budget cuts and uncertainty over the role of audio in the absence of daily commutes.

(Photo credit: Soundtrap on Unsplash)

#podcast #advertising #marketing #AudioAdvertising

Flash POV: MAGNA research found that the number of brands incorporating podcasts into their media mix continued to grow in 2020, despite budget cuts and uncertainty over the role of audio in the absence of daily commutes.

(Photo credit: Soundtrap on Unsplash)

#podcast #advertising #marketing #AudioAdvertising

Looking ahead of the #COVID19 pandemic in our latest Global Ad Forecast. Discover Ad Age's coverage here: https://bit.ly...
06/15/2020

Looking ahead of the #COVID19 pandemic in our latest Global Ad Forecast. Discover Ad Age's coverage here: https://bit.ly/30KSFvs

We interview CEO & Founder of The Trade Desk Jeff Green in our latest Programmatic Report - read "Life without Cookies":...
05/15/2020

We interview CEO & Founder of The Trade Desk Jeff Green in our latest Programmatic Report - read "Life without Cookies": https://bit.ly/2WzKsrt

02/24/2020

Everything you need to know about the 2020 @nickelodeon upfront, courtesy of junior analyst Alice Bell-Black ✨

Can’t get enough of The Disruption Economy at #CES2020? We recommend the Media Economy Report as follow up reading! Clai...
01/08/2020

Can’t get enough of The Disruption Economy at #CES2020? We recommend the Media Economy Report as follow up reading!

Claim your copy this week at the @ipgmediabrands hospitality suite.

Your go-to guide is here. Available at @ces (@ipgmediabrands’ hospitality suite) and online for subscribers.
01/07/2020

Your go-to guide is here. Available at @ces (@ipgmediabrands’ hospitality suite) and online for subscribers.

'How this season’s late #Thanksgiving impacts retail advertising' - Vincent Letang (evp, global market intelligence) wei...
11/11/2019
How This Season’s Late Thanksgiving Impacts Retail Advertising | AdExchanger

'How this season’s late #Thanksgiving impacts retail advertising' - Vincent Letang (evp, global market intelligence) weighs in for AdExchanger: http://bit.ly/33A8CmI

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping ...

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