MAGNA Global

08/19/2025

Ever wonder how much capital lives in culture?

MAGNA Media Trials and The Shade Room explored the global influence of Black culture - and the results speak volumes. Across the U.S., U.K., and Nigeria, social media users consistently describe Black culture as bold, expressive, proud, creative, and authentic.

And they’re not just watching. They’re acting. 78% of consumers in the U.S. and U.K., and 99% in Nigeria, have considered buying a product after seeing it shared by Black creators or communities.

The takeaway for marketers? Black culture isn’t just being seen, it’s driving action. Read the full report on magnaglobal.com.

02/08/2023

We’re kicking off the ! We’re bringing our clients and industry leading partners together to continue

10/17/2022

Huge thank you to the VAB for having us live at their Screening Room at ! Dani Benowitz, MAGNA U.S. President, spoke on a panel with VAB, Ampersand and Sanofi about the steps the industry needs to take to move towards a more modern and innovative TV measurement future. Molly Finnerty, our SVP, Strategic Investment, joined a conversation with Ampersand, Acxiom and Blockgraph about how agency leaders are choosing collaboration to drive positive business outcomes. 

07/26/2022

Just released: a new Media Trial by MAGNA in collaboration with and Content Studio asks how audiences feel about brand-funded entertainment and measures how effective it is compared to traditional TV ads.
We also examined the existing path to purchase for products featured in brand-funded entertainment. Could it be improved? Yes. Find out how by checking out the full study: https://bit.ly/3ve6Fw8

07/26/2022

A new MAGNA Media Trial in partnership with Snapchat investigates how augmented reality (AR) ads are perceived compared to pre-roll ads. The study reveals that AR ads improve metrics across the branding funnel and offer brands the opportunity to create deeper connections with consumers.
Read the full study: https://bit.ly/MAGNAMediaTrials

07/13/2022

Recently Released: MAGNA Media Trials, in partnership with Ketch, provides insight into how much people value their data privacy and why brands may find it beneficial to maintain responsible data practices.

Link in bio.

Trial

06/19/2022

“Now is the accepted time, not tomorrow, not some more convenient season. It is today that our best work can be done and not some future day or future year.” - W. E. B. Du Bois

In observation of Juneteenth, our office will be closed tomorrow, Monday June 20.

06/16/2022

"Respondents to a new study conducted by MAGNA Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they 'talk the talk,' and they must also 'walk the walk.'

The study found that brands clearly benefit from cultural involvement, and, while there are many actions they can take in order to ensure that they are culturally relevant, accountability is the most important factor in the minds of consumers."

Read the full article in Adweek: https://bit.ly/39BlUHD

06/01/2022

Happy Pride Month! We honor all who paved the way so that many more could live freely, with pride, and those who continue the work to uphold the freedom to be oneself.



(Photo credit: Cecilie Johnson, Unsplash)

05/16/2022

We are so proud to share that Adweek has named Dani Benowitz, President U.S., MAGNA, a 2022 Media All-Star. Congratulations, Dani! Thanks for your continued leadership and guidance!

"'Part of my success is wanting to be part of the team, and wanting to see the team grow.' Benowitz said. 'I do think I have an altruism in me to want to just help drive value for our clients.'"

Read more in Adweek: https://bit.ly/3sBXsfA

05/03/2022

“'CTV is the space that has the most potential, but so little is happening when it comes to ad format innovation,' said Kara Manatt, MAGNA’s Executive VP of Intelligence Solutions. 'I think a lot of people in the industry, including our clients, are concerned about obviously capturing and holding consumer attention. That topic never goes away because it’s a consistent problem.'"

Read Digiday's coverage of MAGNA's new Media Trial with GumGum titled "Breaking Through: Moving Beyond the Commercial Break on CTV."

As consumers perceive an uptick in ads on connected TV platforms, one study suggests the industry speed up adoption of overlay ads.

04/26/2022

Bill Harvey talks with MAGNA U.S. President Dani Benowitz about the 2022 Upfront.