Caid Productions

08/26/2015

Here is a new BMX episode. stay tuned for a new video everyday this week by nivo x CAID

08/18/2015

One of our latest project, produced in partnership with our startup client nivo (www.mynivo.com): The first Street Sport World Championship, which will kick off online and on nivo in September.

07/10/2015

Out of the Box: The Rise of Sneaker Culture: the first Sneaker Culture Museum Exhibition we helped produce and market for the American Federation of Arts is opening today to the public at the Brooklyn Museum. Caid Digital has ensured the marketing of the Exhibition and its sponsor research, which resulted in a partnership with MACY’s as a National Tour sponsor.

The Brooklyn Museum exhibition “The Rise of Sneaker Culture” chronicles the history and fashion influence of a once-lowly footwear item.

04/10/2014

our new campaign launching today for KOLIBREE, the world's first intelligent toothbrush:

Kolibree transforms the way you brush your teeth. Connect to any iOS or Android device to enable FEEDBACK and gaming experiences.

03/22/2014

yet another brilliant campaign by our friend Duncan Wardle at Disney...

To celebrate the 50th Anniversary of Disney's "it's a small world", we set out to record people around the world singing "it's a small world" in their own la...

02/06/2014

LEGO MOVIE: The End of Advertising as We Knew It http://wp.me/p40UBI-2B

Tomorrow, on February 7th 2014, Warner Bros, will release The Lego Movie, a $60 million budget animated adventure flick, and the world of advertising and brand communications as we have known it for the last 100 years or so will … Continue reading… [ 826 more words. ]

01/21/2014

The Unbearable Superiority of Independent Branded Content http://wp.me/p40UBI-2v

Independent Branded Content is to content marketing what organic food is to your body. Delicious, healthy, non-fattening, energetic, easily digested and highly efficient. Unlike its healthy food counterpart though, it is less expensive than the ad agency…

01/06/2014

2013 Top 10 Brand Entertainment Campaigns: #1 – Love in the End – Lacta Greece http://wp.me/p40UBI-2q

This is a feature film, produced by a Greek chocolate brand called Lacta, which was long marketed as a substitute to lost love… and which turned into the most successful campaign of 2013. [ 283 more words. ]

01/03/2014

simply brilliant...

The campaign to promote rail safety (for Metro Trains in Melbourne, Australia) started with a song released as an animated video on YouTube and went on to become the third most viral campaign in Hi...

01/02/2014

beautifully simple

This campaigns successfully pursues Dove’s quest in proving that “real beauty” is not what the eye meets. In this case the specific goal is to demonstrate to women that they “are more beautiful tha...

01/02/2014

when entertainment meets technology

This campaign is one of the most innovative we've seen this year when it comes to weaving complex storytelling, entertainment and technology. The brand is obviously very present in this piece (mayb...

01/02/2014

best of class...

One of our favorite US campaigns this year. This is brilliant brand entertainment, for a number of reasons… First, it offers a high quality animated film, well written and well directed with classi...

12/30/2013

an original use of TV ad budget...

When a Vodka brand turns its ad budget into a reality TV series focusing on wild night parties, you get an entire country to notice... The Smirnoff Night Project in New Zealand succeeded in associa...

12/27/2013

When brands succeed where politicians fail...

A brilliant campaign by the Coca-Cola Company which continues its efforts to turn its vending machines into magic devices - with the power to create happiness and interact with people. The concept ...

12/26/2013

A massive animal protest in Germany...

Today’s review takes a close look at a massive animal protest in support of the rain forest. This ‘popular protest’ for which 500,000 ants were enrolled in a massive demonstration at the Cologne Zo...

12/25/2013

Today's review...

This short comedy series sponsored by the Australian underwear company BONDS offers its own version of the “lost in translation” theme in a 3-part series directed and starring Rachael Taylor Funny...

12/25/2013

Starting a review of the years' best Branded Entertainment campaigns... Hope you like it!

In preparation for the 2014 Winter Olympic Games in SOCHI, P&G in Germany has been celebrating Mothers of Olympians. Smart move when you know that 80% at least of P&G’s products in the hous...

12/10/2013

I wanted to share our new blog with you: over the next days and weeks, we will be sharing stories, articles and insight on brand stories, entertainment and how they impact our lives. Welcome to Brand BANG!
http://brand-bang.com/about/vision/

We see brands as characters in their own rights. They have qualities, defaults, features and distinctive personalities. Some are nice, smart, stupid, mean, old, classic, sweet, playful, sexy...

11/26/2013

The primary function of footwear is not walking, but a statement of where you stand in "shoe culture". From World War II to Barbie, Run-DMC to Air Jordans an...

11/26/2013

In case you did not notice that shoes are about pop culture... this little film was broadcast in 15+ countries, 4 continents and across channels (that woudl be theatres, TV, DVD, VOD, online)... which other accessory can do that?

A documentary about the relationship between women and shoes. Set on a quest to decipher—from a psychological, sociological, historical, cultural, and erotic...

11/26/2013

What started as a sneaker flick ended up as part of pop culture and became a generational film... soon to be celebrated (clue #1)...

Just For Kicks" is the first documentary film featuring an overview of the sneaker phenomena through interviews of world-renown collectors, Hip-Hop pioneers,...

11/26/2013

Another Classic JUST FOR KICKS clip...

Just For Kicks" is the first documentary film featuring an overview of the sneaker phenomena through interviews of world-renown collectors, Hip-Hop pioneers,...

11/26/2013

JUST FOR KICKS is now in a Museum: our film is part of the recent Bata Shoe Musuem's "Sneaker Culture Rising" exhibition. When a film ABOUT pop culture BECOMES pop culture, this is what happens...

"Just For Kicks" is the first documentary film featuring an overview of the sneaker phenomena through interviews of world-renown collectors, Hip-Hop pioneers...