Hideoki & Co. is a creative boutique production company based in New York City and founded upon the Japanese ethos of integrity, quality and hard work.
Operating as usual
And to all women past, and present, we celebrate you.
#hideokiandco #hco #womenhistorymonth #productionicompany #CreativeBoutique #creativeagency #remotefilming #remoteshoot #copywriting #socialstrategy #copy #film #production #nyc #socialmedia
A Clear Vision. A Better Mission.
We imagine a culture of genuine kindness inspired by brands. Our mission is to usher brands to the global stage of advocates for change.
リンクにて日本語でご覧いただけます。
https://hideoki.com/hc2021/blast/02-2022/index.html
#hideokiandco #hideoki #productionicompany #creativeagency #creativeboutique #creativeproduction #copywriting #remoteshoot #remotesolutions # socialstrategy #socialmedia #nyc #newyorkcity
Change begins with truth. Make story-telling honest-telling.
We feel a greater responsibility to help brands in co-creating based on truth. From here, we believe in seeing sustainable and positive change.
変化は、真実から始まる。STORY-TELLINGはHONEST(正直)-TELLINGであるべきだ。
私たちはお客さまと「真実」に基づいて共創することに、より大きな責任を感じています。そこから、持続可能でポジティブな変化が生まれると信じています。
#hideokiandco #hideoki #creativebputique #production #productioncompany #coywriting #socialstrategy #idealab #nyc #remotefilming #remoteshoot
The years of the great pause allowed us to refocus on how we work.
We want to create a world where creativity serves to unite and serve with genuine kindness. Together, we can achieve this.
In 2022, we wish you a brighter view with the New Year's state of mind with continuous progress and many healthy and joyful years.
誰も経験したことのなかった、この２年という時間。私たちにとっては、あらためて仕事のあり方に向き合う時間でもありました。
私たちは、人と人とを結びつけるクリエイティブを通じて、寛容であたたかい世界を創りたいと考えます。そして皆さまと一緒なら、実現できると信じています。
新年への希望と、それが導く絶え間ない進歩を。皆さまの2022年が、健やかな笑顔にみちた一年となることを、心からお祈り申し上げます。
#hideokiandco #hideoki #newyears #creativeboutique #productioncompany #idealab #socialstrategy
We end another year filled with gratitude as we bring back the joy of togetherness and hope of finding better meaning in the work we do and the connection that binds us all.
一体感のある喜びそして、私たちが行う仕事や私たちを結びつけるつながりが少しずつ取り戻すことで感謝の気持ちいっぱいで１年を終えることができ嬉しく思います。
Wishing you all happy healthy holidays!
#hideokiandco #hideoki #creativeboutique #productioncompany #copywriting #copy #remotefilming #socialstrategy #idealab #nyc #holidays #happyholidays
May the spirit of gratefulness live in our hearts, not only on Thanksgiving but always. Best wishes to you and yours!
#hidoekiandco #hideoki #creativeboutique #productioncompany #production #copywriting #socialstrategy #copy #insight #nyc #happythanksgiving #thanksgiving
Word-of-mouth was the very first thought, or better-called strategy, in marketing. What started as peer influence has now evolved into Social Media Influencers. People still seek a connection online, and they trust the influencers they have a bond with.
READ ON.
Total social commerce sales will rise by 34.8%, to over $36 billion, in 2022. The number of social commerce users will increase by 12.9% (after rising by 25.2% in 2020.) Brands see more significant benefits from working with smaller influencer partners. They have laser-targeted followers in any given niche who are very interested in their views.
Influencer marketing's most popular distribution medium is Instagram. Nearly all influencer marketing efforts in 2020 will include Instagram in their marketing mix. Instagram posts are suitable for advertisers because of their visual aspect, and marketers may take advantage of this genuine, honest connection to boost ROI.
Influencer marketing expects the global economy to cost $7.2 billion by 2021, up from $4.1 billion the previous year. Year after year, the market has expanded steadily, but this year has seen the highest increase. It's not a trend that will fade away; it's here to stay.
#hideokiandco #hidioki #creativeboutique #productioncompany #socialstrategy #marketing #influencermarketing #casting #socialmedia #socialmediamarketing #strategy
Influencer marketing is a sort of social media marketing that relies on endorsements and product mentions from influencers–people with a large social following who are thought to be experts in their field. Influencer marketing works because social influencers have a high level of trust with their followers, and their recommendations act as a way of social proof to your brand's potential customers.
To read how we utilize Influencer Marketing: https://hideoki.com/projects/beauty-squad/
#hideokiandco #hideoki #creativeboutique #production #productioncompany #socialstrategy #idealab #influencer #influencermarketing #marketing #socialmedia #strategy
Sharing some pintoresque views and turning leaves from our location today.
#hideokiandco #hideoki #productioncompany #creativeboutique #photoshoot #film #shoot #location #travel #turningleaves #autumn #fall #nature #garden
Banff
Explore the magical world of Banff in every season. It has much to offer. From the majestic mountains to the tranquility of its waters, it will simply take your breath away.
#hideoki #hideokiandco #creativeboutique #productioncompany #film #shoot #filming #photoshoot #travel #banff #canada #snow #winter #mountain #peytolake #nature
WORLD KINDNESS DAY
Whatever kind of kindness, big or small, is kind. So be kind, do kind, and see the positive change.
#hideokiandco #hideoki #creativeboutique #productioncompany #production #film #photo #shoot #copy #copywriting #socialstrategy #idealab #nyc #newyork #worldkindnessday #kind #kindness #bekind
We took the Japanese copy through the process of English transcreation. We captured the essence of the feeling, rhythm, and message without losing the intent and purpose. The copy would be bland should have just translated it, but Transcreation made it more tasteful. No pun intended.
#hideokiandco #hideoki #copy #copywriting #creative #transcreation #global #taglines #copywork #copywriter #copywriters
Climate change affects every one of us, and we must make the change.
A few things we can do:
(swipe right to see the list above)
#hideokiandco #hideoki #creativeboutique #productioncompany #environment #climatechange #sustainability #sustainableliving #sustainable #nature #glasgow #nyc #COP26 #cop26glasgow
Life does not exempt us from stress. Today is all about stress awareness, and we're thinking of you. Remember that in moments of sadness, your breath is your friend. Do nothing, breath. 'tis too shall pass.
#hideokiandco #hideoki #productioncompany #creativeboutique #creative #film #remotefilming #copy #copywriting #socialstrategy #stressawarenessday
How does sustainability take place in your life? Mitsubishi shared the stories of PHEV owners around the globe who put their beliefs in living sustainably into action. Part of living a sustainable lifestyle means making better choices for the environment. We followed the story of Erika Gilsdorf, sustainability activist, filmmaker and PHEV owner.
#hideokiandco #hideoki #productioncompany #production #film #shoot #filming #remoteshoot #remotefilming #PHEV #Mitsubishimotors #MitsubishiPHEV
¡Feliz día de los muertos!
We were able to experience one of Mexico’s precious celebrations during one of our shoots in the past.
#hideokiandco #hideoki #productioncomoany #production #shoot #film #filming #diadelosmuertos #dayofthedead #mexico #mexicocity #mexicodf #pachuca #travel #culture #art
Our take on City Bike 🚲
#hideokiandco #hideoki #production #film #shoot #bike #biking #mountainbike #filming #nyc #newyorkcity #productioncompany
The sun also rises at the Grand Canyon.
#hideoki #hideokiandco #production #productioncompany #shoot #film #grandcanyon #photoshoot #photo #sunrise #sun #scenery
Welcome to some of the amazing locations we have gone to.
#hideokiandco #hideoki #welcometo #travel #location #production #film
Indulge not upon yourself but in serving humanity and preserving the planet.
#hideokiandco #hideoki #brandpurpose #consumervalues #motivations #authenticity #brandmessage #newyorkproductioncompany #creativestrategy #trust
Consumer values drive brand purpose.
#hideokiandco #hideoki #brandpurpose #curomervalues #motivations
Fall, the time to reflect — to fall in love with ideas, to harvest creativity, and feast with friends and family.
One of the joys of working in production is that we get to experience these captivating sceneries.
#hideokiandco #hideoki #production #filming #photo #shoot #autumn #fall #season
Want to see the BTS for this photo shoot?
#hideokiandco #hideoki #production #photoshoot #photo #dancer #nyc #nycview #scenery
Written words by Hideoki & Co. for CITEN
#hideokiandco #hideoki #copy #copywriting #transcreation #creativecopy #branding #citen #creativeboutique
Our new website was a result of a collaboration with Federico Alonso at Mamut Studio. He helped us plant a seed of action with a brand design [DO], in service of our clients.
To the creative souls that have left a trace in our lives,
thank you Fede for your creativity, passion, and friendship. We were fortunate to experience your light, even for just a moment.
In memory of Federico Alonso.
#mamutstudio #hideokiandco
#creativity
#friendship
Remote shoot in the West Coast streaming to Japan.
A few weeks ago we produced a remote shoot in California for our clients in Japan. Traveling overseas has become hard since the pandemic; therefore, we try to bring a close to reality experience to our clients during the shoots. There are various ways for remote shoots, some are better quality than others. No matter the tool we use, we make sure the client the shoots is up to their expectations.
We had different locations for this shoot, one of them being a beautiful backyard on a typical sunny California days.
This was one of our first shoots with several cast members since the pandemic started in 2020. We took all the necessary measures so everybody on set could be safe.
Remote shoots have become our new normal, and we’re getting pretty good at it.
西海岸でのリモート撮影を日本に配信。
先日、カリフォルニアでリモート撮影を、日本のクライアントと制作しました。パンデミック以降、海外への渡航が難しくなってきているので、なるべくお客様に現実に近い形で撮影をしています。リモート撮影にはさまざまな方法があり、中にはクオリティの高いものもあります。どのような方法であっても、私たちはクライアントの期待に応えられるような撮影をいたします。
今回はさまざまなロケがあり、そのうちのひとつがカリフォルニアの典型的な晴天の日の美しい庭。
コロナ禍が始まって以来、初めての多めのキャストの撮影でした。撮影現場の全員が安全に過ごせるよう、必要な措置を取りました。
リモート撮影が日常になる中、私たちは日に日にマスターしていっています。
#hideokiandco #remoteshoot #shoot #remotefilming #film #filming #production #california #creative #creativefilming
Remote shoot in beautiful northwest part of Minnesota!
This shoot really made us conscious firsthand the effects of climate change. During the scout a haze of smoke from wildfires in Canada blanketed the area. We saw that the winds would shift a couple days before the shoot, and fortunately that was the case and we had blue skies on the day of the shoot.
A few years ago in the San Francisco area, we woke up to smoke from wildfires covering the city. We needed to not only look at the weather, but take into consideration the prevailing winds, so that we could shoot around the smoke. Luckily the fires were not close enough to be dangerous, and we were able to analyze the wind direction to outmaneuver the smoke to get the blue skies we needed.
Although we find ways to deal with problems on shoots all the time, the wildfires are reflective of problems that affect all life on earth. We have had a year full of searing heat waves, torrential floods, raging fires, unprecedented snow and hail, the list goes on. The recent report from the IPCC made our stomachs drop. However, there is still a seed of hope. Technology is advancing and more and more people are willing to do their part. Some corporations are trying to make a difference by coming up with more ecological alternatives.
As we did on this shoot, we are proud to have the opportunity to work with these companies for a greener future.
美しいミネソタ州北西部でのリモート撮影。
今回の撮影では、気候変動の影響を肌で感じることができました。ロケハンの際、カナダで発生した山火事の煙がこの地域を覆っていました。 撮影の2、3日前に風向きが変わりはじめ、幸いにも撮影当日は青空が広がりました。
数年前のサンフランシスコでは、激しい山火事で煙が街を覆っていました。 天候だけでなく、風向きも考慮して、煙を避けて撮影する必要がありました。 幸い、撮影場所は危険な場所には近くなく、風向きを分析して煙を回避し、撮影に必要な青空を手に入れることができました。
撮影現場では常に問題に対処する方法を模索していますが、今回の山火事は地球上のすべての生物に影響を与える問題を反映しています。 今年は、灼熱の熱波、豪雨、猛烈な火災、未曾有の雪や雹など、数え切れないほどの出来事がありました。最近のIPCCの報告書を見て、私たちは驚きをかくしきれませんでした。 しかし、希望の種はまだあります。テクノロジーが進歩し、世界ではエコへの貢献を果たそうとする人も増えています。 企業などでは、よりエコロジーな代替品を開発することで、変化をもたらそうとしているところもあります。
今回の撮影のように、より環境に優しい未来のために努力する企業と協力できることを誇りに思います。
#hideokiandco #remoteshoot #production #filming #remotefilming #nature #wilderness #minnesota #detroitlakes #ecology #globalwarming #sustainability #technology
In every beauty video series, there’s a skin care routine. It’s where all the secrets lie. On this episode Kemio, Valeria and Jaycina uncover all their skincare steps.
Data shows that 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. Unlike celebrities, influencers build a relationship with their followers. Influencers also tend to have specific standards of who they work with and if they believe in the product or not; and therefore, influencers have become great ambassadors for big campaigns.
From beginning of times to modern online times, word of mouth is still the best type of advertising.
ビューティービデオシリーズには必ずと言っていいほど、スキンケアルーティンがあります。大好きなインフルエンサーのルーティンが暴かれますう。このエピソードでは、Kemio、Valeria、Jaycinaの3人がスキンケアの手順をすべて公開しています。
データによると、消費者の49％がソーシャルメディアでのインフルエンサーの推薦を購入の判断材料にしていると主張しています。有名人とは異なり、インフルエンサーはフォロワーとの関係を築いています。また、インフルエンサーは、誰と仕事をするか、その製品を信じるかどうかについて、具体的な基準を持っている傾向があります。そのため、今ではインフルエンサーは、大きなキャンペーンでのアンバサダーとして活躍しています。
昔から現代のオンライン時代まで、口コミは最高の広告手段であることに変わりはありません。
#NewYorkProduction #Creative #Strategy #SocialStrategy #CreativeContent #SHISEIDO #ULTIMUNE #ALIVEWithBeauty #BeautySquad #Dentsu
This is "Beauty Squad Episode 3" by Hideoki & Co. on Vimeo, the home for high quality videos and the people who love them.
Beauty Squad Episode 2
Do you want to play a game? Join @mmkemio @valerialipovetsky @jaycina for the ULTIMUNE test and find out who won!
The Episode 2 of the Beauty Squad is brought to you with the help of our Social Strategy team. We aimed to bring a little more fun and entertainment, while educating you all about its hero technology.
We had fun testing the influencers on how much they know about the product. Our team captured their honest reactions, and as the questions were timed, there was also no chance for cheating. Tell us what you learned from this episode.
Stay tuned on SHISEIDO’s Instagram account for more updates!
ゲームをしてみませんか？mmkemio @valerialipovetsky @jaycinaがアルテミューンのテストで競争？誰が勝ったでしょうか？!
Beauty Squadのエピソード2は、ソーシャルストラテジーサービスからお届けしています。私たちは、ヒーローのテクノロジーを皆さんに知っていただきながら、楽しい時間が過ごせるビデオを制作することを目指しました。
私たちは、インフルエンサーが商品についてどれだけ知っているかを試させていただきました。ゲームでは各インフルエンサーの素直な反応をもみられます。タイムリミットのゲームだったのでズルもできませんでした。
このエピソードから学べたことありましたか？
#NewYorkProduction #Creative #Strategy #SocialStrategy #CreativeContent #SHISEIDO #ULTIMUNE #ALIVEWithBeauty #BeautySquad #Dentsu
This is "Beauty Squad Episode 2" by Hideoki & Co. on Vimeo, the home for high quality videos and the people who love them.
115 W 29th St
New York, NY
10001
Be the first to know and let us send you an email when Hideoki & Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Hideoki & Co.:
We post this in solidarity with our fellow Americans who are voicing out peacefully and bringing positive change to our lives. We stand against racism. Black lives matter too. #worldagainstracism #notoracism #georgefloyd #hurtingnothating
Sometimes a bit more horse power is needed.
An ice storm brought this branch halfway down.
Maria, on the John Deere!
NYCでは春がやってまいりました。ニュージャージーの実家に週末帰り庭の整理のお手伝いをしてます。少し既に提供しているコピー制作、インサイト・リサーチ及映像制作のサービスと違いますが、伐採サービスも加える事にしました。 Spring is here in NYC and we have been visiting the folks in NJ of the weekends. We are happy to report that along with copywriting, insight & research and production, we have added tree trimming to our services.
New York is the world’s COVID-19 epicenter. We are bracing ourselves on what’s to come, Know that we are staying safe and healthy. Thank you dear friends for your outpouring support and kind wishes. We wish you and your loved ones the same. Please share this video as a reminder to others. Let’s do this together.
コピーに様々な意味があるように、「コピー」という言葉自体にも色々な意味がある。コピーライティングのコピー、「ラジャー！」と了解の意味があるコピー、印刷のコピー、真似するコピー、コピー＆ペイストのコピー。 複数の意味があることでコピーライティングで気をつけないといけない反面もあるが、反対に複数の意味があるためコピーがより強くなる可能性も！ #Copy #Copywriting #Translation #Transcreation #Revision #Refinement #DreamTeam #Hideokiandco
Live at the UN. A Walk-through the #SDGs, Sustainable Development Goals. Stay tuned!
KIREIMO 100% GIRL!!
TRENDING ALERT! It was fun to have brought internet sensation artist, Adam Saaks to Japan for this fun Cut Off Barber commercial! The commercial has been trending on Japanese media as one of the top popular videos! Hideoki Production also brings to you world-wide artist for your projects! ヤフーのトップページにも載っていた「ネットの話題動画」グンゼYGの新しい動画のアダム・サークスを提供させていただきました。 Hideoki Productionは世界中のアーティストも提供します。
Fairness & Accuracy In Reporting
124 W 30th St, Rm 201
The Independent Production Fund
200 Central Park S