JW Player

01/26/2022

Advertisers interested in exploring contextual video in 2022, consider campaigns around key tentpole events. These key marketing events provide increased visibility for brands that want to be actively engaged with major news and lifestyle stories. Read the blog: https://www.jwplayer.com/blog/tentpole-events-contextual-advertising?utm_source=facebook&utm_medium=social&utm_campaign=ad-event-calendar

Discover top tentpole events for 2022 in this Contextual Video Advertising Calendar from JW Player’s Ad Demand team which generates increased ad opportunities for contextually targeted video ads

01/24/2022

🧠 JW Player's executive team chimes in this Thursday, Jan 27th @ 11am ET, on 2022 Video Industry Predictions. Join executives Brian Rifkin, Dave Otten, and Jeroen Wijering for a roundtable discussion on 2022 trends and the future of video for publishers, broadcasters, and other digital media companies. https://jwplayer.com/webinars/2022-video-predictions?utm_source=facebook&utm_medium=social&utm_campaign=wbn-predictions-jan-2022

WEBINAR: Discover JW Player's data and insights on the future of video streaming with their predictions on what the video industry will look like in the year ahead.

01/19/2022

U.S. advertisers are putting more money into ’s pocket — and has a lot to do with it. Check out Advertiser Perceptions latest survey in MediaPost ost to learn more: https://bit.ly/33Pytfr

Some 60% of ad execs surveyed believe, completely or to an extent, that when they buy CTV impressions it is without knowing the reach, frequency and effectiveness of their campaign, according to Advertiser Perceptions. Only 19% disagree with this statement, and 20% are neutral.

01/10/2022

JW Player is excited to announce that our Broadcast Live solution has been recognized by TVBEurope's IBC Best of 2021 awards, recognizing standout broadcast products & solutions brought to market this past year.
https://www.jwplayer.com/broadcast-live-award?utm_source=facebook&utm_medium=social&utm_campaign=best-of-show-21

12/27/2021

How many on-demand services have you subscribed to this year? Analytics by Ampere Analysis show that SVOD services drove global content spending by more than $20 billion. Check out MediaPost for more: https://bit.ly/3sqx3Co

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12/21/2021

The holidays are here, and publishers are in prime position to capitalize on the annual holiday surge in traffic. JW Player’s CEO Dave Otten shares best practices for publishers to increase traffic and digital video viewership. Read more: https://bit.ly/3yEu2PJ

Christmas is here, and publishers are in prime position to capitalize on the annual holiday surge in traffic and digital video viewership. An analysis of JW Player’s network of over 12,000 independent publishers, broadcasters and media companies found that, in the lead up to the holidays, seasonal...

12/20/2021

The IAB Tech Lab introduced new advertising standards to enable the seamless buying of inventory. Learn in MediaPost how this way of ad-bidding is similar to how traditional TV advertising is bought and sold: https://bit.ly/3GJB1da

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12/16/2021

JW Player’s executive team is excited to announce our predictions for the year ahead. From interactive to mixed monetization models, SEO-optimized video, curated playlists, DTC video, and more — read what trends to be on the lookout for: https://bit.ly/3s64OIW

JW Player predicts 2022 will be the year of interactive video, mixed monetization models, SEO-optimized video, curated playlists, DTC video, and free TVs.

12/15/2021

TODAY: Join JW Player and Applicaster in conversation with Edye —the first premium OTT app platform developed by HITN at 12:00pm EST. RSVP: https://jwplayer.com/webinars/build-applicaster-ott-apps?utm_source=facebook&utm_medium=social&utm_campaign=wbn-ott-strategy-dec-2021

Future-Proofing Your OTT App: Strategies for Success in 2022 - JW Player Webinar with Applicaster, EDYE Learn how to build engaging OTT apps with flexibility using OTT online video player platforms JW Player and Applicaster - with insight from OTT video player EDYE

12/14/2021

BLOG: CafeMedia's network of 3,000+ independent publishers experiences higher advertising CPMs around certain topics and segments, in particular around holiday-themed food and recipe content.
Read more: https://www.jwplayer.com/blog/cafemedia-holiday-content?utm_source=facebook&utm_medium=social&utm_campaign=blog-promo&utm_content=cafemedia-holiday

Learn how CafeMedia’s network of 3,000+ independent publishers increase video advertising CPMs with publisher best practices from JW Player

12/10/2021

A recent Deloitte analysis shows that addressable TV no longer have the reach it used to. Read in MediaPost to learn about how traditional TV measurement could evolve to welcome advanced digital marketing strategies to make better outcomes: https://bit.ly/3EBKKBq

With traditional TV audiences shrinking, being able to aggregate audiences across broadcast, AVODs, digital, social media and online games will drive a boom in addressable -- if deduping, unified measurement and streamlined inventory access are in place.

12/09/2021

WEBINAR: Join representatives from JW Player and Applicaster in conversation with EDYE—the first premium OTT app platform developed by HITN on December 15 at 12:00pm EST.

The discussion will include insights on OTT audience viewing habits, strategies for success when launching OTT apps, and predictions on the opportunities & challenges for the year ahead.

RSVP here: https://jwplayer.com/webinars/build-applicaster-ott-apps?utm_source=facebook&utm_medium=social&utm_campaign=wbn-ott-strategy-dec-2021

Future-Proofing Your OTT App: Strategies for Success in 2022 - JW Player Webinar with Applicaster, EDYE Learn how to build engaging OTT apps with flexibility using OTT online video player platforms JW Player and Applicaster - with insight from OTT video player EDYE

11/17/2021

🎁With the annual Q4 increases in video consumption and consumer spending for the holiday season, there’s never been a better time for companies to explore new ways of using digital video. Using unique data from across 12,000+ publishing sites and 10 billion monthly impressions, JW Player brings our latest playbook, Video Best Practices for the 2021 Q4 Holiday Shopping Season.
https://www.jwplayer.com/blog/holiday-video-strategy-report?utm_source=facebook&utm_medium=social&utm_campaign=holiday-strategy-pb-2021

Learn how to effectively market video during the Q4 holiday season to increase ad revenue for publishers and advertisers, including video best practices & digital media case studies.

11/17/2021

Today, JW Player is excited to announce a partnership with Applicaster to launch an integrated app solution for & content owners. Read more about how they can control their digital strategies in a completely new way
https://www.jwplayer.com/news-room/latest-press-releases/ott-management-solution?utm_source=facebook&utm_medium=social&utm_campaign=pr-applicaster

JW Player and Applicaster launch OTT app out-of-the-box solution for broadcasters and other content owners for mobile & TV apps

11/17/2021

🎹 CASE STUDY: Learn how JW Player powers Watch Live Jazz with live streaming and video-on-demand to generate subscription revenue through engaging content, delivering thousands of live music minutes per month.
https://www.jwplayer.com/case-studies//live-stream-jazz-concert-platform?utm_source=facebook&utm_medium=social&utm_campaign=watch-live-jazz

Concert live streaming platform Watch Live Jazz uses JW Player technology to broadcast their online jazz concerts to a global audience using an innovative platform for live streaming jazz events online

11/15/2021

REGISTER NOW: Join representatives from JW Player, MediaMath, True Digital, and Xandr for a panel discussion on OTT ad targeting during Asia Video Summit 

OTT platforms offer high audience targeting. Learn more about how to effectively use OTT advertising for audience targeting during this Asia Video Summit 2021 presentation from JW Player’s GM of Data & Advertising

10/25/2021

We're speaking at TechSparks this Thursday, 10/28. Join JW Player for a discussion on the transition to E-Learning in India at TechSparks 2021 technology, innovation, and leadership summit.


https://www.jwplayer.com/events/techsparks-2021?utm_source=facebook&utm_medium=social&utm_campaign=tech-sparks-2021

Learn about the transition to online learning during the TechSparks 2021 tech summit. Join for an exclusive fireside chat on the transition to E-Learning in India with video tech experts from JW Player & YourStory.

10/22/2021

Join us and representatives from leading kids media & entertainment companies (GoNoodle , Knowledge Network ) for a virtual panel discussion on how to build healthy and meaningful video destinations for children on Thursday, November 4, 2021 at 1:00pm EST.
https://www.jwplayer.com/webinars/kids-video-app-experiences?utm_source=facebook&utm_medium=social&utm_campaign=wbn-kids-nov-2021

For children’s entertainment broadcast producers, learn how to use media to drive healthy outcomes for kids video app experiences in an exclusive webinar with GoNoodle & Knowledge Network broadcast industry thought leaders