Socialyte

Socialyte Masters of Influencer Relations. Socialyte provides strategic development, casting and management of your influencer marketing campaigns. Talents include international fashion, beauty, mens and lifestyle influencers, photographers, instagrammers, youtubers, young Hollywood stars, djs, musicians, wellness gurus, travelers, fitness advisors, gamers, stylists, videographers, creative directors and designers.

Clients include Vogue, Vanity Fair, Ralph Lauren, Club Monaco, Fiat, Mercedes-Benz, Francis Ford Coppola Vineyards, Sony Entertainment, and over 450 globally recognized brands.

Operating as usual

Socialyte and Lytehouse's debut industry report, The State of Influencer Marketing 2021, is here.With over 50 pages of i...
03/19/2021
The State of Influencer Marketing 2021 — Lytehouse

Socialyte and Lytehouse's debut industry report, The State of Influencer Marketing 2021, is here.

With over 50 pages of insights from our team and influencer partners, this report includes conversations on: how COVID-19 has reshaped the influencer economy; the need for greater diversity and anti-racism efforts within the industry; the rise of values-based marketing; emerging trends and new platforms in social media; how to effectively amplify your influencer campaigns on social media; the non-traditional influencer types you should be considering; experiential marketing’s shift to the digital world; and so much more.

Our debut report takes an in-depth look at how the events of 2020 dramatically changed both influencer and consumer behavior and provides marketers with predictions and strategies for the year ahead. Download it now: https://lytehouse.agency/store/p/the-state-of-influencer-marketing-2021

Our debut report takes an in-depth look at how the events of 2020 dramatically changed both influencer and consumer behavior and provides marketers with predictions and strategies for the year ahead. The State of Influencer Marketing 2021 covers how COVID-19 has reshaped the influencer economy; t

Creators need to be nurturing their audience the same way they did when they were acquiring it with organic, non-sponsor...
02/13/2020

Creators need to be nurturing their audience the same way they did when they were acquiring it with organic, non-sponsored content. This type of content stems from a true willingness to share a piece of artistic expression or a part of one's life. When a branded campaign gets posted, it should seamlessly integrate into one's feed without disrupting the flow.

Oftentimes, we see Creators with an overabundance of sponsored content; in other words, their ad-to-organic content ratio is disproportionately high. Too many ads, too few avenues to organically nurture an audience. We find the sweet spot to be around 1 ad per every 4 to 5 organic posts for influencers with a consistent posting schedule. This ratio has become an increasingly concerning metric when casting influencers. It doesn't tell the full picture, but it's an important metric to help determine authenticity and audience nurturing.

#SocialyteStrategy

02/05/2020

Get to know the latest additions to our Socialyte family!

#SocialyteManagement #InfluencerMarketing #CreatorMarketing

Socialyte's cover photo
09/24/2018

Socialyte's cover photo

09/24/2018
SIMPLY NYC 2018: Monetize Your Influence Breakout Session

Flashback to our Founder and President Beca Alexander's breakout session at Simply Inc. NYC conference. She's chatting about turning your influence into a career- make sure to check it out!

SIMPLY NYC Fashion & Beauty Conference Powered by NYLON 2018 held at Root Studios "Monetizing Your Influence: Turning A Hobby Into A Career" led by Socialyte...

Take a closer look into how Socialyte connects social media influencers with brands ranging from H&M to Dior
09/11/2018
A 33-year-old whose agency connects billion-dollar brands like H&M and Dior with influencers explains her process for choosing the right person for the job

Take a closer look into how Socialyte connects social media influencers with brands ranging from H&M to Dior

Beca Alexander founded the first influencer casting agency in the US, Socialyte, to bridge the communication gap between influencers and brands. Influencer marketing is projected to be worth between $5 billion to $10 billion by 2020.

Go Krystal!! This Time Tomorrow shares why she was willing to take the risk of leaving her job at Google to pursue her p...
08/17/2018
A millennial who left her 6-figure job at Google to be a full-time social media influencer explains why she was willing to take the risk

Go Krystal!! This Time Tomorrow shares why she was willing to take the risk of leaving her job at Google to pursue her passion and become her own business.

Krystal Bick left her six-figure job at Google after five years to pursue her side hustle: being an influencer. She now earns as much as five-figures for a brand ambassadorship and says being an entrepreneur is liberating.

08/14/2018
Top social media star shares her best tips to beautiful skin

Our gal, Andreea Cristina, shared her tips for glowing skin and her low maintenance beauty routine with the Daily Mail! Take a look at the link below.

http://www.dailymail.co.uk/femail/article-6056709/Top-social-media-star-shares-best-tips-beautiful-skin.html

Unlike many vloggers who cake on the cosmetics, social media star Andreea Cristina of Simply Andreea believes in a less is more approach to makeup. She shares her top beauty tips with FEMAIL.

Our president, Beca Alexander, offers insight on the denim industry's strategic shift towards using influencer marketing...
07/18/2018
Influencer Marketing is the Way Forward for Denim Brands

Our president, Beca Alexander, offers insight on the denim industry's strategic shift towards using influencer marketing.

Influencer marketing has become a sought-after strategy in the denim world as it yields a wide variety of results for a relatively low cost.

The latest from our president Beca on insights into social influence, how it has impacted the fashion and beauty world, ...
06/18/2018
Social influence with Beca Alexander of Socialyte

The latest from our president Beca on insights into social influence, how it has impacted the fashion and beauty world, and where she thinks it is headed.

Social influence with Bec Alexander of Socialyte

@kerifay’s colorful aesthetic helping us get over these Monday blues. Welcome to the fam love ✨🍍
03/19/2018

@kerifay’s colorful aesthetic helping us get over these Monday blues. Welcome to the fam love ✨🍍

#BeautyGoals by @pamhetlinger & @spacenkusa
03/02/2018

#BeautyGoals by @pamhetlinger & @spacenkusa

Girl Crush 🦖cc: @xenia x @apmmonaco
02/27/2018

Girl Crush 🦖
cc: @xenia x @apmmonaco

Our newest New Yorker @juliafriedmann makes these gloomy winter days more colorful. Happy Valentine's Day babes 💕✨💖
02/14/2018

Our newest New Yorker @juliafriedmann makes these gloomy winter days more colorful. Happy Valentine's Day babes 💕✨💖

Almost Friday... beach day this weekend anyone? Here's Cremedemichelle for Big Star Denim.
05/11/2017

Almost Friday... beach day this weekend anyone? Here's Cremedemichelle for Big Star Denim.

A very happy birthday to this beauty, Zorannah's fashion corner!
05/10/2017

A very happy birthday to this beauty, Zorannah's fashion corner!

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New on The Business of Influence - 3 Ways To Maximize Influencer Campaign Success: https://lytehouse.agency/blog/maximize-influencer-campaign-success
Socialyte and Lytehouse's debut industry report, The State of Influencer Marketing 2021, is here. With over 50 pages of insights from our team and influencer partners, this report includes conversations on: how COVID-19 has reshaped the influencer economy; the need for greater diversity and anti-racism efforts within the industry; the rise of values-based marketing; emerging trends and new platforms in social media; how to effectively amplify your influencer campaigns on social media; the non-traditional influencer types you should be considering; experiential marketing’s shift to the digital world; and so much more. Our debut report takes an in-depth look at how the events of 2020 dramatically changed both influencer and consumer behavior and provides marketers with predictions and strategies for the year ahead. Download it now: https://lytehouse.agency/store/p/the-state-of-influencer-marketing-2021
Are you getting the most bang for your buck when it comes to your influencer campaigns? https://www.socialyte.com/business-of-influence/influencer-content-facebook-amplification
With the halt of in-person events, experiential marketing has had to shift radically to the digital world. https://www.socialyte.com/business-of-influence/digital-experiential-marketing
For both influencer partnerships and your own branded content, here are 7 things to keep in mind when guiding branded messaging during the coronavirus pandemic. https://www.socialyte.com/business-of-influence/coronavirus-brand-messaging
Are influencers turning down your campaign offers? Find out why they’re rejecting offers and how to avoid rejected offers in the future. https://www.socialyte.com/business-of-influence/influencers-turning-down-deals
Everything you’ve ever wondered about Instagram Story Insights in one easy explainer: https://www.socialyte.com/business-of-influence/instagram-story-insights-explained
Creators need to be nurturing their audience the same way they did when they were acquiring it with organic, non-sponsored content. This type of content stems from a true willingness to share a piece of artistic expression or a part of one's life. When a branded campaign gets posted, it should seamlessly integrate into one's feed without disrupting the flow. Oftentimes, we see Creators with an overabundance of sponsored content; in other words, their ad-to-organic content ratio is disproportionately high. Too many ads, too few avenues to organically nurture an audience. We find the sweet spot to be around 1 ad per every 4 to 5 organic posts for influencers with a consistent posting schedule. This ratio has become an increasingly concerning metric when casting influencers. It doesn't tell the full picture, but it's an important metric to help determine authenticity and audience nurturing. #SocialyteStrategy
Byte is the latest short-form video app to hit the market. Here is everything you need to know about it. https://www.socialyte.com/business-of-influence/byte-app
There are several important benefits to working with influencers who have Instagram Business or Creator accounts. https://www.socialyte.com/business-of-influence/influencer-instagram-business-account-creator-account
Get to know the latest additions to our Socialyte family! #SocialyteManagement #InfluencerMarketing #CreatorMarketing
What are the key aspects of influencer marketing to consider in 2020? Here are our 5 key points to consider in your marketing strategy moving forward. https://www.socialyte.com/business-of-influence/influencer-marketing-strategy-2020