Socialyte

09/18/2023

We are now The Digital Dept. — your source for all things influencer. www.thedigitaldept.com

08/10/2022

Our President Sarah Boyd has been featured in Talking Influence's inaugural list, which highlights 30 pioneers in the US influencer marketing space that are changing the future of the industry. View the full list here: https://talkinginfluence.com/2022/08/10/talkinginfluence30-meet-the-top-30-us-pioneers-in-influencer-marketing-2022/

07/27/2022

Our president Sarah Boyd spoke to Net Influencer about the ever-evolving influencer marketing industry and where she sees the future of the industry heading. Read the full interview here:

The influencer space is constantly evolving. Sarah Boyd, President of Lytehouse Agency & Socialyte, shares how influencer marketing continues to change.

05/24/2021

New on The Business of Influence - 3 Ways To Maximize Influencer Campaign Success: https://lytehouse.agency/blog/maximize-influencer-campaign-success

03/19/2021

Socialyte and Lytehouse's debut industry report, The State of Influencer Marketing 2021, is here.

With over 50 pages of insights from our team and influencer partners, this report includes conversations on: how COVID-19 has reshaped the influencer economy; the need for greater diversity and anti-racism efforts within the industry; the rise of values-based marketing; emerging trends and new platforms in social media; how to effectively amplify your influencer campaigns on social media; the non-traditional influencer types you should be considering; experiential marketing’s shift to the digital world; and so much more.

Our debut report takes an in-depth look at how the events of 2020 dramatically changed both influencer and consumer behavior and provides marketers with predictions and strategies for the year ahead. Download it now:

Our debut report takes an in-depth look at how the events of 2020 dramatically changed both influencer and consumer behavior and provides marketers with predictions and strategies for the year ahead. The State of Influencer Marketing 2021 covers how COVID-19 has reshaped the influencer economy; t

05/29/2020

Are you getting the most bang for your buck when it comes to your influencer campaigns?

Are you getting the most bang for your buck when it comes to your influencer campaigns?

04/23/2020

With the halt of in-person events, experiential marketing has had to shift radically to the digital world.

With the halt of in-person events, experiential marketing has had to shift radically to the digital world.

03/23/2020

For both influencer partnerships and your own branded content, here are 7 things to keep in mind when guiding branded messaging during the coronavirus pandemic.

For both influencer partnerships and your own branded content, here are 7 things to keep in mind when guiding branded messaging during the coronavirus pandemic.

02/27/2020

Are influencers turning down your campaign offers? Find out why they’re rejecting offers and how to avoid rejected offers in the future.

Are influencers turning down your campaign offers? Find out why they’re rejecting offers and how to avoid rejected offers in the future.

02/21/2020

Everything you’ve ever wondered about Instagram Story Insights in one easy explainer:

Everything you’ve ever wondered about Instagram Story Insights in one easy explainer.

02/13/2020

Creators need to be nurturing their audience the same way they did when they were acquiring it with organic, non-sponsored content. This type of content stems from a true willingness to share a piece of artistic expression or a part of one's life. When a branded campaign gets posted, it should seamlessly integrate into one's feed without disrupting the flow.

Oftentimes, we see Creators with an overabundance of sponsored content; in other words, their ad-to-organic content ratio is disproportionately high. Too many ads, too few avenues to organically nurture an audience. We find the sweet spot to be around 1 ad per every 4 to 5 organic posts for influencers with a consistent posting schedule. This ratio has become an increasingly concerning metric when casting influencers. It doesn't tell the full picture, but it's an important metric to help determine authenticity and audience nurturing.

02/13/2020

Byte is the latest short-form video app to hit the market. Here is everything you need to know about it.

Byte is the latest short-form video app to hit the market. Here is everything you need to know about it.