Utmost

Utmost Bridging the gap between between business and culture. UTMOST is a New York City-based media company bridging the gap between business and culture.

Our editorial covers the business of culture, art, design, human interest stories, the entrepreneurial life, music and film—all from the perspective of a true insider.

Why this dude is killing it on Instagram and making cash
12/05/2016

Why this dude is killing it on Instagram and making cash

See how this New Jersey State prison employee turned his photography hobby into a booming business thanks to Instagram.

This new app is turning the barber industry on it's head.
11/21/2016

This new app is turning the barber industry on it's head.

Meet the CEO of Squire, Songe LaRon the mind behind the revolutionary platform that’s making life easier for haircutters and customers alike.

The artist better know as Prince legacy may disappear by 2020
11/15/2016

The artist better know as Prince legacy may disappear by 2020

Prince is the most influential artist in today’s music culture, but unfortunately for him, his legacy may not last.

Here's why DJ Khaled should be looked at as one of musics biggest sellouts.
11/11/2016

Here's why DJ Khaled should be looked at as one of musics biggest sellouts.

Remember when we used to kill our favorite artists’ careers when they sold out and signed to major labels? Lucky for them, those days are long gone.

Is Hip hop rapper Jay-z more of a business man or a recording artist?
11/06/2016

Is Hip hop rapper Jay-z more of a business man or a recording artist?

Your favorite musician may only be in it for the money. In the first installment of this series, we explore how this may not be a bad thing.

This legend of Who, wants the world to hip hop killed rock.
11/03/2016

This legend of Who, wants the world to hip hop killed rock.

In a recent interview with The Times, Roger Daltrey, frontman of The Who, proclaimed the death of rock for good.

This how street artist work went from vandalism to the best sponsored advertisement
11/01/2016

This how street artist work went from vandalism to the best sponsored advertisement

When the municipal government beat graffiti, advertisers stepped in to validate street art. But the promise of self-expression is now more tenuous than ever.

Girls and guys just wanna have fun, check out Brooklyn roller disco invite only.
11/01/2016

Girls and guys just wanna have fun, check out Brooklyn roller disco invite only.

Butter Roll is an invite-only event held a few times a year in Brooklyn. The goal is to empower and maintain the overall well being of New Yorkers.

Rap mogul Jay-Z wants to make tidal better than spotify.
11/01/2016

Rap mogul Jay-Z wants to make tidal better than spotify.

Jay’s definitely has more than 99 problems now with his music streaming service Tidal, which was dubbed the savior of the music industry.

Get an exclusive inside look on the Iconic New York City mister softee
10/26/2016

Get an exclusive inside look on the Iconic New York City mister softee

Photographer Wil Suarez gained exclusive access to the Mister Softee depot located in the Bronx, NY.

How Scout Legion will blow your mind by scaling sky scrapers and crossing train tracks with these NYC images
10/24/2016

How Scout Legion will blow your mind by scaling sky scrapers and crossing train tracks with these NYC images

Scout Legion, a crew of teenage urban explorers, roam subway tunnels and sneak into abandoned buildings to show New Yorkers what they’re missing.

Check out this NYC public pool photo project and why we're still hyped off summer 2016
10/20/2016

Check out this NYC public pool photo project and why we're still hyped off summer 2016

New Yorkers enjoy one of the last warm days of the year at a NYC Public Pool.

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