Utmost Bridging the gap between between business and culture.

UTMOST is a New York City-based media company bridging the gap between business and culture. Our editorial covers the business of culture, art, design, human interest stories, the entrepreneurial life, music and film—all from the perspective of a true insider.

Mission: We are a media company that informs and empowers a new generation of creatives and doers—individuals who have enormous influence on what's driving commerce, as well as moving the conversation forward.

Why this dude is killing it on Instagram and making cash
12/05/2016
Instagram Goldrush: Fliickman

Why this dude is killing it on Instagram and making cash

See how this New Jersey State prison employee turned his photography hobby into a booming business thanks to Instagram.

This how street artist work went from vandalism to the best sponsored advertisement
11/01/2016
New York City's Street Art Is Now One Big Sponsored Post

This how street artist work went from vandalism to the best sponsored advertisement

When the municipal government beat graffiti, advertisers stepped in to validate street art. But the promise of self-expression is now more tenuous than ever.

Girls and guys just wanna have fun, check out Brooklyn roller disco invite only.
11/01/2016
An Inside Look At Brooklyn's Best Invite-Only Roller Disco

Girls and guys just wanna have fun, check out Brooklyn roller disco invite only.

Butter Roll is an invite-only event held a few times a year in Brooklyn. The goal is to empower and maintain the overall well being of New Yorkers.

How Scout Legion will blow your mind by scaling sky scrapers and crossing train tracks with these NYC images
10/24/2016
How Scout Legion Is Changing The We Look At The NYC Underground

How Scout Legion will blow your mind by scaling sky scrapers and crossing train tracks with these NYC images

Scout Legion, a crew of teenage urban explorers, roam subway tunnels and sneak into abandoned buildings to show New Yorkers what they’re missing.

Are most people really to afraid to say I'm a psycho?
10/18/2016
I’m An American Psycho, and Honestly, So Are You

Are most people really to afraid to say I'm a psycho?

A fan of Bret Easton Ellis’ novel American Psycho and it’s brilliant film adaptation, watches it again, and has a stark realization about herself.

How this Brooklyn startup is changing the way musicians connect
10/11/2016
The Emergence of A New Music Movement: Treble

How this Brooklyn startup is changing the way musicians connect

UTMOST sat down with Matt Bond the CEO of Brooklyn start-up Treble, an app designed to bring musicians together.

There's why this Brooklyn female rapper doesn't get the respect she deserve
10/07/2016
The Forgotten Gender Politics of Lil' Kim

There's why this Brooklyn female rapper doesn't get the respect she deserve

In a genre that tends to treat women as spoils of a successful male hustle, Lil’ Kim rapped about equalling the sexual playing field.

There's how Kat jackson is showing other female tattoo artist to take control of their craft. Kat Tat Girl
10/03/2016
VH1's Kat Jackson on the Art of Tattooing and Viral Fame

There's how Kat jackson is showing other female tattoo artist to take control of their craft. Kat Tat Girl

Tattoo artist and reality television personality, Katrina “Kat” Jackson’s success is a product of her own hustle, and she’s the first to tell you so.

This is why most people think millennials are all about hooking up.
09/27/2016
Swipe On: Debunking The Myth of Millennial Hook-Up Culture

This is why most people think millennials are all about hooking up.

Contrary to the popular consensus that “hook-up culture” is at an all time high, studies show millennials are having no more casual sex than generations past.

Hey fellas, it's time to care about your hair!
09/09/2016
Why Is Men’s Grooming On The Rise?

Hey fellas, it's time to care about your hair!

The rise of the beard isn’t a singular trend. What does it represent about the state of men’s grooming (and choice) in society?

Understanding the miseducation of Ms. Lauryn Hill's musical legacy.
09/06/2016
What The Mistreatment of Lauryn Hill's Legacy Tells Us

Understanding the miseducation of Ms. Lauryn Hill's musical legacy.

A willingness to focus on Lauryn Hill’s eccentricities has overshadowed her musical legacy, a trend of narrative hijacking within the media.

If you want the best craft beer in New York, head to the Bronx!
08/29/2016
The Bronx Is Beating Brooklyn In The War of Craft Beer

If you want the best craft beer in New York, head to the Bronx!

New York City created then killed the very concept of craft brews. But entrepreneurs in the city’s forgotten borough are out to build it anew.

Street artist gilf! tackles the issue of police brutality in this unique way!
08/23/2016
Ann Lewis' (gilf!) Art Gives Life To Those Killed by Police

Street artist gilf! tackles the issue of police brutality in this unique way!

Ann Lewis (gilf!) who often teeters between street walls and gallery ones, has ratcheted up the stakes for her latest installation Titled “...and counting.

Wayde van Niekerk is breaking world records & racial barriers at the NBC Olympics!
08/19/2016
Wayde van Niekerk Brings Hope To South Africa | UTMOST

Wayde van Niekerk is breaking world records & racial barriers at the NBC Olympics!

South African 400-meter sprinter Wayde van Niekerk won gold at the 2016 Olympics, shattering the 17 year old record once held by U.S.'s Michael Johnson.

Living in upstate NY has helped this Renaissance Man prosper as an artist, designer, & photographer!
08/18/2016
AJ MASON: The Renaissance Man | UTMOST

Living in upstate NY has helped this Renaissance Man prosper as an artist, designer, & photographer!

AJ Mason lives most of the time off the grid in Bovina, NY. His work of art is beautifully complex, yet admired by many in the arts and fashion world.

Meet Syrie Moskowitz and her bed-stuy apartment that will make you forget you came from the 21st Century! Enter HERE htt...
08/10/2016

Meet Syrie Moskowitz and her bed-stuy apartment that will make you forget you came from the 21st Century! Enter HERE http://ow.ly/Ni6Z3032Jhn

08/03/2016

Check out this video of "Dunes" by Alabama Shakes from the Newport Folk Festival. Full article coming soon!

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