The Fashion Law

07/21/2025

LABUBU’s meteoric rise is forcing POP MART to face off against a wave of counterfeits targeting the wide-eyed, bunny-eared, 9-toothed toy.

7-Eleven, Inc. and eight of its California franchisees are being accused of selling fake versions of its cult-favorite LABUBU figures.

07/17/2025

In a market where consumers reward the look rather than the label, even the most robust brand narratives are not a defense against dupes. https://www.thefashionlaw.com/from-consumers-to-competition-how-dupes-took-hold-of-the-market

07/16/2025

Join us for a virtual program covering the essentials of fashion law, featuring expert speakers & practical resources designed to educate the next generation of retail lawyers. https://www.thefashionlaw.com/fundamentals/

07/15/2025

The “Made in Italy” label - long synonymous with quality & craftsmanship - is under scrutiny as legal investigations expose labor abuses. https://www.thefashionlaw.com/made-in-italy-under-the-microscope-what-the-label-really-means/

07/14/2025

A case over "counterfeit" Rolex watches is testing the limits of trademark enforcement in the secondary market. https://www.thefashionlaw.com/rolex-resale-fight-tests-limits-of-trademark-power-in-the-luxury-watch-market/

07/10/2025

The likely reality behind the explosion in Goyard bags? The company has a counterfeiting problem. https://www.thefashionlaw.com/rising-demand-an-influx-of-fakes-inside-goyards-counterfeit-dilemma/

07/01/2025

Sol de Janeiro is trying to claim exclusive rights in design elements that are widely used in the beauty space, MCoBeauty argues.

Among the steadily growing number of lawsuits targeting dupes is the case that Sol de Janeiro filed in November 2024.

06/25/2025

As a result of skyrocketing demand for Labubu & the rise in infringing versions, specialized authentication is coming into play. https://www.thefashionlaw.com/labubu-a-toy-craze-sparked-a-counterfeit-surge-and-an-authentication-arms-race/

06/23/2025

Chanel is intensifying efforts to control where and how its products are sold.

Chanel is engaged in an enduring effort to successfully stomp out unauthorized entities from offering up Chanel-branded goods.

06/16/2025

The Audi lawsuit comes amid broader legal battles surrounding the sale of replacement and aftermarket parts. https://www.thefashionlaw.com/audi-names-carparts-com-in-new-counterfeiting-lawsuit/

06/12/2025

In trademark cases, luxury brands traditionally argue in court that counterfeits are low-quality imitations that harm consumers and brand equity. https://www.thefashionlaw.com/the-quiet-reality-driving-new-counterfeiting-cases/