The Fashion Law

10/06/2025

A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection.

UGG’s efforts to claim exclusive rights in boot designs are at the center of a closely watched case over dupes.

10/02/2025

A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs.

A federal judge has tossed out a securities fraud lawsuit against former Farfetch executives in its entirety.

10/02/2025

Shein has beaten key claims waged against it by ultra-fast fashion rival Temu.

Shein has sidestepped key monopolization and misappropriation claims waged against it in U.S. federal court by its closest rival, Temu.

10/01/2025

Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts.

Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts.

09/30/2025

Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes.

Louis Vuitton has secured an eye-watering damages award in its ongoing battle against the sale of counterfeits.

09/26/2025

NikeSKIMS is here. So, what does it look like behind the scenes?

With NikeSKIMS, the companies aim to deliver what they claim that no other label currently can, “a new aesthetic and system of dress."

09/24/2025

Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL."

In a newly-issued decision, the Opposition Division also held that the CHANEL trademark is distinctive to a “normal degree”.

09/23/2025

Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads.

The influencer marketing model used by Revolve is at the center of a consumer lawsuit that will be resolved behind closed doors.

09/22/2025

In a case over counterfeit Louboutins, France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity.

Siding with Louboutin, the Cour de cassation’s decision affirms an earlier order from Paris Court of Appeal in the case over fakes.

09/18/2025

A California federal judge has dismissed a closely watched antitrust lawsuit accusing Hermès of illegally conditioning the sale of its coveted Birkin handbags on consumers’ willingness to purchase other Hermès products first. https://www.thefashionlaw.com/hermes-beats-antitrust-lawsuit-over-alleged-birkin-bag-allocation-scheme/

09/17/2025

For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground.

Dupes often succeed not by tricking buyers at checkout, but by mimicking the overall look of well-known goods.