Critical Mention

Avoid having to sign up for multiple subscriptions, and get access to top news sites with Licensed Content: https://bit.ly/2zioekO #paywalls #news

What Type of Companies Hire Critical Mention

Take a look at what type of organizations and agencies use the Critical Mention platform. #mediamonitoring

Track online news coverage from millions of sources to help your brand, today. #MondayMotivation

Improve your brand and track your social media mentions in real-time. https://bit.ly/2XPsgLj #socialmedia #earnedmedia

Get to know what content you can track with the Critical Mention Platform. #EarnedMedia #Media

It may be #AprilFools, but there's no kidding when we tell you our platform can help your brand by providing analytics and reports of your earned online news coverage.

Thank You For Your Service

Thank you to everyone who's contributing to bettering our world. #staysafe #coronavirus

Go above and beyond for your agency when you utilize the Critical Mention platform. #Media #WednesdayMotivation #WednesdayWisdom

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. So we’ve done the research for you and listed our top six blogs that will keep you in the know! Check out the full list here: http://bit.ly/2Pm38J7 #PublicRelations

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today. Check it out in our blog: http://bit.ly/2Qm37V5 #MarketingStrategy #SocialMediaMarketing

We always appreciate feedback. Big thanks to Weber Shandwick! #TestimonialTuesday

Thanks Wichita State University for the awesome shout out! #TestimonialTuesday #MediaMonitoring

Thanks for the shoutout, Shriners Hospitals for Children! #testimonial #mediamonitoring

August II Productions Testimonial

Thanks for the shoutout, August 2 Productions LLC! #marketing #testimonials

Zack Jenkins, VP of Sales & Account Management at Critical Mention

Thanks for your awesome insights, Zack! #sales #marketing #marketingstrategy

Wichita State Testimonial

Thanks for the shoutout, Wichita State University! #marketing #testimonial

#Throwback to our five pillars of media monitoring on YouTube! 1) Speedy Search 2) Comprehensive coverage 3) Ease of use 4) Instant sharing 5) Customer service See all of our videos here: https://bit.ly/2VKTZw5 #marketing #marketingstrategy

Digital Marketing 101: Joe Pulizzi

Less than 24 hours until our eBook, Digital Marketing 101 is released. We are beyond excited. To kick off the party here's Joe Pulizzi from Content Marketing Institute on his secret to success in digital marketing: "Choose one type of content." #DigitalMarketingTheSeries www.digitalmarketingtheseries.com

Digital Marketing 101: Keith Keller

#ThrowbackTuesday to when Keith Keller kicked off #DigitalMarketingTheSeries with his secret to success in digital marketing: "Focus!" See all of our videos here: www.digitalmarketingtheseries.com #DigitalMarketing #MarketingStrategy

Digital Marketing 101: Rachel Miller from Thulium

Next up in #DigitalMarketingTheSeries: Rachel Miller, Senior Social Strategist at Thulium's secret to success in digital marketing? "Be interested to be interesting!" #b2bmarketing #influencermarketing Check out all of our videos here: www.digitalmarketingtheseries.com.

Digital Marketing 101: Rich Simmonds

Next up in Digital Marketing 101: 20 Global Influencers Share Their Secrets for Success. Rich Simmonds from Color STREAM Media shares his secret to success in digital marketing: "Be consistent." See all of our videos here! www.digitalmarketingtheseries.com #DigitalMarketingTheSeries #Marketing #MarketingStrategy

Digital Marketing 101: Deirdre Breakenridge

Next up in #DigitalMarketingTheSeries: Deirdre Breakenridge, CEO of Pure Performance Communications, shares her secret to success in digital marketing: "Be relevant." #DigitalMarketing #MarketingStrategy Check out all of our videos here! www.digitalmarketingtheseries.com

Digital Marketing 101 Video Series: Kirk Borne

Digital Marketing 101: 20 Global Influencers Share Their Secrets to Success. Next up in our series: Kirk Borne, Principal Data Scientist at Booz Allen Hamilton, shares his secret to success in digital marketing: "personalization." Check out all of our videos on Twitter at www.digitalmarketingtheseries.com! #DigitalMarketingTheSeries #MarketingStrategy #DigitalMarketing

Digital Marketing 101

We're super excited to announce our video series, Digital Marketing 101: 20 Global Influencers Share Their Secrets to Success. We have a lot of influencers coming your way, but first up is Kris Degioia! #DigitalMarketingTheSeries

Foxy John's

A throwback to when our very own Sami-D enjoying some fresh oysters at Foxy John's!

Happy Valentine's Day!

Happy Valentine's Day from all of us here at Critical Mention!

#NewGirl

Heck yeah!

Corgi Climbs Up Stairs

Some Wednesday motivation from the team here at Critical Mention!

Communal Workspace Shapes Brand of New Agency, Hunt & Gather

She donned business suits for years while working in senior marketing and PR roles at corporations like IBM, Thomson Reuters and AOL. So when Jolie Hunt decided to hang out her own shingle, establishing the New York agency Hunt & Gather, she made a decision sure to rankle anyone in commercial real estate: eschewing the office. But her refusal to lease space in a Manhattan skyscraper or a Brooklyn loft was not financially driven. Hunt, like many entrepreneurs, decided her newly established brand would benefit handsomely in shared workspace rather than its own four walls. “For us, it’s about the community and the energy in the space,” said Hunt, who settled on NeueHouse, in Manhattan’s bustling Flatiron district. “To go from such a corporate existence to a place with beautiful art and great coffee and kale salads and all sorts of interesting people, it’s just been the real kick in the pants we needed to get this company off the ground.” Communal workspace is nothing new. Companies like HQ and Regus created cookie-cutter micro-offices in major cities and suburbs throughout the 1990s, attracting executives who outgrew Starbucks as their place of business. Competition is fierce. There’s Link Coworking in Austin, Texas, Indy Hall in Philadelphia, and dozens of sites in New York, ranging from WeWork, Sunshine Suites and Wix Lounge to Indiegrove, WorkHouse NYC and The Productive. NeueHouse is a decidedly upscale take on the coworking concept. Fashioning itself as a private club, designer David Rockwell’s industrial-chic interior has attracted record company executives, magazine publishers and Hunt, an accomplished communicator who needed a home base to service her new roster of clients. Hunt acknowledged that PR and marketing types are often chosen for their “style, taste and pizzazz” as well as their perspective on business situations, so she’s banking on the artistic buzz of NeueHouse to add cache to a brand that’s just getting started. Rather than an offic

Mother’s Day Gift to Brands: Mom Bloggers

With Mother’s Day fast approaching, we decided to take a look at the growing practice by consumer brands and their agencies to include mom bloggers as a part of the PR and marketing mix. The trend of mother’s publishing content about their lives while weaving in their experiences with products and services is big business. BlogHer, known for its namesake conference since 2005, says it has paid $25 million to 5,000 bloggers and social media influencers over the past five years. More than a dozen similar paid blogger networks compete in the space, and highly targeted multicultural variations now include Muslim, Latina and African American women, among others. The Federal Trade Commission has taken notice, including rules in its March 2013 publication of “.com Disclosures.” It’s a must-read for any organization contemplating hiring mom bloggers as part of the PR or marketing efforts, and for content creators who don’t want to find themselves testifying at a Senate subcommittee hearing about payola in the form of juice boxes or diapers. Critical Mention interviewed Cristy Clavijo-Kish, a veteran Miami PR pro who worked at Porter Novelli before co-founding Hispanic PR Wire, which was acquired by PR Newswire in 2008. In recent years, as co-CEO of Latina Mom Bloggers, Clavijo-Kish has built a business that pays content creators for posts that meet both brand and regulatory requirements. “It has become a profession,” said Clavijo-Kish. “A lot of stay at home moms have an opportunity, but also professionals – former media people, marketing people who really know what they are doing in terms of content delivery and making a personal connection.” The logo wall of fame on the Latina Mom Bloggers page touts work with retailers like JCPenney, Dollar General, The Home Depot, Walmart, Target and Best Buy; consumer products companies like Clorox, Unilever, S.C. Johnson and P&G; entertainment giants like Disney and Universal; and even the automakers Ford and Nissan. A commo