Honest Motion is an NYC-based story telling outfit (We make videos for businesses) We are passionate about telling brand stories in a way that entertains and engages your audience.
We believe that in a world where people are constantly bombarded by marketing messages, the key to standing out is being honest, authentic and engaging. We believe you shouldn't bang people over the head with your message, but share with them your vision and make real connections with an audience that shares your values. To do that we love collaborating with great companies and asking a million questions so that we can figure out what makes you tick and how we can connect with your audience. Having a background in business and branding helps us make sure that the film is not just pretty, but effective. Every brand has a story and we would love to help tell yours.
Operating as usual
Today, Starbucks is becoming a media company. The company this morning debuted its first-ever original content series called "Upstanders" which aims to..
https://www.thinkwithgoogle.com/articles/360-video-advertising.html
Find out what happened when Columbia Sportswear tested whether 360 video ads drive better viewer engagement than standard video ads.
Slomo industrial lube
Three lessons for marketers from Facebook's F8 conference on how to create shareable video, writes Jack Kloster.
Quick clip from a doc short we're shooting for Cardinal Hayes High School in the Bronx. With Edward A. Herrera and Nicholas Galante #ronin, #a7s
Geico still rules the YouTube pre-roll: http://adage.com/article/advertising/geico-s-campaign-unskippable/302851/?utm_campaign=SocialFlow&utm_source=Facebook&utm_medium=Social
Geico follows up 'Unskippable' campaign with 'Fast Forward' from the Martin Agency.
Shooting on the floor at MSG before the Knicks game last night.
Who needs a Super Bowl Commercial. Are you marketing during the Super Bowl? http://www.adweek.com/news/advertising-branding/how-win-super-bowl-without-spending-5-million-30-second-spot-169278
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.
http://www.reelseo.com/promote-video-paid-media/
Given the amount of video content available on the Internet, marketers need to think about seeding their content which means investing in paid promotion.
Do you know how your marketing is doing? http://adage.com/article/btob/adobe-shows-super-bowl-a-gamble-campaign/302420/
In a new campaign called "The Gambler," Adobe shows how advertising in the Super Bowl can be a big bet for CMOs.
Facebook users are now watching 100 MILLION hours of video every day. http://tcrn.ch/1KHVv2a
Everything at Facebook seems to be growing, according to Mark Zuckerberg's Q4 earnings call comments. Facebook now sees 100 million hours of daily video watch..
The power of editing: Dumb and Dumber as an Oscar-worthy film. http://mashable.com/2016/01/11/dumb-and-dumber-trailer-mix/#Q6O_ivYMeaqb
The only dramatic thing about the original 1994 comedy 'Dumb and Dumber' is Jim Carrey’s haircut
New Player's Tribune web series: https://www.youtube.com/watch?v=UjXQGewGpBM. Pretty good.
Welcome to The Players’ Tribune, a new media platform that presents the voices of professional athletes, bringing fans closer to the games they love than eve...
Curious what works when it comes to grabbing attention in YouTube ads? Check out the data we uncovered about winning views in the first five seconds.
Forget about 30-second commercials. Now, brands are making movies that put typical Hollywood fare to shame.
New branding video we just did for a kid's smartwatch.
PDN Article about our BMW project: http://www.pdnonline.com/features/High-Production-Values-and-Drone-Footage-Elevate-a-Humble-Video-Commercial-14659.shtml
A Long Island, NY agency uses strong storytelling and dramatic aerial visuals to make a short film with slick production values.
We shot this piece for the Buntin Group on behalf of A Life Story Foundation- https://www.youtube.com/watch?v=zjB3H6mTTXU.
A 3-time James Beard Award nominee, Chef Gerry Hayden was diagnosed with ALS in December of 2010. Since that time, he has continued to work at The North Fork...
https://www.youtube.com/watch?v=rdItDKWm59Q
Introducing our brand new line designed for you and your dog. Save & rescue animals in need! Shop now & help us donate up to $100,000 to ASPCA (The American ...
http://www.youtube.com/watch?v=2YBtspm8j8M#t=160
This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. No surpr...
A 60 second spot we shot in Vegas. https://vimeo.com/88259609
Vimeo is the home for high-quality videos and the people who love them.
New video we did for a pharmaceutical company on Long Island: https://vimeo.com/71741965
Vimeo is the home for high-quality videos and the people who love them.
Love this new FB spot: http://www.youtube.com/watch?v=mx_GzNlQOxI
A boring business trip gets a lot less boring, when Facebook Home brings a guy's friends on the journey with him. And all it takes is a few glances to reveal...
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Slomo industrial lube
Quick clip from a doc short we're shooting for Cardinal Hayes High School in the Bronx. With Edward A. Herrera and Nicholas Galante #ronin, #a7s
Shooting on the floor at MSG before the Knicks game last night.
New branding video we just did for a kid's smartwatch.
A pilot for a possible web series called Cooking After Midnight. Shot this one with Brian Tsao of Mira Sushi & Izakaya in Flatiron/Chelsea, NY.
Valerie McFadden is a passionate woman who helps the families of murder victims in Long Island, NY. I had the pleasure of working on this story for the Long Island Press. The accompanying article by Rashed Mian and Chris Twarowski will be available soon.
The Holocaust Center in Glen Cove Reacts to Nicki Minaj Video
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