09/23/2026
IN CONTRACT!!📍78 Amity Street, 3D • Last asking $2M
Just because success isn’t linear, doesn’t mean it’s not possible. This one started in June as a rental listing. We received many applications, then the owner decided he’d prefer to sell. The only problem is the apartment was empty. Renters, having few options, will do whatever they can to make a space work. Buyers, on the other hand, will find any reason to talk themselves out of something 😂 Offers started coming in, but not for what we knew the apartment was worth. So we pivoted, creating a plan to sell for the highest possible price.
We had the property staged by the amazing Grande Properties LLC and took the calculated risk of then taking it OFF the public market (i.e., websites like Streeteasy). After a month “off market,” a listing’s “day count” on Streeteasy goes back to zero, which tends to reinvigorate interest. We kept showing while it was off market, as tools largely spearheaded by Compass allow off market properties to remain visible to nearly all NYC real estate agents. Everyone seeing it off market knew that they needed to move quickly and aggressively otherwise the listing would go “fully live” again after Labor Day.
We ALMOST sold it while off market, but stayed true to our plan to make the listing active post Labor Day. Pre-listing interest combined with a surge in new interest once the listing was visible on consumer websites like Streeteasy. The strategy worked perfectly. Less than 2 weeks after going “fully live,” we were in contract with a great all cash buyer represented by a serious agent. ✅
Know anyone thinking about selling or buying in Brooklyn or Manhattan? Want someone who will obsess about ways to make sure you achieve your goals? Let me know! I’m always here and happy to help!
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