Dress Code

Dress Code DRESS CODE IS A DESIGN FOCUSED PRODUCTION COMPANY COMPOSED OF CREATIVE MISFITS AND RESPONSIBLE ADULTS. WE SPLIT OUR TIME BETWEEN COMMERCIAL PROJECTS AND ORIGINAL CONTENT.
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Dress Code is a boutique production company led by founders Dan Covert and Andre Andreev. Dan is from Ohio, Andre is from Bulgaria. They met while studying graphic design at California College of the Arts, where they first began to collaborate. To this day everything they do is filtered through a designed lens. With backgrounds in Direction, Production, Design and Animation Dan and Andre founded Dress Code to create content that wasn’t defined by a certain style or limited to any particular medium. Their staff is made up of people with diverse career paths who bring unique perspectives to everything they create. Dress Code’s work has been recognized by SXSW, The Webby Awards, Vimeo Staff Picks, Short of the Week, AFI Docs, Seattle International Film Festival, One Screen and ADC Young Guns. They balance their time doing commercial work and self funded films, intentionally staying small and selective so they can stand behind everything Produced and Directed by Dress Code.

05/09/2020

Low key evening hang @archerstudio.co style. 👾 🕹️🎲 ♠️ #GameNight
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#archerstudio #artdirection #studioshoot #commercialdirector #design #flatlay #productionbydesign #dresscodeny

It's an honor to have director James Casey's Alexander Girard film be a virtual exhibit at the Museum of International F...
05/07/2020
Home

It's an honor to have director James Casey's Alexander Girard film be a virtual exhibit at the Museum of International Folk Art! Stay home. Stay inspired. Stay safe!

http://internationalfolkart.org/

One of New Mexico’s most popular museums opened to the public in 1953 and has gained national and international recognition as home to the world’s largest collection of folk art. We are currently closed due to COVID-19 precautions.

05/07/2020

I dream, you dream, we all dream of that mother lovin ice cream. A tasty vid by our homegirl @archerstudio.co 🍦#SweetDreams
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#archerstudio #commercialdirector #studiodirector #mixedmediadirector #design #animation #vfx #productionbydesign #dresscodeny

05/04/2020

This is how we like to think you felt when you read @archerstudio.co has joined our roster today. Welcome, Kristyna!!🌪
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#archerstudio #directorsigning #commercialdirector #studiodirector #design #production #remoteproduction #productionbydesign #dresscodeny

04/29/2020

Every day at 7pm we stop what we’re doing to applaud all of our healthcare workers who are tirelessly working around the clock. Wherever you are, they can hear you! 👏👏❤️👏👏Spread love, nothing more.

04/15/2020
Bank of America: Liquid

Today is World Art Day and in times like these, artists will do what all artists do best ❤️ #MakeArt 📽️ 🎶 🖋️ 🎨 🎙️ 🎭 #ShareArt

https://vimeo.com/215529692
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#Animation #Design #2danimation #Fluidanimation #watercolor #characteranimation #celanimation #worldartday #productionbydesign #dresscodeny

A cinematic animation for Bank of America about the liquidity of art. Client: Bank of America Agency: Bloomberg Producer: Scotty Schuckies Produced and Directed…

03/30/2020

"Savour" a vignette directed by Vincenzo Lodigiani for Mother London. So proud and thankful for the entire team for pressing on to quickly and seamlessly adapt to a remote workflow to keep this global campaign for Stella Artois moving along during these unprecedented times. Sending hugs ❤️

03/30/2020

“Savour” a vignette in a series of films directed by Vincenzo Lodigiani for Mother London . So proud of the entire team for pressing on to quickly and seamlessly adapt to a remote workflow to keep this global campaign for Stella Artois moving forward during these unprecedented times. It takes a village! Sending hugs. ❤️
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#design #animation #celanimation #2danimation #artdirection #remoteworkflow #dresscodeny #productionbydesign

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03/17/2020

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03/05/2020
Holvi - Banking for Makers & Doers

SNASK created a visual concept for Holvi's financial banking services. Everything from photos to this film, all hand made. 🙌

https://vimeo.com/257495559

We made a visual concept for Holvi's financial banking services. Everything from photos to this film, all hand made of course! Agency: SNASK Client: Holvi

🚨🔥Please help welcome directing collective Snask to the fam! Much more to come on the Swedish designer directing duo joi...
03/02/2020

🚨🔥Please help welcome directing collective Snask to the fam! Much more to come on the Swedish designer directing duo joining the film roster, we’re so stoked for what’s in store.
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#design #designers #film #commercialdirector #commercialdirectors #snask #studio #productionbydesign @ Dress Code

02/06/2020
Rivian

We set out on a journey with Rivian to provide an exclusive look behind the walls of an electric SUV car company building a cleaner and more sustainable future. Episode 1 is now out in the wild! Directed by Dan Covert.

For nearly a decade, our team operated in stealth mode. Now, we’re pulling back the curtain. #adventurousforever

01/20/2020
Emory Douglas: The Art of The Black Panthers

A doc we did for the Minister of culture for the Black Panthers; Mr. Emory Douglas. Always be creating love & positivity.

"The time is always right to do what is right" - #MLK 👑

https://vimeo.com/128523144

Emory Douglas was the Revolutionary Artist and Minister of Culture for the Black Panther Party. Through archival footage and conversations with Emory we share his…

Our short for Alexander Girard is up for Vimeo Video Of The Year.  Humbled, honored, and super jazzed to be in a categor...
12/18/2019
Branded Content - Vimeo Festival & Awards

Our short for Alexander Girard is up for Vimeo Video Of The Year. Humbled, honored, and super jazzed to be in a category with arguably some of the best doc directors in film. A big thanks to our director James Casey and our *amazing* clients and partners Herman Miller + AIGA Eye on Design​ for their continued trust in us. Fingers crossed y'all! CHECK OUT THE FILMS!
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#Design #Film #AlexanderGirard #Production #VideoOfTheYear #brandedcontent #productionbydesign

https://vimeo.com/festival/branded-content/

Susan Hoffman Global Creative Director, Wieden + Kennedy Susan Hoffman started her career as an art director at Pihas, Schmidt, Westerdahl before moving to TBWA\Chiat\Day Seattle. Three years later she came to Wieden+Kennedy as employee No. 8 and has spent the last 37 years defining the agency’s c...

An innovative spin on street art that will change the game, a semi autonomous graffiti painting drone having the ability...
12/04/2019
KATSU Launches First Semi-Autonomous Smart Painting Drone

An innovative spin on street art that will change the game, a semi autonomous graffiti painting drone having the ability to reach the unreachable surface areas. This is the start of a new era of art and activism. More soon ... directed by Andre Andreev

#ProductionByDesign #Design #Art #StreetArt

https://hypebeast.com/2019/11/katsu-tsuru-robotics-katsuru-beta-semi-autonomous-spray-painting-drone-release-info

Available to pre-order now.

Ever watch an ad? Ever watch an on weeeeeeed? 😂 🤓Our director; James Casey, worked with Mother And Clone, a cannabis spr...
11/04/2019
Mother & Clone

Ever watch an ad? Ever watch an on weeeeeeed? 😂 🤓Our director; James Casey, worked with Mother And Clone, a cannabis spray that gives you that no freak out and chill vibe. Here's their new site.

https://momandclone.com/mc.html

Edibles are great, until they’re not. Ever eaten a gummy, waited two hours, then been #SoHighWannaDie? Us too. Mother & Clone is not like other edibles. It’s a sublingual cannabis spray that’s fast acting and worry-free.Thanks to our unique formula, Mother & Clone works quickly—60 seconds af...

Nobody asked for this. But also, thanks. https://eyeondesign.aiga.org/what-happens-when-an-80s-cyberpunk-action-film-mee...
09/12/2019
What Do You Get When You Mix an ’80s Cyberpunk Action Film With Typography?

Nobody asked for this. But also, thanks.

https://eyeondesign.aiga.org/what-happens-when-an-80s-cyberpunk-action-film-meets-typography

Name: Robocap Designers: Nikolos Killian and Tanner Woodbury Design Studio: Forth + Back Release Date: Spring 2020 Back Story: What happens when 10-year-old kids watch films that are probably inappropriate (too scary/mature themes/graphic violence/language/nudity, the whole nine yards)? Well,

08/23/2019
VW Drive Bigger

Kickin the weekend into gear with this new spot directed by Andre Andreev for Volkswagen.

https://vimeo.com/354770106

Production Company: Dress Code (dresscodeny.com) Director: Andre Andreev Executive Producer: Brad Edelstein Head of Post Production & Operations: Tara Rose Stromberg Head…

08/19/2019
Herman Miller

Lovely shout out from one of our favorite clients, Herman Miller. We had a lot of fun on this one! Directed by James Casey.

When Charles and Ray Eames couldn’t find textiles quite right for their furniture, they tapped designer Alexander Girard and eventually, along with George Nelson, convinced Herman Miller founder D.J. De Pree to bring Girard on board. Herman Miller gave him the freedom to bring warmth through colors and patterns in his textiles for both the home and office—ultimately disrupting the status quo. “People got fainting fits if they saw bright, pure color,” he once said.

In April, Girard was awarded AIGA's highest honor: an AIGA Medal. Explore his vibrant portfolio through this video from our friends at Dress Code, which boasts the life and work of Girard, including the 21 years he spent at Herman Miller. https://bddy.me/33JPEKU

Video directed by James Casey of Dress Code

08/13/2019
Peloton: A Father's Day Story

A Father's story brought to you by Peloton. Directed by Dan Covert.

https://vimeo.com/343750010

Jon Beck and his wife Jordana Beck were expecting their second baby when she was diagnosed with breast cancer and their lives turned upside down. To be the father,…

08/07/2019
Lincoln By Design | Piano Key Shifter | Lincoln

What does the elegance of a baby grand and a Lincoln have in common? Smooth feels brought to you by our amazing creative partners at Hudson Rouge in this designer's series for Lincoln.

Directed by Dan Covert. Music and sound design by YouTooCanWoo.

https://www.youtube.com/watch?v=zSppTWdFaMc

Inspiration comes in many forms, and for our signature Piano Key Shifter, our design team drew from the world of music to create a gear shifter that mimics t...

08/01/2019
Lincoln By Design | Rhapsody Blue | Lincoln

What goes into making the perfect blue? ‘Rhapsody Blue’ is the first of five minidocs we created about Lincoln’s unique approach to design with Hudson Rouge.

Film & Design directed by Dan Covert

https://www.youtube.com/watch?v=_Gce2EM_64o

Creating a monochromatic interior/exterior color scheme is a labor of love involving myriad fabric and dye tests. Hear from the team behind Rhapsody Blue, ou...

50 years ago, Apollo 11 launched into space and put Man on the moon. This is a letter from Victoria Price to her late Fa...
07/22/2019

50 years ago, Apollo 11 launched into space and put Man on the moon. This is a letter from Victoria Price to her late Father, Thomas.

LINK TO VIDEO: https://www.youtube.com/watch?v=D9fsQkjUNrQ

Agency: VaynerMedia
Music & Sound Design: YouTooCanWoo

Director Rod Blackhurst continues to slay. Article on another upcoming feature "Blood For Dust": https://www.shootonline...
05/22/2019
Union Entertainment Group Partners On New Southern Thriller ‘Blood For Dust’

Director Rod Blackhurst continues to slay. Article on another upcoming feature "Blood For Dust": https://www.shootonline.com/spw/union-entertainment-group-partners-new-southern-thriller-%E2%80%98blood-dust%E2%80%99

Production company Union Entertainment Group (UEG) and Heart of Darkness Pictures have partnered with the newly formed studio Witchcraft Motion Picture Company on a new southern-soaked dramatic thriller, BLOOD FOR DUST, with director Rod Blackhurst (AMANDA KNOX, HERE ALONE) attached. International F...

05/20/2019
Geoff McFetridge: AIGA Medalist

We had the chance to help honor legend Geoff McFetridge when he got the AIGA | the professional association for design Medal a few weeks back in LA. It couldn’t have gone to a nicer or more talented dude and thank you once again Vimeo for the continued love! Directed by Dan Covert.

https://vimeo.com/336641127

Geoff Mcfetridge was awarded the 2019 AIGA Medal for deftly relating design to time-based considerations—film titles, music videos, envisioning of AI—and…

04/01/2019
BNY Mellon: The Moments - Fred Kamel

Here is the 2nd of 3 animated interview stories we created for TBWA + BNY Mellon.

https://vimeo.com/325088794

Produced by: Dress Code (dresscodeny.com) Executive Creative Director: Andre Andreev Executive Producer: Brad Edelstein 
Head of Production: Tara Rose Stromberg Director:…

03/27/2019
IDEO and a Story of Design

🚨 Ohhh Snappp 🚨 Our new short film "IDEO and a Story of Design” just got Staff Picked 🙌. Thanks for the continued support of our work Vimeo. And congrats to director Dan Covert and the whole team! #NEVERSLEEP

https://vimeo.com/326484284

A exclusive look behind the curtain at IDEO, the global design firm, who for 40 years (and counting) has changed the way we think about design. Production Company:…

03/22/2019
BNY Mellon: The Moments - Mary Meduski

Happy Friday! Here is one of a series of three animated videos we had the pleasure of working on with TBWA NY. Designed by art director Elena Chudoba and directed by Vincenzo Too Cool for Facebook Lodigiani. :p 🙌

https://vimeo.com/325088897

Produced by: Dress Code (dresscodeny.com) Executive Creative Director: Andre Andreev Executive Producer: Brad Edelstein 
Head of Production: Tara Rose Stromberg Director:…

BURY THE SIZZLE REEL! Thank you to The Atlantic for inviting Co-Founder and director Dan Covert to sh!t on the sizzle al...
03/07/2019
Are Sizzle Reels a Complete Waste of Everyone's Time? The Atlantic and Errol Morris Say Yes

BURY THE SIZZLE REEL! Thank you to The Atlantic for inviting Co-Founder and director Dan Covert to sh!t on the sizzle alongside such an impressive group of industry titans. *cue the dramatic music*

https://www.adweek.com/creativity/are-sizzle-reels-a-complete-waste-of-everyones-time-the-atlantic-and-errol-morris-say-yes/

Re:think let ad and production pros vent about an industry-wide pet peeve.

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