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02/12/2025

🍻 , One Lager at a Time!

Alisa Bowens-Mercado didn’t just step into the beer industry—she danced her way in. A salsa instructor turned entrepreneur, she made history as Connecticut’s first Black woman-owned beer company founder with Rhythm Brewing Co. 🎶✨

Here’s how she’s shaking up the industry:

🍺 Crafting With Purpose – Inspired by her grandmothers, she launched Rhythm Brewing Co. to bring bold flavors and representation to a male-dominated industry.

💡 A Mission Beyond Beer – More than just lagers, her brand is about opening doors for underrepresented voices in brewing.

🔥 A Taste of Innovation – Her flagship Rhythm Unfiltered Lager is already a hit, and she’s got an espresso martini line on the way!

Bowens-Mercado isn’t just brewing beer—she’s brewing change. Ready to taste the rhythm?

📖 Read more: https://buff.ly/42Od4zq

Alisa Bowens-Mercado is the proud owner of a beer company available across several states, FOX61 reports. Working as a salsa instructor for 16 years, Bowens-Mercado made the decision to venture into entrepreneurship. She was motivated by her grandmothers, Mary Pullen and Delores Bowens, “who were ...

02/11/2025

👩‍🔬 Today, we celebrate International Day of Women and Girls in Science 2025—honoring the trailblazers, innovators, and future leaders shaping the world. 🌍💡

From Marie Curie to Katherine Johnson to today’s rising stars, women in science are making breakthroughs in AI, climate tech, space, and medicine. Yet, they still make up less than 30% of researchers worldwide—a gap we must close.

But the problem starts long before the boardroom. Girls' interest in STEM drops sharply around age 14, fueled by stereotypes, lack of role models, and outdated perceptions of who “belongs” in tech. How do we change that?

🔬 – Girls are more likely to pursue STEM when they see women leading the way.

🎮 Make STEM engaging – Hands-on, gamified learning keeps curiosity alive and fosters long-term interest.

🤝 Build a strong network – Supportive communities and mentorship create a sense of belonging in tech.

💡 Invest in change – Programs that introduce girls to STEM early ensure more diverse talent enters the field.

The benefits of closing the gender gap in STEM go beyond equity—it fuels , economic growth, and better technology for everyone. 🚀

✨ Want to back the future of ? SWITCH Angel Sessions Spring 2025 teaches aspiring investors how to support and fund mission-driven startups, including those creating pathways for .

📖 Read more on how we can empower the next generation of women in STEM: https://buff.ly/3Xia8YD
📅 Learn more & register for SWITCH Angel Sessions: https://buff.ly/4a4FQxk

By providing girls with the tools to kick off their programming journeys, we can inspire the next generation of female coders.

02/10/2025

🚨 Digital marketing disconnect alert! When Baby Boomer execs and Millennial marketers speak different ""languages,"" the result is wasted budgets and missed goals. Let’s talk about bridging this gap for real impact. 💼✨

Here’s how to bring alignment and success to your team:
📣 Set clear goals and visions. Senior leaders must communicate company strategy and expectations to the team. This ensures campaigns are aligned with business objectives.
📚 Invest in learning. Execs, it’s time to get familiar with the digital landscape. Whether through courses, conferences, or team workshops, understanding the tools of the trade will elevate decision-making.
🎯 Define success metrics. Marketing teams can’t hit a moving target. needs to spell out how success is measured and provide the resources needed to achieve those outcomes.
🤝 is key. Bring digital marketers into strategic discussions. When they understand the bigger picture, their campaigns are more innovative, targeted, and effective.

When teams are aligned and leadership is engaged, digital marketing isn’t just another department—it’s a powerful driver of growth and .

Ready to close the gap? The results are worth it. 🚀 Dive into the full story here: https://buff.ly/3CyUDnX

Janet Granger's job is to help Baby Boomer executives and Millennial digital media teams play nice together and get much better results as a consequence of the increased understanding and alignment.

02/09/2025

Think you need a LinkedIn powerhouse to boost your career? Think again. 🌟 Your next big break might come from your barista, your book club buddy, or even your dog-walker. 🤯

Here’s why you should stop saying ""just"" about your network:

💡 The 'Just' Trap: Viewing someone as ""just"" a friend, coworker, or neighbor blinds you to their full potential—and yours. That hairstylist? They might know a CEO.
🤝 Break the Silos: Blend personal and professional worlds. Share your goals with everyone—you never know who holds the key to your next opportunity.
✨ Network Authentically: Networking isn’t about mixers; it’s about building relationships. Every interaction—whether a coffee chat or PTA meeting—is a chance to connect meaningfully.
🌍 Leverage the Unexpected: Your network is bigger (and more powerful) than you think. Look beyond titles and industries—opportunities often come from surprising places.

📖 Dive into the full article for insights that will reshape how you think about networking: https://buff.ly/3Q2FUVm

Looking to elevate your game while making an impact? Join the SWITCH Angel Sessions Spring 2025 to connect with fellow investors, back transformative startups, and sharpen your investing skills. It’s where meaningful connections meet smart investments!

🔗 Learn more about SWITCH Angel Sessions and register here: https://buff.ly/4a4FQxk

You're looking at your relationships all wrong. Expert Kelly Hoey shares insights into modern networking and how it really works.

02/08/2025

💡 Heart health in 10 minutes? Yes, please.

No more long waits or pricey tests—PocDoc is shaking up preventive care with its rapid heart test kits, now accessible via Well Pharmacy. ❤️⚡

Here’s why this is a game-changer:

🩺 Fast & Accessible – A 10-minute test that can be done anywhere? This could make preventive care easier and more widespread than ever.
💰 Affordability Matters – Early detection shouldn’t be a luxury. With PocDoc’s approach, screening is becoming more cost-effective.
🌍 Scalability in Healthcare – Digital diagnostics are the future, and PocDoc’s $5M funding ensures its expansion to help more people stay ahead of cardiovascular risks.

just got a major upgrade. Is this the future of healthcare?

📖 Read more: https://buff.ly/4hEXGK7

🚀 Want to back startups shaping the future of healthcare? SWITCH Angel Sessions Spring 2025 is your chance to learn how to identify and fund game-changing innovations like PocDoc.

Starting February 27, this 8-week program will give you the knowledge, insights, and strategies to invest in high-impact startups transforming lives.
🔗 Register here: https://buff.ly/4a4FQxk

02/07/2025

💡 AI isn’t just for chatbots—it’s tackling long-term care costs, too!

Planning for future care can be overwhelming, but Waterlily, founded by Lily Vittayarukskul, is using AI to make long-term care planning smarter, fairer, and more accessible. 🏥💰

Here’s how Waterlily is reshaping the industry:

🧠 AI-Powered Clarity – Their platform analyzes personal data to recommend tailored financial strategies, helping families navigate the complexities of expenses.

💡 Equity in Planning – Traditional financial planning often overlooks marginalized communities. Waterlily is bridging that gap, ensuring everyone gets the support they need.

📊 Smarter Decision-Making – By leveraging real-time data, users can compare different care options, understand costs, and make informed choices about their future.

🏆 The Bigger Picture – With an aging population and rising healthcare costs, AI-driven solutions like Waterlily could transform how we plan, save, and access long-term care.

Long-term care planning shouldn’t feel like solving a puzzle with missing pieces. is helping put it all together. 🤖💙

📖 Read more on how Waterlily is innovating in long-term care: https://buff.ly/4hjBo0x

💸 Want to learn how to invest in mission-driven AI startups tackling real-world problems? SWITCH Angel Sessions Spring 2025 is the perfect place to start! 🚀

Starting February 27, this 8-week program equips aspiring angel investors with the insights, tools, and strategies to fund high-impact startups in AI, , and beyond. 🌟
🔗 Register here: https://buff.ly/4a4FQxk

Waterlily, a bay-area startup uses AI to help families with long-term care costs and financial planning

02/06/2025

💪🏆 Women’s sports aren’t just thriving—they’re leading a movement.

For over 50 years, the Women’s Sports Foundation (WSF) has been leveling the playing field, investing over $100M in programs that empower female athletes at every stage. WSF proves that access and opportunity change lives.

🚀 Investing in Pays Off – More access = more leadership, confidence, and success.
💡 It’s Bigger Than Sports – WSF fights for equity, from to funding athletes of color.
🤝 Community is Power – A network of trailblazers driving change together.

The work isn’t done. The momentum behind women’s sports today is decades in the making—now it’s time to keep building.

Want to drive real impact? 💡 Invest in the future of women’s sports by learning how to back women-led startups driving innovation in the sports industry and beyond. Join SWITCH Angel Sessions Spring 2025, starting February 27. This 8-week program provides aspiring angel investors with the knowledge and strategies to identify, evaluate, and fund high-impact startups—including those shaping the future of women’s sports.

📖 Read more about WSF’s impact here: https://buff.ly/3EngYFz
📅 Learn more & register for SWITCH Angel Sessions: https://buff.ly/4a4FQxk

The Women’s Sports Foundation operates with a $10 million annual budget and has donated more than $100 million to programs that expand athletic opportunities for girls and women. It endeavors to support and connect female athletes of every sport — and every creed and color — through research-i...

02/05/2025

🏆 Today, we celebrate the unstoppable force of girls and women in sports! 🚀

From breaking records to breaking barriers, female athletes continue to inspire, empower, and redefine what’s possible—on and off the field. 💪🔥

But let’s be real—equal opportunities in sports (and beyond) are still a work in progress. That’s why investing in women-led ventures, including those revolutionizing sports, wellness, and tech, is more crucial than ever.

Want to be part of the change? Join SWITCH Angel Sessions Spring 2025! This 8-week program guides aspiring investors through the strategies and best practices to back women-led startups shaping the future. 🌟

📅 Starts February 27
🔗 Learn more & register: https://buff.ly/4a4FQxk

Let’s cheer on the champions, fund the game-changers, and build a future where every girl can play, lead, and win. 🌟

Tag a woman in sports who inspires you! 👇

02/04/2025

🎓 Think hiring from “top schools” guarantees top talent? Think again. It’s time to challenge outdated hiring practices and focus on what really matters—competence, diversity, and untapped potential. 💡

📚 College ≠ Career: Research shows academic performance doesn’t correlate with job success. Why limit yourself to “prestige” when great talent exists across the board?
💰 Costly Choices: Graduates from elite schools often come with inflated salary expectations, but does the value match the price? Hiring from diverse institutions could save you money and deliver better results.
🔍 Diversity Gap: Elite schools underrepresent minorities, narrowing your talent pool and missing the proven benefits of a diverse workforce. Want innovation? Start casting a wider net.

By broadening your , you’ll tap into a richer, more diverse pool of candidates and unlock hidden potential. Let’s rethink recruitment and build stronger, smarter teams. 🌟

Full story here: https://buff.ly/3DYp0nQ

Slavish pursuit of Ivy League grads doesn't make good business sense when you look at the facts and consider drawbacks like perpetuating biases, paying too much, and overlooking promising candidates.

02/03/2025

🌟 The is inclusive, and it's time companies leaned in toward what women need, not the other way around.

Michelle Peluso, IBM’s powerhouse CMO, is flipping the script on outdated workplace norms. From championing authenticity to launching game-changing initiatives like IBM’s Tech Re-Entry program, she’s proving that diversity fuels and inclusion is the key to retention.

Here are the key takeaways:

🤝 Authenticity Drives Innovation: Diversity is great, but inclusion makes it impactful. Employees thrive when they can bring their whole, authentic selves to work.

✨ Invest in Women’s Careers: IBM’s Tech Re-Entry program helps women return to work after career breaks, unlocking untapped potential and driving meaningful change.

💡 Challenge the Narrative: Instead of telling women what they need to do to succeed, companies and leaders must create environments that support their success.

📈 Men as Allies: Equality isn’t a women-only fight—men play a vital role as advocates, mentors, and champions for change.

Michelle’s message is clear: Businesses that embrace inclusivity, flexibility, and continuous learning will lead the way into a brighter, fairer future. 💼✨

📖 Read the full article for more insights: https://buff.ly/3PQsDiD

Want to champion underrepresented leaders and foster inclusive innovation? 💡
The SWITCH Angel Sessions Spring 2025 is your opportunity to support women and diverse founders leading the charge in innovation. Equip yourself with the tools to invest in startups that create meaningful change.

📅 Starting February 27, 2025
🔗 Register here: https://buff.ly/4a4FQxk

The first thing that struck us about Michelle Peluso is how happy she is, and how great her job sounds. The second thing we noticed is that she’s really not having the “Lean In” philosophy. No, it’s time for corporations— and men— to do some leaning in toward what women want and need in ...

02/02/2025

🔥 Hot flashes, cold facts: Menopause impacts half of humanity, yet it’s still woefully underfunded in research. Isn’t it time we changed that?

Here’s what you should know about the menopause funding gap and why it matters:

💡 It’s Not Just Hot Flushes: Menopause brings increased risks of cardiovascular disease, diabetes, and memory loss. Yet funding lags behind other health priorities.

✨ Funding Sparks Progress: The NIH allocated $56M to in 2023 (a start), but global investment is still painfully inadequate.

🧪 Research is Catching Up: New projects focus on hormone therapy, ovarian lifespan extension, and cardiovascular disease prevention—but more support is needed to scale breakthroughs.

🌍 Philanthropy Can Help: Initiatives like Melinda French Gates’s $250M funding call show potential. Let’s make menopause research a priority across the board.

💡 Want to be part of the change? SWITCH Angel Sessions Spring 2025 equips aspiring investors with the tools to back impactful startups—including those addressing women’s health . 🌟 Starting February 27, this 8-week program helps you support transformative ventures shaping the future of healthcare.

📖 Dive into the full article here for more insights: https://buff.ly/4ghlYsg
📅 Learn more about SWITCH Angel Sessions and register now: https://buff.ly/4a4FQxk

Nature asked the world’s largest health-research funders what they are doing to study a life stage experienced by half of humanity. Here is what some of them told us.

02/01/2025

💼 and —a powerhouse combo. Moms aren’t just multitaskers; they’re master strategists reshaping workplaces and industries with resilience and insight. 💪

Here’s what we’ve learned:
✨ Alignment matters—Teams thrive when built around both skills and passions. At our agency, aligning team members with clients they genuinely connect with—like pairing a car enthusiast with an automotive brand—yields incredible results.
✨ Flexibility fuels success— thrive when given the autonomy to balance their careers and families. Providing this freedom isn’t just fair—it’s smart business.
✨ Invest like it’s personal—Spending a client’s money as carefully as your own creates efficiency, trust, and better results.

Research proves it: working moms often outpace peers in productivity, but outdated biases hold them back. It’s time to challenge those assumptions and make space for brilliance at every table. 🌟 https://buff.ly/4gHKiVo

💡 Want to empower women in leadership and entrepreneurship?
The SWITCH Angel Sessions Spring 2025 equips participants to invest in women-led startups, fostering opportunities for diverse leaders to thrive and innovate.
🔗 Learn more and register: https://buff.ly/4a4FQxk

This former CMO for the NYSE has noticed that teams provide much better marketing for clients when they truly care and get a kick out of the client's product. And it helps to have working mothers on your team, too.