03/12/2025
Great chefs know that cooking isn’t just about following a recipe - it’s about creativity, confidence, and a little bit of adventure. In this campaign for Blue Apron, director Myna Joseph brings out the joy of discovery as accomplished chefs guide us through the use of fresh ingredients in unexpected ways. Bold flavors, fresh ideas - let’s cook!
Blue Apron
CMO - Dani Simpson
Executive Producer - Gustavo Gonzalez
Studio Director - Mike Krautter
Studio Producer - Kristen Drake
Junior Producer - Clarke Berry
VP of Culinary - John Adler
Design Director - Michelle Snyder
Content Director - Sarah Klenakis
Managing Editor - Madeline Muzzi
Prop Stylist - Sarah Vasil
Prop Assistant - Morgan Smith
Food Stylist - Cate Brown
Food Assistant - Graciel Caces, Evan McWeeney
Living Legend
Producer: Rob Cristiano
Director of Photography - Ian McAlpin
1st AC - Bets Wilkins
Camera PA - Jack Bakal
Gaffer - Christopher Fisher, Edward Al Roberts
Grip - Jimmy Candelejo
Sound Mixer - Patrick Southern
HMU - Esther Kim
Covid Supervisor - Reina Valle
PAs - Zach DiCostanzo, Omega Davis
Editor - Katy Cecchetti
Sound Design - Kevin Corcoran