Living Legend

04/24/2025

If you can’t drive it yet, why not piece it together? During the pandemic, MINI kept things lighthearted with a limited-edition puzzle for customers waiting on their new cars. Directed by Living Legend’s Andy Fortenbacher, this campaign case study turned anticipation into an experience - proving that patience is a little easier when you’ve got a MINI (even if it’s in 1,000 pieces).

Agency - Pereira O'Dell
Prod Co - Barrelhouse
Head of Prod - Josh Diaz
EP - Darbi Fretwell
Director of Photography - Craig Harmer
Post Producer - Michael Giron
Additional Post Producer - Chris Larsen

Talent:
Ashley White
Lenny Contreras
Rachel Nelson
Miss Zaray Cruz
Rishard Vasquez

Post-Production:
Editor - Mitch Hunter
Lead VFX - Brady Lowery
Motion Graphics - Aaron Sather
Final Mix - Levology Sound
Colorist - Nick Sanders

Pereira O'Dell Creatives:
CoFounder - PJ Pereira
CSO - Robert Lambrechts
CCO - Jason Apaliski
Creative Director - Jordan Young
Creative Director - Fernando Passos
Creative Director - Julie Rutigliano

04/09/2025

Hair is identity. Hair is power. This campaign brings together the visionary direction of Living Legend’s Chocky and the artistry of renowned hairstylist . With a deep understanding of texture, movement, and individuality, François transforms hair into a statement, while Chocky’s lens captures its strength and beauty in every frame. A bold celebration of self-expression, crafted by two masters of their craft.

Director -
Producer -
Director of Photography - Marshall Coles
Gaffer - Marc Labbate
Best Boy Electric - Tim Anderson
Key Grip - Chris Lally
Best Boy Grip - Leo Alvarez

Post Producer - Andy Fortenbacher
Post Coordinator - Jon Branden
Editor -
Assistant Editor - Juan Paredes
Graphics/Compositing - Damien Cho
Sound Design and Mix - Enos Desjardins
Colorist - Oliver Eid

03/12/2025

Great chefs know that cooking isn’t just about following a recipe - it’s about creativity, confidence, and a little bit of adventure. In this campaign for Blue Apron, director Myna Joseph brings out the joy of discovery as accomplished chefs guide us through the use of fresh ingredients in unexpected ways. Bold flavors, fresh ideas - let’s cook!


Blue Apron
CMO - Dani Simpson
Executive Producer - Gustavo Gonzalez
Studio Director - Mike Krautter
Studio Producer - Kristen Drake
Junior Producer - Clarke Berry
VP of Culinary - John Adler
Design Director - Michelle Snyder
Content Director - Sarah Klenakis
Managing Editor - Madeline Muzzi
Prop Stylist - Sarah Vasil
Prop Assistant - Morgan Smith
Food Stylist - Cate Brown
Food Assistant - Graciel Caces, Evan McWeeney

Living Legend
Producer: Rob Cristiano
Director of Photography - Ian McAlpin
1st AC - Bets Wilkins
Camera PA - Jack Bakal
Gaffer - Christopher Fisher, Edward Al Roberts
Grip - Jimmy Candelejo
Sound Mixer - Patrick Southern
HMU - Esther Kim
Covid Supervisor - Reina Valle
PAs - Zach DiCostanzo, Omega Davis
Editor - Katy Cecchetti
Sound Design - Kevin Corcoran

03/07/2025

🥳🎈Celebrating 2 years of growth and creativity! Excited for what the future brings as we embark on another successful year of collaboration. Let’s wipe off the cake and dive into new opportunities! 🎂

02/27/2025

They say never work with animals, but who could say no to those puppy eyes? In this beautiful art-directed spot for Fifth Third Bank, Living Legend director and EP Andy Fortenbacher managed to get a solid performance from our pup Parsons.

Here's what Andy had to say about the experience: "I had a blast working with Pereira O’Dell and especially our wonderful animal actor on this 'Fifth/Third Better' campaign for Fifth Third Bank. The challenge of creating vibrant, funny, and impactful spots in such a short format kept the action punchy and pushed me to craft content in ways that felt both unique and also seamlessly-integrated into their larger campaign. Art department also really stepped up with dialing in the props and set design, and I think they succeeded beautifully. It was super satisfying to create such an eye-popping campaign of videos and images while still falling in line with the brand's vision."

Pereira O'Dell
President - Natalie Nymark
Chief Creative Officer - Rob Lambrechts
Creative Director - Matt Kappler
Creative Director - Ricky Lu
Creative Director - Spencer Campbell
Art Director - Robyn Frost
Copywriter - Henry Foenander
Executive Producer - Darbi Fretwell
Producer - Meg Wasserman
Director of Brand Management - Kevin John
Group Brand Director - Danny Peters
Brand Supervisor - Olivia Ison
Director of Business Affairs - Shirley White
Business Affairs - Karen Ok

Barrelhouse
Director of Content Production - Josh Diaz
Director - Andy Fortenbacher
Line Producer - Rob Cristiano
PM - Brian Birch
1st AD - Jesse Gustafson
DP - JP
Stylist - Wave Lachish
HMU - Cici Anderson
Production Designers - Jan Appleton / Alexi Gomez
Lead Man - Seth Cook

Talent:
Marcio Romani, Shalom Gineri, Faye Tamasa,
Parsons - Sophie

02/27/2025

Living Legend director Lara Jean Gallagher talks about her experience casting and developing the camera language for the "Rethink School" campaign for K12: A Stride Company

"I enjoy working with real people, especially kids, which requires being very hands-on in casting. The talent call for the spot was broad, which allowed us to focus on finding someone open and able to convey a lot through looks and eye contact. Awkward close-ups and pointed sound design were fun to brainstorm too, as we had developed the story to be communicated primarily through emotions rather than words. These elements all helped express what the main character was feeling in a short amount of time, which was key to the overall success of the campaign."



Pereira O'Dell
ECD - Nick Sonderup
EP - Laura Ferguson
Senior Art Director - Curtis Caja
Senior Writer - Tan Erginay
Senior Brand Supervisor - Kirbee McCreary
Group Brand Director - Minjia Qiu

Barrelhouse (Department Heads)
Director of Content Production - Josh Diaz
Producer - Rob Cristiano
Director of Photography - Scotty Uyeda
Photographer - Alan Winslow
Production Designer - Caity Birmingham
Stylist - Desira Pesta
Key Makeup - Jackie Zbuska
Key Hair - Rosario Mannella
Editor - Collin Kriner

Talent:
Maria Guseva, James Scherr, Taylor Nicole Kaplan, Ava Valinotti, Ethan Guillaume, Sandra Guillaume, Mallory Howell, Timothy Colombos
BG - Ruthy Rocky, Dillon Herbig, Tracey Evans, Dave Polgar

02/27/2025

Fresh flavors with fresh visuals to match! 🥙 Take a look at this creative campaign for Blue Apron, directed by Chocky and inspired by the brand's hand-drawn elements.

“Blue Apron's previous ad campaigns showcased their delicious
meals, I wanted to help them showcase the moments that go along with the
food. By stripping away the physical set, it allowed us to focus on the people's experience. Mealtime should be fun and the illustrated backgrounds injected levity into the messaging that was bold and fresh for the brand.”



Director: Chocky
Producer: Rob Cristiano
DP: Marshall Coles
Gaffer: Huttemberg Nassar
VFX Supervisor: Adam Teninbaum
Art Director: Fantic Dimur
Prop Stylist: Sarah Vasil
Art Dept PAs: Yusuf Muhammad, Travis Hood
Food Stylist : Caitlin Haught Brown
Food Styling Assistant: Jessica Palace
HMU Artist: Esther Kim
Illustrations: Kasey Bohnert
Colorist: Oliver Eid

Talent: Chine Ikoro, Mia Caress, Maxwell Scott and JJ Sellas

For Blue Apron
VP of Brand & Marketing: Dani Simpson
EP: Gustavo Gonzalez
Studio Director: Mike Krautter
Studio Producer: Kristen Drake
Senior Manager, Culinary: Tim Kemp
VP of Culinary: John Adler
Design Director: Michelle Snyder
Partnership Lead: Nicole Trifilio
Content Director: Sarah Klenakis
Managing Editor: Madeline Muzzi
Director, Marketing: Mallory Dunseath

02/27/2025

🐮 🥛 Living Legend Director Myna Joseph captures dairy farmers' incredible passion and devotion to their land and animals for Maple Hill

"When people are passionate about what they do, it leaves an impression. This series of spots celebrates the care, grit and intelligence of real farmers. Their dedication to making a better product for their own families translates directly to Maple Hill Creamery's customers and their families. I love getting to know the people behind a brand and creating an experience that leaves a lasting impression with the discerning people they want to reach."



Director of Photography -
Editor -

10/09/2024

💜 True teamwork combines our voices to accomplish great things. Watch Director Jimmy Ferguson's artistry unite these athletes in the fight against domestic violence. 💜🎥

Production & Editorial: Blonde + Co
Director & Co-Writer: @ jwjfilms
Co-Writer: Alexis Grenell
Co-EP:
Co-EP: @ jsusswein43
CD: Julie Stahl & Grey Zisser
ACD: .cueva.rodriguez
DP: , , Masseo Davis
AC: Sam Campbell, Omar Guinier, Zachary Auron, Dan Vignal
Sr. Editor:
Post Producer:
Editors: ,
Titles & VFX:
Sound Design & Audio Mix:

Grading: �
EP (Color): Sallyann Houghton
Colorist:
VFX Producer: Katya Pavlova�
Color Producer: Cameron Gray

Talent:�Giovani Savarese,�,�,�,�,�Rod Gilbert,

WithoutRacialJustice

08/26/2024

Even though running is often a solo endeavor, women bearing witness to other women doing their thing is infectious and invigorating 💪

Check out this kinetic spot by director Lara Jean Gallagher for PureBoost X

Prod Co:
Talent: .galarza
DP:
Editor:

08/07/2024

Focused and fierce. The Olympic spirit captured by Living Legend director Jimmy Ferguson in this Adidas spec ad 👊✨



Talent:
Director:
DP/Post Supervisor:
Editors:
Agency:

06/26/2024

⭐️INTRODUCING OUR DIRECTORS🎥 - Our mission is to craft engaging visual stories that captivate audiences and elevate brands. Each of our talented directors apply their unique perspectives and creative expertise to solve creative challenges and bring our clients' vision to life.

With a combined 50+ years of experience, we pride ourselves on being able to handle everything from concept through delivery.