Living Legend

09/10/2025

Simplicity is powerful — both in managing your money, and in the way we communicate.

In this explainer for Chime, Living Legend founder and director Andy Fortenbacher leaned into bold brand design and crisp, graphic animation to deliver clarity with punch. By highlighting how Chime’s Credit Builder card turns everyday spending into a safe and stress-free path to stronger credit, the piece underscores that effective solutions come from precision, not complexity.

08/29/2025

There’s a rhythm to summer in Upstate New York — and it’s not just the cicadas. 🌿🛶

Shot with dynamic wide-angle compositions and a fluid, observational approach, Living Legend director ’s dynamic "Sounds of Summer" campaign for Warren County Tourism brings the sensory magic of Lake George to life.

Produced by Working Pictures, the piece captures that unmistakable feeling of deep green forests, lapping water, and long golden hours that stretch out like a perfect day. Dive in!

08/13/2025

Two voices, one Hair Guru. 😇😈

In this flamboyant spot for Matrix’s campaign starring , Living Legend director turns the classic angel-and-devil moment into a playful celebration of vibrant hair. Bold match cuts, bright colors, and expert beauty storytelling make every frame a burst of personality — proving great hair always wins the argument.

07/23/2025

Sometimes structure IS the story. In this visually-driven piece for LinkedIn, Living Legend director Lara Jean Gallagher uses precision framing and graphic match cuts to reflect the rhythm, clarity, and intentionality behind meaningful work. Every transition is purposeful — a reflection of how aligned vision can move things forward. Because at the heart of every well-built system is a person with the courage to lead it.

07/02/2025

Healthy eating is just one part of the picture! In this spot for Blue Apron’s 360º Approach to Wellness campaign, Living Legend director Myna Joseph blends warmth and clarity to show how small, nourishing choices can support a fuller sense of well-being both inside and out.

06/25/2025

Through Jamal Igle’s () bold comic book style, the fight for a safer future becomes a vivid narrative. Director Chocky brings this powerful message to life through his own expressive vision, lending his cinematic POV to the movement.

06/19/2025

Every champion has a story - and when we come together, those stories make us unstoppable. In this dynamic piece for Nike, Living Legend director Lara Jean Gallagher uses her signature visual style to showcase the resilience, unity, and relentless drive that fuel real change. With every frame, we’re reminded: when we lift each other up, victory is inevitable.

06/09/2025

In this crisp, detail-driven spot for Opulus Beauty, director lets form and texture do the talking. Macro camera movement and high-gloss lighting isolate the vibrancy of each ingredient, drawing out the rich color and elemental purity of the product. It’s a clean, clinical aesthetic with a luxuriously tactile edge — and a signature of Andy’s precise, design-forward approach to visual storytelling at Living Legend.

05/28/2025

The power of a second chance is at the heart of Dennis’ story. After incarceration, he set out to rebuild his life - and with support from Services for the Underserved, he’s done just that. In this portrait by Living Legend director Jimmy Ferguson (), we see not just the challenges he’s overcome, but the quiet strength and dignity of someone choosing to move forward.

Commissioned by Services for the Underserved (S:US), this work highlights just a few of the many personal stories that remind us what’s possible when people are given the support they deserve.

04/24/2025

If you can’t drive it yet, why not piece it together? During the pandemic, MINI kept things lighthearted with a limited-edition puzzle for customers waiting on their new cars. Directed by Living Legend’s Andy Fortenbacher, this campaign case study turned anticipation into an experience - proving that patience is a little easier when you’ve got a MINI (even if it’s in 1,000 pieces).

Agency - Pereira O'Dell
Prod Co - Barrelhouse
Head of Prod - Josh Diaz
EP - Darbi Fretwell
Director of Photography - Craig Harmer
Post Producer - Michael Giron
Additional Post Producer - Chris Larsen

Talent:
Ashley White
Lenny Contreras
Rachel Nelson
Miss Zaray Cruz
Rishard Vasquez

Post-Production:
Editor - Mitch Hunter
Lead VFX - Brady Lowery
Motion Graphics - Aaron Sather
Final Mix - Levology Sound
Colorist - Nick Sanders

Pereira O'Dell Creatives:
CoFounder - PJ Pereira
CSO - Robert Lambrechts
CCO - Jason Apaliski
Creative Director - Jordan Young
Creative Director - Fernando Passos
Creative Director - Julie Rutigliano

04/09/2025

Hair is identity. Hair is power. This campaign brings together the visionary direction of Living Legend’s Chocky and the artistry of renowned hairstylist . With a deep understanding of texture, movement, and individuality, François transforms hair into a statement, while Chocky’s lens captures its strength and beauty in every frame. A bold celebration of self-expression, crafted by two masters of their craft.

Director -
Producer -
Director of Photography - Marshall Coles
Gaffer - Marc Labbate
Best Boy Electric - Tim Anderson
Key Grip - Chris Lally
Best Boy Grip - Leo Alvarez

Post Producer - Andy Fortenbacher
Post Coordinator - Jon Branden
Editor -
Assistant Editor - Juan Paredes
Graphics/Compositing - Damien Cho
Sound Design and Mix - Enos Desjardins
Colorist - Oliver Eid

03/12/2025

Great chefs know that cooking isn’t just about following a recipe - it’s about creativity, confidence, and a little bit of adventure. In this campaign for Blue Apron, director Myna Joseph brings out the joy of discovery as accomplished chefs guide us through the use of fresh ingredients in unexpected ways. Bold flavors, fresh ideas - let’s cook!


Blue Apron
CMO - Dani Simpson
Executive Producer - Gustavo Gonzalez
Studio Director - Mike Krautter
Studio Producer - Kristen Drake
Junior Producer - Clarke Berry
VP of Culinary - John Adler
Design Director - Michelle Snyder
Content Director - Sarah Klenakis
Managing Editor - Madeline Muzzi
Prop Stylist - Sarah Vasil
Prop Assistant - Morgan Smith
Food Stylist - Cate Brown
Food Assistant - Graciel Caces, Evan McWeeney

Living Legend
Producer: Rob Cristiano
Director of Photography - Ian McAlpin
1st AC - Bets Wilkins
Camera PA - Jack Bakal
Gaffer - Christopher Fisher, Edward Al Roberts
Grip - Jimmy Candelejo
Sound Mixer - Patrick Southern
HMU - Esther Kim
Covid Supervisor - Reina Valle
PAs - Zach DiCostanzo, Omega Davis
Editor - Katy Cecchetti
Sound Design - Kevin Corcoran

Address

New York, NY

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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