Brands Awesome, New York, NY (2025)

07/14/2025

🔵 🔆 Walmart’s Brand Evolution by JKR: A Smart Case of Scalable Identity Design

Walmart’s 2025 refresh, led by Jones Knowles Ritchie with the Walmart Creative Studio, modernizes a $648B brand without losing its roots. With a refined spark, heritage-inspired wordmark, and a flexible system built for 10,500 stores and digital platforms, the update shows how legacy can meet omnichannel growth.

See the full project and explore how smart systems scale strong brands → https://brandsawesome.com/project/walmarts-2025-brand-refresh/

07/11/2025

Sxollie Cider Brand Identity Refresh by Noramble

Brand and Packaging Design Studio:
Client: SXOLLIE

The Challenge

After some retailer and consumer feedback, SXOLLIE approached Noramble to help refresh the brand for the next phase of brand growth. Tasked with delivering a new 4-Pack design for the brand’s new premium retail ventures and a visual identity refresh to help the brand communicate more precisely and more effectively across all their touchpoints.

The Approach

Retailers and consumers had found the brand’s look artificial and misaligned with the product. The goal was to help SXOLLIE look the way it tasted: refreshing, bold, and honest.

To achieve this, Noramble introduced a cleaner font family and softened the color palette, giving the identity a more approachable feel while retaining its vibrant character. This direction was applied to both the refreshed identity and the new 4-pack, bringing clarity and consistency to the brand’s visual language.

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02/23/2025

Heinz Arabia and FP7 McCann introduce the world’s first double-lid bottle—Heinz Ketch-Up & Down. This innovative packaging solves an age-old problem for ketchup lovers by allowing easy squeezing from any direction. Combining smart branding and user-centric design, this campaign highlights how creative packaging can transform a product experience.

See Full Project → https://brandsawesome.com/project/heinz-ketch-up-down-a-bold-packaging-innovation-by-fp7-mccann/

02/20/2025

The Genius Behind Heinz Ketch-Up & Down: Solving an Age-Old Packaging Problem

Advertising Agency: FP7 McCann Dubai
Client: The Kraft Heinz Company

Heinz Arabia unveils the Ketch-Up & Down bottle—a world-first with double lids! This ingenious design solves the age-old ketchup struggle, letting you squeeze from either end, no matter how it's stored. Remember the upside-down bottle? Turns out, people still stored it upright! So, Heinz and FP7 McCann Dubai created a truly foolproof solution. Passant El Ghannam (Kraft Heinz MEA) says it's about giving consumers what they want. Federico Fanti (FP7 McCann) calls it proof of the complex human mind—a silly solution to a silly problem.

See Full Project → https://brandsawesome.com/project/heinz-ketch-up-down-a-bold-packaging-innovation-by-fp7-mccann/

02/13/2025

Shell’s Iconic Branding in the “Energy That Comes from People” Campaign

Agency: Wunderman Thompson Brasil (VML)
Client: Shell

Shell’s Energy That Comes from People campaign by Wunderman Thompson Brasil showcases the brand’s commitment to culture, education, and social impact. The iconic seashell logo appears in diverse projects and locations, reinforcing Shell’s presence and support. A powerful blend of branding and purpose-driven design highlights the energy that truly drives change—people.

Creative Directors: Alvin Shiguefuzi, Sabrina Villar
Copywriters: Diego Gularte, Lucas Coutinho
Art Directors: Lais Delcelo, Tomaz Saavedra
Producer: Fernanda Domingues
Film Production Company: The Barry Company
Film Director: Breno Moreira
Still Photograph Company: Damn Good Advice
Photographer: Maltchique
Retouching: Mateus Moraes, Alt Retouch

See Full Project → https://brandsawesome.com/project/shells-iconic-branding-in-the-energy-that-comes-from-people-campaign/

01/31/2025

Inside the Visual Identity of Havaianas: A Global Design Case Study

Inspired by Japanese flip-flops and Brazil’s tropical vibe, Havaianas started nearly 60 years ago as a comfy, durable rubber sandal. The iconic Havaianas Top transformed it into a fashion staple, blending playful ads with Brazilian culture and global appeal.

Guided by freedom, Havaianas embodies a free-spirited, colorful, and collaborative personality, aiming to set you free. The refreshed global identity highlights rainbow colors and the signature rice grain sole, creating a vibrant, sensory experience for every collaboration.

Creative and Strategic Direction: Ana Couto , Danilo Cid, Fernanda Galluzzi
Strategy: Isabella Herdy
Design: Rafael Torres, Gabriel M. Ramos, Fernanda Salgado
Content: Adilson Jr.
Motion & Video Design: Kauan Miranda
Project Management: Leonardo Silva
Growth: Luiz Felippe Neto

See Full Project → https://brandsawesome.com/project/inside-the-visual-identity-of-havaianas-a-global-design-case-study/

01/24/2025

McDonald's Canada Launches "Eat the Code" – A Fun Digital Experience for Tech Lovers!

Creative agency: Cossette
Media agency: OMD
Pr agency: Weber
Client: McDonald’s Canada

Developers often get so wrapped up in coding that eating becomes an afterthought. That's why McDonald's Canada launched "Eat the Code" a playful digital experience that lets users find hidden offers right within lines of code! This campaign speaks directly to the growing tech community in Quebec.

The promotional website hides surprises techies will love – type "raining burgers" to see burgers fall from the screen! Curious about what's inside your meal? Enter "LS" to list the complete ingredients. New offers appear every three days during the first two weeks of June and can be claimed on DoorDash.

"This virtual treasure hunt was made for developers but is designed for everyone to enjoy" says Richard Rochette-Villeneuve, Creative Director at Cossette.

Can you crack the code? Explore the world of "Eat the Code" where tech meets taste and McDonald's serves up fun in a whole new way!

See Full Project → https://brandsawesome.com/project/eat-the-code-mcd…eractive-campaig/

11/30/2024

DiGiorno’s Pizza Rescue campaign, created by VML, used AI to turn delivery pizza mishaps into a unique marketing opportunity. Customers uploaded photos of damaged pizzas, which were analyzed by AI to issue DiGiorno coupons based on damage levels. This innovative strategy boosted brand loyalty, showcased DiGiorno's consumer focus, and increased sales while positioning the brand as forward-thinking and engaging.

Creative agency: VML

Explore the full project details on our website → https://brandsawesome.com/project/digiornos-pizza-rescue-a-slices-of-innovation/

11/27/2024

DiGiorno's Pizza Rescue: A Slice of Innovation

Creative Agency: VML
Client: DiGiorno

The Challenge
DiGiorno faced declining market share due to the rise of pizza delivery services. They needed a creative way to stand out and attract consumers to their brand.

The Solution: Pizza Rescue
DiGiorno launched the Pizza Rescue program, using AI technology to transform delivery mishaps into a rewarding experience. By uploading photos of damaged pizzas to the campaign website, customers received digital coupons for DiGiorno pizzas based on the severity of the mishap.

The Impact
The campaign not only increased brand loyalty and sales but also positioned DiGiorno as a forward-thinking, consumer-focused brand.

Discover how this campaign turned challenges into opportunities on our website → https://brandsawesome.com/project/digiornos-pizza-rescue-a-slices-of-innovation/

08/16/2024

Nike FlyEase: Designed for Every Athlete

Art Direction: Midi Quinze
Model, Athlete: Pauline Déroulède

Discover the inspiring story of French para-tennis champion Pauline Déroulède in Nike's FlyEase campaign. Celebrating resilience and innovative design, this campaign showcases how FlyEase technology empowers athletes of all abilities. Dive into the full story and see how Nike is redefining inclusivity in sports.

Credits
Photography: Antoine Guilloteau
Assistant photographer: Constance Mégard
Stylist: Anja Matoug
Makeup artist: Charlène Dahan
Director: Tom Weber

Check out the project on our website and be inspired by Pauline's journey → https://brandsawesome.com/project/nike-flyease-designed-for-every-athlete/

08/01/2024

Immerse yourself in the vibrant world of Corona's first animated campaign, directed and produced by the award-winning directorial collective Aggressive! In collaboration with the talented animation studio Rocketpanda, they've created four unique videos bursting with color and energy.

Each video showcases a perfect Corona moment, from block parties to BBQs. Experience the joy and spirit of "La Vida Más Fina" in every frame of this stunning animation.

Want to see how the campaign came to life? Explore the creative process behind the scenes, from concept to completion. Discover the artistry, technical expertise, and dedication that went into crafting these captivating videos. Visit https://brandsawesome.com/project/coronas-la-vida-mas-fina/ to uncover the full story.

Creative Agency: MullenLowe
Production Company: Aggressive
Animation Studio: Rocketpanda Studio
Client: Corona USA

07/31/2024

Corona’s “La Vida Más Fina” Comes to Life

Creative Agency: MullenLowe
Production Company: Aggressive
Animation Studio: Rocketpanda Studio
Client: Corona USA

Dive into the vibrant world of Corona’s first animated campaign, brought to life by Aggressive and Rocketpanda Studio. These four unique videos capture the essence of "La Vida Más Fina," from lively block parties to chill BBQs. Every frame bursts with color and energy.

Want to see how the creation unfolded? Explore the creative journey – from initial concepts and character development to meticulous storyboarding and stunning animation. Discover the intricacies behind the perfect styleframes and the technical challenges overcome to create this groundbreaking campaign.

Click here to uncover the full story: https://brandsawesome.com/project/coronas-la-vida-mas-fina/

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