Greenbook

Greenbook Greenbook connects marketers and insights professionals with people, information, and ideas

20/08/2025

🔥 Super Early Bird Tickets Are Flying! 🔥

IIEX APAC 2025 is shaping up to be our biggest insights and innovation gathering yet—and the demand shows it. Super Early Bird tickets are selling out fast, and once they’re gone, prices go up!

💡 Why move now?
✔️ Save up to 38% off General Admission
✔️ Secure your spot before limited tiers disappear
✔️ Be part of the most future-focused insights event in the Asia Pacific region

Don’t wait and watch the next tier roll in—register today and lock in the best deal of the year → https://hubs.ly/Q03DFFTw0

20/08/2025

🚀 From entrepreneurship to corporate insights leadership

Michelle Finzel has worn many hats in her career: growing up in a family research business, running her own firm for nearly a decade, and now shaping consumer insights at DAP Global.

In this episode of the Greenbook Podcast, Karen Lynch and Michelle dive into the lessons learned along the way — from navigating COVID as a small business owner to embracing new opportunities inside a global brand. Michelle shares insights on transferable skills, building collaborative teams, and finding fulfillment in change.

🎧 Tune in → https://hubs.ly/Q03Dx-Pb0

⭐️ From running her own research company to leading insights at a global brand, Michelle Finzel has navigated every stag...
19/08/2025

⭐️ From running her own research company to leading insights at a global brand, Michelle Finzel has navigated every stage of a research career.

In this conversation, Karen Lynch sits down with Michelle to explore her journey from small business owner to Senior Manager of Consumer Insights at DAP Global.

She reflects on navigating COVID, letting go of ownership, and finding fulfillment in corporate life, while sharing lessons on transferable skills, collaboration, and inclusive workplace culture.

🎧 Listen now! → https://hubs.ly/Q03Dl4HQ0

🚨 Your data isn’t boring.But your stakeholders might think it is...It’s not because the insights aren’t valuable — it’s ...
18/08/2025

🚨 Your data isn’t boring.
But your stakeholders might think it is...

It’s not because the insights aren’t valuable — it’s because they aren’t landing.
In a world overloaded with information, the difference between research that gets forgotten and research that shapes decisions is storytelling.

Join Greenbook, the British Heart Foundation’s Rebecca Ballantyne, and Bulbshare’s Melanie Wiles and Sue Lerena for a free, high-impact webinar on turning your findings into stories that stick.

If you want your research to live beyond the report, this is where it starts.

📅 Reserve your free spot today → https://hubs.ly/Q03D77HP0

🚨 The IIEX AI agenda is here — and it’s a game-changer.Get your first look at the sessions that will redefine how AI is ...
15/08/2025

🚨 The IIEX AI agenda is here — and it’s a game-changer.

Get your first look at the sessions that will redefine how AI is applied in insights and analytics.

From groundbreaking consumer behavior predictions to real-world case studies, this lineup shows exactly how the best in the business are using AI to deliver measurable results right now.

This isn’t hype — it’s your roadmap to mastering AI for insights!

🚀 Explore the agenda now → https://hubs.ly/Q03CWlwH0

👀 Brand trust isn’t just a marketing metric — it’s the foundation of consumer choice, loyalty, and advocacy. And in 2025...
14/08/2025

👀 Brand trust isn’t just a marketing metric — it’s the foundation of consumer choice, loyalty, and advocacy. And in 2025, the way it’s earned, measured, and protected is changing fast.

Join CMB and Greenbook for the first look at the latest Brand Trust Study to uncover:
📊 How brand trust is shifting in industries like insurance, retail, healthcare, travel, and hospitality
⚠️ The biggest drivers — and destroyers — of brand trust today
🚀 How leading brands are strengthening brand trust to fuel growth, even in uncertain markets

Brand trust takes years to build — and seconds to lose.

This is your chance to get ahead of the curve. → https://hubs.ly/Q03CR2Bf0

🤔 How do you test a product still 5+ years from launch?In pharma, the market will look completely different by the time ...
14/08/2025

🤔 How do you test a product still 5+ years from launch?

In pharma, the market will look completely different by the time many new treatments arrive.

AI-powered videos bring those future scenarios to life, helping HCPs engage with realistic changes in care, technology, and competition.

In an asthma biologic study, this approach sparked deeper conversations and more actionable insights than slides alone.

See how AI is reimagining pharma market research. → https://hubs.ly/Q03CLBYs0

Abigail Stuart, Day One Strategy



🚀 We’re headed to Prague for ESOMAR Congress 2025!From September 28 – October 1, visit Greenbook at Stand #5 and connec...
13/08/2025

🚀 We’re headed to Prague for ESOMAR Congress 2025!

From September 28 – October 1, visit Greenbook at Stand #5 and connect with us on the future of insights.

This year, it’s all about fresh thinking—sparking creativity, challenging conventions, and exploring bold possibilities that will shape our industry for years to come.

Let’s reimagine what’s possible—see you there! → https://hubs.ly/Q03CF11v0

13/08/2025

🚨 If you don’t shape the insights industry, someone else will.

The GRIT Survey is your seat at the table — a chance to define the trends, skills, and innovations that will guide our work in the year ahead.

Your perspective isn’t just valuable — it’s essential. Whether you’re brand-side, supplier-side, or leading a team, your experience helps separate real change from passing buzzwords and ensures the GRIT Report reflects the realities we face today.

Don’t just watch the industry evolve. Lead it.

🔗 Take the GRIT Survey now → https://hubs.ly/Q03CxtB60

🎯 Research is only as powerful as the story it tells.Yet too often, brilliant insights are left to gather dust — buried ...
12/08/2025

🎯 Research is only as powerful as the story it tells.
Yet too often, brilliant insights are left to gather dust — buried in slide decks, lost in email threads, or locked away in silos.

The truth? Data alone doesn’t move people. Stories do.

Join Greenbook, the British Heart Foundation’s Rebecca Ballantyne, and Bulbshare’s Melanie Wiles and Sue Lerena for an honest, practical conversation about transforming evidence into narratives that inspire real change.

If you’ve ever felt your research deserved more impact — this is the session that will show you how to make it happen.

📅 Save your spot for free → https://hubs.ly/Q03CkkN50

🚀 Shape the Future of Insights — Add Your Voice to the GRIT SurveyWhether you’re a brand-side strategist, a supplier inn...
11/08/2025

🚀 Shape the Future of Insights — Add Your Voice to the GRIT Survey

Whether you’re a brand-side strategist, a supplier innovator, or a leader guiding the future of research, your perspective matters.

The GRIT Survey is the industry’s benchmark for what’s now, what’s next, and what really works in market research, insights, and analytics.

This isn’t just another survey — it’s your opportunity to influence the direction of the insights industry while gaining clarity for your own career, team, and business strategy.

🗳 Add your voice. Lead the way.→ https://hubs.ly/Q03C5FY10

08/08/2025

💡 "The most successful innovations will be those that balance technological advancements with human expertise, strategic thinking, and a deep understanding of consumer behavior." - Juana Merlo

As CEO and Founder of ShopApp, Juana is proving that the future of insights lies at the intersection of technology and human understanding.

From launching a research tech company at 27 to leading cross-country shopper studies, she’s redefining what’s possible in market research!

Get inspired by her journey and insights → https://hubs.ly/Q03BWBhl0



Address


Website

Alerts

Be the first to know and let us send you an email when Greenbook posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Address
  • Alerts
  • Claim ownership or report listing

  • Want your business to be the top-listed Media Company?

Share