Greenbook

Greenbook Greenbook connects marketers and insights professionals with people, information, and ideas

🤔 Your insight community shouldn’t just answer questions. It should keep learning.The Knot Worldwide has spent two years...
10/02/2026

🤔 Your insight community shouldn’t just answer questions. It should keep learning.

The Knot Worldwide has spent two years building an always-on research community designed to stay close to customers, move faster, and turn conversations into knowledge that compounds.

Join us for a FREE webinar with The Knot Worldwide and Rival Technologies on October 8 to see how they’re making it happen and what an AI-ready insight program looks like in practice.

Register now! → https://hubs.ly/Q04z17470

🤖 AI can sound incredibly convincing.That doesn’t mean it’s right.As synthetic personas and AI focus groups gain tractio...
10/01/2026

🤖 AI can sound incredibly convincing.

That doesn’t mean it’s right.

As synthetic personas and AI focus groups gain traction, researchers need to know when they can trust the output.

Join our FREE Tech Showcase to see the technology in action and learn what to look for beyond the AI hype.

Register now! → https://hubs.ly/Q04x3pWT0

🔍 Your research is only as valuable as your ability to use it.Daniel Graff-Radford, CEO of Discuss, joins Pavi Gupta, Fo...
10/01/2026

🔍 Your research is only as valuable as your ability to use it.

Daniel Graff-Radford, CEO of Discuss, joins Pavi Gupta, Founder of The Insights Exchange, to talk about making every study count.

From turning scattered research into reusable knowledge to avoiding “insight slop” and knowing when AI interviewing actually makes sense, they explore how insights teams can spend less time managing research and more time shaping decisions.

🎧 Listen to the latest episode → https://hubs.ly/Q04yT_qV0

đź‘€ AI is changing the insights industry. The real challenge is leading through that change.Rob Wengel of Radius Global Ma...
09/30/2026

đź‘€ AI is changing the insights industry. The real challenge is leading through that change.

Rob Wengel of Radius Global Market Research joins Lenny Murphy to discuss AI transformation, what it means for research leaders, and how organizations can turn rapid technological change into meaningful progress.

Tune in! → https://hubs.ly/Q04x2X3f0

Looking to meet the next generation of market research talent?Our partners at the University of Georgia’s Master of Mark...
09/30/2026

Looking to meet the next generation of market research talent?

Our partners at the University of Georgia’s Master of Marketing Research program are inviting companies to host a table at their upcoming MMR Career Fair on Wednesday, November 4 in Atlanta.

It’s a chance to connect directly with graduate students preparing for careers in market research, consumer insights, and market intelligence, while building your talent pipeline and raising your company’s visibility with highly skilled early-career professionals.

Interested in hosting a table? Sign up here: https://hubs.ly/Q04yJkpL0

đź“Ť Terry Executive Education Center, Atlanta

09/29/2026

What should researchers be known for in an AI-driven industry?

According to Jim Whaley, it shouldn’t be writing surveys, making charts, or summarizing data.

It should be the ability to help people learn and make better decisions. Hear more from Jim on the latest episode of Insights & Innovators.

🎧 Tune in! → https://hubs.ly/Q04x4vl30

‼️ Sometimes the most important insight is the one you weren’t expecting.When HCP and patient perspectives don’t align, ...
09/28/2026

‼️ Sometimes the most important insight is the one you weren’t expecting.

When HCP and patient perspectives don’t align, research can reveal where assumptions fall short and where the real opportunities are.

Join our FREE Webinar to take a closer look at the perception gap, what it tells us about healthcare decision-making, and how we can better understand what matters most to patients.

Save your spot! → https://hubs.ly/Q04xwHzS0

Bad data doesn’t just hurt research. It can change the decisions that follow.Adrien Vermeirsch explores the growing chal...
09/25/2026

Bad data doesn’t just hurt research. It can change the decisions that follow.

Adrien Vermeirsch explores the growing challenge of sample fraud, why better profiling matters, and how the industry can rethink the way we validate and understand human data.

A timely conversation about building more trustworthy research in an increasingly complex data landscape.

🎧 Tune in! → https://hubs.ly/Q04x2W4C0

We're headed to !Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps ...
09/25/2026

We're headed to !

Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps insights professionals turn consumer understanding into stronger decisions and greater influence. Join us October 5-7 in Denver to explore 120+ sessions on insights-driven strategy, AI, analytics, consumer trends, and more.

Learn more + use promo code GREENBOOK20 to save 20% on your conference pass: https://hubs.ly/Q04x-WGJ0

AI isn’t disrupting insights. It’s redesigning them.Jim Whaley, CEO of OvationMR, joins Jon Last to explore what AI is r...
09/24/2026

AI isn’t disrupting insights. It’s redesigning them.

Jim Whaley, CEO of OvationMR, joins Jon Last to explore what AI is really changing in market research, from fielding and summaries to how researchers create value

They also unpack “synthetic certainty” and why the future of insights may depend less on producing outputs and more on helping people make better decisions.

🎧 Listen to the latest episode of Insights & Innovators → https://hubs.ly/Q04x3H8R0

Address

251 W. 30th Street
New York, NY
10001

Website

Alerts

Be the first to know and let us send you an email when Greenbook posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category