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12/31/2025

One last bonus before we say goodbye to 2025. 🎉

Between the big ideas and industry talk were the moments that felt most human. The laughs we did not plan for, the stories that went a little off script, and the honest reactions that reminded us there are real people behind every insight.

To every guest who showed up with openness and personality, and to everyone who listened, shared, and came along for the ride, thank you. These moments are why we love doing the Greenbook Podcast.

💚 Here’s to ending the year feeling connected and starting the next one with more great conversations ahead!
https://hubs.ly/Q03Zjs8H0

‼️ AI is moving fast, but speed alone does not equal better insight.At IIEX APAC, Trip Gorman, Head of Growth at Listen ...
12/29/2025

‼️ AI is moving fast, but speed alone does not equal better insight.

At IIEX APAC, Trip Gorman, Head of Growth at Listen Labs, will share what separates real progress from noise in AI-powered research. Drawing on work with teams at Google, Microsoft, P&G, Nestlé, and more, Trip brings a practical lens to what actually delivers value.

🎤 AI Research Do’s & Don’ts: How to Win in Q2, Q3, and Beyond
Learn where AI delivers real value, where human judgment still matters most, and how to build guardrails that help your team scale with confidence.
If you want AI to strengthen your research, not dilute it, this session belongs on your agenda.

👉 Register for IIEX APAC and join the conversation → [https://hubs.ly/Q03Z6chV0](https://hubs.ly/Q03Z6chV0)

12/23/2025

‼️ What does high-integrity insights leadership look like when decisions are emotional and high-stakes?

Karen Lynch talks with Emma LaPorte, Group Insights and Strategy Manager at Crown Resorts, about balancing rigor, creativity, and trust in modern insights work.

From navigating data quality to using storytelling that truly influences leaders, this conversation looks at what it takes to elevate impact today and where AI fits into the future of the profession.

If you work in insights and want to lead with confidence, this one is worth your time! → https://hubs.ly/Q03YX_ty0

✍️ Synthetic respondents are one of the most debated uses of AI in market research, and for good reason.Join us for a FR...
12/22/2025

✍️ Synthetic respondents are one of the most debated uses of AI in market research, and for good reason.

Join us for a FREE webinar with Qualtrics to explore how synthetic data is evolving and what is actually working today. Get an inside look at how the Qualtrics Edge Audiences model is trained and validated, how it better mirrors human responses, and where synthetic respondents can add real value.

You will leave with a clearer view of when synthetic respondents make sense, when human input is essential, and how to evaluate the right use cases for your research → https://hubs.ly/Q03YRm4x0

💡 Strong qualitative insights are built through continuous learning and connection with the broader research community. ...
12/18/2025

💡 Strong qualitative insights are built through continuous learning and connection with the broader research community.

offers an opportunity to engage in thoughtful education, exchange ideas with qual peers, and explore new perspectives in the exhibitor marketplace.

Register by December 19, 2025 to secure Early Bird savings! → https://hubs.ly/Q03YD4P60

‼️ AI is not replacing insight teams. It is changing how they work.Z Johnson talks with Simon Glass, CEO of Discuss, abo...
12/18/2025

‼️ AI is not replacing insight teams. It is changing how they work.

Z Johnson talks with Simon Glass, CEO of Discuss, about what AI-powered teams mean for the future of organizational strategy.

They explore shifting roles, the growing importance of critical thinking, and how leaders can manage change as humans and AI work together.

If you are navigating AI’s impact on insight teams, this episode is well worth a listen → https://hubs.ly/Q03YC6hf0

🚀 Body image, self-care, and stigma are evolving fast—and GLP-1 drugs are just one sign.Join our FREE webinar to see how...
12/17/2025

🚀 Body image, self-care, and stigma are evolving fast—and GLP-1 drugs are just one sign.

Join our FREE webinar to see how AI-powered qualitative research uncovers the emotional and cultural drivers behind consumer behavior—beyond headlines, hashtags, and filtered responses.

Whether you’re in healthcare, wellness, beauty, or nutrition, move beyond claimed behavior into real human insight → https://hubs.ly/Q03YsHKt0

12/16/2025

✏️ Leadership is not defined by technology. It is defined by the people who build it.

Tal Rosenberg shares how a simple idea has shaped every company he has helped transform. It is a powerful reminder for anyone leading teams through innovation, change or uncertainty.

If you want a fresh perspective on building culture, scaling responsibly and navigating the future of insights and healthcare, this conversation is worth your time.

Tune in to the full episode → https://hubs.ly/Q03YjfKZ0

12/15/2025

⚠️ AI isn’t here to replace insight professionals.
It’s here to make them better.

Stan Sthanunathan explains why AI should augment human intelligence, not replace it, and what that means for the future of insights.

Check out this episode of MRII’s Insights and Innovators podcast for a clear, grounded take from someone who’s seen every wave of change! → https://hubs.ly/Q03Y7ycV0

💡 Brent Lightfoot knows how to turn complex media behavior into clear insight.As SVP of Research, Measurement and Insigh...
12/12/2025

💡 Brent Lightfoot knows how to turn complex media behavior into clear insight.

As SVP of Research, Measurement and Insights at iHeartMedia, he has spent his career helping brands understand what truly drives impact.

With experience across Nielsen, Rentrak, Allant and now iHeartMedia, Brent brings a deep perspective on how audiences move and how attribution continues to evolve. He will be taking the stage at IIEX North America to share his expertise!

Join us in Washington, D.C. and secure your spot today! → https://hubs.ly/Q03XZYBX0

“AI helps you understand what keeps people awake at night without human bias.”In this episode of MRII’s Insights and Inn...
12/11/2025

“AI helps you understand what keeps people awake at night without human bias.”

In this episode of MRII’s Insights and Innovators podcast, Niels Schillewaert talks with Stan Sthanunathan, CEO of i-Genie AI, about how AI is reshaping leadership, reinvention, and the future of insights.

Stan draws on his experience at Unilever and Coca-Cola and offers clear guidance for professionals who want to grow with AI while staying human centered.

If you want a sharp look at where the industry is headed, this conversation is worth a listen → https://hubs.ly/Q03XQrlf0

🤔 Want to level up your customer experience strategy before the new year?Join us on December 12 for the FREE Customer Ex...
12/10/2025

🤔 Want to level up your customer experience strategy before the new year?

Join us on December 12 for the FREE Customer Experience (CX) Solutions Tech Showcase. Discover new tools that help you understand customers across every touchpoint and turn journey data into real action.

If you work in CX, UX, insights, or product, this session will give you practical ideas you can put to work right away.

Register now! → https://hubs.ly/Q03XKMhG0

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