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🔨 Evaluating new tools?Don’t rely on demos and sales pitches. A scorecard helps you objectively compare options, priorit...
10/02/2025

🔨 Evaluating new tools?

Don’t rely on demos and sales pitches. A scorecard helps you objectively compare options, prioritize what matters most, and make smarter tech decisions.

Test with real data, involve IT and legal early, and watch your team thrive with tech that actually fits.

Your next tool is not just a purchase, it is a strategic advantage → https://hubs.ly/Q03Lc1N80

Z Johnson, MRXplorer


Work isn’t just about tasks anymore — it’s about connection, creativity, and the meaning we find in our daily lives. 🌐✨A...
10/01/2025

Work isn’t just about tasks anymore — it’s about connection, creativity, and the meaning we find in our daily lives. 🌐✨

At IIEX AI, Lance Hill, Global Head of Insights, Analytics, and Measurement at HP, will take us inside the evolving subculture of work. From virtual offices to hybrid collaboration, he’ll explore the trends reshaping how we work — and what it means for the future of teamwork and innovation.

If you’ve ever wondered how technology is transforming the human side of work, this session is for you.

Join us to uncover insights that could change the way your team collaborates tomorrow → https://hubs.ly/Q03Lc2Y10

10/01/2025

🎥 E-commerce is booming. AI agents are changing how people shop.

Paula Guarín, Head of Consumer Insights & Marketing Analytics for Latin America & the Caribbean at Visa, shares how her 13-person team turns research into real business impact.

In this episode, she breaks down:
• Combining surveys with transactional data
• Why local insight leaders make all the difference
• Measuring ROI on insights

Plus, insights on regional trends, e-commerce growth, and the future of AI-driven purchasing.

💡 Watch the full conversation and see research in action! → https://hubs.ly/Q03LHv8C0

🌟 Transform Your Insights with Online Communities!Join the FREE Tech Showcase: Online Communities on October 3 at 1:00 P...
09/30/2025

🌟 Transform Your Insights with Online Communities!

Join the FREE Tech Showcase: Online Communities on October 3 at 1:00 PM ET. Explore cutting-edge tools that help you engage participants, blend qualitative and quantitative insights, and scale your research smarter than ever.

See live demos, discover innovative approaches, and take away ideas you can use immediately to strengthen your research strategy.

🎯 Don’t miss this chance to experience the next generation of online communities → https://hubs.ly/Q03Lc4w60

💡 How do you go from agency intern to leading insights across an entire region?On the latest Greenbook Podcast, Paula Gu...
09/30/2025

💡 How do you go from agency intern to leading insights across an entire region?

On the latest Greenbook Podcast, Paula Guarín, Head of Consumer Insights & Marketing Analytics for Latin America & the Caribbean at Visa, shares her path to leadership and the lessons learned along the way.

She explains how her 13-person team blends research and transactional data, why having in-country leaders makes all the difference, and what it takes to show ROI on insights.

🎧 Listen now! → https://hubs.ly/Q03LtWj30

09/29/2025

🤔 Ever wonder what it takes to go from analyzing the economy at the Federal Reserve to leading a top SaaS company?

Aaron Kechley shares his journey, leadership lessons, and why first-party data is more critical than ever.

If you’re curious about the future of consumer insights and tech-driven research, this is a conversation you won’t want to miss → https://hubs.ly/Q03LjM_J0


🥳 What better way to wrap up a day of insights and innovation at than by exploring the beautiful city of Prague togeth...
09/29/2025

🥳 What better way to wrap up a day of insights and innovation at than by exploring the beautiful city of Prague together?

The city is just as inspiring as the conversations we’ve been having this week. Grateful for the chance to learn, laugh, and experience it all together!

🚨 The future of insights is being rewritten. AI, data quality challenges, and economic uncertainty are reshaping the way...
09/26/2025

🚨 The future of insights is being rewritten. AI, data quality challenges, and economic uncertainty are reshaping the way organizations make decisions.

📢 Join our FREE webinar to hear senior leaders reveal how they are preparing for 2026. Learn how to protect resources, prove impact, secure investment, stay agile, and apply what’s really working for AI in research.

Register now to get ahead of the curve → https://hubs.ly/Q03LbYMn0

Are digital ads truly being seen or just technically viewable? 👀Research shows that 2.5 seconds of real attention can ma...
09/25/2025

Are digital ads truly being seen or just technically viewable? 👀

Research shows that 2.5 seconds of real attention can make all the difference for brand recall.

Discover why measuring attention, not just impressions, is key to making every ad impression count → https://hubs.ly/Q03JNYMR0

Ramanathan Vythilingam, Nanyang Business School



🩺 Reaching patients with rare conditions is one of the biggest challenges in healthcare market research.That is where pr...
09/24/2025

🩺 Reaching patients with rare conditions is one of the biggest challenges in healthcare market research.

That is where proxies come in. When chosen carefully, proxies are not a compromise. They are a powerful way to gather high-quality insights while respecting patient realities.

Discover why proxies can be a “magic bullet” for healthcare research and explore best practices to use them effectively → https://hubs.ly/Q03JNYKZ0

April Leonard, L&E Research


🔍 Is your research data really reliable?Fraudulent responses are estimated to make up 15–30% of industry data, costing m...
09/23/2025

🔍 Is your research data really reliable?

Fraudulent responses are estimated to make up 15–30% of industry data, costing millions and undermining insights. For teams focused on data quality, knowing how to source, screen, and verify participants is more important than ever.

In this FREE Webinar, Wes Michael, President of Rare Patient Voice, shares real-world methods developed over 13 years to reduce fraud in both qualitative and quantitative research. From participant vetting to compensation strategies, you’ll hear what works and how to apply it immediately.

Protect your research and ensure the insights you rely on are accurate.

📅 Reserve your spot now → https://hubs.ly/Q03KxrXF0

Ever launch a product that scored well in concept tests… but flopped in the market? You’re not alone.Traditional product...
09/23/2025

Ever launch a product that scored well in concept tests… but flopped in the market? You’re not alone.

Traditional product concept testing often misses the emotional and behavioral drivers that really determine success.

At IIEX AI, Dani Kamras, Co-founder of Cambri, will show how AI, predictive modeling, and NLP are transforming concept testing—helping insight teams predict real-world outcomes more accurately and reduce costly failures.

Don’t miss this chance to see AI in action—turn insights into impact → https://hubs.ly/Q03JNXLs0

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