GEMS Good Ear Music Supervision (GEMS) is a bi-coastal music curation company, dedicated to seeking out and shining light on the best music the world has to offer.

www.goodear.tv Since its inception in 2011, GEMS has contributed to campaigns for Target, Honda, Comcast, Cadillac, Pepsi, AOL, Nespresso, Dish Network, Southern Comfort, Sonos, Travelers Insurance, Crate & Barrel, Champs Sports, ESPN, and more. The company takes a unique approach to acquiring music by digging deep to discover those special songs already produced and at a brand's disposal - music made from the heart and for art's sake.

10/12/2020

Introducing Google Workspace! feat. Izzy Bizu “Work” (we’re not mad about that Fela Kuti sample either)

10/08/2020

We followed our hearts to this awesome cover for Comcast❣️ “Follow The Sun” by Xavier Rudd

09/29/2020
Ritz | Many Bites

Janelle Monae makes us feel Critzpy inside too. That's why we've worked with her four (!) times!
🧡 Janelle Monae "Make Me Feel" for Ritz

09/29/2020

This week we've got two new spots out with two old favorites! (We're celebrating our 4th sync for both artists too)
☂️ Bob Dylan "If Not For You" for Travelers Insurance
and Janelle Monae for Ritz!

09/25/2020

It was a treat to pair up with Moses Sumney again for this incredible Fleetwood Mac cover for Xfinity. 🏍💨 “Go Your Own Way” by Moses Sumney

09/18/2020

🚨Are you registered to vote?🚨
✅We are! And so are @runthejewels
🙏🏼 big thanks to @voterparticipationcenter for getting out the message.

09/16/2020

Basketball: Officially The Only Good Thing About 2020! 🏀 🧡⛹🏽‍♂️ Michelob Ultra feat. This Love (That I’m Giving You) by The Joy-Tones

09/14/2020

We’ve been muscling through this summer with Hyperice 💪🦵🤤
feat. White Stripes “Let’s Build A Home”

09/09/2020

She’s a Trainbow! We had fun getting creative with The Rolling Stones for Adobe. 🦑👏🏼👾

05/26/2020
Michelob Ultra "Ready to Roll"

Golf is back! And we're fore sure excited about these new spots with Michelob Ultra featuring a few of our favorite hidden gems. ⛳️ 🍻
Richard Caiton "You Look Like A Flower" and Sugar Billy Garner "I Got Some"

05/13/2020

Google is now more meetingful than ever 🎂 Now Free for Everyone feat. James Blackshaw “Averoigne”

05/06/2020
NFL

Proud to work on #theRealHeroes project honoring healthcare workers on the front lines of the Corona Virus crisis. And big thanks to Beyonce for the perfect soundtrack.

During these tough times, no one has been more clutch than our doctors, nurses, and healthcare workers fighting on the frontlines.

That’s why we’ve teamed up with 14 other sports leagues to pay tribute to them. Join Drew Brees,DeAndre Hopkins, George Kittle, and star athletes across leagues in saying thank you to #TheRealHeroes with a post of your own.

05/01/2020
Zync Music

More fun work with Sofi Tukker for Home Bop Office! 🕺🏻

@sofitukker’s #PurpleHat makes us want to dance in the new promo for @hbomax!! We can’t sit still watching this one! 💃🏻🎉

04/17/2020

Proud of this new work from Zillow featuring “Shelter from the Storm” by Bob Dylan.

Big thanks to Dylan’s team for their help under these extraordinary circumstances.

03/04/2020

Knock knock, it’s me ?uestlove reminding you of this dream job GEMS did back in the day! The legendary Syl Johnson’s “Different Strokes” for Sonos.

02/26/2020

Fun Fact #1: Pac-Man gets its name from the Japanese onomatopoeia for eating sounds, “paku”. Fun Fact #2: This trailer for the new Apple Arcade Pac-Man features “Ballroom Blitz” by Sweet.

GEMS is headed to Sundance—or at least one of our projects is! Be sure to check out Embrace with music supervision by An...
01/23/2020

GEMS is headed to Sundance—or at least one of our projects is! Be sure to check out Embrace with music supervision by Andrew Kahn. The soundtrack, full of ✨certified slappers,✨ features E-40, Frank Ocean, Too Short, Keak Da Sneak, Conscious Daughters, and Kehlani. @ Park City, Utah

01/14/2020

New year, throwback spot! An oldie but a goodie for Honda featuring Rescue Song RAC Remix by Mr Little Jeans

01/01/2020

Happy New Year from GEMS and this really convincing Ed Sheeran lookalike!

12/18/2019

2019 Stats / Gratitude / Music Supervision Power Post ::

This year we oversaw 94 commercial syncs totaling $8.25 mil. It was our eighth year operating independently, and it still thrills us to play a part contributing to the music supervision industry, collaborating on creative work, and shining light on often over-looked music. And it makes us marvel at the collective power of this no-longer niche field: we’re both introducing tons of new music to a wide variety of audiences, and offering enormous financial support to artists and their teams.
It sometimes requires late nights and reclusive weeks, bleary computer eyes and aching ears, tense negotiations and delicate client persuasion… but this has been our dream job since we were wee, so we’re incredibly thankful to be doing it, and to everyone who helps make it happen.

11/14/2019

What YEAR is it? It’s 2019 and the Motorola Razr is back. “They Don’t Make Em Like Me” by Pigeon John

11/13/2019

New work for the LA Times featuring “A Kettle Before It Whistles” by the 1939 Ensemble

10/25/2019

🏌️‍♀️ 🏌️ ⛳️ At least 3 members of the GEMS squad went to golf camp in their youth and all those birdies, bogeys, and holes in one have finally paid off! “Cactus Mambo” by Bebo Valdez for What The Golf on Apple Arcade

♪ one of these things is not like the others ♪
10/24/2019

♪ one of these things is not like the others ♪

10/18/2019

Bring the light to a world of darkness. Charger feat. Grace Jones by Gorillaz in this trailer for Apple Arcade’s Towaga.

This week we’ve got GEMS running from the East Coast, West Coast and Midwest. Mr. Worldwide, eat your heart out! (@pitbu...
10/07/2019

This week we’ve got GEMS running from the East Coast, West Coast and Midwest. Mr. Worldwide, eat your heart out! (@pitbull no disrespect: we love and honor you)

10/02/2019

Please enjoy this #TBT spot for Target featuring a sweet cover of “Under Pressure”. Then maybe mix some vinegar and baking soda and make a real mess but ultimately have a good time and maybe even learn something and finish with no regrets.

09/11/2019

Family, right? Can’t live with them, can’t live without Johnny Cash. “These Are My People” by Johnny Cash for Volkswagen

09/09/2019

#1 in the world, #1 in our hearts. The GEMS x @lizzobeeating love affair continues with this, our 4th Lizzo sync. Lizzo’s “Like A Girl” for @macys

08/27/2019

#TBT to one of GEMS’s first ever spots back in 2011! Ghostface Killah right out the gate? Not bad if we do say so ourselves.

We lost a good one this week. BFG was the first agency to hire GEMS back in 2011 for a wacky Dish Network campaign (than...
08/06/2019
5 Ads That Show Why Barton F. Graf Was One of the Decade's Smartest, Funniest Agencies

We lost a good one this week. BFG was the first agency to hire GEMS back in 2011 for a wacky Dish Network campaign (thanks Sherri!)... and we always had a hoot working with this crew. Goodbye, farewell, thank you, and can't wait to see you rise again Gerry Graf.

https://www.adweek.com/agencies/5-ads-that-show-why-barton-f-graf-was-one-of-the-decades-smartest-funniest-agencies/

As the agency closes its doors after 9 years, we look back at its quirky and insightful work.

08/01/2019

Real friends. Real music from Moses Sumney. Real excited to work with Snapchat again.

Today is Erik’s fifth anniversary at GEMS, so excuse us for a moment while we gush about our Sweet Prince of Brooklyn. T...
07/30/2019

Today is Erik’s fifth anniversary at GEMS, so excuse us for a moment while we gush about our Sweet Prince of Brooklyn. There’s no one else quite like Erik. He’s a voracious appreciator of culture, and he’s got great taste in it. He’ll introduce you to an unreleased Kate Bush demo tape, refer to an underground DC punk zine from the 1990’s (that he likely also contributed to), and then expound on the brilliance of ’The Fast and The Furious’ franchise. He was Drake and Kacey Musgraves’ first fan ever. He rarely leaves the comfort of his monogrammed pajamas, yet he’s also incredibly well-traveled. During his spare time last year, he wrote, produced, directed, and edited a full length film - and it was great! He reads every book and every tweet; he sees every film; he has insightful opinions about every album; and don’t get him started on the injustices of our contemporary capitalist patriarchal society. He’s brilliant and authentic and reliable and delightful. He’s overflowing with both positivity and curmudgeonliness. Today we celebrate not only the milestone of his fifth year with the team, not only @mandrewkahn’s longest relationship, but also the man himself @eriksutch

GEMS’s Madeline Dowling skipped town to attend the Pitchfork Music Festival and got snapped by the Pitchfork #paparazzi
07/24/2019

GEMS’s Madeline Dowling skipped town to attend the Pitchfork Music Festival and got snapped by the Pitchfork #paparazzi

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Good Ear Music Supervision (GEMS) is a music curation company dedicated to seeking out and shining light on the best songs the world has to offer.

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