Advertiser Perceptions

Advertiser Perceptions Media Market Brand Research
(2)

Advertiser Perceptions is the leader in delivering data-driven advertiser intelligence and guidance necessary for producing superior advertiser experiences, strengthening brands, improving advertiser satisfaction and increasing sales. For fifteen years we have specialized in doing one thing exceptionally well—determining, analyzing, communicating and applying what advertisers think. For more infor

mation or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or [email protected].

01/02/2018

WPP has been ranked as the top holding company to work with among marketers, according to a survey by Advertiser Perceptions.

01/02/2018

Advertiser Perceptions said Randy Cohen, co-founder, president and COO, will add the title of CEO effective Jan. 1The current CEO of the company, co-founder Ken…

AMA: Marketing News Roundup: Marketers' Favorite Agency of 2017- https://hubs.ly/H09vVT00 GET THE REPORT: https://hubs.l...
12/22/2017

AMA: Marketing News Roundup: Marketers' Favorite Agency of 2017- https://hubs.ly/H09vVT00

GET THE REPORT: https://hubs.ly/H09vSVT0

Dec. 18, 2017 Marketers Rank WPP the Best Agency Holding Company A new survey of more than 600 U.S. marketing executives by Advertiser Perceptions ranks WPP the best agency holding company. The survey found

AMA: Marketing News Roundup: Marketers' Favorite Agency of 2017- https://hubs.ly/H09vW7V0 GET THE REPORT: https://hubs.l...
12/21/2017

AMA: Marketing News Roundup: Marketers' Favorite Agency of 2017- https://hubs.ly/H09vW7V0

GET THE REPORT: https://hubs.ly/H09vVtF0

Dec. 18, 2017 Marketers Rank WPP the Best Agency Holding Company A new survey of more than 600 U.S. marketing executives by Advertiser Perceptions ranks WPP the best agency holding company. The survey found

AMA: Marketing News Roundup: Marketers' Favorite Agency of 2017- https://hubs.ly/H09vTz30 GET THE REPORT: https://hubs.l...
12/20/2017

AMA: Marketing News Roundup: Marketers' Favorite Agency of 2017- https://hubs.ly/H09vTz30

GET THE REPORT: https://hubs.ly/H09vXrt0

Dec. 18, 2017 Marketers Rank WPP the Best Agency Holding Company A new survey of more than 600 U.S. marketing executives by Advertiser Perceptions ranks WPP the best agency holding company. The survey found

NEW INTEL: What Does a Good DSP Look Like?  Our Chief Strategy Officer Kevin Mannion presents at the Programmatic I/O Co...
11/14/2017

NEW INTEL: What Does a Good DSP Look Like? Our Chief Strategy Officer Kevin Mannion presents at the Programmatic I/O Conference... https://www.youtube.com/watch?v=e5tytLjw_1Y&feature=youtu.be

Session recording from PROGRAMMATIC I/O New York 2017. Session abstract: What does a leading DSP do in the minds of advertisers that others do not? Which tas...

NEW INTEL: http://hubs.ly/H080_J70 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Mod...
07/17/2017

NEW INTEL: http://hubs.ly/H080_J70 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

Voice of the Advertiser Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competiti...

NEW INTEL: http://hubs.ly/H080Yrk0 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Mod...
07/16/2017

NEW INTEL: http://hubs.ly/H080Yrk0 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

Voice of the Advertiser Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competiti...

07/15/2017

NEW INTEL: http://hubs.ly/H080-M00 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

07/14/2017

NEW INTEL: http://hubs.ly/H080ZN20 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

NEW INTEL: http://hubs.ly/H080YN40 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Mod...
07/13/2017

NEW INTEL: http://hubs.ly/H080YN40 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

Voice of the Advertiser Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competiti...

NEW INTEL: http://hubs.ly/H080_HY0 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Mod...
07/12/2017

NEW INTEL: http://hubs.ly/H080_HY0 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

Voice of the Advertiser Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competiti...

NEW INTEL: http://hubs.ly/H080-3P0 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Mod...
07/11/2017

NEW INTEL: http://hubs.ly/H080-3P0 According to Advertisers, The Future is Unclear Regarding the Full Service Agency Model - The slow, tentative resurgence of the full-service agency model is not a return to the past. If anything, agencies are being re-built for a new age of cross-platform marketing and driven by clients needing a simpler, more efficient manner for managing the agency relationship.

Voice of the Advertiser Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competiti...

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... h...
07/10/2017

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... http://hubs.ly/H07WQ7-0

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... h...
07/09/2017

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... http://hubs.ly/H07WQF60

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... h...
07/08/2017

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... http://hubs.ly/H07WQqQ0

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... h...
07/07/2017

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... http://hubs.ly/H07WQ7V0

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... h...
07/06/2017

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... http://hubs.ly/H07WPs00

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... h...
07/05/2017

NEW INTEL: Connecting with Prospects and Customers Remains an Advertiser’s Biggest Challenge - See the details here... http://hubs.ly/H07WQqK0

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

Address

1120 Avenue Of The Americas
New York, NY
10036

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

(212) 626-6833

Alerts

Be the first to know and let us send you an email when Advertiser Perceptions posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Advertiser Perceptions:

Share

Nearby media companies


Comments

Based on a survey by Advertiser Perceptions, “Buyers who use the common KPIs score CTV as 57% more effective than linear TV at delivering website/sales actions and 46% more effective at delivering brand perception.” Read a summary of the report below and contact us at [email protected] to learn more about how you can optimize your CTV campaigns.
Reliance on third-party cookies declined "significantly" last year as advertisers upped their investments in first-party data and other alternatives, Advertiser Perceptions found.
Our new study with Advertiser Perceptions found that SSPs are most effective at providing data to power publisher video ad monetization capabilities. Discover more insights via Business of Apps: https://www.businessofapps.com/news/publishers-struggle-with-cross-screen-video-targeting/
We commissioned Advertiser Perceptions to explore how publishers are approaching cross-screen video ad addressability, what challenges are making it difficult, and how partners can help bring data and identity together. Download the study to learn more: https://pubmatic.com/reports/cross-screen-video-ad-addressability/
Join us TOMORROW for our virtual event! Learn how players across the ecosystem are creating value for their customers and their companies in this new cross-screen world. Speakers include:

Sara Badler, CRO, Enterprise Advertising & Partnerships, Dotdash Meredith
Tyler DeNicola, VP, Programmatic, Revenue & Partnerships, A+E Networks
Jaan Janes, VP, Customer Success Americas, PubMatic
Natalie Mogul, Assoc. Dir, Solutions & Identity Consulting Team, Publicis Media
Linda Payson, VP, Product, Mediavine
Nicole Perrin, VP Business Intelligence, Advertiser Perceptions

Register here: https://events.pubmatic.com/usvirtualpubacademymarch242022
Our study with Advertiser Perceptionss found that publishers turn to SSPs as their primary partner to facilitate more effective video monetization, and that PubMatic is “the leading independent SSP in the market among publishers monetizing video ad inventory programmatically.” Learn more and download the study here: https://www.globenewswire.com/news-release/2022/03/23/2408621/0/en/Ad-Perceptions-Study-Uncovers-Opportunities-for-Publishers-to-Grow-Revenue-from-Cross-Screen-Video-Ads.html
Join us this Thursday for our event! Learn how players across the ecosystem are creating value for their customers and their companies in this new cross-screen world. Speakers include:

Sara Badler, CRO, Enterprise Advertising & Partnerships, Dotdash Meredith
Tyler Denicola, VP, Programmatic, Revenue & Partnerships, A+E Networks
Jaan Janes, VP, Customer Success Americas, PubMatic
Natalie Mogul, Assoc. Dir, Solutions & Identity Consulting Team, Publicis Media
Linda Payson, VP, Product, Mediavine
Nicole Perrin, VP Business Intelligence, Advertiser Perceptions

Register here: https://events.pubmatic.com/usvirtualpubacademymarch242022
Join us next week for our event! Learn how players across the ecosystem are creating value for their customers and their companies in this new cross-screen world. Speakers include:

Sara Badler, CRO, Enterprise Advertising & Partnerships, Dotdash Meredith
Tyler Denicola, VP, Programmatic, Revenue & Partnerships, A+E Networks
Jaan Janes, VP, Customer Success Americas, PubMatic
Natalie Mogul, Assoc. Dir, Solutions & Identity Consulting Team, Publicis Media
Linda Payson, VP, Product, Mediavine
Nicole Perrin, VP Business Intelligence, Advertiser Perceptions

Register here: https://events.pubmatic.com/usvirtualpubacademymarch242022
Join us on 3/24 for our next event! Learn how players across the ecosystem are creating value for their customers and their companies in this new cross-screen world. Speakers include:

Sara Badler, CRO, Enterprise Advertising & Partnerships, Dotdash Meredith
Tyler Denicola, VP, Programmatic, Revenue & Partnerships, A&E Networks
Jaan Janes, VP, Customer Success Americas, PubMatic
Natalie Mogul, Assoc. Dir, Solutions & Identity Consulting Team, Publicis Media
Linda Payson, VP, Product, Mediavine
Nicole Perrin, VP Business Intelligence, Advertiser Perceptions

Register here: https://events.pubmatic.com/usvirtualpubacademymarch242022
We are proud of what we’re building for our customers, who have helped us grow to become one of the top SSPs. Learn more about the latest Advertiser Perceptions rankings in AdExchanger: https://www.adexchanger.com/online-advertising/google-reigns-supreme-in-latest-advertiser-perceptions-ssp-report-but-competition-is-tight-among-everyone-else/
U.S. advertisers are putting more money into ’s pocket — and has a lot to do with it. Check out Advertiser Perceptions latest survey in MediaPost ost to learn more: https://bit.ly/33Pytfr
#}