Subtext

07/14/2025

Text messaging is your secret weapon for event marketing and management. Explore SMS for your event strategy to connect with attendees and enhance experiences.

https://hubs.li/Q03wDtXP0

03/18/2025

Big news! Subtext has been named to Fast Company's list of the World’s Most Innovative Companies for 2025, ranking #4 in the Media & News category!

In an era where AI is reshaping communication and social algorithms are making it harder for media companies to connect with their audiences, we’re proud to be leading the way in building direct, human connections through text.

“Our mission has never been more important,” said Subtext CEO & Cofounder Mike Donoghue. “It is now a business imperative that media companies build trust and equity in the communities they foster… By empowering our clients to own their audience relationships, Subtext is helping to ensure that trusted, meaningful connections remain strong and resilient in the face of rapid change.”

We’re honored to be recognized by Fast Company and excited for what’s ahead! 🚀

Congrats to all the incredible companies on this year’s list!

Read more:

Subtext has been honored as one of Fast Company’s 2025 World’s Most Innovative Companies. We earned No. 4 in the Media and News category. Learn more.

01/31/2025

Want the latest SMS marketing insights? Follow us on LinkedIn for expert tips, success stories & industry trends!

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Subtext | 3,285 followers on LinkedIn. Instantly connect with your audience over text. | Subtext is a text messaging platform that connects creators, entertainers, media companies, brands, and thought leaders with their audiences - free from the chaos of social media and the clutter of email. Subtex...

01/29/2025

The Super Bowl isn’t just a game—it’s a massive engagement opportunity. Brands that win the night know how to connect instantly with their audience. That’s where SMS comes in.

Real-time updates. Exclusive content. Instant interaction. Texting keeps fans locked in before, during, and after the big game. Ready to make every moment count?

Read how:

Start your Super Bowl SMS marketing strategy now. Get tips for game-day offers, interactive contests, and real-time engagement that scores big—all with SMS.

01/23/2025

In a world where automation and AI dominate the conversation, it's easy to forget the power of a well-crafted, human message. The recent episode of Media Talk features Subtext CEO Mike Donoghue and VP of Marketing and Communication Sarah Schmidt diving into the evolving balance between technology and authenticity, exploring how direct communication can drive real results in marketing and beyond.

Whether you're in marketing, customer engagement, or leadership, this podcast unpacks how to combine the precision of AI with the empathy of human touch to create meaningful connections.

Tune in here:

Podcast Episode · MediaTalk · 01/23/2025 · 22m

01/17/2025

Not all text messages are created equal. While SMS keeps it simple with text-only communication, MMS steps it up with images, videos, and audio—delivering richer, more engaging experiences.

But which one is right for your audience? And when should you choose one over the other?

We’ve got the answers! Discover the key differences and how to use both to maximize your impact.

Read more: https://hubs.li/Q032JWl80

01/15/2025

By using SMS to connect directly with your audience, you can foster deeper engagement, drive meaningful conversations, and support your mission with sustainable revenue.

Are you ready to take your newsroom to the next level? Talk to one of our platform experts today.

01/09/2025

Our hearts go out to everyone affected by the devastating fires in California. We stand in solidarity with the communities impacted and want to offer a way to stay informed during this challenging time.

If you or someone you know is in the affected areas, you can sign up for the SMS campaign from USA Today to receive real-time updates and critical information.

Stay safe, and let’s support each other through this.

Our reporters are bringing you the latest on evacuations, local services and more via text message as wildfires move through Southern California

01/09/2025

Don’t just send messages—send the right messages to the right audience.

Our latest blog dives into actionable SMS segmentation strategies that:
✔️ Boost engagement
✔️ Strengthen relationships
✔️ Deliver real ROI

Whether you're a marketer looking to personalize your outreach or a brand aiming to level up your SMS game, this guide has the tips you need.

Check it out: https://hubs.li/Q031VnY_0

01/07/2025

On January 19th, the TikTok ban goes into effect, leaving brands and creators scrambling for alternatives. With over 150 million users in the U.S. alone, TikTok has been a powerhouse for engagement. But this shift is a wake-up call: It’s time to diversify your marketing channels.

One powerful alternative? SMS marketing.

Unlike social platforms, SMS offers:
1️⃣ Direct communication: Reach your audience instantly—right in their hands.
2️⃣ Deeper connections: Foster authentic conversations that go beyond likes and follows.
3️⃣ High engagement rates: With open rates around 98%, SMS ensures your message is seen.

As TikTok winds down, consider this a chance to refocus on what really matters: building personalized, meaningful relationships with your audience. SMS isn’t just a backup plan—it’s a long-term strategy for sustained growth.

Turn the challenge into an opportunity to engage your audience on a deeper level.

01/06/2025

SMS marketing is no longer just a tool for quick updates—it's becoming the secret weapon for brands looking to create authentic, real-time connections with their audience.

In today’s omnichannel world, where customers expect seamless communication across platforms, SMS stands out. Why?
✔️ Immediate engagement: Messages get opened (and acted on!) within minutes.
✔️ Personalization at scale: Reach your audience with the right message at the right time.
✔️ Bridge across channels: SMS complements email, social media, and even in-store experiences.

If you're not incorporating SMS into your omnichannel strategy, you might be leaving meaningful connections—and conversions—on the table.

Ready to see how SMS can amplify your marketing game? Dive into our latest blog post for insights, tips, and examples: https://hubs.li/Q031gDxq0