Leading women from leading brands at Bentonville Film Festival on the importance of purposefully choosing brand images that BREAK stereotypes. Why? Women still say 70% of ads don't represent them. Stereotypes hurt all viewers & consumers.
Joan Toth (Network of Executive Women), Kristi Faulkner (Womenkind), Danica Breton Cialone ( Johnson & Johnson), Sheila Gamble (Kellogg's), Sarah Collins (Mars, Incorporated), and Gina Boswell (Unilever)