Gender Fair

We leverage data to accelerate equality and eradicate the fairness gap. Women don’t want to wait another hundred years for equality.

So we built the world’s first and only market-based solution for achieving it now.

08/27/2025

We spent Women's Equality Day at "Power Up" Conference, and what an amazing way to spend it. From the rockstar panels to the candid conversations to honoring bold, disruptive talents who embody the Power Tools, the energy in the room was electric and left us inspired and hopeful. 🙏

04/29/2025

🎬 Be Part of FairShot Film Series’ exclusive advance screening of

🎟️ Tickets are limited. Reserve your spot and join a room full of changemakers and hear from the director and an inspiring panel of courageous voices advocating for change from Corporate America to sports. This is a night you won’t want to miss.

03/16/2025

This panel was fire - full stop! 🔥

We are thrilled to have hosted with a special screening of the award-winning documentary directed by followed by an amazing panel discussion with trailblazing athletes (including one who has more rings than Tom Brady!!):

🎤 Jasmine Bellamy
🏈 Adrienne Smith
🚣‍♀️ Eileen M. O'Rourke
🥊 Morgan Maccow
🏉 Amelia Adams
More to come!

03/08/2025

💥 Today, we can do something and use our power to accelerate action. 💥

And we can also support organizations that are working on the front lines for equality need our support more than ever.

03/07/2025

On this International Women’s Day, let’s not just talk about change—let’s make it happen - together.

💥 Here are 10 ways you can kick-start action today and keep it going.

And don’t just stop there—find organizations to follow and support that are working on the front lines for equality. Remember, women control more than 85% of consumer spending. And fairness for all is what we should work for. Let's go! 🙌

02/28/2025

💥 💵 Your Dollar is your Power💥 💵

Where you spend your money matters. Gender Fair helps you make informed decisions about companies' commitments to fairness.

Download the app in the Apple Store to get started today.

02/26/2025

🎥 Don’t miss out on an unforgettable FairShot film series event! 🎥 🏈

Join us on **Tuesday, March 11th** at the **Emelin Theater** for the screening and conversation of *THE HERRICANES* documentary 🎥🔥

The film tells the powerful story of the **Houston Herricanes**, the trailblazing team that made history in the first women’s professional tackle football league in the 1970s! 💪🏽🏈

After the screening, stay for an incredible **panel discussion** featuring leading women in sports, diving deep into topics like equity, representation, and progress. 🌟

🎙 **Moderator:** Jasmine Bellamy, Sports Illustrated 100 Influential Black Women in Sports
💥 **Adrienne Smith:** U.S. Women's National Flag & Tackle Player, 6x Champion, and Inventor of Blitz Champz NFL Card Game
🏆 **Eileen M. O’Rourke:** National Championship Rower
🥊 **Morgan Maccow:** New York Boxing Champion
🏉 **Amelia Adams:** Babson Women’s Rugby Hall of Fame

This event is **open to the public**, so bring your friends, daughters, sons, or teams — and be part of the movement that’s shaping the future of women’s sports! 🔥💫

11/05/2024

Your vote is your voice.

Your voice is your power.

Today and everyday.

🗳️🗳️🎙️💥🗳️🗳️

10/30/2024

🚨 💳 50 years after passage of the Equal Credit Opportunity Act, women access only 2% of all VC funding. Which makes accelerating the growth of the Female Domestic Product urgent. 💳 🚨

💵 Women's dollars are women's speech. 🎤

💵 Women's dollars can fight for women and elect women. 🗳️ ⚖️

💵 Women's dollars can help money strapped women with the reproductive care they need. 🏥

💵 Women's dollars can fund the next innovation - that helps society. 🌍 🥗 🚀💡🔌💊🎬 ⛹🏽‍♀️

10/17/2024

This week, we mourned the loss of Lilly Ledbetter who fought for fair pay legislation. Gender Fair founder vows to carry on with the work that Ms. Ledbetter started and is a partner in the social action campaign for the film.

09/26/2024

You know about the GDP. But what about the FDP?

09/24/2024

Gender Fair is looking forward to participating in United Nations Population Fund “Partnerships of the Future: The Role of the Private Sector in Advancing Women’s Health and Well-being” event today held on the sidelines of the 79th session of the United Nations General Assembly

As a member of the Coalition for Reproductive Justice in Business, the session will report on progress with partners and the ESG metrics and tools to prioritize sexual and reproductive health and rights and protocols for sexual harassment.

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77% of consumers say they prefer to buy products from a company that practices gender equality. Do You? Gender Fair informs consumers which companies demonstrate a real and substantial commitment to women’s equality as employees, consumers, and citizens. Companies are analyzed on metrics derived from the UN Women's Empowerment Principles and a small portion are certified and awarded the Gender Fair Mark. Does your company meet the standard? Does your shopping cart?