Taboola

05/11/2019

Animals in cars don’t have people clicking this week. #TaboolaTrends

05/11/2019

Education readers aren’t clicking on photos in an outside setting this week. #TaboolaTrends

05/10/2019

Wedding season has arrived, and the open web is excited. #TaboolaTrends

05/10/2019

It's Time to Leverage User Data For Your Ad Campaigns

We analyzed the performance of about 980 data campaigns over various regions and industries to see how data has impacted them. https://buff.ly/2V9Qriy

Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.

05/09/2019

Starting in under an hour! Join us--we've partnered with Hanapin to bring you insights into how to get started with native advertising. https://buff.ly/30crJ50

05/09/2019

Not just great—amazing is what auto consumers want to see. #TaboolaTrends

05/09/2019

"Diversity leads to innovation, and that is a similarity between Thailand & Israel." https://buff.ly/2LtrJdh

05/08/2019

How to Run a Native Advertising Campaign from Start to Finish

#Native ads are advertiser’s new star student. They’re engaging, nondisruptive, and don’t blend into the background. They’re standing out from the crowd because they work.

Check out our latest guest post with Instapage:

Get expert tips how to run a native advertising campaign from the team at Taboola. Examples, steps & best practices all included to maximize results.

05/08/2019

Everyone wants to know the celebrity news from the Met Gala. #TaboolaTrends

05/08/2019

University of the People

University of the People provides tuition-free access to higher education to those without traditional access to it.

To help to boost brand awareness and optimize the organization’s #contentmarketing activities, we used a mix of earned media and educational program pages to deliver targeted content to the right audience at the right time. Read the full success story here: https://buff.ly/2WwuXxR

Introduction UoPeople is the first non-profit, tuition-free, Americanaccredited online university. Dedicated to opening access to higher education globally, UoPeople is designed to help qualified high school graduates overcome financial, geographic, political, and personal constraints keeping them f...

05/07/2019

Marry your native and search efforts and understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals. https://buff.ly/30crJ50

05/06/2019

4 Keys to Video Success from the Latest Facebook Marketing Event

According to the American Marketing Association, consumers are exposed to 10,000 brand messages in one day. Here’s how to take your video through the noise: https://buff.ly/2PAl3sd

Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.

05/04/2019

Air New Zealand

600-plus site visitors per day, 10-plus flight searches per day and a 120% average ROI per month: another wildly successful partnership with Taboola.

Air New Zealand China Sees 120% ROI with Taboola Sponsored Content Air Air New Zealand China Used Taboola’s Discovery Platform to Reach New Audiences at the Moment of Next Air New Zealand China wanted to grow interest in their flight offerings between Shanghai and more than 20 New Zealand domestic...

05/03/2019

Funnel Analysis: How to Turn Your Sales Funnel into a Customer Success Sieve

The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Here’s why: https://buff.ly/2L6Ju1U

The 'funnel' metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.

05/02/2019

This week, consumers are more interested in vacations than business trips. #TaboolaTrends

05/01/2019

This week, consumers want to see the place, not necessarily the company. #TaboolaTrends

05/01/2019

4 Age-Old Copywriting Principles That Still Count Today

Whether you’re crafting a blog post, developing a white paper, producing a video script, writing a piece of product copy, or anything else for that matter, keeping the wants, needs, and desires of your prospects in mind is paramount. https://buff.ly/2Zsznrk

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

05/01/2019

Air New Zealand

By leveraging our content Discovery Platform to optimize its ‘Better Way to Fly’ #marketing campaign, @AirNewZealand China now attracts over 600 site visitors and enjoys more than 10 flight searches for its Shanghai services per day, enjoying a monthly ROI of 120%. Find out how here: https://buff.ly/2VwZ0Z1

Air New Zealand China Sees 120% ROI with Taboola Sponsored Content Air Air New Zealand China Used Taboola’s Discovery Platform to Reach New Audiences at the Moment of Next Air New Zealand China wanted to grow interest in their flight offerings between Shanghai and more than 20 New Zealand domestic...

04/30/2019

4 Age-Old Copywriting Principles That Still Count Today

Whether you’re crafting a blog post, developing a white paper, producing a video script, writing a piece of product copy, or anything else for that matter, keeping the wants, needs, and desires of your prospects in mind is paramount. https://buff.ly/2UzK1sP

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

04/30/2019

Israeli Taboola 'recommendation engine' CEO is confident it'll be 'bigger than Twitter'

"Facebook makes $50 billion from people clicking on things they didn’t know they wanted to know, but liked. Taboola is like that – but for the rest of the world. We’re a recommendation engine embedded into content websites. You see us when you read an article and at the bottom is a selection of links introduced by ‘You may also like.’ "

***

04/29/2019

Sometimes consumers want to know what to avoid, instead of what to choose. #TaboolaTrends

04/29/2019

How PopSugar plans to expand its UK business - Digiday

"In their established U.S. business, they have monetization expertise beyond native ads, powered by Taboola, and branded content, so they have potential to move into brand licensing, live events and further monetization of ShopStyle"

PopSugar has hired its first content director for the U.K. and will continue to grow the local team.

04/29/2019

Examples galore of interactive content! Content expert @FeldmanCreative delivers a robust showcase of killer ideas for rolling #interactive content into your #native #advertising campaigns. https://buff.ly/2IRQgWC

04/28/2019

Colorful images catch the eye. Test contrasting colors in your next campaign. #TaboolaTrends

04/27/2019

This week, consumers are craving exploration over cuisine. #TaboolaTrends

04/27/2019

Summer is just around the corner, and we’re craving the great outdoors on the open web. #TaboolaTrends

04/26/2019

Use this strategy with actors who are eating or stretching, both activities which are also boosting video completions. #TaboolaTrends

04/26/2019

In 2019, publishers are making subscriptions a priority. But they're still hitting a roadblock. Here's why: https://buff.ly/2Zr0HGw

04/25/2019

It’s time to unplug and escape the noise. Travel marketers, try this word in your next headline. #TaboolaTrends

04/25/2019

What's Up with Digital Marketing Agencies?

To increase your agency’s earnings, you must keep up with the needs of the brands you serve. Here’s what the landscape looks like today: https://buff.ly/2UPH24q

To increase your earnings, you must keep up with the needs of the brands you serve. Let's look at what's up in the digital agency world.

04/24/2019

Give them a reason, and they’ll click. #TaboolaTrends

04/23/2019

Blue cars, red cars, green cars—give them all a try. #TaboolaTrends

04/23/2019

Colorful images came back in about half of our categories this week. Visit trends.taboola.com to see if it’s your vertical. #TaboolaTrends

04/22/2019

The word ‘Market’ is increasing clicks across the travel vertical. #TaboolaTrends

04/22/2019

Get specific in your images—so specific that you include text. It has CTRs up. #TaboolaTrends

04/20/2019

Videos that include stretching are showing high completion rates. #TaboolaTrends

04/20/2019

The Most Popular Easter Content Among US and UK Readers

We dug into our data from over 7 million readers and 10 million minutes of engagement over to find out which Easter topics US and UK readers engage with most. https://buff.ly/2IeOdvD #Easter

When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?

04/19/2019

Across all verticals, people want to see what things “look like.” Try this keyword in your headlines for better performance. #TaboolaTrends

04/19/2019

Otty

It’s time for another #Taboola success story! Our partnership with UK mattress brand #OTTY sleep resulted in a #sponsoredcontent campaign that earned a 7.8x ROAS on average each month and a 138% improvement in ad spend MoM. Read the case study: https://buff.ly/2UwrIcH

Introduction OTTY is a UK-basedcompany that was born from the desire to build a better mattress—one that overcomes common problems associated with purchasing and owning a high-quality mattress. The OTTY mattress provides comfort, support and temperature control, allowing customers to sleep fresh e...

04/18/2019

Women’s hairstyles are driving clicks all over the open web. #TaboolaTrends

04/17/2019

Crafting, anyone? The word ‘Gluing’ is boosting CTRs in family content. #TaboolaTrends

04/17/2019

How to Add Native Advertising to Your Agency Services

From the open web, to social, to search, native advertising is everywhere. Read our new post to learn how to add it to your agency services. https://buff.ly/2Tpu4Vt

We're giving you the tools you need to add native advertising to your services list, so you can get ahead of the game and start winning new clients.

04/16/2019

A picture is worth a thousand words—people want to see what your story ‘looks like’. #TaboolaTrends

04/16/2019

People don’t want to travel cheap, they want to know they got a good deal. #TaboolaTrends

04/16/2019

The Psychological Effect That Will Determine Your 2019 Marketing Mix

There are endless recommendations from marketers on the importance of diversifying, or including many channels in your #marketing mix. But did you know there’s a psychological effect that makes marketing diversification even more crucial? Get the inside scoop in our latest blog post. https://buff.ly/2uAUwBG

There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.