Taboola

04/30/2020

Marketing Myth #2: Only Large Brands can Make a Difference in a Time of Crisis

These small businesses prove that where there is a will, there is always a way. https://buff.ly/2VAFkCA

These examples will inspire you, leave you with tangible ideas, and shed just a little glimmer of hope and light how small businesses can make an impact.

04/30/2020

The Shifting KPIs of Marketers and how to Shift Yours Too

Working on shifting your 2020 KPIs amidst the COVID-19 crisis? You are far from alone. Here’s a look at some of the KPI trends we’re seeing, and how you can apply them to your own campaigns. https://buff.ly/2VeUddS

We surveyed brands to get an idea of how their priorities were laid out for the year to come. Here, we'll share our results and some trends we found.

04/30/2020

Taboola's New COVID Tool Reveals Insights From 1M Pages to Fuel Data-driven Journalism, and Keep Readers Informed

Learn more about the creation of our new interactive #Coronavirus Readership Trends map. https://buff.ly/2KJ9Sw0

To help organize this flurry of COVID-19 readership, we've added the Coronavirus Readership Trends map to our Taboola Trends webpage.

04/30/2020

Outdoor images in the education vertical are getting 58% higher CTRs. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

04/29/2020

How Event-Focused Brands can Continue to Hit Performance KPIs

As more events take new form in the virtual world, marketers take a trip back to the drawing board to reassess their 2020 goals. https://buff.ly/3bj30ko

Here, we'll run through just a few of the ways you can rethink and repurpose your marketing strategy, and still be a part of your audience's days and lives.

04/29/2020

If you’re looking into dipping into the world of “wellness,” @mindbodygreen is offering their best e-learning classes for free. 🍃 https://buff.ly/2VfEmf5

04/29/2020

Next week in the #TaboolaInsights webinar series, Taboola’s Rachel Zalta will be joined by Luke Watkin, Head of CDN at MVF one of the UK’s top customer generation agencies. Together, they’ll be exploring how to select sponsored content creatives that drive clickthrough and conversions. Save your Seat: https://buff.ly/2SgAoRm

04/29/2020

Average daily #pageviews on sports readership have dropped 40%. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

04/28/2020

Discover how to reach your marketing goals with #nativeadvertising. https://buff.ly/2Yc9fD8

04/28/2020

The Latest Best Practices for Sponsored Content Strategy

Get inspired by the actionable trends and insights driving high click-through rates for sponsored content across Taboola’s network today. https://buff.ly/2yKCkee

Let's dive into image and title trends, and then we'll wrap up by putting these trends in action with example ads across industries.

04/28/2020

Marketing Myth #2: Only Large Brands can Make a Difference in a Time of Crisis

Draw inspiration from just a few of the incredible small businesses finding unique ways to weather the storm we are all facing today. https://buff.ly/2VAFkCA

These examples will inspire you, leave you with tangible ideas, and shed just a little glimmer of hope and light how small businesses can make an impact.

04/27/2020

Publishers around the world are taking down their paywalls to help you stay informed. We want to highlight subscription news outlets such as @WSJ who’ve taken down their paywall for any and all Coronavirus-related content. https://buff.ly/2KduBYn

04/27/2020

Showing a winter setting in videos boost completions 100%. ❄️ See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1

04/25/2020

When and Where Your Customers are Consuming Your Content During COVID19

In this week's 2 minute #TaboolaInsights video, Taboola's Global Research & Insights Lead, Rachel Zalta, discusses how online content consumption has changed since the world has been in lockdown.

04/24/2020

The phrase “Hydrogen Peroxide Hacks” in headlines boosts CTRs 128%. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1

04/24/2020

As marketers ourselves, we understand how difficult it can be to quickly adjust existing and future strategies. Join us on April 30th as we share data, insights, and examples that can help you adapt campaigns of your own. https://buff.ly/2RJYCmT

04/24/2020

Want to feed your brain with something other than constant coronavirus updates? A number of Ivy League schools are offering hundreds of online courses to the public for free. https://buff.ly/31g1f2Z

04/23/2020

This is How US News Sites are Covering the Census

An in-depth look at readership about the once-a-decade U.S. census over a three month period. https://buff.ly/3cqaySJ

The US census happens once every 10 years, and it's a pillar of the democratic process. But why is that? And how do we participate?

04/23/2020

U.S. page views of articles about the COVID-19 pandemic fell 41% this week. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1

04/22/2020

Get lost in a book...or a couple! Open Library lends e-books worldwide for free. It is the perfect time to get lost in this seamless stream of content… and not feel guilty about it. 😉📖 https://buff.ly/2FRGZsJ

04/21/2020

Tune in to our webinar on May 5th where we’ll be sharing actionable insights and real examples to help marketers adapt their strategies in times of crisis. Reserve your spot here: https://buff.ly/2RJYCmT

04/21/2020

How Event-Focused Brands can Continue to Hit Performance KPIs

Events-focused brands of all sizes are showing that all it takes to adjust KPIs is creativity, perseverance, and the willingness to adapt. https://buff.ly/3bj30ko

Here, we'll run through just a few of the ways you can rethink and repurpose your marketing strategy, and still be a part of your audience's days and lives.

04/21/2020

Take a break from video and switch to text. There’s so much to discover what’s on the open web and get lost in the land of endless content. 🌊

04/20/2020

Is your content marketing optimised for engagement and conversion? In this week’s #TaboolaInsights webinar, ex-journalist and Sr. Content Marketing Manager at Taboola, Megan Morreale, shares her tips for creating content that drives sales. Save Your Seat: https://buff.ly/3ejrX1f

04/20/2020

How to Create a Content Strategy For Performance Marketing Goals

Think #content only serves for branding purposes? Think again. We’re putting an end to this common misconception and explaining how you can start using content to hit performance goals today. https://buff.ly/3ceNIgD

We're covering everything you need to build that content strategy, including, definition, goals, analysis, funnels, personas, and execution.

04/20/2020

This is How US News Sites are Covering the Census

A census year in the United States calls upon citizens to fulfill an obligation, but what impact does this have on the journalists who cover it? Taboola’s Fran Berkman and Jonathan Quach are sharing their findings here. https://buff.ly/3cqaySJ

The US census happens once every 10 years, and it's a pillar of the democratic process. But why is that? And how do we participate?

04/18/2020

News readership in the US makes up a whopping 77% of total readership. See how #COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

04/17/2020

Advertisers are switching their KPIs from views to purchases. 📈See how #COVID-19 is also affecting readership trends to inform your strategy: https://buff.ly/2XMYXt1 #TaboolaTrends

04/17/2020

For Arabella and their client Novartis, Taboola sponsored content was the right tool to increase quality lead generation and amplify awareness. https://buff.ly/2xbLf7Y

04/17/2020

Advertisers are spending less in the entertainment vertical this week. See how #COVID-19 is affecting readership trends:https://buff.ly/2XMYXt1 #TaboolaTrends

04/16/2020

How to Create Genuine Native Content in a Crisis

Companies of all sizes can create content that’s genuine, valuable, and helpful. Now, more than ever, this is the kind of content people need. https://buff.ly/2XpxUUd

This is how to create genuine content that connects with your audience when both you and they are experiencing a time of crisis.

04/16/2020

Adweek

Thank you Adweek for hosting our CEO, Adam Singolda to discuss data and insights for advertisers in the time of Corona. Watch the recording if you missed the live show!

Taboola is an advertising company that knows a lot about what we read online. The platform launched in 2007, and immediately gave brands a better idea of their customers, while providing publishers with another revenue source.

In the time of coronavirus, the need to know what, when and how much we’re consuming online has grown exponentially, which gives Taboola and other platforms like it deep insights for advertisers, which results in revenue for brands.

So what has Taboola learned in these last few weeks? Find out on today’s episode of Adweek Together, when we sit down with founder and CEO Adam Singolda.

04/16/2020

An Insider's Look at Strategic Audience Segments (to Target A World Inside)

As people everywhere operate out of their homes, the way they consume content online experiences unprecedented shifts. These data-backed trends and tips are key to continue reaching new and existing audiences. https://buff.ly/2yCZTp2

What are people organically interested in? See how to find and use new audience segments relevant to changes in consumer behavior online.

04/16/2020

The keyword ‘science’ in education headlines boosts CTRs 30%. See how #COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

04/15/2020

Does your content strategy effectively guide your customers down the marketing funnel? Learn how to make the most out of your content marketing in tomorrow’s FREE #TaboolaInsights webinar. Sign up: https://buff.ly/2V9jO6G