Taboola

Taboola Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

Operating as usual

Read our success story with Summit Media 🔺 We chatted with Summit Media's Deputy Editorial Director, Jillian Gatcheco, a...
06/17/2021
How Summit Media Makes Data-driven Decisions Using Taboola Newsroom

Read our success story with Summit Media 🔺

We chatted with Summit Media's Deputy Editorial Director, Jillian Gatcheco, about how and why Summit Media chose Taboola Newsroom. https://blog.taboola.com/how-summit-media-makes-data-driven-decisions-using-taboola-newsroom/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

Summit Media utilizes Taboola's Newsroom solution for real-time data insights into content consumption across their network.

We're incredibly excited to begin our partnership with SHE Media as their exclusive content recommendations provider. 🎉T...
06/16/2021

We're incredibly excited to begin our partnership with SHE Media as their exclusive content recommendations provider. 🎉

Their ability to build a massive audience and their mission to inspire women, creators and entrepreneurs through powerful content is inspiring, and we're incredibly excited to play a role in their journey!

More on our partnership here:

https://www.taboola.com/press-release/she-media-part-of-penske-media-corporation-pmc-chooses-taboola-as-its-exclusive-content-recommendations-provider

#contentrecommendation #journalism #discovery

We're incredibly excited to begin our partnership with SHE Media as their exclusive content recommendations provider. 🎉

Their ability to build a massive audience and their mission to inspire women, creators and entrepreneurs through powerful content is inspiring, and we're incredibly excited to play a role in their journey!

More on our partnership here:

https://www.taboola.com/press-release/she-media-part-of-penske-media-corporation-pmc-chooses-taboola-as-its-exclusive-content-recommendations-provider

#contentrecommendation #journalism #discovery

06/16/2021

Americans are getting vaccinated and ready to escape this summer! ☀️ Readership about beaches 🏝 has reached 3.8 million pageviews the past 30 days in the US and 29 million on airlines. ✈️

Travel marketers 🗺, now is time to up your advertising budget to reach consumers. 💸

#travelmarketing

With Taboola, this Australian fashion brand saw a 300% increase in ROAS over time. 👗See how Yarn decreased CPA across en...
06/16/2021
Yarn | Taboola.com

With Taboola, this Australian fashion brand saw a 300% increase in ROAS over time. 👗

See how Yarn decreased CPA across entire media mix with Taboola. 👕https://bit.ly/3z2uEyB

Yarn Sees 700% Return on Ad Spend With Taboola Retargeting and Attentive Audiences Campaigns

Food and drink marketers, you’ll want to read this success story with Naked Wines USA + Taboola. 🍷 #foodmarketing #winem...
06/15/2021
Naked Wines | Taboola.com

Food and drink marketers, you’ll want to read this success story with Naked Wines USA + Taboola. 🍷

#foodmarketing #winemarketing

Taboola Customers Have a 33% Higher LifetimeValue than Average Naked Wines Customers

06/09/2021

Gift giving on these holidays is typically associated with technology, fashion or beauty items—we took a look at how marketers can best capitalize on this massive gift-giving opportunity. http://ow.ly/Nh0N50EY1Ir

#FathersDay2021 👔

Be prepared to harness new opportunities in a cookieless word. 🍪 Check out experts, including Taboola’s Nadav Perry, on ...
06/08/2021
Watch Now: Experts Weigh In on a Cookieless World During Adweek's Mediaweek

Be prepared to harness new opportunities in a cookieless word. 🍪 Check out experts, including Taboola’s Nadav Perry, on Adweek’s “Context is King” panel. https://blog.taboola.com/experts-weigh-in-on-a-cookieless-world/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

In a world without cookies, advertisers have a valuable opportunity to completely rethink the way they target and identify audiences.

06/07/2021

Pride Month is here and we're ready to celebrate and educate with our employees!

We're coming in strong as with a Spotify playlist, zoom backgrounds & new Slack channel as we spotlight our LGBTQ+ community. 🏳️‍🌈

Core Web Vitals: Get Ready with Taboola's Guide for Publishers in this upcoming webinar 👷🔧#corewebvitals #publishers #we...
06/03/2021
Get ready with Taboola's guide on Core Web Vitals

Core Web Vitals: Get Ready with Taboola's Guide for Publishers in this upcoming webinar 👷🔧
#corewebvitals #publishers #webinar

In this webinar you will learn how Taboola is supporting publishers to prepare for Google’s new Core Web Vitals KPIs.

06/03/2021

"Everyday's a leg day when you're running away from your problems" 🏃🏽‍♀️- anonymous

Celebrating all runners for #InternationalRunningDay! 🏃🏾‍♂️💨. Whether you're a life-long runner or a pandemic-inspired newbie--today is about you!

Health and fitness marketers, take a peek at our benchmark report for more insights on targeting your health+fitness consumers! http://ow.ly/bztF50F2hvS

#GlobalRunningDay #running #health #fitness

“Smart contextual is about understanding in real time what the audience actually reads, and that could change within the...
06/02/2021

“Smart contextual is about understanding in real time what the audience actually reads, and that could change within the day or many, many times a day.” - Nadav Perry on Adweek’s “Context is King” panel. https://blog.taboola.com/experts-weigh-in-on-a-cookieless-world/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

“Smart contextual is about understanding in real time what the audience actually reads, and that could change within the day or many, many times a day.” - Nadav Perry on Adweek’s “Context is King” panel. https://blog.taboola.com/experts-weigh-in-on-a-cookieless-world/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

Summit Media uses data-driven signals from Taboola Newsroom to make content decisions. Deputy Editorial Director, Jillia...
06/01/2021
How Summit Media Makes Data-driven Decisions Using Taboola Newsroom

Summit Media uses data-driven signals from Taboola Newsroom to make content decisions.

Deputy Editorial Director, Jillian Gatcheco, explains how and why Summit Media chose Taboola Newsroom and the exciting results they've experienced. https://blog.taboola.com/how-summit-media-makes-data-driven-decisions-using-taboola-newsroom/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

Summit Media utilizes Taboola's Newsroom solution for real-time data insights into content consumption across their network.

“Measuring and improving user engagement is a long-term strategy that involves constantly analyzing data to find new way...
05/28/2021
What is User Engagement and How to Improve It

“Measuring and improving user engagement is a long-term strategy that involves constantly analyzing data to find new ways to apply the knowledge you gain.”

More hidden nuggets this way 👉🏾 https://blog.taboola.com/what-is-user-engagement/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog

Successfully increasing user engagement on your website's content can lead to higher revenue because engaged users are more likely to become brand...

“It seems that Google will continue to use high-quality content as one of the top search ranking factors, so that's prio...
05/28/2021
Google's Core Web Vitals Update: The Biggest Changes for Publishers

“It seems that Google will continue to use high-quality content as one of the top search ranking factors, so that's priority number one.”

Let’s talk about the new Google web update. https://blog.taboola.com/googles-core-web-vitals-update-the-biggest-changes-for-publishers/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog

We'll help you understand the impact of Web Vitals on publishing sites and answer many of the questions publishers have been asking.

Grab a glass of wine for this success story. 🍷 Naked Wines wanted to attract new sign-ups to their Naked Wines Angels. S...
05/26/2021
Naked Wines | Taboola.com

Grab a glass of wine for this success story. 🍷

Naked Wines wanted to attract new sign-ups to their Naked Wines Angels. So they turned to Taboola and ended with 8,000 new sign-ups!

Food and drinks marketers, take notes: https://www.taboola.com/resources/case-studies/naked-wines?utm_source=facebook&utm_medium=social&utm_campaign=nakedwines_casestudy 📝#foodmarketing #winemarketing

Taboola Customers Have a 33% Higher LifetimeValue than Average Naked Wines Customers

How to improve #reach, #engagement, and more! #blogging
05/25/2021
Key Website Metrics to Measure Success on Your Blog

How to improve #reach, #engagement, and more! #blogging

At last count, there were more than 600 million blogs in the world, and the number of bloggers in the U.S. was expected to grow to nearly 32...

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.

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