Taboola

Taboola Taboola powers recommendations for the open web, helping people discover things they may like.

We empower advertisers to reach the right audience and drive measurable growth with performance advertising technology, while helping publishers boost audience engagement and grow revenue—beyond search and social. 🚀 The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboo

la has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

12/02/2025

Luis Jimenez Alonso from INNOCEAN Spain shares the key to performance success: Realize translates into very positive results for those seeking conversions, beyond Search and Social.
Thank you, Luis, for your trust. It is a pleasure for Taboola to be your strategic performance marketing partner for your clients. Together, we are taking performance to the next level.

💘 From Valentine’s Day to Black Friday, every holiday has its own peak engagement window.Realize data shows exactly when...
12/02/2025

💘 From Valentine’s Day to Black Friday, every holiday has its own peak engagement window.

Realize data shows exactly when consumers are browsing, clicking, and buying—giving advertisers the edge they need this season. 🛒

Check the insights before your next campaign takes off 👉 https://www.taboola.com/marketing-hub/realize-data-backed-holiday-peaks/

Take the guesswork out of holiday ad campaign timing with this Realize data on consumer behavior, which will help you to identify engagement peaks...

Want every ad click to count? Xevio joins our experts to show how storytelling in performance ads can filter for high-in...
12/01/2025

Want every ad click to count?

Xevio joins our experts to show how storytelling in performance ads can filter for high-intent users, so your budget goes further.

Discover why the right image and headline act as your “stop sign” 🛑 and give users a clear reason to click. Boost engagement and conversions with smarter creative strategies! 📈✨

Read more: https://www.taboola.com/marketing-hub/filter-high-interest-users-with-creatives/

Master performance advertising with creatives that filter high-intent users before the click, to improve engagement and drive more qualified clicks...

One of the biggest surprises at RecSys 2025? So many innovations that could impact advertisers and CTR prediction are ha...
11/27/2025

One of the biggest surprises at RecSys 2025? So many innovations that could impact advertisers and CTR prediction are happening behind the scenes!

The conference revealed incredible insights from top researchers and practitioners. Want to see the biggest trends shaping the future of recommendation systems? 💡

See the full recap here: https://ow.ly/UgS750XtUmK

Explore the top trends from RecSys 2025 in Prague, including LLM-powered recommendations, Relational Foundation Models, data quality advances, and...

Fragmentation in adtech can make workflows messy 🌀, but there’s a smarter way forward ✅.At DMEXCO 2025, leaders from Tab...
11/27/2025

Fragmentation in adtech can make workflows messy 🌀, but there’s a smarter way forward ✅.

At DMEXCO 2025, leaders from Taboola joined VideoWeek Onetag, StackAdapt and MediaMarktSaturn to discuss how to connect creative, data, and performance seamlessly.

Learn how responsible AI, automation, and first-party data are reshaping the future of advertising. Don’t miss these insights that can help your campaigns work smarter, not harder!

Read more here: https://www.taboola.com/taboola-updates/dmexco-2025-automation-individualization/

At DMEXCO 2025, adtech leaders discussed balancing automation and personalization to build smarter, more responsible digital advertising.

Query rewrites used to take hours of trial, error, and intuition… until Rapido came along. 🤖Our engineering team built a...
11/26/2025

Query rewrites used to take hours of trial, error, and intuition… until Rapido came along. 🤖

Our engineering team built an AI-powered system that automatically tests and rewrites SQL queries, delivering up to 40 percent performance improvements — and saving thousands of engineering hours in the process.

If your team works with data, this is a breakdown worth reading.

See how Rapido works and why it’s making such an impact:
https://ow.ly/V7O050XsTXR

Meet Rapido, Taboola’s AI-powered SQL rewrite system. Learn how LLM recipes, schema & plan context, and production benchmarking automate query...

Single CTA or multiple CTAs: which actually drives the most conversions? 🤔Discover how clarity, exploration, and storyte...
11/26/2025

Single CTA or multiple CTAs: which actually drives the most conversions? 🤔

Discover how clarity, exploration, and storytelling influence user behavior in ways many marketers miss. Learn how to craft the perfect CTA strategy to boost your campaigns.

Read the full guide here 👉 https://www.taboola.com/marketing-hub/single-vs-multiple-cta/

Deciding between one focused call to action and multiple CTAs is crucial for conversion success. Learn how to tell which strategy best meets your...

AI can generate dozens of headlines, thumbnails, and landing pages in minutes, but only humans know which ones will trul...
11/25/2025

AI can generate dozens of headlines, thumbnails, and landing pages in minutes, but only humans know which ones will truly convert.

Learn the full funnel approach from click to conversion and why human judgment remains critical.

🤝 See Xevio CEO Nadim Kuttab’s with Voluum's advice for marketers. It’s a must-read! https://www.taboola.com/marketing-hub/ai-vs-human-expertise-performance-marketing/

AI accelerates creative production, but human expertise remains essential for strategy, optimization, and full-funnel success in performance...

Looking for proof that smarter advertising drives measurable results? 📊See how Verisure Chile transformed their campaign...
11/24/2025

Looking for proof that smarter advertising drives measurable results? 📊

See how Verisure Chile transformed their campaigns with Realize.

AI-powered strategies + optimized creative can scale quality leads while lowering costs. Dive into the full story here 👉 https://www.taboola.com/marketing-hub/case-studies/verisure-chile

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.