Taboola

06/17/2021

How Summit Media Makes Data-driven Decisions Using Taboola Newsroom

Read our success story with Summit Media 🔺

We chatted with Summit Media's Deputy Editorial Director, Jillian Gatcheco, about how and why Summit Media chose Taboola Newsroom. https://blog.taboola.com/how-summit-media-makes-data-driven-decisions-using-taboola-newsroom/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

Summit Media utilizes Taboola's Newsroom solution for real-time data insights into content consumption across their network.

06/16/2021

We're incredibly excited to begin our partnership with SHE Media as their exclusive content recommendations provider. 🎉

Their ability to build a massive audience and their mission to inspire women, creators and entrepreneurs through powerful content is inspiring, and we're incredibly excited to play a role in their journey!

More on our partnership here:

https://www.taboola.com/press-release/she-media-part-of-penske-media-corporation-pmc-chooses-taboola-as-its-exclusive-content-recommendations-provider

#contentrecommendation #journalism #discovery

We're incredibly excited to begin our partnership with SHE Media as their exclusive content recommendations provider. 🎉

Their ability to build a massive audience and their mission to inspire women, creators and entrepreneurs through powerful content is inspiring, and we're incredibly excited to play a role in their journey!

More on our partnership here:

https://www.taboola.com/press-release/she-media-part-of-penske-media-corporation-pmc-chooses-taboola-as-its-exclusive-content-recommendations-provider

#contentrecommendation #journalism #discovery

06/16/2021

Americans are getting vaccinated and ready to escape this summer! ☀️ Readership about beaches 🏝 has reached 3.8 million pageviews the past 30 days in the US and 29 million on airlines. ✈️

Travel marketers 🗺, now is time to up your advertising budget to reach consumers. 💸

#travelmarketing

06/16/2021

Yarn | Taboola.com

With Taboola, this Australian fashion brand saw a 300% increase in ROAS over time. 👗

See how Yarn decreased CPA across entire media mix with Taboola. 👕https://bit.ly/3z2uEyB

Yarn Sees 700% Return on Ad Spend With Taboola Retargeting and Attentive Audiences Campaigns

06/15/2021

Naked Wines | Taboola.com

Food and drink marketers, you’ll want to read this success story with Naked Wines USA + Taboola. 🍷

#foodmarketing #winemarketing

Taboola Customers Have a 33% Higher LifetimeValue than Average Naked Wines Customers

06/14/2021

New Study Reveals Diversity's Vital Role in Advertising in 2021

“Diversity is a vital element in successful marketing and advertising strategies.” 💯 https://blog.taboola.com/new-study-reveals-diversitys-vital-role-in-advertising-in-2021/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog #DEI

Taboola supplied a wealth of field data from 2019 to provide a baseline from which to extrapolate how attitudes may have changed with the pivotal...

06/14/2021

Get Your UK Travel Brand on the Road Again with These Tips for Capturing Travelers' Attention Post-Lockdown

Brits are packing their bags this summer. 🧳 https://blog.taboola.com/get-your-uk-travel-brand-on-the-road-again/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog #travelmarketing 🗺

Here's a look at what consumers are reading about and clicking on when it comes to travel.

06/11/2021

Look After My Bills | Taboola.com

Auto-switching service, Look After My Bills, gains 10,000 new memberships in just 9 Months with Taboola. 💸🤯 https://www.taboola.com/resources/case-studies/look-after-my-bills?utm_source=facebook&utm_medium=social&utm_campaign=lookaftermybills_casestudy

Look After My Bills gains 10,000 new memberships in just 9 months with Taboola

06/11/2021

It’s going to be a summer for indoor entertainment as cinemas reopen! #filmmarketers, you’ll want to take a dive into this: https://blog.taboola.com/lights-camera-action-how-uk-film-marketers-can-place-upcoming-movie-releases-in-the-spotlight-as-cinemas-reopen/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog 🎥 #entertainmentmarketing

06/10/2021

Why is Native Advertising Good? What is the Controversy over it?

We’re talking about the good 😇 and the bad 😈 of #nativeads. https://blog.taboola.com/what-are-the-pros-and-cons-of-native-advertising/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

Native ads are ads that fit seamlessly into the platform they're on, so they look like they belong there. Native advertising is almost everywhere...

06/10/2021

What is User Engagement and How to Improve It

From metrics to content creation, we’re covering it all. ✅ https://blog.taboola.com/what-is-user-engagement/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog #userengagement

Successfully increasing user engagement on your website's content can lead to higher revenue because engaged users are more likely to become brand...

06/10/2021

Become A Taboola Ads Pro with these 5 Tips

Our new Taboola Ads: optimized for your brand. 💯 https://blog.taboola.com/become-a-taboola-ads-pro-with-these-5-tips/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns across the web.

06/09/2021

Gift giving on these holidays is typically associated with technology, fashion or beauty items—we took a look at how marketers can best capitalize on this massive gift-giving opportunity. http://ow.ly/Nh0N50EY1Ir

#FathersDay2021 👔

06/09/2021

Get Your UK Travel Brand on the Road Again with These Tips for Capturing Travelers' Attention Post-Lockdown

We dissected some readership data in our network to provide some tips for #travelmarketers 🧳 https://blog.taboola.com/get-your-uk-travel-brand-on-the-road-again/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog #travelmarketing 🗺

Here's a look at what consumers are reading about and clicking on when it comes to travel.

06/08/2021

Watch Now: Experts Weigh In on a Cookieless World During Adweek's Mediaweek

Be prepared to harness new opportunities in a cookieless word. 🍪 Check out experts, including Taboola’s Nadav Perry, on Adweek’s “Context is King” panel. https://blog.taboola.com/experts-weigh-in-on-a-cookieless-world/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

In a world without cookies, advertisers have a valuable opportunity to completely rethink the way they target and identify audiences.

06/07/2021

Pride Month is here and we're ready to celebrate and educate with our employees!

We're coming in strong as with a Spotify playlist, zoom backgrounds & new Slack channel as we spotlight our LGBTQ+ community. 🏳️‍🌈

06/04/2021

8 Ways to Maximize Your Affiliate Marketing Campaigns with Taboola

Our best practices for #affiliatemarketing. ✅ https://blog.taboola.com/taboola-best-practices-for-affiliate-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

A 2020 survey by Gartner revealed that 65% of B2C marketers around the world planned to increase their affiliate marketing spend.

06/03/2021

Get ready with Taboola's guide on Core Web Vitals

Core Web Vitals: Get Ready with Taboola's Guide for Publishers in this upcoming webinar 👷🔧
#corewebvitals #publishers #webinar

In this webinar you will learn how Taboola is supporting publishers to prepare for Google’s new Core Web Vitals KPIs.

06/03/2021

"Everyday's a leg day when you're running away from your problems" 🏃🏽‍♀️- anonymous

Celebrating all runners for #InternationalRunningDay! 🏃🏾‍♂️💨. Whether you're a life-long runner or a pandemic-inspired newbie--today is about you!

Health and fitness marketers, take a peek at our benchmark report for more insights on targeting your health+fitness consumers! http://ow.ly/bztF50F2hvS

#GlobalRunningDay #running #health #fitness

06/03/2021

It’s football season ⚽️ and UEFA EURO 2020 is almost here!

Who will win #EURO2020 based on fan interest? 🥅 We analyzed nearly 2.7 billion page views and are unlocking our predictions here: https://blog.taboola.com/who-will-win-euro-2020-based-on-fan-interest/?utm_source=facebook&utm_medium=social&utm_campaign=infographic_blog

Pssst, for #sportspublishers, consider these results when determining which teams to cover on your publication. 💡

UEFA Champions League

06/02/2021

Branded Content vs. Native Advertising: What's the Difference?

“Native advertising and branded content have distinct characteristics, but they share some marketing goals.” https://blog.taboola.com/branded-content-vs-native-advertising-whats-the-difference?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

It's important to understand what native advertising and branded content are, how they differ, and when to use each one to meet your goals.

06/02/2021

As cinemas reopen in the UK 🇬🇧, we took a look at the pageviews across the Tabooola network to discover which upcoming releases fan are reading about most: https://blog.taboola.com/lights-camera-action-how-uk-film-marketers-can-place-upcoming-movie-releases-in-the-spotlight-as-cinemas-reopen/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog 🎞 #entertainmentmarketing

06/02/2021

“Smart contextual is about understanding in real time what the audience actually reads, and that could change within the day or many, many times a day.” - Nadav Perry on Adweek’s “Context is King” panel. https://blog.taboola.com/experts-weigh-in-on-a-cookieless-world/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

“Smart contextual is about understanding in real time what the audience actually reads, and that could change within the day or many, many times a day.” - Nadav Perry on Adweek’s “Context is King” panel. https://blog.taboola.com/experts-weigh-in-on-a-cookieless-world/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

06/01/2021

How Summit Media Makes Data-driven Decisions Using Taboola Newsroom

Summit Media uses data-driven signals from Taboola Newsroom to make content decisions.

Deputy Editorial Director, Jillian Gatcheco, explains how and why Summit Media chose Taboola Newsroom and the exciting results they've experienced. https://blog.taboola.com/how-summit-media-makes-data-driven-decisions-using-taboola-newsroom/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

Summit Media utilizes Taboola's Newsroom solution for real-time data insights into content consumption across their network.

06/01/2021

#FathersDay2021 is right around the corner and we have tips and tricks for marketers in the category! 👔 https://blog.taboola.com/plan-your-fathers-day-campaign/?utm_source=facebook&utm_medium=social&utm_campaign=infographic_blog

06/01/2021

Target UK Car Buyers in 2021 with these Auto Advertising Tips and Trends

#Automarketing is back! 🚘 https://blog.taboola.com/target-uk-car-buyers-in-2021-with-these-auto-advertising-tips-and-trends/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

The UK's Auto industry was hit hard by the COVID-19 pandemic, with new car sales dropping 30% in 2020 — falling to the lowest level in nearly 30...

05/28/2021

What is User Engagement and How to Improve It

“Measuring and improving user engagement is a long-term strategy that involves constantly analyzing data to find new ways to apply the knowledge you gain.”

More hidden nuggets this way 👉🏾 https://blog.taboola.com/what-is-user-engagement/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog

Successfully increasing user engagement on your website's content can lead to higher revenue because engaged users are more likely to become brand...

05/28/2021

Google's Core Web Vitals Update: The Biggest Changes for Publishers

“It seems that Google will continue to use high-quality content as one of the top search ranking factors, so that's priority number one.”

Let’s talk about the new Google web update. https://blog.taboola.com/googles-core-web-vitals-update-the-biggest-changes-for-publishers/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog

We'll help you understand the impact of Web Vitals on publishing sites and answer many of the questions publishers have been asking.

05/27/2021

Look After My Bills | Taboola.com

This auto-switching service switched to Taboola sponsored #ads to gain new members and lower #CPA. 💯

Read how Look After My Bills was able to gain 10,000 new memberships in just 9 months. 💡 https://www.taboola.com/resources/case-studies/look-after-my-bills?utm_source=facebook&utm_medium=social&utm_campaign=lookaftermybills_casestudy

Look After My Bills gains 10,000 new memberships in just 9 months with Taboola

05/27/2021

What are the Pros and Cons of Native Advertising?

#Pro: “It's easier to build brand awareness with native advertising than traditional display ads.” https://blog.taboola.com/what-are-the-pros-and-cons-of-native-advertising/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog #brandawareness

Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.

05/26/2021

Naked Wines | Taboola.com

Grab a glass of wine for this success story. 🍷

Naked Wines wanted to attract new sign-ups to their Naked Wines Angels. So they turned to Taboola and ended with 8,000 new sign-ups!

Food and drinks marketers, take notes: https://www.taboola.com/resources/case-studies/naked-wines?utm_source=facebook&utm_medium=social&utm_campaign=nakedwines_casestudy 📝#foodmarketing #winemarketing

Taboola Customers Have a 33% Higher LifetimeValue than Average Naked Wines Customers

05/26/2021

8 Ways to Maximize Your Affiliate Marketing Campaigns with Taboola

Our top 8 #protips to maximize 📈 your #affiliatemarketing campaigns. 💥 https://blog.taboola.com/taboola-best-practices-for-affiliate-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

A 2020 survey by Gartner revealed that 65% of B2C marketers around the world planned to increase their affiliate marketing spend.

05/25/2021

Become A Taboola Ads Pro with these 5 Tips

We want you to get the most out of your Taboola Ads account! ✅ https://blog.taboola.com/become-a-taboola-ads-pro-with-these-5-tips/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

We recently launched Taboola Ads, our brand new dashboard, where advertisers can create and manage campaigns across the web.

05/25/2021

Key Website Metrics to Measure Success on Your Blog

How to improve #reach, #engagement, and more! #blogging

At last count, there were more than 600 million blogs in the world, and the number of bloggers in the U.S. was expected to grow to nearly 32...