Taboola

Taboola Taboola powers recommendations for the open web, helping people discover things they may like.

We empower advertisers to reach the right audience and drive measurable growth with performance advertising technology, while helping publishers boost audience engagement and grow revenue—beyond search and social. 🚀 The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboo

la has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.

Long weekends. Backyard barbecues. Fireworks… and flash sales! 💥We’ve rounded up the hottest tips for marketing success,...
07/04/2025

Long weekends. Backyard barbecues. Fireworks… and flash sales! 💥

We’ve rounded up the hottest tips for marketing success, including mobile-first strategies, SMS urgency, and creative storytelling.

Maximize your campaigns this summer. The insights are right here: ☀️ https://www.taboola.com/marketing-hub/fourth-july-marketing-ideas/

Are you ready for Independence Day? Set off performance marketing sparks with tips to help prospects, drive conversions, and increase revenue on...

🎤 2025 is the year of women in LGBTQ+ music.Chappell Roan, Doechii, Billie Eilish, Lady Gaga, and Cynthia Erivo are lead...
07/04/2025

🎤 2025 is the year of women in LGBTQ+ music.

Chappell Roan, Doechii, Billie Eilish, Lady Gaga, and Cynthia Erivo are leading a cultural shift... one song at a time! 🌈

See more about who and what is shaping the identity, style, and sounds of Pride: https://www.taboola.com/taboola-updates/pride-2025-trends/

Prime Day is no longer just a two-day deal frenzy. It’s a three-day sprint to win new customers and boost sales. 💸📈 For ...
07/04/2025

Prime Day is no longer just a two-day deal frenzy. It’s a three-day sprint to win new customers and boost sales. 💸

📈 For SMBs, it’s game time… and smart planning is key.

From A/B testing and budgeting to bidding strategies and real-time adjustments, 📖 read our guide to be ready: https://www.taboola.com/marketing-hub/amazon-prime-day-tips/

SMBs can succeed on Amazon Prime Day with strategic audience targeting, budgeting, and bidding, along with real-time tracking and data-driven...

Chery International's partnership with Pigment Creative House and Realize is proof that smart video pays off.Even withou...
07/03/2025

Chery International's partnership with Pigment Creative House and Realize is proof that smart video pays off.

Even without retargeting, their Realize Video Ads helped drive conversions and lower acquisition costs.

Learn how a creative campaign turned into a performance powerhouse: https://www.taboola.com/resources/case-studies/chery

Chery, part of Freesbe Group, Increases Leads Through Realize Multi-Format Ad Strategy

🎆 Red, white, and ROI! The Fourth of July is a celebration AND a revenue opportunity.Whether you're selling grills, gear...
07/03/2025

🎆 Red, white, and ROI! The Fourth of July is a celebration AND a revenue opportunity.

Whether you're selling grills, gear, or getaway deals, we’ve got 5 expert strategies to fire up your campaign performance.

Read now and celebrate your most successful Independence Day yet: 🛍️ https://www.taboola.com/marketing-hub/fourth-july-marketing-ideas/

Are you ready for Independence Day? Set off performance marketing sparks with tips to help prospects, drive conversions, and increase revenue on...

From local relevance to global results! 🌍El Nacional partnered with us to enhance content discovery, leading to 📈 +70% R...
07/03/2025

From local relevance to global results! 🌍

El Nacional partnered with us to enhance content discovery, leading to 📈 +70% RPM and 📈 15% of their total organic traffic now coming from Taboola.

See their and utilize the tools they took advantage of here: ➡️ https://www.taboola.com/resources/case-studies/el-nacional.cat

El Nacional achieves 65% increase in Organic CTR and 56% increase in Taboola Ad Revenue with Article Page Personalization Solution

Right now, GenAI engines scrape publisher content, deliver shallow summaries, and keep readers boxed in.We’re changing t...
07/03/2025

Right now, GenAI engines scrape publisher content, deliver shallow summaries, and keep readers boxed in.

We’re changing that.
👉 DeeperDive brings GenAI onto publisher sites, delivering trusted answers, dynamic engagement, and a new monetization engine for the open web.

https://www.taboola.com/taboola-updates/genai-for-publishers-deeperdive/

DeeperDive puts GenAI where it belongs, on trusted publisher sites, offering real answers, deeper engagement, and new revenue built on the open...

Where’s Pride making headlines in 2025? 🏳️‍🌈 According to Taboola data, these countries lead the charge in Pride readers...
07/02/2025

Where’s Pride making headlines in 2025? 🏳️‍🌈 According to Taboola data, these countries lead the charge in Pride readership:

🇺🇸 USA
🇪🇸 Spain
🇬🇧 UK

Read the full breakdown of global Pride interest here: https://www.taboola.com/taboola-updates/pride-2025-trends/

07/02/2025

Every minute a developer waits is a minute we lose to innovation.

So we asked: how do we get feedback faster without sacrificing quality? 🧠

⚡ Spoiler: remote Webpack and Gonzales changed everything.

See the optimizations we made to enhance productivity: https://ow.ly/7jSZ50WioxY

📍 Barcelona, here we come!Next week, Taboola is heading to Affiliate Takeover on July 9–10!We’ll be at Booth B10, ready ...
07/02/2025

📍 Barcelona, here we come!

Next week, Taboola is heading to Affiliate Takeover on July 9–10!

We’ll be at Booth B10, ready to show you how Realize, our next-gen ad platform, helps performance advertisers scale beyond search and social.

✅ Want to chat with our team?

Secure your spot now and you could unlock 25% off your ATO ticket 👉 https://affiliatetakeoverbarcelona2025.splashthat.com/

⏳ Spinning your wheels with marketing spend that isn’t converting?You’re not alone — but 2025 is your year to optimize. ...
07/02/2025

⏳ Spinning your wheels with marketing spend that isn’t converting?

You’re not alone — but 2025 is your year to optimize. Our guide helps you build a budget with intent, track results that matter, and finally break the cycle of wasted ad spend.

Read it now: 🔍 https://www.taboola.com/marketing-hub/marketing-budget/

Allocating your company's resources for maximum ROI should be every business owner's priority. We'll explain how to spend your marketing budget...

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.