Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In
Operating as usual
We’re entering yet another new era of advertising beyond third-party cookies--and marketers must adapt. https://blog.taboola.com/looking-beyond-old-school-ads/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Research by Nielsen found that video streaming sites now account for 25% of TV usage, indicating the start of what they predict to be a significant...
Today's the day to get thirsty for half-price drinks & apps 🍹🍤 We're raising a glass to #NationalHappyHourDay! 🥂
What's your drink of choice?🍸🥃🍻
Billions of consumers are waiting to discover your business, get your brand in front of them! #ecommerce https://blog.taboola.com/use-these-14-marketing-strategies-to-increase-your-ecommerce-traffic/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
eCommerce is booming and the market continues to grow.Online retail sales of physical goods are forecast to hit $548 billion in 2024 in the U.S....
So, what exactly does buying web traffic mean? 💻 We’re breaking it down. https://blog.taboola.com/buying-paid-traffic/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Don’t buy web traffic blindly. Read this extensive guide to understand if you should buy paid traffic for your website and how it works to do it right
“Lily’s Kitchen is always looking for new and innovative ways to reach new audiences at scale, to connect more pet lovers with wholesome food for happy, healthy cats and dogs.
Taboola High Impact allowed us to reach new audiences outside of search and social channels, using premium placements that put our proper food for pets front and centre for our intended audience.” - Kelly Boness, Digital Acquisition Manager, Lily's Kitchen
Lily’s Kitchen Reaches Pet Lovers Over 1 Million Times in 5 Months with Taboola High Impact
The holiday season will be here before you know it. 🎄To help you get ready, we created 3 insightful guides that recap 2020 trends and 2021 holiday predictions, reveal news trends you can leverage for ad campaigns and tips to build a winning campaign strategy.
Don't plan your holiday campaigns without reading these insights! 🎁 https://explore.taboola.com/holiday-guides-2021-uk?utm_source=facebook&utm_medium=social&utm_campaign=holiday_LP
Marketers in the home goods space, don’t miss this head start guide to #BlackFriday & #CyberMonday. 🖼🪴🪞 https://discover.taboola.com/black-friday-2021-home-goods/?utm_source=facebook&utm_medium=social&utm_campaign=blackfriday_tech_LP
We’re thankful for data-backed #Thanksgiving2021 insights. 🦃 https://blog.taboola.com/thanksgiving-2021-advertising-best-practices/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.
Learn how to effectively spread awareness, reach targeted audiences, and generate conversions. 💯 https://blog.taboola.com/paid-traffic-for-affiliate-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Sometimes your affiliate website needs a boost to get traffic. We're here to help you understand paid traffic for affiliate marketing& the best...
The way of bidding needed to be improved, so how did we do it? 😉 https://blog.taboola.com/announcing-smartbid-dimensions/?utm_source=facebook&utm_medium=social&utm_campaign=announcement_blog #SmartBidDimensions
Announcing SmartBid Dimensions: A New “Autonomous Driving Experience” for Advertisers
We’re breaking down the benefits of using Smart Bid for your Taboola campaign (w/ examples!) https://blog.taboola.com/how-9-advertisers-are-using-smart-bid-to-optimize-campaigns-successfully/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Smart Bid is a semi-automatic campaign bidding strategy designed to maximize your conversions.
Our best eCommerce strategies, right here: https://blog.taboola.com/how-to-grow-your-ecommerce-business/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog 💯
How can I make my online business grow faster? 10 best tactics to increase ecommerce sales and the 8 top strategies to grow your ecommerce business...
Always. Be. Testing. Getting #landingpages live is a momentous feat, but putting in the work A/B testing will ensure that they perform. https://blog.taboola.com/the-complete-guide-to-the-a-b-landing-page-test/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
In this guide, you'll learn how to test a landing page, how to squeeze more conversions from your landing pages, and walk away with examples and...
Grab some popcorn. 🍿🥤 We’re talking the importance of video ads 🎥 https://blog.taboola.com/6-key-videos-you-must-create-to-boost-e-commerce-sales/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Videos provide brands the opportunity to build trust, capture a cold audience's attention, and even invoke consumer interest in your product.
We have all your “fashion-driven trends” for your Black Friday marketing over here: https://discover.taboola.com/black-friday-2021-fashion-beauty/?utm_source=facebook&utm_medium=social&utm_campaign=blackfriday_tech_LP 👔👗💄⌚️
The ad ecosystem is evolving, are you integrating all omnichannel advertising options into your strategy? https://blog.taboola.com/7-insights-on-growing-sales-with-integrated-advertising/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
As the ad ecosystem continues to evolve, it's more important than ever to integrate all omnichannel advertising options into your strategy.
Energy company HolaLuz.com engages audiences on Taboola’s top publisher sites with CTA Button. ☑️https://www.taboola.com/resources/case-studies/holaluz?utm_source=facebook&utm_medium=social&utm_campaign=casestudy
Holaluz Obtains 10% Of Total Lead Volume and Increases Cost Efficiency in Just 8 Months with Taboola
Festivals and COVID don’t always mesh but companies are adapting to “the new normal” -- we partnered with exchange4media to uncover challenges for brands to advertise to their consumers this holiday season. 🛍✨ https://blog.taboola.com/how-electronics-brands-are-preparing-for-indias-festival-season/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
India's bustling festival season is here, including the Flipkart Big Billion Day Sale in October and Diwali, the biggest buying festival, in November.
Opportunities for #auto 🚙 marketers this way 👉🏾https://blog.taboola.com/the-us-auto-industry-is-bouncing-back/
Let's look at how the auto industry has changed and the opportunity for auto advertisers in the upcoming months.
What to watch 🎥, read 📚, and listen 🎧 as told by our Taboola LGBT community. 🏳️🌈 https://blog.taboola.com/honoring-lgbt-history-month/
Taboola Pride, Taboola's employee resource group, has compiled a list of some of their favorite movies, books, and audio series that have LGBTQ+...
Look to the future 🔮 and embrace the new era of digital marketing. ❌🍪❌ https://blog.taboola.com/looking-beyond-old-school-ads/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Research by Nielsen found that video streaming sites now account for 25% of TV usage, indicating the start of what they predict to be a significant...
We’re covering the pitfalls of buying traffic and how to get started. 💼 https://blog.taboola.com/buying-paid-traffic/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Don’t buy web traffic blindly. Read this extensive guide to understand if you should buy paid traffic for your website and how it works to do it right
Enjoy a meatless meal today for #WorldVeganDay! 🌱 What is your favorite go-to meal? #MeatlessMonday
The problem is that driving traffic to affiliate marketing sites is no easy task. https://blog.taboola.com/paid-traffic-for-affiliate-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Sometimes your affiliate website needs a boost to get traffic. We're here to help you understand paid traffic for affiliate marketing& the best...
This one-stop-shop for #ecommerce saw a 51% in CTR increase across their client campaigns with Taboola’s Google’s DV360 integration. 🛒📈 https://www.taboola.com/resources/case-studies/salestube?utm_source=facebook&utm_medium=social&utm_campaign=casestudy SalesTube
SalesTube Considers Taboola it’s Top Channel for Traffic for Clients Across Several Industries
Let’s take a look at how you can reach your home goods shoppers 🪞 https://discover.taboola.com/black-friday-2021-home-goods/?utm_source=linkedin&utm_medium=social&utm_campaign=blackfriday_tech_LP #homegoodsmarketing
It’s not just about Gen Z marketing, we’re looking at 6 facts and stats you need to keep in mind when advertising to #millennials. https://blog.taboola.com/6-things-millennials-expect-from-advertisers-in-2021/
Today's most-engaged media consumers need to be swayed by more than flashy TV commercials, catchy slogans, and jingles.
“When it comes to brand awareness, when and where you meet someone is just as important as what you say.”
For your brand awareness needs (and more 😉) , meet the Taboola High Impact: https://www.taboola.com/advertisers/high-impact-awareness?utm_source=facebook&utm_medium=social&utm_campaign=highimpact
Add it to your media mix for your holiday marketing campaign! 🦃🎄
Your website is the storefront of your online brand. Even if you’re running a blog and not selling e-commerce, it is possible to drive revenue from that store.
Check out these tips to get some inspiration to monetize your site! #publishers https://blog.taboola.com/10-ways-to-monetize-a-website/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Ready to make money from your website, but you're not sure which strategies will be most effective? Here are the top ten tactics for driving revenue.
Auto shoppers will be looking for great Black Friday & Cyber Monday deals. 🚙 We’re breaking down campaign strategies to boost sales this holiday season. 🎁 https://discover.taboola.com/black-friday-2021-auto/?utm_source=facebook&utm_medium=social&utm_campaign=blackfriday_tech_LP
Calling all ad agencies 📢: see how you can help your real estate clients.🏡 🗝 https://www.taboola.com/resources/case-studies/orange-digital-media?utm_source=facebook&utm_medium=social&utm_campaign=casestudy #realestatemarketing
Orange Digital Media Decreases Cost Per Lead for Pionier Developers by 35% with Taboola Attentive Audiences
So much to uncover with Smart Bid. 🔎 https://blog.taboola.com/how-9-advertisers-are-using-smart-bid-to-optimize-campaigns-successfully/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Smart Bid is a semi-automatic campaign bidding strategy designed to maximize your conversions.
Before you launch your #Thanksgiving2020 campaigns, make sure you’re up to date on all the data. 🦃 👨👩👧👦 https://blog.taboola.com/thanksgiving-2021-advertising-best-practices/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.
The advertising industry is moving and shaking. ✨ Lauren Johnson from Business Insider asks the tough questions to Taboola CEO Adam Singolda, CEO Mark Zagorski from DoubleVerify and Micheal Barrett from Magnite at #AWNewYork.
They cover:
📲 The need to and the duopoly addiction
📲 Pandemic trends that are here to stay
📲 Their answers to the all-time growth question: buy or build
📲 The effects of working behind a Zoom screen
📲 And so much more
There’s been a lot of moving and shaking beneath the feet of the advertising industry this year. What’s so special about this moment?
This UK #BlackHistoryMonth 🇬🇧✊🏾, we're shedding light on some numbers you need to know about the Black workforce in the UK.
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Ever wish you could forecast the performance of your titles before you release them out into the internet? Well, now you can. Input your title options into our Title Analyzer and watch a winner emerge. Try it here: https://buff.ly/2OD7Fp9 #TaboolaTrends
Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.
How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.
Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.
Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.
Kevin Anderson & Associates: Ghostwriting, Ed
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