Taboola

Taboola Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In

Operating as usual

11/12/2021

Today's the day to get thirsty for half-price drinks & apps 🍹🍤 We're raising a glass to #NationalHappyHourDay! 🥂

What's your drink of choice?🍸🥃🍻

“Lily’s Kitchen is always looking for new and innovative ways to reach new audiences at scale, to connect more pet lover...
11/10/2021
Lily’s Kitchen

“Lily’s Kitchen is always looking for new and innovative ways to reach new audiences at scale, to connect more pet lovers with wholesome food for happy, healthy cats and dogs.

Taboola High Impact allowed us to reach new audiences outside of search and social channels, using premium placements that put our proper food for pets front and centre for our intended audience.” - Kelly Boness, Digital Acquisition Manager, Lily's Kitchen

Lily’s Kitchen Reaches Pet Lovers Over 1 Million Times in 5 Months with Taboola High Impact

Festivals and COVID don’t always mesh but companies are adapting to “the new normal” -- we partnered with exchange4media...
11/03/2021
How Electronics Brands Are Preparing for India's Festival Season

Festivals and COVID don’t always mesh but companies are adapting to “the new normal” -- we partnered with exchange4media to uncover challenges for brands to advertise to their consumers this holiday season. 🛍✨ https://blog.taboola.com/how-electronics-brands-are-preparing-for-indias-festival-season/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

India's bustling festival season is here, including the Flipkart Big Billion Day Sale in October and Diwali, the biggest buying festival, in November.

11/01/2021

Enjoy a meatless meal today for #WorldVeganDay! 🌱 What is your favorite go-to meal? #MeatlessMonday

Your website is the storefront of your online brand. Even if you’re running a blog and not selling e-commerce, it is pos...
10/27/2021
How to Monetize a Website in 2021 - Top 10 Ways

Your website is the storefront of your online brand. Even if you’re running a blog and not selling e-commerce, it is possible to drive revenue from that store.

Check out these tips to get some inspiration to monetize your site! #publishers https://blog.taboola.com/10-ways-to-monetize-a-website/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog

Ready to make money from your website, but you're not sure which strategies will be most effective? Here are the top ten tactics for driving revenue.

The advertising industry is moving and shaking. ✨ Lauren Johnson from Business Insider asks the tough questions to Taboo...
10/25/2021
The Future of Advertising with Taboola, DoubleVerify and Magnite CEOs on Stage at Adweek

The advertising industry is moving and shaking. ✨ Lauren Johnson from Business Insider asks the tough questions to Taboola CEO Adam Singolda, CEO Mark Zagorski from DoubleVerify and Micheal Barrett from Magnite at #AWNewYork.

They cover:
📲 The need to and the duopoly addiction
📲 Pandemic trends that are here to stay
📲 Their answers to the all-time growth question: buy or build
📲 The effects of working behind a Zoom screen
📲 And so much more

There’s been a lot of moving and shaking beneath the feet of the advertising industry this year. What’s so special about this moment?

10/22/2021

This UK #BlackHistoryMonth 🇬🇧✊🏾, we're shedding light on some numbers you need to know about the Black workforce in the UK.

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.

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We’re entering yet another new era of advertising beyond third-party cookies--and marketers must adapt. https://blog.taboola.com/looking-beyond-old-school-ads/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Today's the day to get thirsty for half-price drinks & apps 🍹🍤 We're raising a glass to #NationalHappyHourDay! 🥂 What's your drink of choice?🍸🥃🍻
Billions of consumers are waiting to discover your business, get your brand in front of them! #ecommerce https://blog.taboola.com/use-these-14-marketing-strategies-to-increase-your-ecommerce-traffic/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
So, what exactly does buying web traffic mean? 💻 We’re breaking it down. https://blog.taboola.com/buying-paid-traffic/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
“Lily’s Kitchen is always looking for new and innovative ways to reach new audiences at scale, to connect more pet lovers with wholesome food for happy, healthy cats and dogs. Taboola High Impact allowed us to reach new audiences outside of search and social channels, using premium placements that put our proper food for pets front and centre for our intended audience.” - Kelly Boness, Digital Acquisition Manager, Lily's Kitchen
The holiday season will be here before you know it. 🎄To help you get ready, we created 3 insightful guides that recap 2020 trends and 2021 holiday predictions, reveal news trends you can leverage for ad campaigns and tips to build a winning campaign strategy. Don't plan your holiday campaigns without reading these insights! 🎁 https://explore.taboola.com/holiday-guides-2021-uk?utm_source=facebook&utm_medium=social&utm_campaign=holiday_LP
Marketers in the home goods space, don’t miss this head start guide to #BlackFriday & #CyberMonday. 🖼🪴🪞 https://discover.taboola.com/black-friday-2021-home-goods/?utm_source=facebook&utm_medium=social&utm_campaign=blackfriday_tech_LP
Learn how to effectively spread awareness, reach targeted audiences, and generate conversions. 💯 https://blog.taboola.com/paid-traffic-for-affiliate-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
The way of bidding needed to be improved, so how did we do it? 😉 https://blog.taboola.com/announcing-smartbid-dimensions/?utm_source=facebook&utm_medium=social&utm_campaign=announcement_blog #SmartBidDimensions