Taboola

Taboola Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore

Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter. Follow @taboola on Twitter, on LinkedIn at http://www.linkedin.com/company/taboola, and on Google + at http://gplus.to/Taboola.

Deviating from the general trend, travel photos that are colorful are performing better than those that are B&W. #Tabool...
05/17/2019

Deviating from the general trend, travel photos that are colorful are performing better than those that are B&W. #TaboolaTrends

Try swapping male models for female models to boost clicks. #TaboolaTrends
05/17/2019

Try swapping male models for female models to boost clicks. #TaboolaTrends

Drive-in restaurants don’t have people clicking this week. Keep food out of your photos. #TaboolaTrends
05/16/2019

Drive-in restaurants don’t have people clicking this week. Keep food out of your photos. #TaboolaTrends

Colorful or B&W—it truly depends. The top performing strategy is different week to week.
05/16/2019

Colorful or B&W—it truly depends. The top performing strategy is different week to week.

#ContentOptimization is the key to #digitalmarketing success. By using Taboola Feed, Japanese gifting specialist increas...
05/15/2019
MEMOCO

#ContentOptimization is the key to #digitalmarketing success. By using Taboola Feed, Japanese gifting specialist increased engagement and boosting their revenue by 409% in just three months. Here’s the full story for your reading pleasure: https://buff.ly/2Vn9mLS

Introduction MEMOCO is a gift information website that delivers information for people looking for gifts for their loved ones. Founded in 2012, their mission is to become Japan’s go-to destination for any gift-giving related questions, information or inquiries. MEMOCO has an editorial team of 20 p...

Photos are back—illustrations have lost their luster. #TaboolaTrends
05/14/2019

Photos are back—illustrations have lost their luster. #TaboolaTrends

05/14/2019
MK Anand, Managing Director, Times Network

“Your publisher first approach and strategies is what I think you guys do perfectly, and I hope you guys keep that as your central guiding philosophy.” - MK Anand, Managing Director, Times Network #Discovery [Video - MK]

Indoor show floors are not what’s attracting consumer’s eyes. #TaboolaTrends
05/14/2019

Indoor show floors are not what’s attracting consumer’s eyes. #TaboolaTrends

“We are excited to be opening our fourth global support center in India and tripling our workforce here having develop...
05/14/2019
Taboola plans to expand operations in India, renews deal with top publishers - TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI

“We are excited to be opening our fourth global support center in India and tripling our workforce here having developed in the country with tremendous speed," said Adam Singolda, CEO and founder. Taboola will open new offices in Cyber City, Gurugram; a new sales center in Mumbai, and is actively hiring 80 employees, all to support the company’s operations in India and globally.

MUMBAI: Taboola has unveiled its expansion plans in India. The platform will open its new offices in Cyber City, Gurugram; a new sales center in Mumbai, and actively hiring 80 employees, all to support the company’s operations in India and globally. The platform has signed and renewed its partners...

Today we announced our expansion in the Indian market—and it’s all thanks to this fantastic team! #Discovery #Moment...
05/14/2019

Today we announced our expansion in the Indian market—and it’s all thanks to this fantastic team! #Discovery #MomentsofNext

05/14/2019
India_Summit_Loop_Final_1082

We’re incredibly excited to be expanding in India alongside such influential and engaging publisher partners. #Discovery

Pick a black and white photo to help your education campaign stand out from the crowd. #TaboolaTrends
05/13/2019

Pick a black and white photo to help your education campaign stand out from the crowd. #TaboolaTrends

Discovery in Bangkok. Our CEO, Adam Singolda and the team making it happen. #Discovery
05/13/2019

Discovery in Bangkok. Our CEO, Adam Singolda and the team making it happen. #Discovery

Were excited to be hosting students from the AI & Big Data Advanced Analytics MBA program from @IDCHerzliya today. #engi...
05/13/2019

Were excited to be hosting students from the AI & Big Data Advanced Analytics MBA program from @IDCHerzliya today. #engineering #ai #bigdata

Try surfing, water skiing or parasailing in one of your next videos. #TaboolaTrends
05/13/2019

Try surfing, water skiing or parasailing in one of your next videos. #TaboolaTrends

Education readers want to know all of their choices before making a decision. #TaboolaTrends
05/12/2019

Education readers want to know all of their choices before making a decision. #TaboolaTrends

Animals in cars don’t have people clicking this week. #TaboolaTrends
05/11/2019

Animals in cars don’t have people clicking this week. #TaboolaTrends

Education readers aren’t clicking on photos in an outside setting this week. #TaboolaTrends
05/11/2019

Education readers aren’t clicking on photos in an outside setting this week. #TaboolaTrends

Wedding season has arrived, and the open web is excited. #TaboolaTrends
05/10/2019

Wedding season has arrived, and the open web is excited. #TaboolaTrends

Starting in under an hour! Join us--we've partnered with Hanapin to bring you insights into how to get started with nati...
05/09/2019

Starting in under an hour! Join us--we've partnered with Hanapin to bring you insights into how to get started with native advertising. https://buff.ly/30crJ50

Not just great—amazing is what auto consumers want to see. #TaboolaTrends
05/09/2019

Not just great—amazing is what auto consumers want to see. #TaboolaTrends

"Diversity leads to innovation, and that is a similarity between Thailand & Israel." https://buff.ly/2LtrJdh
05/09/2019

"Diversity leads to innovation, and that is a similarity between Thailand & Israel." https://buff.ly/2LtrJdh

#Native ads are advertiser’s new star student. They’re engaging, nondisruptive, and don’t blend into the backgroun...
05/08/2019
How to Run a Native Advertising Campaign from Start to Finish

#Native ads are advertiser’s new star student. They’re engaging, nondisruptive, and don’t blend into the background. They’re standing out from the crowd because they work.

Check out our latest guest post with Instapage:

Get expert tips how to run a native advertising campaign from the team at Taboola. Examples, steps & best practices all included to maximize results.

Everyone wants to know the celebrity news from the Met Gala. #TaboolaTrends
05/08/2019

Everyone wants to know the celebrity news from the Met Gala. #TaboolaTrends

University of the People provides tuition-free access to higher education to those without traditional access to it. To ...
05/08/2019
University of the People

University of the People provides tuition-free access to higher education to those without traditional access to it.

To help to boost brand awareness and optimize the organization’s #contentmarketing activities, we used a mix of earned media and educational program pages to deliver targeted content to the right audience at the right time. Read the full success story here: https://buff.ly/2WwuXxR

Introduction UoPeople is the first non-profit, tuition-free, Americanaccredited online university. Dedicated to opening access to higher education globally, UoPeople is designed to help qualified high school graduates overcome financial, geographic, political, and personal constraints keeping them f...

Marry your native and search efforts and understand how you can use campaigns tailored toward upper funnel goals and dri...
05/07/2019

Marry your native and search efforts and understand how you can use campaigns tailored toward upper funnel goals and drive bottom funnel goals. https://buff.ly/30crJ50

600-plus site visitors per day, 10-plus flight searches per day and a 120% average ROI per month: another wildly success...
05/04/2019
Air New Zealand

600-plus site visitors per day, 10-plus flight searches per day and a 120% average ROI per month: another wildly successful partnership with Taboola.

Air New Zealand China Sees 120% ROI with Taboola Sponsored Content Air Air New Zealand China Used Taboola’s Discovery Platform to Reach New Audiences at the Moment of Next Air New Zealand China wanted to grow interest in their flight offerings between Shanghai and more than 20 New Zealand domestic...

This week, consumers are more interested in vacations than business trips. #TaboolaTrends
05/02/2019

This week, consumers are more interested in vacations than business trips. #TaboolaTrends

This week, consumers want to see the place, not necessarily the company. #TaboolaTrends
05/01/2019

This week, consumers want to see the place, not necessarily the company. #TaboolaTrends

Whether you’re crafting a blog post, developing a white paper, producing a video script, writing a piece of product co...
05/01/2019
4 Age-Old Copywriting Principles That Still Count Today

Whether you’re crafting a blog post, developing a white paper, producing a video script, writing a piece of product copy, or anything else for that matter, keeping the wants, needs, and desires of your prospects in mind is paramount. https://buff.ly/2Zsznrk

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

By leveraging our content Discovery Platform to optimize its ‘Better Way to Fly’ #marketing campaign, @AirNewZealand...
05/01/2019
Air New Zealand

By leveraging our content Discovery Platform to optimize its ‘Better Way to Fly’ #marketing campaign, @AirNewZealand China now attracts over 600 site visitors and enjoys more than 10 flight searches for its Shanghai services per day, enjoying a monthly ROI of 120%. Find out how here: https://buff.ly/2VwZ0Z1

Air New Zealand China Sees 120% ROI with Taboola Sponsored Content Air Air New Zealand China Used Taboola’s Discovery Platform to Reach New Audiences at the Moment of Next Air New Zealand China wanted to grow interest in their flight offerings between Shanghai and more than 20 New Zealand domestic...

Whether you’re crafting a blog post, developing a white paper, producing a video script, writing a piece of product co...
04/30/2019
4 Age-Old Copywriting Principles That Still Count Today

Whether you’re crafting a blog post, developing a white paper, producing a video script, writing a piece of product copy, or anything else for that matter, keeping the wants, needs, and desires of your prospects in mind is paramount. https://buff.ly/2UzK1sP

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

"Facebook makes $50 billion from people clicking on things they didn’t know they wanted to know, but liked. Taboola is...
04/30/2019
Israeli Taboola 'recommendation engine' CEO is confident it'll be 'bigger than Twitter'

"Facebook makes $50 billion from people clicking on things they didn’t know they wanted to know, but liked. Taboola is like that – but for the rest of the world. We’re a recommendation engine embedded into content websites. You see us when you read an article and at the bottom is a selection of links introduced by ‘You may also like.’ "

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Sometimes consumers want to know what to avoid, instead of what to choose. #TaboolaTrends
04/29/2019

Sometimes consumers want to know what to avoid, instead of what to choose. #TaboolaTrends

"In their established U.S. business, they have monetization expertise beyond native ads, powered by Taboola, and branded...
04/29/2019
How PopSugar plans to expand its UK business - Digiday

"In their established U.S. business, they have monetization expertise beyond native ads, powered by Taboola, and branded content, so they have potential to move into brand licensing, live events and further monetization of ShopStyle"

PopSugar has hired its first content director for the U.K. and will continue to grow the local team.

Examples galore of interactive content! Content expert @FeldmanCreative delivers a robust showcase of killer ideas for r...
04/29/2019

Examples galore of interactive content! Content expert @FeldmanCreative delivers a robust showcase of killer ideas for rolling #interactive content into your #native #advertising campaigns. https://buff.ly/2IRQgWC

Colorful images catch the eye. Test contrasting colors in your next campaign. #TaboolaTrends
04/28/2019

Colorful images catch the eye. Test contrasting colors in your next campaign. #TaboolaTrends

This week, consumers are craving exploration over cuisine. #TaboolaTrends
04/27/2019

This week, consumers are craving exploration over cuisine. #TaboolaTrends

Summer is just around the corner, and we’re craving the great outdoors on the open web. #TaboolaTrends
04/27/2019

Summer is just around the corner, and we’re craving the great outdoors on the open web. #TaboolaTrends

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