12/22/2022
Do you hear what I hear? That's the Taboola team wishing you the happiest of holidays! 🎶🎄
Taboola powers recommendations for the open web, helping people discover things they may like.
Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships w
ith some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Operating as usual
Do you hear what I hear? That's the Taboola team wishing you the happiest of holidays! 🎶🎄
🛍 🎄Shopping season is not over! Consumers are still searching for great deals - make sure your products are easy to find.
If you need a last-minute sales push, check out the insights we've gathered from last month's Skimlinks data.
In our latest blog we uncover November's top 3 search and readership trends and how to capitalize on them for your content and campaigns.
Read now: https://blog.taboola.com/gifting-trends-november-2022/
(Skimlinks is a Taboola company)
Affiliate data from Skimlinks showed us what consumers focused on buying online in November. Check it out here!
🎅🏽 Dust off your favorite ugly Holiday sweater because today is OFFICIALLY ! 🎄
Our latest success story comes from Outlookindia! With Taboola, Outlook India generated a 350% increase in RPM and 20% increase in visibility!
Read more here ➡️ http://ow.ly/UQ6K50M2ayG
Outlook India Increases RPM by 350% with Taboola Feed
Going green with UK-based MVF. 🍃 See how this customer generation platform saw...
🤝 700K conversions
👀 3B impressions
📈 233% increase in CTR
with Taboola ads across high quality-quality editorial landing pages about solar energy. 💡 http://ow.ly/M5Av50M2eUT
MVF & The Eco Experts Drive 700K Conversions with Taboola Sponsored Content
How did Matas achieve 124% increase in ROAS over time? Check out their success story here!
http://ow.ly/6SS750LZp9M
Matas Increases Purchases and ROAS with Taboola Motion Ads
👉100,000 app installs
👉 ⬆️ +113% ROAS
👉 40% increased market share
These are just some of the results advertisers using motion ads have seen in their recent campaigns.
In our latest blog, we outline what motion ads are, how they work, the potential they hold, and how our free advertisers' tool, Motion Ads Studio, can help you hit your Q4 objectives
Learn how to boost your sales campaigns ⚡️ 👉 https://blog.taboola.com/motion-ads-studio/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Here is how your brand can drive conversions and sales with Motion Ads.
Wouldn't it be great to know what are buying the most of right now, so you can tailor your and to suit? 💵
We looked at the latest affiliate data via Skimlinks to find out 👀
https://blog.taboola.com/october-affiliate-marketing-trends/
(🕵️Clue: 📺💅🏻👜)
Affiliate data from Skimlinks showed us what consumers focused on buying online in October. Check it out here!
This month we're talking dating trends! 👩🏻❤️👨🏽 Images with women are producing 38% higher CTR than images of men. Want more insights? All on our trends site: https://buff.ly/2VnQFGe
With our latest blog, we show advertisers how to:
➡️ Easily turn static images into high-performing motion ads
➡️ Save time and resources on content creation
➡️ Experiment with 17 unique templates
➡️ A/B test multiple templates simply
All using Taboola's Motion Ads Studio (https://help.taboola.com/hc/en-us/articles/8714905996951-Motion-Ads-Studio), a free tool made especially for advertisers.
Diversify your next campaign and join the companies already seeing results 👉 https://blog.taboola.com/motion-ads-studio/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Here is how your brand can drive conversions and sales with Motion Ads.
If your guilty (or not so guilty) pleasure is reading up on the latest celebrity gossip, you’re not alone. 🙊
We’re putting these two Taboola headlines to the test, which one would you click?
👍🏼 - Left
❤️ - Right
Customer preferences for the upcoming holiday season don't have to be a mystery! 🕵️ Check out our insights and takeaways on what customers want based on data from Amazon.com's Prime Day and Early Access Sale. https://blog.taboola.com/amazon-prime-day-recap/
We looked at data for Amazon Prime Day sales and alternatives to see what actually happened: Top Products, Articles, and Countries
Looking for Q4 inspo?
The latest Skimlinks data reveals the consumer trends set to shape the season, with streaming 📺, TikTok beauty 💅🏻 and fashion 👜 coming out on top.
Let October's affiliate trends inform your Q4 strategy 👉 https://blog.taboola.com/october-affiliate-marketing-trends/
Affiliate data from Skimlinks showed us what consumers focused on buying online in October. Check it out here!
We just announced a MASSIVE 30-year partnership with Yahoo! 🎉
Taboola will power native advertising on all Yahoo’s digital properties, reaching nearly 900M monthly active users, creating a contextual powerhouse for advertisers + an expected ~$1B opportunity in annual revenue.
Read more here:
https://blog.taboola.com/taboola-yahoo-native-partnership/
Partnership to Generate ~$1B Annual Revenue to Taboola and Reach Nearly 900M Monthly Yahoo Users
🎥Holiday campaign strategy masterclass (FREE)
This 26 minute on-demand webinar is packed with actionable tips, tricks, and full-funnel campaign templates, backed up by 4 years of Taboola Trends and marketing data.
Are you ready to 'sleigh' your holiday ad planning and snowball revenue?
🎥 Watch now: http://ow.ly/Z0M850LA4rV
How did this leading online car insurance company generate new video views, website visits, and 2,000+ leads at a 50% lower cost per lead? Check out the success story of DirectAsia Insurance and how Taboola helped them succeed 🚗👍
http://ow.ly/1VNb50LM0yI
DirectAsia Thailand Drives 50% Decrease in Cost Per Lead with Motion, Image and Video Ads from Taboola
🗯 “We're making it easier than ever for advertisers to succeed on Taboola." You heard it here first, straight from Taboola's CEO, Adam Singolda.
Get access to even more valuable features from Google's DV360 and your Taboola ads.
https://blog.taboola.com/dv360-taboola-integration-update/?utm_medium=social
Taboola advertisers now have direct access to valuable DV360 audience segments and video offerings.
Retail media is evolving quickly, and brands are going beyond traditional approaches such as display, loyalty cards and coupons to embrace retail media 3.0! This next stage in the evolution of RMNs is encouraging marketers to prioritize first-party data collection and consumer-centric digital strategies.
To help marketers uncover tactics and insights for staying ahead of the game with the next iteration of RMNs, this report highlights how brands and retailers employ omnichannel strategies to navigate siloed data and deliver engaging campaigns at scale.
Download this new report to learn:
1. How brands are navigating data siloes across retail channels
2. How to activate offsite media with RMNs
3. How to use first-party data to build omnichannel campaigns
5. What to look for in retail network partnerships
https://digiday.com/form/the-marketers-guide-to-the-evolution-of-retail-media-networks/
As major digital retailers such as Walmart and Amazon continue to grow, retail media networks (RMNs) are no longer optional for brands. They’ve become a core component of their advertising teams’ business models. Retail media is evolving quickly, and brands are going beyond traditional approache...
🛍️ Sales and discounts
📺 Streaming services
🛌 Mattress mayhem
These are the top 3 trends that you need to know this .
💡Learn more and get tips for your Q4 content and campaigns on the blog: https://blog.taboola.com/most-purchased-online-september/
Affiliate data from Skimlinks showed us what consumers focused on buying online in September. Check it out here!
🤖 is back! 🤖
If you're yet to pull together your ad creatives for the holidays, we've got just the gift for you 🎁
For our latest blog, we've rounded up 30 top-performing ad examples from 2021, to help inform your holiday content and campaigns 📣
Get inspired with these 30 ways to promote your ➡️ https://blog.taboola.com/cyber-monday-ad-examples/
We're going to look at how 30 retailers are capitalizing on these retail trends and predictions with their Cyber Monday 2022 advertising and...
Consider Taboola Trends your personal elf 🧝🏽, funneling secrets from Santa's workshop about what customers are looking for: Our analysis will give you the inside scoop on which keywords, images, and videos are driving engagement. https://blog.taboola.com/holiday-marketing-insights/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Taboola's Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.
We may not be able to tell the future, but our data comes pretty close 🔮
In our latest blog, we've analyzed ecommerce and readership data via Taboola and Skimlinks to predict what consumers will be buying this 💰
Find out more to inform your sales campaigns this month: https://blog.taboola.com/black-friday-top-gifts/
What is in store for Black Friday 2022? Let’s see what the data is saying!
We’re thankful for data-backed insights. 🦃 http://ow.ly/vyK650Lo8H2
Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.
📣Calling all small business owners and enterprises! 📣
You'll want to capitalize on this month – and our latest blog explains how.
Wedged in between Black Friday and Cyber Monday, puts the spotlight on the amazing businesses in our communities, so it's the perfect time to launch your marketing strategies for the holidays 🎁
Get a head start on Q4 campaigns for your small biz, with these ad strategy tips, powered by Taboola Trends: https://blog.taboola.com/small-business-saturday-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when...
Raise your hand if you need a vacation. 🙋🏽♂️✈️🏖
At Taboola, we are always looking for ways to help our travel partners improve their content to make it more clickable. Travel enthusiasts, we’re putting these two headlines to the test, which one would you click?
We wanna know!
👍🏼 - Left
❤️ - Right
While you’re at it… Comment below and let us know your next vacation stop 🗺
Ad agency recommends using your native ad data to retarget viewers with search ads. This helps your search ads to perform even better than before. 📈
Find even more key tips for rocking the socks 🧦 off your native ads! 👇
https://blog.taboola.com/4-insider-tips-from-agencies-doing-native-advertising-right/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
How do you maximize your native ad results? See with agencies do with their native ads.
🎄 Your holiday marketing strategy should span from October to January in order to catch shoppers at every stage of the holiday shopping process—from early birds to late and last-minute shoppers. 🎁 https://blog.taboola.com/holiday-marketing-strategies/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
The Taboola Creative Shop team has analyzed the data just in time for you to start planning your holiday campaigns! Check out what they are...
Today's the day to get thirsty for half-price drinks & apps 🍹🍤 we're raising a glass to ! 🥂
What's your drink of choice?🍸🥃🍻
We’re prioritizing more than ever before! See how: https://blog.taboola.com/diversity-in-advertising/?utm_source=facebook&utm_medium=social
It is no surprise that there is work that still needs to be done to improve equity, tolerance and inclusion in the industry. Learn more about how...
Calling all holiday marketers! We've got 6 winning creative strategies to implement in your campaigns this November to January ⬇️
Watch our FREE on-demand webinar to learn how to:
💡Tailor creative messaging amid rising .
💡Build a full-funnel campaign strategy that engages and converts.
💡Maximize campaign performance with creative trends and high-performing ad formats.
🎥 Access now: http://ow.ly/ARpX50LA4q9
You've got your Black Friday and Cyber Monday campaigns sorted, but is your content plan making the most of ? 🛍
The annual American Express event reached an all-time high of $23.3billion in consumer spending last year – and we're expecting to see it again as consumers look to and support local businesses 🙌
In our latest blog, we dive into Taboola Trends to uncover the best tactics you can apply right now for successful ad creatives.
Are you ready to boost your holiday sales? 📈💰
https://blog.taboola.com/small-business-saturday-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when...
Shoppers aren't wasting any time when it comes to preparing for this year's holiday season—we've already seen a huge uptick in holiday-related keywords across the Taboola network. 🎁 https://blog.taboola.com/holiday-marketing-insights/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Taboola's Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.
In a recession or not in a recession, that is the question. 📜💸 If you’ve been scrolling through Bloomberg or many of our other finance publisher partners more than usual during these uncertain times, you’re not alone.
Whether you’re looking for ways to invest or start a side hustle, many folks have their eyes on the current financial situation and the hot topic of inflation. 🏦
We are putting these cute headlines to the test. Which article would you click on? What’s something you want to know more about? 💳 Comment below and let us know! ⬇️
Hey, advertisers and digital marketers! Is your business prepared for Google's transition away from third-party cookies in 2024? Get ahead of the curve with these suggestions for smart targeting even in a post-cookie world. 🍪 https://blog.taboola.com/google-third-party-cookies/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
What are third party cookies, and why is Google eliminating them? Read more to find out!
With Taboola, Zazume achieved a 60% lower CPA than its goal. Taboola also drove higher-quality leads than all other acquisition channels, accounting for 4% of total leads. Learn more about their success story here: http://ow.ly/xwg950LlsXt
Zazume Drives 60% Lower CPA with Taboola Retargeting Campaigns
We announced our DV360 integration back in 2020. And now, we're back with even bigger news. 📣 https://blog.taboola.com/dv360-taboola-integration-update/?utm_medium=social
We've expanded on this integration to offer advertisers even more access to DV360 features, including valuable audience segmentations along with video and display banner offerings. Don't miss out. https://blog.taboola.com/dv360-taboola-integration-update/?utm_medium=social
Taboola advertisers now have direct access to valuable DV360 audience segments and video offerings.
Get started on your holiday marketing messaging by focusing on these key elements:
1️⃣ Your product's unique technology
2️⃣ How your product can help improve a customer's health or lifestyle
3️⃣ Messaging related to financial savings or the promotional value offered
Learn even more about making the biggest impact this holiday season. https://blog.taboola.com/holiday-marketing-insights/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Taboola's Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.
Before you launch your campaigns, make sure you’re up to date on all the data. 🦃 👨👩👧👦 http://ow.ly/cbuP50Lo8Ci
Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.
DYK⁉️ Native advertising works for MORE than just brand awareness. Ad agency Media recommends driving leads and conversions with a full-funnel strategy.
Learn how 👇
https://blog.taboola.com/4-insider-tips-from-agencies-doing-native-advertising-right/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
How do you maximize your native ad results? See with agencies do with their native ads.
If you can’t turn a good deal on hair accessories or trendy winter coats 🧥, we get it!
We are putting these cute headlines to the test. Which article would you click on? What is the last ad that’s geared you towards a purchase? Reply and let us know! ⬇️
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It's #NationalCheeseburgerDay! 🍔 Consumers are more interested in reading about cheeseburgers, fast food and drive than than ever – and maybe for a specific reason..? 🤔 With food prices rising, causing people to justify spending money on eating out – since it’s now arguably cheaper and more sustainable than buying groceries to cook at home. Would you agree?
More noteworthy 🗒 back to school trends here: https://buff.ly/2UwUYP7 #EducationMarketers, take notes! 📝
Lead the pack with these marketing best practices: https://blog.taboola.com/international-cat-and-dog-days/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog Happy #InternationalDogDay!
Understanding exactly what goes into the perfect title can be complicated, but testing your options doesn’t have to be. 📝 Our Title Analyzer does the heavy lifting for you and removes all of the guesswork. Try it out for yourself here. http://bit.ly/2mUIgM8 #TaboolaTrends
Altering summer travel because of airline prices? ✈️ You're not alone! Americans are continuously reading on travel-related content this summer. ⛱
Ever wish you could forecast the performance of your titles before you release them out into the internet? Well, now you can. Input your title options into our Title Analyzer and watch a winner emerge. Try it here: http://bit.ly/2mUIgM8 #TaboolaTrends
Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.
How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.
Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.
Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.
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