Taboola

Taboola Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.

Taboola is the worldโ€™s leading discovery platform, serving 360 billion recommendations to one billion people across the web each month on some of the top global publisher sites. Taboola is proud to drive engagement for innovative publishers including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and more, and to work with dynamic and exciting brands like Samsung, adidas and Nespresso to surface their content to the right person, in the right place, at the right time.

Operating as usual

You *may* have heard thereโ€™s an election going on in the U.S., and this is a look at which topics people are reading abo...
10/30/2020
Here's What US Readers Are Focusing on Ahead of Election Day

You *may* have heard thereโ€™s an election going on in the U.S., and this is a look at which topics people are reading about surrounding it. ๐Ÿ—ณ๏ธ๐Ÿ‡บ๐Ÿ‡ธ https://blog.taboola.com/heres-what-us-readers-are-focusing-on-ahead-of-election-day/?utm_source=facebook&utm_medium=social&utm_campaign=readershipdata_blog

You may have heard there's an election happening. Which issues are dominating the conversation? And where are readers most interested in Biden? Let's look at the data.

10/29/2020

What are American readers focusing on before election day? ๐Ÿ“ฅ Our partnerships with many of the biggest publishers in the nation give us insight into a broad sample of what voters are reading on news websites. ๐Ÿ‡บ๐Ÿ‡ธhttp://ow.ly/L6vB50C1aow

Adam Singolda shares why journalism will not be going through any kind of โ€˜social dilemmaโ€™ any time soon.  ๐Ÿ—ž https://blo...
10/29/2020
Journalism Will Never Have a โ€œSocial Dilemmaโ€

Adam Singolda shares why journalism will not be going through any kind of โ€˜social dilemmaโ€™ any time soon. ๐Ÿ—ž https://blog.taboola.com/journalism-will-never-have-a-social-dilemma/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

You could argue that every site out there is also fighting social networks for the same precious time and attention--the difference is that journalism is never going to have a โ€œsocial dilemma.โ€

Calling all #advertisers & #marketers ๐Ÿ“ฃ! Sign up for our monthly marketing newsletter ๐Ÿ“ฐand receive ๐Ÿ“ฉ:๐Ÿ‘‰๐ŸฝA monthly round-u...
10/28/2020

Calling all #advertisers & #marketers ๐Ÿ“ฃ! Sign up for our monthly marketing newsletter ๐Ÿ“ฐand receive ๐Ÿ“ฉ:

๐Ÿ‘‰๐ŸฝA monthly round-up of our latest news and content
๐Ÿ‘‰๐ŸฝUpdates on the advertising and marketing trends you need to know
๐Ÿ‘‰๐ŸฝAccess to our Landing Page Checklist as a thank you for signing up

๐Ÿ’ฅhttp://ow.ly/vCaH50BUNBL ๐Ÿ’ฅ

10/28/2020

Tech brands, get ready for #BlackFriday2020. ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป We analyzed data for #AmazonPrimeDay2020 to help marketers gain insight on what's to come for the holiday season. ๐ŸŽ

๐ŸŽง๐Ÿ“ฒ Technology has become the way we access everything in lifeโ€”people, entertainment, information, etc. If COVID-19 has showed us anything, it's that technology is helpful and important to our lives, and worth investing in. ๐Ÿ‘จ๐Ÿพโ€๐Ÿ’ป

Donโ€™t forget to tune in tomorrow for our #BlackHistoryMonth panel webinar on the #BlackLivesMatter movement and the impa...
10/28/2020
BLACK LIVES MATTER & THE CREATIVE INDUSTRIES

Donโ€™t forget to tune in tomorrow for our #BlackHistoryMonth panel webinar on the #BlackLivesMatter movement and the impact it has had on our industry. Weโ€™ve invited three industry leaders to tackle tough questions and share their views - joining our host, Taboolaโ€™s Marc Thomas will be Lauren Ogรบndรจkรณ (PHD UK), Colin Gillespie (All Response Media) and Cavel Khan (Tumblr). Sign up:
https://explore.taboola.com/blmpanel?utm_source=facebook&utm_medium=social&utm_campaign=isit2021yet_2020q4_blmpanel

[webinar] Black Lives Matter and the Creative Industries: What Can We Achieve in 2021?

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœื”ื™ื•ืช ืกื˜ืืจื˜ืืค ื™ืฉืจืืœื™ ื‘ืขืฉื™ืจื™ื” ื”ืคื•ืชื—ืช ืฉืœ ื—ื‘ืจื•ืช ื”ื”ื™ื™ื˜ืง ื”ื˜ื•ื‘ื•ืช ื‘ื™ืฉืจืืœ ืœืฆื“ ืขื ืงื™ื•ืช ื˜ื›ื ื•ืœื•ื’ื™ื” ื’ืœื•ื‘ืืœื™ื•ืช ๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœ...
10/27/2020

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœื”ื™ื•ืช ืกื˜ืืจื˜ืืค ื™ืฉืจืืœื™ ื‘ืขืฉื™ืจื™ื” ื”ืคื•ืชื—ืช ืฉืœ ื—ื‘ืจื•ืช ื”ื”ื™ื™ื˜ืง ื”ื˜ื•ื‘ื•ืช ื‘ื™ืฉืจืืœ ืœืฆื“ ืขื ืงื™ื•ืช ื˜ื›ื ื•ืœื•ื’ื™ื” ื’ืœื•ื‘ืืœื™ื•ืช

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœืฉืžื•ืจ ืขืœ ืžืงื•ื ืžื›ื•ื‘ื“ ื‘ืขืฉื™ืจื™ื” ื”ืคื•ืชื—ืช ื›ื‘ืจ ืžืกืคืจ ืฉื ื™ื ื‘ืจืฆื™ืคื•ืช

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœืจืื•ืช ื‘ื ื™ืชื•ื—ื™ ืกืงืจ ื”ืขื•ื‘ื“ื™ื ืฉืœ ื”ื“ื™ืจื•ื’ ืฉืื ื—ื ื• ืžืขืœ ืœืžืžื•ืฆืข ื›ืžืขื˜ ื‘ื›ืœ ืคืจืžื˜ืจ ืœืขื•ืžืช ื—ื‘ืจื•ืช ืื—ืจื•ืช

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืฉืœืžืขืœื” ืž-90% ืžื”ืขื•ื‘ื“ื™ื ืฉืœื ื• ืžืžืœื™ืฆื™ื ืขืœื™ื ื• ื›ืžืงื•ื ืžืขื•ืœื” ืœืขื‘ื•ื“ ื‘ื• ื‘ืกืงืจื™ื ืคื ื™ืžื™ื™ื ืฉืื ื—ื ื• ืขื•ืฉื™ื ืžืกืคืจ ืคืขืžื™ื ื‘ืฉื ื” ื›ื“ื™ ืœื•ื•ื“ื ืฉื˜ืื‘ื•ืœื” ืžืžืฉื™ื›ื” ืœื”ื™ื•ืช ืžืงื•ื ืฉื›ื™ืฃ ืœื”ื™ื•ืช ื‘ื•

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœืฉืžื•ืจ ืขืœ ื”ื ืชื•ืŸ ื”ื–ื” ื›ื‘ืจ ื›ืžื” ืฉื ื™ื ื‘ืจืฆื™ืคื•ืช ื•ื‘ืžื™ื•ื—ื“ ื‘ืชืงื•ืคืช ื”ืื™ ื•ื“ืื•ืช ืฉืœ ื”ืงื•ืจื•ื ื”

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœืงืจื•ื ืืช ื”ื“ื‘ืจื™ื ืฉื›ืชื‘ื• ืขืœื™ื ื• ื”ืขื•ื‘ื“ื™ื ืฉืœื ื• ื‘ืฉืืœื•ืŸ ืขื•ื‘ื“ื™ื ืฉืœ ื“ื™ืจื•ื’ ื“ืื ืก100:
ืดื˜ืื‘ื•ืœื” ื”ื™ื ื—ื‘ืจื” ืฉืฉืžื” ืืช ื”ืขื•ื‘ื“ ื‘ืžืจื›ื– ืœื’ืžืจื™ ื•ื–ื” ืœื ืžื•ื‘ืŸ ืžืืœื™ื•ืด
ืดืกื‘ื™ื‘ื” ื ื˜ื•ืœืช ืื’ื• ืฉืžืชืขื“ืคืช ืจืขื™ื•ื ื•ืช ืœื ืœืคื™ ืžื™ ืฉื”ืฆื™ืข ืื•ืชืืด
ืดืขื•ืฉืจ ื˜ื›ื ื•ืœื•ื’ื™, ื”ืชื™ื™ื—ืกื•ืช ืื™ืฉื™ืช, ืœืžื™ื“ื” ืžื˜ืขื•ื™ื•ืชืด
ืดืœื ืžืฉื ื” ืœืžื™ ืชืคื ื• ื‘ื—ื‘ืจื”, ื™ืขื–ืจื• ืœืš ื•ื™ืชื ื• ืœืš ืืช ื›ืœ ื”ื–ืžืŸ ืฉืฆืจื™ืšืด
ืดื™ื—ืก ืฉื•ื•ื” ืœื’ื‘ืจื™ื ื•ื ืฉื™ืืด

๐Ÿ’ช ื’ืื•ื•ื” ื–ื” ืœื”ื™ื•ืช ื—ืœืง ืžืžืจืงื ืื ื•ืฉื™ ื™ื—ื™ื“ ื•ืžื™ื•ื—ื“ ืฉื”ื•ืคืš ืืช ื˜ืื‘ื•ืœื” ืœืžื” ืฉื”ื™ื!

Election Day 2020 is just around the corner, and Taboolaโ€™s own Fran Berkman and Jonathan Quach are sharing which topics ...
10/26/2020
Here's What US Readers Are Focusing on Ahead of Election Day

Election Day 2020 is just around the corner, and Taboolaโ€™s own Fran Berkman and Jonathan Quach are sharing which topics are piquing the interest of readers in the U.S. ๐Ÿ—ณ๏ธ๐Ÿ‡บ๐Ÿ‡ธ https://blog.taboola.com/heres-what-us-readers-are-focusing-on-ahead-of-election-day/?utm_source=facebook&utm_medium=social&utm_campaign=readershipdata_blog

You may have heard there's an election happening. Which issues are dominating the conversation? And where are readers most interested in Biden? Let's look at the data.

10/26/2020

Pageviews around the word โ€˜pumpkinโ€™ have seen a major spikeโ€“โ€“200% to be exact. ๐ŸŽƒ

More monstrous data and ideas inside: http://ow.ly/wcjX50BLlBR ๐Ÿ”ฎ๐Ÿ‘ป

10/23/2020

๐Ÿ‡บ๐Ÿ‡ธ US Presidential Elections are coming up and readership about the future is rising. ๐Ÿ“ˆ We pulled some data from our network to give you a glimpse on which topics are getting more attention this month. ๐Ÿ“ฑ๐Ÿ‘€

October marks #BlackHistoryMonth in the UK (BHM), a time to celebrate the history, achievements and contributions of bla...
10/23/2020

October marks #BlackHistoryMonth in the UK (BHM), a time to celebrate the history, achievements and contributions of black people in the UK.

To kick off the celebration of Black History Month, we have created an internal calendar named โ€˜Black History Curriculumโ€™ packed with free interesting and informative webinars from Taboola, Pinterest, Black Tech Fest and many more to educate our employees.

Our ERG Groups #TaboolaBAME and #TaboolaBlack have brought together industry leaders from the US and UK to consider the impact that 2020 has had on the advertising and creative industries, and the possibilities it has opened up for 2021 and beyond. โœŠ๐Ÿพ

http://ow.ly/g7OE50BY2TE

We're cooking up a storm with Jean Patrique Professional Cookware. ๐Ÿฅ˜ Read our newest success story here: http://ow.ly/Dx...
10/22/2020
DCB Lab | Taboola.com

We're cooking up a storm with Jean Patrique Professional Cookware. ๐Ÿฅ˜ Read our newest success story here: http://ow.ly/Dxla50BNDJu

DCB Lab saw a 3.3x higher ROAS for Jean Patrique in this campaign, compared to that of other channels.

These are the digital advertising decisions that have guided brands and agencies so far in 2020. ๐Ÿ“…  https://blog.taboola...
10/22/2020
A Glimpse Into the Priorities of Brands and Agencies Several Months Into 2020

These are the digital advertising decisions that have guided brands and agencies so far in 2020. ๐Ÿ“… https://blog.taboola.com/a-glimpse-into-the-priorities-of-brands-and-agencies-several-months-into-2020/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

Let's see what Q4 looked like for brands and agencies--including KPIs and the decision making processes involved in digital advertising.

10/21/2020

#Halloween2020 may be far from the usual, but thereโ€™s still spooktacular marketing to be done. Weโ€™re sharing our most ghoulish tips here: http://ow.ly/cMm050BLlro ๐Ÿ‘ป๐ŸงŸโ€

Pssst...hereโ€™s a #protip for Halloween marketing: for candy, opt for close-ups without people or animals. ๐Ÿญ

How has the #BlackLivesMatter movement impacted the creative industries in 2020, and what change will we be able to achi...
10/21/2020
BLACK LIVES MATTER & THE CREATIVE INDUSTRIES

How has the #BlackLivesMatter movement impacted the creative industries in 2020, and what change will we be able to achieve in 2021? Join Taboolaโ€™s Marc Thomas as he leads a panel discussion with 3 industry leaders from the UK and US this #BlackHistoryMonth.

Our panelists:

Lauren Ogรบndรจkรณ (PHD)
Colin Gillespie (All Response)
Cavel Khan (Tumblr)

Save Your Seat: https://explore.taboola.com/blmpanel?utm_source=facebook&utm_medium=social&utm_campaign=isit2021yet_2020q4_blmpanel

[webinar] Black Lives Matter and the Creative Industries: What Can We Achieve in 2021?

โ€œWeโ€™re all forced to re-think, businesses and people alike, whether or not weโ€™re doing everything we can to do better, a...
10/20/2020
Journalism Will Never Have a โ€œSocial Dilemmaโ€

โ€œWeโ€™re all forced to re-think, businesses and people alike, whether or not weโ€™re doing everything we can to do better, and to ask ourselves if thereโ€™s anything we can do differently.โ€ Hear from Taboolaโ€™s Founder & CEO, Adam Singolda, here. ๐Ÿ—ž๐Ÿ’ป https://blog.taboola.com/journalism-will-never-have-a-social-dilemma/?utm_source=facebook&utm_medium=social&utm_campaign=thoughtleadership_blog

You could argue that every site out there is also fighting social networks for the same precious time and attention--the difference is that journalism is never going to have a โ€œsocial dilemma.โ€

Publishers, get up-to-date on the recent uptick in digital news subscriptions and find out how #TaboolaNewsroom insights...
10/20/2020
Free Webinar: Paywalls and Coronavirus: The State of Digital News Subscription in 2020

Publishers, get up-to-date on the recent uptick in digital news subscriptions and find out how #TaboolaNewsroom insights can help increase subscriptions further. Find all this in our latest webinar.

You consent to our processing of your personal data for purposes of sending you emails with marketing materials and information regarding our products and services.

10/19/2020

Since we've gone virtual, we know there are a few of you with some cluttered desktops. ๐Ÿ˜ฌ๐Ÿ’ป

Well lucky you, it's National #CleanYourVirtualDesktopDay! ๐Ÿ–ฅ And if you're in the technology & computing industry ๐Ÿ’ป๐Ÿ–ฑโŒจ๏ธ, you might want take a peak at our data: http://ow.ly/dBq750BUMj6 ๐Ÿค”

Marketers stay ahead of the curve by making partner marketing an essential part of their marketing mix. ๐Ÿ”—๐Ÿ“• http://ow.ly/...
10/16/2020

Marketers stay ahead of the curve by making partner marketing an essential part of their marketing mix. ๐Ÿ”—๐Ÿ“• http://ow.ly/t8xR50BDCeJ

"Predictive analytics is the process of using current and/or historical data with a combination of statistical technique...
10/15/2020
Predictive analytics in marketing: everything you need to know in 2020

"Predictive analytics is the process of using current and/or historical data with a combination of statistical techniques to assess the likelihood of a certain event happening in the future." And Supermetrics is helping you tackle this beast! ๐Ÿฆน๐Ÿปโ€โ™€๏ธ https://supermetrics.com/blog/predictive-analytics-in-marketing?utm_source=social&utm_medium=facebook&utm_campaign=taboola-cross-promo

Learn everything you need to know about predictive analytics in marketing, including the definition, 5 practical examples, the process, and how to get started.

We're launching The Taboola Creative Shop! Leveraging a decade of data and expertise to optimize advertising campaigns, ...
10/13/2020

We're launching The Taboola Creative Shop! Leveraging a decade of data and expertise to optimize advertising campaigns, see how the program is already utilized by 200 top brands. http://ow.ly/cl0b50BRliC

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Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content theyโ€™re likely to want to explore.

How do we know what theyโ€™ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the worldโ€™s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.

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