Taboola

Taboola Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.

Taboola is the world’s leading discovery platform, serving 360 billion recommendations to one billion people across the web each month on some of the top global publisher sites. Taboola is proud to drive engagement for innovative publishers including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and more, and to work with dynamic and exciting brands like Samsung, adidas and Nespresso to surface their content to the right person, in the right place, at the right time.

Working on shifting your 2020 KPIs amidst the COVID-19 crisis? You are far from alone. Here’s a look at some of the KPI ...
04/30/2020
The Shifting KPIs of Marketers and how to Shift Yours Too

Working on shifting your 2020 KPIs amidst the COVID-19 crisis? You are far from alone. Here’s a look at some of the KPI trends we’re seeing, and how you can apply them to your own campaigns. https://buff.ly/2VeUddS

We surveyed brands to get an idea of how their priorities were laid out for the year to come. Here, we'll share our results and some trends we found.

Outdoor images in the education vertical are getting 58% higher CTRs. See how COVID-19 is affecting readership trends: h...
04/30/2020

Outdoor images in the education vertical are getting 58% higher CTRs. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

If you’re looking into dipping into the world of “wellness,” @mindbodygreen is offering their best e-learning classes fo...
04/29/2020

If you’re looking into dipping into the world of “wellness,” @mindbodygreen is offering their best e-learning classes for free. 🍃 https://buff.ly/2VfEmf5

Next week in the #TaboolaInsights webinar series, Taboola’s Rachel Zalta will be joined by Luke Watkin, Head of CDN at M...
04/29/2020

Next week in the #TaboolaInsights webinar series, Taboola’s Rachel Zalta will be joined by Luke Watkin, Head of CDN at MVF one of the UK’s top customer generation agencies. Together, they’ll be exploring how to select sponsored content creatives that drive clickthrough and conversions. Save your Seat: https://buff.ly/2SgAoRm

Average daily #pageviews on sports readership have dropped 40%. See how COVID-19 is affecting readership trends: https:/...
04/29/2020

Average daily #pageviews on sports readership have dropped 40%. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

Publishers around the world are taking down their paywalls to help you stay informed. We want to highlight subscription ...
04/27/2020

Publishers around the world are taking down their paywalls to help you stay informed. We want to highlight subscription news outlets such as @WSJ who’ve taken down their paywall for any and all Coronavirus-related content. https://buff.ly/2KduBYn

Showing a winter setting in videos boost completions 100%. ❄️ See how COVID-19 is affecting readership trends: https://b...
04/27/2020

Showing a winter setting in videos boost completions 100%. ❄️ See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1

The phrase “Hydrogen Peroxide Hacks” in headlines boosts CTRs 128%. See how COVID-19 is affecting readership trends: htt...
04/24/2020

The phrase “Hydrogen Peroxide Hacks” in headlines boosts CTRs 128%. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1

As marketers ourselves, we understand how difficult it can be to quickly adjust existing and future strategies. Join us ...
04/24/2020

As marketers ourselves, we understand how difficult it can be to quickly adjust existing and future strategies. Join us on April 30th as we share data, insights, and examples that can help you adapt campaigns of your own. https://buff.ly/2RJYCmT

Want to feed your brain with something other than constant coronavirus updates? A number of Ivy League schools are offer...
04/24/2020

Want to feed your brain with something other than constant coronavirus updates? A number of Ivy League schools are offering hundreds of online courses to the public for free. https://buff.ly/31g1f2Z

U.S. page views of articles about the COVID-19 pandemic fell 41% this week. See how COVID-19 is affecting readership tre...
04/23/2020

U.S. page views of articles about the COVID-19 pandemic fell 41% this week. See how COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1

Get lost in a book...or a couple! Open Library lends e-books worldwide for free. It is the perfect time to get lost in t...
04/22/2020

Get lost in a book...or a couple! Open Library lends e-books worldwide for free. It is the perfect time to get lost in this seamless stream of content… and not feel guilty about it. 😉📖 https://buff.ly/2FRGZsJ

Tune in to our webinar on May 5th where we’ll be sharing actionable insights and real examples to help marketers adapt t...
04/21/2020

Tune in to our webinar on May 5th where we’ll be sharing actionable insights and real examples to help marketers adapt their strategies in times of crisis. Reserve your spot here: https://buff.ly/2RJYCmT

Take a break from video and switch to text. There’s so much to discover what’s on the open web and get lost in the land ...
04/21/2020

Take a break from video and switch to text. There’s so much to discover what’s on the open web and get lost in the land of endless content. 🌊

Is your content marketing optimised for engagement and conversion? In this week’s #TaboolaInsights webinar, ex-journalis...
04/20/2020

Is your content marketing optimised for engagement and conversion? In this week’s #TaboolaInsights webinar, ex-journalist and Sr. Content Marketing Manager at Taboola, Megan Morreale, shares her tips for creating content that drives sales. Save Your Seat: https://buff.ly/3ejrX1f

A census year in the United States calls upon citizens to fulfill an obligation, but what impact does this have on the j...
04/20/2020
This is How US News Sites are Covering the Census

A census year in the United States calls upon citizens to fulfill an obligation, but what impact does this have on the journalists who cover it? Taboola’s Fran Berkman and Jonathan Quach are sharing their findings here. https://buff.ly/3cqaySJ

The US census happens once every 10 years, and it's a pillar of the democratic process. But why is that? And how do we participate?

News readership in the US makes up a whopping 77% of total readership. See how #COVID-19 is affecting readership trends:...
04/18/2020

News readership in the US makes up a whopping 77% of total readership. See how #COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

Advertisers are switching their KPIs from views to purchases. 📈See how #COVID-19 is also affecting readership trends to ...
04/17/2020

Advertisers are switching their KPIs from views to purchases. 📈See how #COVID-19 is also affecting readership trends to inform your strategy: https://buff.ly/2XMYXt1 #TaboolaTrends

For Arabella and their client Novartis, Taboola sponsored content was the right tool to increase quality lead generation...
04/17/2020

For Arabella and their client Novartis, Taboola sponsored content was the right tool to increase quality lead generation and amplify awareness. https://buff.ly/2xbLf7Y

Advertisers are spending less in the entertainment vertical this week. See how #COVID-19 is affecting readership trends:...
04/17/2020

Advertisers are spending less in the entertainment vertical this week. See how #COVID-19 is affecting readership trends:https://buff.ly/2XMYXt1 #TaboolaTrends

04/16/2020
Adweek

Thank you Adweek for hosting our CEO, Adam Singolda to discuss data and insights for advertisers in the time of Corona. Watch the recording if you missed the live show!

Taboola is an advertising company that knows a lot about what we read online. The platform launched in 2007, and immediately gave brands a better idea of their customers, while providing publishers with another revenue source.

In the time of coronavirus, the need to know what, when and how much we’re consuming online has grown exponentially, which gives Taboola and other platforms like it deep insights for advertisers, which results in revenue for brands.

So what has Taboola learned in these last few weeks? Find out on today’s episode of Adweek Together, when we sit down with founder and CEO Adam Singolda.

The keyword ‘science’ in education headlines boosts CTRs 30%. See how #COVID-19 is affecting readership trends: https://...
04/16/2020

The keyword ‘science’ in education headlines boosts CTRs 30%. See how #COVID-19 is affecting readership trends: https://buff.ly/2XMYXt1 #TaboolaTrends

Does your content strategy effectively guide your customers down the marketing funnel? Learn how to make the most out of...
04/15/2020

Does your content strategy effectively guide your customers down the marketing funnel? Learn how to make the most out of your content marketing in tomorrow’s FREE #TaboolaInsights webinar. Sign up: https://buff.ly/2V9jO6G

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Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.

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