Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In
Operating as usual
Award-winning creative strategist Joseph Gualtiere shares Taboola's 6 go-to marketing and creatives strategies for advertisers in a recession. https://blog.taboola.com/recession-marketing-best-practices/
Are you an advertiser and trying to think of ways to make sure your brand doesn’t fall behind during a recession? Check out Taboola’s recession...
Our top publisher trends for August are here! What are readers still interested in? Readership data here: https://blog.taboola.com/what-consumers-purchased-on-the-open-web-in-august-2022/
Affiliate data from Skimlinks showed us what consumers focused on buying online in August. Check it out here!
Team Taboola will be at ONA 2022 in Los Angeles. Stop by and say hello!
Product landing pages are different than some of the other types of landing pages marketers create. Here’s how to make sure they’re set up for success. https://blog.taboola.com/check-out-the-tactics-these-fab-product-landing-pages-employ-to-boost-conversion/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
If your brand sells products directly from landing pages, here are some product landing page examples for inspiration, and see why they're bound to...
It's ! 🍔
Consumers are more interested in reading about cheeseburgers, fast food and drive than than ever – and maybe for a specific reason..? 🤔
With food prices rising, causing people to justify spending money on eating out – since it’s now arguably cheaper and more sustainable than buying groceries to cook at home. Would you agree?
How did this news site, The Independent Singapore, become a top-three Taboola traffic referral source? If you are a publisher, you may want to check this out! http://ow.ly/BUlN50KFuJg
The Independent Singapore Finds Taboola News a Top Source of Traffic from Partner
Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world.
Learn more about what our featuring guests had to say about the importance of content recommendation with the right partnerships to stay relevant and successful. https://blog.taboola.com/enhancing-relationship-relevance-and-reliability/
Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world. Learn more about what our featuring...
How did Multinet and ALM Corp. reach a 92% qualified lead rate, 75% increase in conversion rate, and 49% decrease in cost per qualified leads? With Taboola, of course! http://ow.ly/Bfvx50KJmht
Multinet Achieves 92% Qualified Lead Rate with Agency ALM Corp and Taboola Ads
More noteworthy 🗒 back to school trends here: https://buff.ly/2UwUYP7 , take notes! 📝
Taboola now drives 35% of GFC Nieuws International overall revenue, and has supported a 3% increase in engagement with organic content. Want more information on how they achieved this? Read more here: https://www.taboola.com/resources/case-studies/gfc-nieuws?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
25% of GFC Nieuws Revenue is Driven by Taboola Feed and Explore More
We’ve giving you examples and comparison charts to break it down. 📊 https://blog.taboola.com/native-advertising-vs-sponsored-content/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
Kia America more than DOUBLES unaided awareness in the US and increases completion rate by 30% in Korea with Taboola Video Campaign. 🎥
See how this innovative car brand was able to target hard to reach audiences across Taboola's premium news sites and digital properties. https://www.taboola.com/resources/case-studies/kia 기아(Kia)
Kia More Than Doubles Unaided Awareness in the US and Increases Completion Rate by 30% in Korea with Taboola Video Campaign
Taboola is #45 on Great Place to Work US Fortune Best Workplaces in Advertising & Marketing™ 2022! 🍾
We couldn’t be prouder of our people and our culture. https://lnkd.in/gcJsGXWN
Ready for NFL season beginning TOMORROW? 🏈
Would a draft based on pageviews alone create a winning team? 🏅 We concocted our own fantasy football draft based solely on which players and teams rack up the most pageviews on the Taboola publisher network. Check it out ➡️ https://blog.taboola.com/nfl-mock-draft
We concocted our own fantasy football draft based solely on which players and teams rack up the most pageviews on the Taboola publisher network.
Next MONDAY is Emmys / Television Academy’s awards 🏆 and we made our data-driven guesses in. ✉️ https://blog.taboola.com/emmy-predictions/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
It's no surprise to see the popularity surrounding the 2022 Emmy Awards and high interest in learning more about this year's nominees.
Are you an advertiser and trying to think of ways to make sure your brand doesn’t fall behind during a recession? Check out Taboola’s recession marketing creative strategies here. https://blog.taboola.com/recession-marketing-best-practices/
Are you an advertiser and trying to think of ways to make sure your brand doesn’t fall behind during a recession? Check out Taboola’s recession...
A HUGE shoutout to our Taboola China team 🇨🇳 for winning two prestigious awards at the 2022 Zhiniuer Awards:
(1) Marketing Value Product Award (营销价值产品奖)
(2) Marketing Services Practice Award (营销服务实践奖)
We're immensely proud Taboola is recognized as a great native ads and marketing platform in China which helps drive performance marketing results that exceed advertisers' expectations.
Hey publishers and marketers! Are you looking to infuse current readership trends into your marketing? Check out this can't-miss post packed with takeaways for smooth sailing (and more revenue!) 💸 https://blog.taboola.com/july-2022-affiliate-marketing-trends/
Affiliate data from Skimlinks showed us what consumers primarily focused on buying over the past few months. Check it out here!
With Taboola, Havas helped thier client Durex generate 18X higher ROAS and 3X higher CTR than other native ad channels, all while increasing CVR by 51% http://ow.ly/pFBo50KvAma
Join our next webinar with no other than the mastermind behind 6h Agency, Nadim Kuttab.
Together with our friends from Voluum, we invite you to join our webinar on September 14th to learn about the secret sauce to an effective media buying strategy! Tune in to learn first hand from Nadim how to scale your native ad campaign - from 50k to 3M! 🚀
Sign up here: https://voluum.com/webinars/from-50k-to-3m-how-to-scale-native-ads/
Native ads can get tricky… but if you’re leveraging the right tools, you could be making millions – just ask 6H, the native performance marketing agency! Voluum Tracker and Taboola have been the backbone of 6H scaling from $50K a month to over $3 Million.
How did our Amazon Prime Day 2022 predictions hold up? We looked at the data to find out. https://blog.taboola.com/amazon-prime-day-2022-recap/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
How did our Amazon Prime Day 2022 predictions hold up? We looked at the data to find out.
Lead the pack with these marketing best practices: https://blog.taboola.com/international-cat-and-dog-days/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Happy !
With back-to-school shopping season approaching quickly 📚, Taboola has pulled some insights for you to use. Take notes: https://blog.taboola.com/back-to-school-top-sellers/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog 📝
With back-to-school shopping season approaching quickly, Taboola has pulled some insights for you to use.
“3. Include and loud and clear CTA” 📧 https://blog.taboola.com/email-automation-to-make-your-ad-campaigns-more-effective/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Taboola has all you need to know about email automation and how to ensure your campaign is effective.
Some fun in the sun 👙 or a cozy mountain getaway ⛰, we're thinking about our summer holiday!
With our wallets empty 💳 and Amazon boxes full 📦, was one for the books. See how our predictions lined up with what products came out on top. 🛒 https://blog.taboola.com/amazon-prime-day-2022-recap/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
How did our Amazon Prime Day 2022 predictions hold up? We looked at the data to find out.
Class is in session. 🍎 We’re laying out the guiding 'Principals' for back-to-school success for your marketing campaign! https://blog.taboola.com/back-to-school-top-sellers/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
With back-to-school shopping season approaching quickly, Taboola has pulled some insights for you to use.
Get inspired to create your next product landing page with these tips, insights, and examples. https://blog.taboola.com/check-out-the-tactics-these-fab-product-landing-pages-employ-to-boost-conversion/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
If your brand sells products directly from landing pages, here are some product landing page examples for inspiration, and see why they're bound to...
“Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.” 💡https://blog.taboola.com/native-advertising-vs-sponsored-content/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
Improving air care, one Taboola campaign at a time! 🌬
Tadiran used Taboola video 📹 to educate customers about their virus reducing air
technology.
The results?
🙋🏼 40% of overall leads coming from Taboola Video and High Impact Placements
🖥 68% of all Website Traffic coming From Taboola
📈 100% improvement in campaign CTR after Taboola best practice recommendations
Read the full success story here: http://ow.ly/PCuk50KfXfS
Tadiran Finds High Quality Leads for AIROW™ Campaign with Taboola High Impact Video
All you need to know about email automation and ensuring the effectiveness of your campaign. 📧 https://blog.taboola.com/email-automation-to-make-your-ad-campaigns-more-effective/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Taboola has all you need to know about email automation and how to ensure your campaign is effective.
Never choose a title blindly again with our Title Analyzer. It uses data-driven insights to take the guesswork out of finding the title that’ll work the best for you. Give it a try here: http://bit.ly/2mUIgM8
With International Cat and Dog Days approaching, check out Taboola's marketing insights and tips! 🐈 https://blog.taboola.com/international-cat-and-dog-days/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Next week, the Taboola Team is heading to Boston for eTail East, meet with us to learn more!
Not sure how to market your brand and products during a recession? We’re breaking down everything you need to know to do it right. https://blog.taboola.com/marketing-in-a-recession/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Marketing during uncertain times – be it economical, political, or otherwise - needs to be handled with care. Learn more here!
We're imaging ourselves on a beach far... far.. away. 🏖🍹 , take note for your summer advertising campaigns! ☀️
: “It's easier to build brand awareness with native advertising than traditional display ads.” https://blog.taboola.com/what-are-the-pros-and-cons-of-native-advertising/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
Estado de Minas has been able to increase CTR by 50% and pages per session by 10% while decreasing bounce rate by 7%. Learn more about how they used Taboola’s Homepage For You to achieve this! http://ow.ly/9LhY50K5Ijt
Airline ✈️ prices are still a hot topic while Americans plan for their summer vacation. ⛱ We've seen 7.7 millions pageviews on headlines featuring Airlines and a jump in readership for travel all around. 🗺
This is how to help readers find your site, and engage with your content once they get there. https://blog.taboola.com/seo-best-practices-every-online-publisher-owner-should-know/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
There are many SEO strategies you can employ to optimize your website for search results and target the most engaged audiences--here's how to make...
Make your summer campaigns sizzle with our latest readership trends: https://blog.taboola.com/affiliate-purchasing-trends/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Check out these Skimlinks publisher data insights from May and June!
Understanding exactly what goes into the perfect title can be complicated, but testing your options doesn’t have to be. 📝 Our Title Analyzer does the heavy lifting for you and removes all of the guesswork. Try it out for yourself here. http://bit.ly/2mUIgM8
Although we’re facing a recession, fight your instinct to cut back your marketing budget. History shows that brands running thoughtful campaigns during these times build customer loyalty and tend to grow their audience and market share. Learn how to do it right. https://blog.taboola.com/marketing-in-a-recession/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Marketing during uncertain times – be it economical, political, or otherwise - needs to be handled with care. Learn more here!
We’re listing recession marketing best practices for helpful tips on building engaging ad creative through economic uncertainty. https://blog.taboola.com/5-top-recession-marketing-examples/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Check out Taboola's recession marketing best practices for helpful tips on building engaging ad creative through economic uncertainty.
Our Skimlinks publisher data for May and June are in! Incorporate consumer search trends into your content and launching native ad campaigns. https://blog.taboola.com/affiliate-purchasing-trends/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Check out these Skimlinks publisher data insights from May and June!
Vote for Taboola! We are proud to be nominated as Best Ad Network at the 1st World Traffic Awards: https://awards.trafficsummit.com/
On the 17th of July 📆, we celebrate 🎉 ! 😃
Can you imagine 💭 a world 🌎 when we had to text without these yellow faces? 🤔
Drop us your current top 5 frequently used emojis in the comments section below 👇🏽, we'd love to see it! 🥰🤩🫠
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It's #NationalCheeseburgerDay! 🍔 Consumers are more interested in reading about cheeseburgers, fast food and drive than than ever – and maybe for a specific reason..? 🤔 With food prices rising, causing people to justify spending money on eating out – since it’s now arguably cheaper and more sustainable than buying groceries to cook at home. Would you agree?
More noteworthy 🗒 back to school trends here: https://buff.ly/2UwUYP7 #EducationMarketers, take notes! 📝
Lead the pack with these marketing best practices: https://blog.taboola.com/international-cat-and-dog-days/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog Happy #InternationalDogDay!
Some fun in the sun 👙 or a cozy mountain getaway ⛰, we're thinking about our summer holiday!
Understanding exactly what goes into the perfect title can be complicated, but testing your options doesn’t have to be. 📝 Our Title Analyzer does the heavy lifting for you and removes all of the guesswork. Try it out for yourself here. http://bit.ly/2mUIgM8 #TaboolaTrends
Altering summer travel because of airline prices? ✈️ You're not alone! Americans are continuously reading on travel-related content this summer. ⛱
Ever wish you could forecast the performance of your titles before you release them out into the internet? Well, now you can. Input your title options into our Title Analyzer and watch a winner emerge. Try it here: http://bit.ly/2mUIgM8 #TaboolaTrends
Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.
How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.
Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.
Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.
