Taboola

12/22/2022

Do you hear what I hear? That's the Taboola team wishing you the happiest of holidays! 🎶🎄

12/21/2022

November 2022 Purchasing Trends: Taylor Swift, Santa-approved Gifts, and Artificial Trees are Most-Purchased Online

🛍 🎄Shopping season is not over! Consumers are still searching for great deals - make sure your products are easy to find.

If you need a last-minute sales push, check out the insights we've gathered from last month's Skimlinks data.

In our latest blog we uncover November's top 3 search and readership trends and how to capitalize on them for your content and campaigns.

Read now: https://blog.taboola.com/gifting-trends-november-2022/
(Skimlinks is a Taboola company)

Affiliate data from Skimlinks showed us what consumers focused on buying online in November. Check it out here!

12/16/2022

🎅🏽 Dust off your favorite ugly Holiday sweater because today is OFFICIALLY ! 🎄

12/15/2022

Outlook India

Our latest success story comes from Outlookindia! With Taboola, Outlook India generated a 350% increase in RPM and 20% increase in visibility!

Read more here ➡️ http://ow.ly/UQ6K50M2ayG

Outlook India Increases RPM by 350% with Taboola Feed

12/14/2022

MVF & The Eco Experts

Going green with UK-based MVF. 🍃 See how this customer generation platform saw...

🤝 700K conversions
👀 3B impressions
📈 233% increase in CTR

with Taboola ads across high quality-quality editorial landing pages about solar energy. 💡 http://ow.ly/M5Av50M2eUT

MVF & The Eco Experts Drive 700K Conversions with Taboola Sponsored Content

12/12/2022

Matas

How did Matas achieve 124% increase in ROAS over time? Check out their success story here!

http://ow.ly/6SS750LZp9M

Matas Increases Purchases and ROAS with Taboola Motion Ads

12/10/2022

How 5 Advertisers Use Motion Ads to Drive Sales and Engagement

👉100,000 app installs
👉 ⬆️ +113% ROAS
👉 40% increased market share

These are just some of the results advertisers using motion ads have seen in their recent campaigns.

In our latest blog, we outline what motion ads are, how they work, the potential they hold, and how our free advertisers' tool, Motion Ads Studio, can help you hit your Q4 objectives

Learn how to boost your sales campaigns ⚡️ 👉 https://blog.taboola.com/motion-ads-studio/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

Here is how your brand can drive conversions and sales with Motion Ads.

12/06/2022

What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales

Wouldn't it be great to know what are buying the most of right now, so you can tailor your and to suit? 💵

We looked at the latest affiliate data via Skimlinks to find out 👀

https://blog.taboola.com/october-affiliate-marketing-trends/

(🕵️Clue: 📺💅🏻👜)

Affiliate data from Skimlinks showed us what consumers focused on buying online in October. Check it out here!

12/04/2022

This month we're talking dating trends! 👩🏻‍❤️‍👨🏽 Images with women are producing 38% higher CTR than images of men. Want more insights? All on our trends site: https://buff.ly/2VnQFGe

12/01/2022

How 5 Advertisers Use Motion Ads to Drive Sales and Engagement

With our latest blog, we show advertisers how to:

➡️ Easily turn static images into high-performing motion ads
➡️ Save time and resources on content creation
➡️ Experiment with 17 unique templates
➡️ A/B test multiple templates simply

All using Taboola's Motion Ads Studio (https://help.taboola.com/hc/en-us/articles/8714905996951-Motion-Ads-Studio), a free tool made especially for advertisers.

Diversify your next campaign and join the companies already seeing results 👉 https://blog.taboola.com/motion-ads-studio/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

Here is how your brand can drive conversions and sales with Motion Ads.

11/30/2022

If your guilty (or not so guilty) pleasure is reading up on the latest celebrity gossip, you’re not alone. 🙊

We’re putting these two Taboola headlines to the test, which one would you click?

👍🏼 - Left
❤️ - Right

11/29/2022

Amazon Prime Day 2022 Recap: Predictions vs. Reality

Customer preferences for the upcoming holiday season don't have to be a mystery! 🕵️ Check out our insights and takeaways on what customers want based on data from Amazon.com's Prime Day and Early Access Sale. https://blog.taboola.com/amazon-prime-day-recap/

We looked at data for Amazon Prime Day sales and alternatives to see what actually happened: Top Products, Articles, and Countries

11/28/2022

What October 2022's Affiliate Marketing Trends Tell Us About Holiday Sales

Looking for Q4 inspo?

The latest Skimlinks data reveals the consumer trends set to shape the season, with streaming 📺, TikTok beauty 💅🏻 and fashion 👜 coming out on top.

Let October's affiliate trends inform your Q4 strategy 👉 https://blog.taboola.com/october-affiliate-marketing-trends/

Affiliate data from Skimlinks showed us what consumers focused on buying online in October. Check it out here!

11/28/2022

Yahoo and Taboola Partner for the Next 30 years. Partnership to Generate ~$1B Annual Revenue to Taboola and Reach Nearly 900M Monthly Yahoo Users

We just announced a MASSIVE 30-year partnership with Yahoo! 🎉

Taboola will power native advertising on all Yahoo’s digital properties, reaching nearly 900M monthly active users, creating a contextual powerhouse for advertisers + an expected ~$1B opportunity in annual revenue.

Read more here:
https://blog.taboola.com/taboola-yahoo-native-partnership/

Partnership to Generate ~$1B Annual Revenue to Taboola and Reach Nearly 900M Monthly Yahoo Users

11/28/2022

Masterclass: Holiday Insights & Expert Creative Strategies

🎥Holiday campaign strategy masterclass (FREE)

This 26 minute on-demand webinar is packed with actionable tips, tricks, and full-funnel campaign templates, backed up by 4 years of Taboola Trends and marketing data.

Are you ready to 'sleigh' your holiday ad planning and snowball revenue?

🎥 Watch now: http://ow.ly/Z0M850LA4rV

11/25/2022

DirectAsia

How did this leading online car insurance company generate new video views, website visits, and 2,000+ leads at a 50% lower cost per lead? Check out the success story of DirectAsia Insurance and how Taboola helped them succeed 🚗👍
http://ow.ly/1VNb50LM0yI

DirectAsia Thailand Drives 50% Decrease in Cost Per Lead with Motion, Image and Video Ads from Taboola

11/23/2022

Taboola Deepens Integration with DV360, Giving Advertisers Direct Access to Affinity and In-Market Audience Segments

🗯 “We're making it easier than ever for advertisers to succeed on Taboola." You heard it here first, straight from Taboola's CEO, Adam Singolda.

Get access to even more valuable features from Google's DV360 and your Taboola ads.
https://blog.taboola.com/dv360-taboola-integration-update/?utm_medium=social

Taboola advertisers now have direct access to valuable DV360 audience segments and video offerings.

11/22/2022

The marketers’ guide to the evolution of retail media networks

Retail media is evolving quickly, and brands are going beyond traditional approaches such as display, loyalty cards and coupons to embrace retail media 3.0! This next stage in the evolution of RMNs is encouraging marketers to prioritize first-party data collection and consumer-centric digital strategies.

To help marketers uncover tactics and insights for staying ahead of the game with the next iteration of RMNs, this report highlights how brands and retailers employ omnichannel strategies to navigate siloed data and deliver engaging campaigns at scale.

Download this new report to learn:
1. How brands are navigating data siloes across retail channels
2. How to activate offsite media with RMNs
3. How to use first-party data to build omnichannel campaigns
5. What to look for in retail network partnerships

https://digiday.com/form/the-marketers-guide-to-the-evolution-of-retail-media-networks/

As major digital retailers such as Walmart and Amazon continue to grow, retail media networks (RMNs) are no longer optional for brands. They’ve become a core component of their advertising teams’ business models. Retail media is evolving quickly, and brands are going beyond traditional approache...

11/22/2022

Labor Day Deals, Streaming Services, and Mattresses Were Among the Most-Sold Items for Publishers In September 2022

🛍️ Sales and discounts
📺 Streaming services
🛌 Mattress mayhem

These are the top 3 trends that you need to know this .

💡Learn more and get tips for your Q4 content and campaigns on the blog: https://blog.taboola.com/most-purchased-online-september/

Affiliate data from Skimlinks showed us what consumers focused on buying online in September. Check it out here!

11/22/2022

30 2021 Cyber Monday Ad Examples to Inform Your 2022 Strategy

🤖 is back! 🤖

If you're yet to pull together your ad creatives for the holidays, we've got just the gift for you 🎁

For our latest blog, we've rounded up 30 top-performing ad examples from 2021, to help inform your holiday content and campaigns 📣

Get inspired with these 30 ways to promote your ➡️ https://blog.taboola.com/cyber-monday-ad-examples/

We're going to look at how 30 retailers are capitalizing on these retail trends and predictions with their Cyber Monday 2022 advertising and...

11/21/2022

Let It Snow Revenue: 2022 Advertiser Holiday Insights

Consider Taboola Trends your personal elf 🧝🏽, funneling secrets from Santa's workshop about what customers are looking for: Our analysis will give you the inside scoop on which keywords, images, and videos are driving engagement. https://blog.taboola.com/holiday-marketing-insights/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

Taboola's Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.

11/21/2022

What Will Sell Online on Black Friday 2022? Turning Data into Predictions

We may not be able to tell the future, but our data comes pretty close 🔮

In our latest blog, we've analyzed ecommerce and readership data via Taboola and Skimlinks to predict what consumers will be buying this 💰

Find out more to inform your sales campaigns this month: https://blog.taboola.com/black-friday-top-gifts/

What is in store for Black Friday 2022? Let’s see what the data is saying!

11/18/2022

Get Cookin': How to Build Thanksgiving Ad Campaigns That Drive Clicks

We’re thankful for data-backed insights. 🦃 http://ow.ly/vyK650Lo8H2

Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.

11/17/2022

Small Business Saturday: How to Build the Best Ad Creatives

📣Calling all small business owners and enterprises! 📣

You'll want to capitalize on this month – and our latest blog explains how.

Wedged in between Black Friday and Cyber Monday, puts the spotlight on the amazing businesses in our communities, so it's the perfect time to launch your marketing strategies for the holidays 🎁

Get a head start on Q4 campaigns for your small biz, with these ad strategy tips, powered by Taboola Trends: https://blog.taboola.com/small-business-saturday-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when...

11/16/2022

Raise your hand if you need a vacation. 🙋🏽‍♂️✈️🏖

At Taboola, we are always looking for ways to help our travel partners improve their content to make it more clickable. Travel enthusiasts, we’re putting these two headlines to the test, which one would you click?

We wanna know!

👍🏼 - Left
❤️ - Right

While you’re at it… Comment below and let us know your next vacation stop 🗺

11/16/2022

4 Insider Tips from Agencies Doing Native Advertising Right

Ad agency recommends using your native ad data to retarget viewers with search ads. This helps your search ads to perform even better than before. 📈

Find even more key tips for rocking the socks 🧦 off your native ads! 👇
https://blog.taboola.com/4-insider-tips-from-agencies-doing-native-advertising-right/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

How do you maximize your native ad results? See with agencies do with their native ads.

11/14/2022

What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies

🎄 Your holiday marketing strategy should span from October to January in order to catch shoppers at every stage of the holiday shopping process—from early birds to late and last-minute shoppers. 🎁 https://blog.taboola.com/holiday-marketing-strategies/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

The Taboola Creative Shop team has analyzed the data just in time for you to start planning your holiday campaigns! Check out what they are...

11/12/2022

Today's the day to get thirsty for half-price drinks & apps 🍹🍤 we're raising a glass to ! 🥂

What's your drink of choice?🍸🥃🍻

11/11/2022

Study: How Brands Plan to Improve Diversity in Advertising

We’re prioritizing more than ever before! See how: https://blog.taboola.com/diversity-in-advertising/?utm_source=facebook&utm_medium=social

It is no surprise that there is work that still needs to be done to improve equity, tolerance and inclusion in the industry. Learn more about how...

11/11/2022

Masterclass: Holiday Insights & Expert Creative Strategies

Calling all holiday marketers! We've got 6 winning creative strategies to implement in your campaigns this November to January ⬇️

Watch our FREE on-demand webinar to learn how to:

💡Tailor creative messaging amid rising .

💡Build a full-funnel campaign strategy that engages and converts.

💡Maximize campaign performance with creative trends and high-performing ad formats.

🎥 Access now: http://ow.ly/ARpX50LA4q9

11/10/2022

Small Business Saturday: How to Build the Best Ad Creatives

You've got your Black Friday and Cyber Monday campaigns sorted, but is your content plan making the most of ? 🛍

The annual American Express event reached an all-time high of $23.3billion in consumer spending last year – and we're expecting to see it again as consumers look to and support local businesses 🙌

In our latest blog, we dive into Taboola Trends to uncover the best tactics you can apply right now for successful ad creatives.

Are you ready to boost your holiday sales? 📈💰

https://blog.taboola.com/small-business-saturday-marketing/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when...

11/10/2022

Let It Snow Revenue: 2022 Advertiser Holiday Insights

Shoppers aren't wasting any time when it comes to preparing for this year's holiday season—we've already seen a huge uptick in holiday-related keywords across the Taboola network. 🎁 https://blog.taboola.com/holiday-marketing-insights/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

Taboola's Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.

11/09/2022

In a recession or not in a recession, that is the question. 📜💸 If you’ve been scrolling through Bloomberg or many of our other finance publisher partners more than usual during these uncertain times, you’re not alone.

Whether you’re looking for ways to invest or start a side hustle, many folks have their eyes on the current financial situation and the hot topic of inflation. 🏦

We are putting these cute headlines to the test. Which article would you click on? What’s something you want to know more about? 💳 Comment below and let us know! ⬇️

11/08/2022

Don't Wait for Third-Party Cookies to Crumble: Why Advertisers Should Prepare Despite Sunsetting Delays

Hey, advertisers and digital marketers! Is your business prepared for Google's transition away from third-party cookies in 2024? Get ahead of the curve with these suggestions for smart targeting even in a post-cookie world. 🍪 https://blog.taboola.com/google-third-party-cookies/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

What are third party cookies, and why is Google eliminating them? Read more to find out!

11/08/2022

Zazume

With Taboola, Zazume achieved a 60% lower CPA than its goal. Taboola also drove higher-quality leads than all other acquisition channels, accounting for 4% of total leads. Learn more about their success story here: http://ow.ly/xwg950LlsXt

Zazume Drives 60% Lower CPA with Taboola Retargeting Campaigns

11/07/2022

Taboola Deepens Integration with DV360, Giving Advertisers Direct Access to Affinity and In-Market Audience Segments

We announced our DV360 integration back in 2020. And now, we're back with even bigger news. 📣 https://blog.taboola.com/dv360-taboola-integration-update/?utm_medium=social
We've expanded on this integration to offer advertisers even more access to DV360 features, including valuable audience segmentations along with video and display banner offerings. Don't miss out. https://blog.taboola.com/dv360-taboola-integration-update/?utm_medium=social

Taboola advertisers now have direct access to valuable DV360 audience segments and video offerings.

11/04/2022

Let It Snow Revenue: 2022 Advertiser Holiday Insights

Get started on your holiday marketing messaging by focusing on these key elements:

1️⃣ Your product's unique technology
2️⃣ How your product can help improve a customer's health or lifestyle
3️⃣ Messaging related to financial savings or the promotional value offered

Learn even more about making the biggest impact this holiday season. https://blog.taboola.com/holiday-marketing-insights/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

Taboola's Create Shop team has analyzed many data points to reveal recommendations you can use to enhance and power your holiday campaigns.

11/03/2022

Get Cookin': How to Build Thanksgiving Ad Campaigns That Drive Clicks

Before you launch your campaigns, make sure you’re up to date on all the data. 🦃 👨‍👩‍👧‍👦 http://ow.ly/cbuP50Lo8Ci

Thanksgiving is set to kick off a busy 2021 holiday shopping season — and advertisers need to be prepared.

11/02/2022

4 Insider Tips from Agencies Doing Native Advertising Right

DYK⁉️ Native advertising works for MORE than just brand awareness. Ad agency Media recommends driving leads and conversions with a full-funnel strategy.

Learn how 👇
https://blog.taboola.com/4-insider-tips-from-agencies-doing-native-advertising-right/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

How do you maximize your native ad results? See with agencies do with their native ads.

11/01/2022

If you can’t turn a good deal on hair accessories or trendy winter coats 🧥, we get it!

We are putting these cute headlines to the test. Which article would you click on? What is the last ad that’s geared you towards a purchase? Reply and let us know! ⬇️