Taboola

10/16/2025

The media landscape is changing faster than ever, and publishers are redefining how they reach and retain audiences in the age of AI. 🌍

Our blog recaps key insights from our Future of Publishing panel with IAB UK, The Independent, and .

We explore how personalization, trust, and storytelling are shaping journalism’s next chapter. ✍️ https://www.taboola.com/taboola-updates/future-of-publishing-panel/

At Taboola’s Future of Publishing panel, experts from The Independent, Foundry Co, and IAB UK explore how AI and personalization are reshaping...

10/16/2025

The holiday season is the biggest moment of the year for advertisers, and standing out in Q4 isn’t easy.

In our first episode of Holiday Ready with Realize 2025, Creative Strategist Tyler breaks down why looping, short-form, human-centered video is the creative style winning this season. 🎁

Catch the full episode on our YouTube and find more holiday insights here: https://discover.taboola.com/holiday-ready-campaign-hub-2025/?utm_source=facebook&utm_medium=social&utm_campaign=2025_holiday_videos

10/15/2025

✨ Want headlines that actually convert this holiday season?

Check out these 4 expert tips from our latest blog to craft messages that connect and compel clicks, powered by Realize Trends insights.

See our Holiday Marketing Hub for more info: ➡️ https://discover.taboola.com/holiday-ready-campaign-hub-2025/?utm_source=facebook&utm_medium=social&utm_campaign=2025_holiday_carousels

10/14/2025

From hyper-personalized campaigns to zero-click search, AI is changing how brands connect with audiences. 🤖

Digitas North America and GeistM shared their insights on using Realize to measure incrementality, optimize targeting, and create meaningful connections. 📈

Don’t miss the recap of our 4As AI-Volution webinar here: https://www.taboola.com/taboola-updates/ai-volution-of-advertising-webinar/

Discover how Digitas and GeistM are using AI and Taboola’s Realize to personalize campaigns, measure impact, and adapt to zero-click search trends.

10/14/2025

🚨 What's new for Brand Safety on Realize?

Dan Horowitz, our Managing Director of Advertiser Sales, walks through how Realize levels up brand safety. ✅

Watch our Episode 2 to see how Realize gives you precision, transparency, and confidence in every campaign.

💡 https://www.taboola.com/marketing-hub/brand-safety/?utm_source=facebook&utm_medium=social&utm_campaign=brand_safety

10/13/2025

⏱ Want to move faster? Apply Tracking: Re-Imagined now. 📣

With No-code setup, real-time data, and AI-driven optimization, you’ll hit the ground running with your campaigns in under a week.

Because good tracking = great performance. Apply now and unlock your growth engine: https://www.taboola.com/taboola-updates/realize-conversion-tracking/

10/10/2025

2025 → Complete ✅

This week was all about meaningful connections. From client strategy sessions at the Realize Lounge, to celebrating our partners, to sharing insights at the Innovation Stage.

Special shoutouts to our partners, collaborators, and the incredible advertisers who shared their challenges and success stories with us. Your voices drive the innovation behind Realize.

💡 We’ll be sharing more highlights. Stay tuned!

Advertising Week

10/10/2025

🛍️ Every holiday has its own engagement window — but do you know exactly when your users are paying attention?

Realize Data reveals the peak moments for every major shopping event, so you can plan smarter, spend wiser, and convert more. 💡

Discover the insights that help you time your ads for maximum return 👉 https://www.taboola.com/marketing-hub/realize-data-backed-holiday-peaks/

Take the guesswork out of holiday ad campaign timing with this Realize data on consumer behavior, which will help you to identify engagement peaks...

10/09/2025

USA TODAY wanted every homepage visit to feel relevant, fresh, and impactful 🌎.

The results speak for themselves:
✅ +47% CTR
✅ +23% homepage PVs per reader
✅ +13% session depth 📈

With Taboola’s Homepage For You, they scaled personalization across their network while freeing editors to focus on what they do best 📰🤖.

📖 Learn more about their strategy: https://www.taboola.com/resources/case-studies/usa-today

USA TODAY Generates 47% Increase in Click Through Rate with Taboola’s Homepage For You Solution

10/09/2025

💸 Every marketer has the same question: which campaign management software is actually worth the investment?

We’ve done the heavy lifting for you. 📊 Our latest guide breaks down the pros, cons, and pricing of 8 top platforms for 2025 — so you can make the smartest choice for your business.

👉 Read the full guide: https://www.taboola.com/marketing-hub/marketing-campaign-management-tools/

In 2025, the best marketing campaign software options identify and address audiences who are ready to buy. We've run down some of the most...

10/08/2025

✨ Today at , we dove deep into “Navigating Brand Transformation with Authenticity” with Zillow, Shopify, and Inspire Brands.

Key takeaways for advertisers:
1️⃣ Authenticity drives long-term brand trust
2️⃣ Transformation is about evolution, not reinvention
3️⃣ Real connections lead to real performance

Thanks to everyone who joined us at the Innovation Stage!

Advertising Week

10/08/2025

🎥 Fragmented customer journeys making conversions feel impossible?

Realize helps you close the gap:
🌐 Reach prospects where they actually are
📊 Activate intent signals from first-party data
🚀 Drive measurable growth beyond search & social

Don’t just chase audiences. Realize them: https://discover.taboola.com/realize-whats-yours/?utm_source=facebook&utm_medium=social&utm_campaign=realize_for_advertisers_a