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Taboola

Taboola Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In

Operating as usual

Team Taboola will be at ONA 2022 in Los Angeles. Stop by and say hello!
09/19/2022

Team Taboola will be at ONA 2022 in Los Angeles. Stop by and say hello!

Product landing pages are different than some of the other types of landing pages marketers create. Here’s how to make s...
09/19/2022
8 Fab Product Landing Pages Examples to Boost Conversion

Product landing pages are different than some of the other types of landing pages marketers create. Here’s how to make sure they’re set up for success. https://blog.taboola.com/check-out-the-tactics-these-fab-product-landing-pages-employ-to-boost-conversion/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog

If your brand sells products directly from landing pages, here are some product landing page examples for inspiration, and see why they're bound to...

09/19/2022

It's ! 🍔

Consumers are more interested in reading about cheeseburgers, fast food and drive than than ever – and maybe for a specific reason..? 🤔

With food prices rising, causing people to justify spending money on eating out – since it’s now arguably cheaper and more sustainable than buying groceries to cook at home. Would you agree?

How did this news site, The Independent Singapore, become a top-three Taboola traffic referral source? If you are a publ...
09/16/2022
The Independent Singapore

How did this news site, The Independent Singapore, become a top-three Taboola traffic referral source? If you are a publisher, you may want to check this out! http://ow.ly/BUlN50KFuJg

The Independent Singapore Finds Taboola News a Top Source of Traffic from Partner

Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world. Learn mor...
09/16/2022
Enhancing Relationship, Relevance, and Reliability in the Publisher World

Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world.

Learn more about what our featuring guests had to say about the importance of content recommendation with the right partnerships to stay relevant and successful. https://blog.taboola.com/enhancing-relationship-relevance-and-reliability/

Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world. Learn more about what our featuring...

How did Multinet and ALM Corp. reach a 92% qualified lead rate, 75% increase in conversion rate, and 49% decrease in cos...
09/15/2022
ALM Corp & Multinet

How did Multinet and ALM Corp. reach a 92% qualified lead rate, 75% increase in conversion rate, and 49% decrease in cost per qualified leads? With Taboola, of course! http://ow.ly/Bfvx50KJmht

Multinet Achieves 92% Qualified Lead Rate with Agency ALM Corp and Taboola Ads

Kia America more than DOUBLES unaided awareness in the US and increases completion rate by 30% in Korea with Taboola Vid...
09/08/2022
KIA

Kia America more than DOUBLES unaided awareness in the US and increases completion rate by 30% in Korea with Taboola Video Campaign. 🎥

See how this innovative car brand was able to target hard to reach audiences across Taboola's premium news sites and digital properties. https://www.taboola.com/resources/case-studies/kia 기아(Kia)

Kia More Than Doubles Unaided Awareness in the US and Increases Completion Rate by 30% in Korea with Taboola Video Campaign

Taboola is #45 on Great Place to Work US Fortune Best Workplaces in Advertising & Marketing™ 2022! 🍾We couldn’t be proud...
09/08/2022

Taboola is #45 on Great Place to Work US Fortune Best Workplaces in Advertising & Marketing™ 2022! 🍾

We couldn’t be prouder of our people and our culture. https://lnkd.in/gcJsGXWN

Ready for NFL season beginning TOMORROW? 🏈 Would a draft based on pageviews alone create a winning team? 🏅 We concocted ...
09/07/2022
NFL Fantasy Draft Finds Out: When Covering Football, Does Performance Matter?

Ready for NFL season beginning TOMORROW? 🏈

Would a draft based on pageviews alone create a winning team? 🏅 We concocted our own fantasy football draft based solely on which players and teams rack up the most pageviews on the Taboola publisher network. Check it out ➡️ https://blog.taboola.com/nfl-mock-draft

We concocted our own fantasy football draft based solely on which players and teams rack up the most pageviews on the Taboola publisher network.

Next MONDAY is Emmys / Television Academy’s  awards 🏆 and we made our data-driven guesses in. ✉️ https://blog.taboola.co...
09/07/2022
If You've Been Covering Euphoria and Stranger Things more than Only Murders in the Building, Think Again (and Other Pre-Emmy News Insights)

Next MONDAY is Emmys / Television Academy’s awards 🏆 and we made our data-driven guesses in. ✉️ https://blog.taboola.com/emmy-predictions/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog

It's no surprise to see the popularity surrounding the 2022 Emmy Awards and high interest in learning more about this year's nominees.

A HUGE shoutout to our Taboola China team 🇨🇳 for winning two prestigious awards at the 2022 Zhiniuer Awards: (1) Marketi...
09/07/2022

A HUGE shoutout to our Taboola China team 🇨🇳 for winning two prestigious awards at the 2022 Zhiniuer Awards:

(1) Marketing Value Product Award (营销价值产品奖)
(2) Marketing Services Practice Award (营销服务实践奖)

We're immensely proud Taboola is recognized as a great native ads and marketing platform in China which helps drive performance marketing results that exceed advertisers' expectations.

Hey publishers and marketers! Are you looking to infuse current readership trends into your marketing? Check out this ca...
09/02/2022
July 2022 Affiliate Marketing Trends Prove Consumers Are Still Spending on Sex Toys, Anniversary Sales, and Streaming Services

Hey publishers and marketers! Are you looking to infuse current readership trends into your marketing? Check out this can't-miss post packed with takeaways for smooth sailing (and more revenue!) 💸 https://blog.taboola.com/july-2022-affiliate-marketing-trends/

Affiliate data from Skimlinks showed us what consumers primarily focused on buying over the past few months. Check it out here!

With Taboola, Havas helped thier client Durex generate 18X higher ROAS and 3X higher CTR than other native ad channels, ...
08/31/2022

With Taboola, Havas helped thier client Durex generate 18X higher ROAS and 3X higher CTR than other native ad channels, all while increasing CVR by 51% http://ow.ly/pFBo50KvAma

Join our next webinar with no other than the mastermind behind 6h Agency, Nadim Kuttab. Together with our friends from V...
08/29/2022
From $50K to $3M - How to Scale Native Ads - Voluum Webinar

Join our next webinar with no other than the mastermind behind 6h Agency, Nadim Kuttab.

Together with our friends from Voluum, we invite you to join our webinar on September 14th to learn about the secret sauce to an effective media buying strategy! Tune in to learn first hand from Nadim how to scale your native ad campaign - from 50k to 3M! 🚀

Sign up here: https://voluum.com/webinars/from-50k-to-3m-how-to-scale-native-ads/

Native ads can get tricky… but if you’re leveraging the right tools, you could be making millions – just ask 6H, the native performance marketing agency! Voluum Tracker and Taboola have been the backbone of 6H scaling from $50K a month to over $3 Million.

08/19/2022

Some fun in the sun 👙 or a cozy mountain getaway ⛰, we're thinking about our summer holiday!

Improving air care, one Taboola campaign at a time! 🌬Tadiran used Taboola video 📹 to educate customers about their virus...
08/11/2022
Tadiran

Improving air care, one Taboola campaign at a time! 🌬

Tadiran used Taboola video 📹 to educate customers about their virus reducing air
technology.
The results?

🙋🏼 40% of overall leads coming from Taboola Video and High Impact Placements
🖥 68% of all Website Traffic coming From Taboola
📈 100% improvement in campaign CTR after Taboola best practice recommendations

Read the full success story here: http://ow.ly/PCuk50KfXfS

Tadiran Finds High Quality Leads for AIROW™ Campaign with Taboola High Impact Video

08/09/2022

Never choose a title blindly again with our Title Analyzer. It uses data-driven insights to take the guesswork out of finding the title that’ll work the best for you. Give it a try here: http://bit.ly/2mUIgM8

Next week, the Taboola Team is heading to Boston for eTail East, meet with us to learn more!
08/04/2022

Next week, the Taboola Team is heading to Boston for eTail East, meet with us to learn more!

08/01/2022

We're imaging ourselves on a beach far... far.. away. 🏖🍹 , take note for your summer advertising campaigns! ☀️

Estado de Minas has been able to increase CTR by 50% and pages per session by 10% while decreasing bounce rate by 7%. Le...
07/28/2022

Estado de Minas has been able to increase CTR by 50% and pages per session by 10% while decreasing bounce rate by 7%. Learn more about how they used Taboola’s Homepage For You to achieve this! http://ow.ly/9LhY50K5Ijt

07/28/2022

Airline ✈️ prices are still a hot topic while Americans plan for their summer vacation. ⛱ We've seen 7.7 millions pageviews on headlines featuring Airlines and a jump in readership for travel all around. 🗺

07/25/2022

Understanding exactly what goes into the perfect title can be complicated, but testing your options doesn’t have to be. 📝 Our Title Analyzer does the heavy lifting for you and removes all of the guesswork. Try it out for yourself here. http://bit.ly/2mUIgM8

Although we’re facing a recession, fight your instinct to cut back your marketing budget. History shows that brands runn...
07/24/2022
Marketing in a Recession: How Advertisers Can Get It Right

Although we’re facing a recession, fight your instinct to cut back your marketing budget. History shows that brands running thoughtful campaigns during these times build customer loyalty and tend to grow their audience and market share. Learn how to do it right. https://blog.taboola.com/marketing-in-a-recession/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog

Marketing during uncertain times – be it economical, political, or otherwise - needs to be handled with care. Learn more here!

On the 17th of July 📆, we celebrate 🎉 ! 😃Can you imagine 💭 a world 🌎 when we had to text without these yellow faces? 🤔Dr...
07/17/2022

On the 17th of July 📆, we celebrate 🎉 ! 😃

Can you imagine 💭 a world 🌎 when we had to text without these yellow faces? 🤔

Drop us your current top 5 frequently used emojis in the comments section below 👇🏽, we'd love to see it! 🥰🤩🫠

Address

16 Madison Square W
New York, NY
10010

Website

www.taboola.com

Products

www.taboola.com

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Our Story

Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.

How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.

Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.

Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.

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Comments

Award-winning creative strategist Joseph Gualtiere shares Taboola's 6 go-to marketing and creatives strategies for advertisers in a recession. https://blog.taboola.com/recession-marketing-best-practices/
Our top publisher trends for August are here! What are readers still interested in? Readership data here: https://blog.taboola.com/what-consumers-purchased-on-the-open-web-in-august-2022/
Team Taboola will be at ONA 2022 in Los Angeles. Stop by and say hello!
Product landing pages are different than some of the other types of landing pages marketers create. Here’s how to make sure they’re set up for success. https://blog.taboola.com/check-out-the-tactics-these-fab-product-landing-pages-employ-to-boost-conversion/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
It's ! 🍔

Consumers are more interested in reading about cheeseburgers, fast food and drive than than ever – and maybe for a specific reason..? 🤔

With food prices rising, causing people to justify spending money on eating out – since it’s now arguably cheaper and more sustainable than buying groceries to cook at home. Would you agree?
How did this news site, The Independent Singapore, become a top-three Taboola traffic referral source? If you are a publisher, you may want to check this out! http://ow.ly/BUlN50KFuJg
Taboola India hosted a webinar discussion on relationship, relevance, and reliability in the publishing world.

Learn more about what our featuring guests had to say about the importance of content recommendation with the right partnerships to stay relevant and successful. https://blog.taboola.com/enhancing-relationship-relevance-and-reliability/
How did Multinet and ALM Corp. reach a 92% qualified lead rate, 75% increase in conversion rate, and 49% decrease in cost per qualified leads? With Taboola, of course! http://ow.ly/Bfvx50KJmht
More noteworthy 🗒 back to school trends here: https://buff.ly/2UwUYP7 , take notes! 📝
Taboola now drives 35% of GFC Nieuws International overall revenue, and has supported a 3% increase in engagement with organic content. Want more information on how they achieved this? Read more here: https://www.taboola.com/resources/case-studies/gfc-nieuws?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Kia America more than DOUBLES unaided awareness in the US and increases completion rate by 30% in Korea with Taboola Video Campaign. 🎥

See how this innovative car brand was able to target hard to reach audiences across Taboola's premium news sites and digital properties. https://www.taboola.com/resources/case-studies/kia 기아(Kia)
Taboola is #45 on Great Place to Work US Fortune Best Workplaces in Advertising & Marketing™ 2022! 🍾

We couldn’t be prouder of our people and our culture. https://lnkd.in/gcJsGXWN

Ready for NFL season beginning TOMORROW? 🏈

Would a draft based on pageviews alone create a winning team? 🏅 We concocted our own fantasy football draft based solely on which players and teams rack up the most pageviews on the Taboola publisher network. Check it out ➡️ https://blog.taboola.com/nfl-mock-draft
Next MONDAY is Emmys / Television Academy’s awards 🏆 and we made our data-driven guesses in. ✉️ https://blog.taboola.com/emmy-predictions/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Are you an advertiser and trying to think of ways to make sure your brand doesn’t fall behind during a recession? Check out Taboola’s recession marketing creative strategies here. https://blog.taboola.com/recession-marketing-best-practices/
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