Taboola helps publishers to drive engagement, advertisers to surface their content to the right audiences at scale, and people to discover content they may like but never knew existed.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business In
Operating as usual
Get inspired to create your next product landing page with these tips, insights, and examples. https://blog.taboola.com/check-out-the-tactics-these-fab-product-landing-pages-employ-to-boost-conversion/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
If your brand sells products directly from landing pages, here are some product landing page examples for inspiration, and see why they're bound to...
“Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.” 💡https://blog.taboola.com/native-advertising-vs-sponsored-content/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Native advertising and sponsored content may seem similar, but they have important distinctions that marketers should know about.
Improving air care, one Taboola campaign at a time! 🌬
Tadiran used Taboola video 📹 to educate customers about their virus reducing air
technology.
The results?
🙋🏼 40% of overall leads coming from Taboola Video and High Impact Placements
🖥 68% of all Website Traffic coming From Taboola
📈 100% improvement in campaign CTR after Taboola best practice recommendations
Read the full success story here: http://ow.ly/PCuk50KfXfS
Tadiran Finds High Quality Leads for AIROW™ Campaign with Taboola High Impact Video
All you need to know about email automation and ensuring the effectiveness of your campaign. 📧 https://blog.taboola.com/email-automation-to-make-your-ad-campaigns-more-effective/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Taboola has all you need to know about email automation and how to ensure your campaign is effective.
Never choose a title blindly again with our Title Analyzer. It uses data-driven insights to take the guesswork out of finding the title that’ll work the best for you. Give it a try here: http://bit.ly/2mUIgM8 #TaboolaTrends
With International Cat and Dog Days approaching, check out Taboola's marketing insights and tips! 🐈 https://blog.taboola.com/international-cat-and-dog-days/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Next week, the Taboola Team is heading to Boston for eTail East, meet with us to learn more!
Not sure how to market your brand and products during a recession? We’re breaking down everything you need to know to do it right. https://blog.taboola.com/marketing-in-a-recession/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Marketing during uncertain times – be it economical, political, or otherwise - needs to be handled with care. Learn more here!
We're imaging ourselves on a beach far... far.. away. 🏖🍹 #TravelBrands, take note for your summer advertising campaigns! ☀️ #TaboolaTrends
#Pro: “It's easier to build brand awareness with native advertising than traditional display ads.” https://blog.taboola.com/what-are-the-pros-and-cons-of-native-advertising/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog #brandawareness
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
Estado de Minas has been able to increase CTR by 50% and pages per session by 10% while decreasing bounce rate by 7%. Learn more about how they used Taboola’s Homepage For You to achieve this! http://ow.ly/9LhY50K5Ijt
Airline ✈️ prices are still a hot topic while Americans plan for their summer vacation. ⛱ We've seen 7.7 millions pageviews on headlines featuring Airlines and a jump in readership for travel all around. 🗺
This is how to help readers find your site, and engage with your content once they get there. https://blog.taboola.com/seo-best-practices-every-online-publisher-owner-should-know/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
There are many SEO strategies you can employ to optimize your website for search results and target the most engaged audiences--here's how to make...
Make your summer campaigns sizzle with our latest readership trends: https://blog.taboola.com/affiliate-purchasing-trends/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Check out these Skimlinks publisher data insights from May and June!
Understanding exactly what goes into the perfect title can be complicated, but testing your options doesn’t have to be. 📝 Our Title Analyzer does the heavy lifting for you and removes all of the guesswork. Try it out for yourself here. http://bit.ly/2mUIgM8 #TaboolaTrends
Although we’re facing a recession, fight your instinct to cut back your marketing budget. History shows that brands running thoughtful campaigns during these times build customer loyalty and tend to grow their audience and market share. Learn how to do it right. https://blog.taboola.com/marketing-in-a-recession/?utm_source=twitter&utm_medium=social&utm_campaign=smbmedia_blog
Marketing during uncertain times – be it economical, political, or otherwise - needs to be handled with care. Learn more here!
We’re listing recession marketing best practices for helpful tips on building engaging ad creative through economic uncertainty. https://blog.taboola.com/5-top-recession-marketing-examples/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Check out Taboola's recession marketing best practices for helpful tips on building engaging ad creative through economic uncertainty.
Our Skimlinks publisher data for May and June are in! Incorporate consumer search trends into your content and launching native ad campaigns. https://blog.taboola.com/affiliate-purchasing-trends/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
Check out these Skimlinks publisher data insights from May and June!
Vote for Taboola! We are proud to be nominated as Best Ad Network at the 1st World Traffic Awards: https://awards.trafficsummit.com/
On the 17th of July 📆, we celebrate 🎉 #WorldEmojiDay! 😃
Can you imagine 💭 a world 🌎 when we had to text without these yellow faces? 🤔
Drop us your current top 5 frequently used emojis in the comments section below 👇🏽, we'd love to see it! 🥰🤩🫠
What is #nativeadvertising and what are the pros and cons? We’re breaking it down. https://blog.taboola.com/what-are-the-pros-and-cons-of-native-advertising/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Native ads drive 8.8 times higher CTR and 18% higher purchase intent than traditional display ads.
Altering summer travel because of airline prices? ✈️ You're not alone! Americans are continuously reading on travel-related content this summer. ⛱
Ever wish you could forecast the performance of your titles before you release them out into the internet? Well, now you can. Input your title options into our Title Analyzer and watch a winner emerge. Try it here: http://bit.ly/2mUIgM8 #TaboolaTrends
Improving your #SEO means also focusing on how to engage the new traffic you drive to your site. This is how to do both. https://blog.taboola.com/seo-best-practices-every-online-publisher-owner-should-know/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
There are many SEO strategies you can employ to optimize your website for search results and target the most engaged audiences--here's how to make...
“2. Native video ads 📹 boosted favorability, consideration, and brand image” – Newest study from world's leading data, insights, and consulting company. More insights here: https://blog.taboola.com/native-video-benefits/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog Kantar
Brand awareness improves 25% with native video in the marketing mix, with a strong impact on favorability, consideration, and brand image.
Taboola now makes up 30% of Capital Media’s overall revenue, and has supported a 3% increase in the recirculation of organic content over time. Learn more here: http://ow.ly/W6GL50JPRxz
Class up your back-to-school campaigns with leading strategies specifically chosen for fashion advertisers and publishers. http://ow.ly/HAZL50JIeBz
Check out Taboola’s back-to-school marketing guide for publishers and advertisers in the Fashion vertical. Learn all about last year's product and...
Our Chicago team taking a break this week to break catch some sun! ☀️
Fashion marketers: Earn an A+ on your campaigns by following the tips, tricks, and data-backed targeting strategies in our Back to School guide. http://ow.ly/uzQ850JIezu
Check out Taboola’s back-to-school marketing guide for publishers and advertisers in the Fashion vertical. Learn all about last year's product and...
#CannesLions2022, it's a wrap!
In honor of June's #Pride Month, we're highlighting our Gender Reassignment benefit available to all Taboola employees. 🏳️⚧️
http://ow.ly/51LJ50JIOvx #PrideMonth
Even with the last 50 years of progress, the LGBTQ+ community still faces an uphill battle on many fronts, with one of the most glaring and harmful...
If you haven’t yet, diversify your marketing mix with native video 🎥 ads and achieve better engagement across channels. Your metrics will thank you. 👌🏼https://blog.taboola.com/native-video-benefits/?utm_source=facebook&utm_medium=social&utm_campaign=smbmedia_blog
Brand awareness improves 25% with native video in the marketing mix, with a strong impact on favorability, consideration, and brand image.
The month of June is when the entire world celebrates diversity, inclusion and pride. To support our inclusive culture, we asked Taboolars from all over the world to create art with chalk that shares a message of diversity and inclusion. 🏳️🌈
Education marketers - it's your time to shine. The #BackToSchool campaign strategies in this guide will help you school the competition! http://ow.ly/MrK450JFABB
It's time to prep your back-to-school campaigns. Check out strategies that will take you to the head of the class!
“Traffic went from around 500,000 in the 10 am hour to over 5 million by 11 am for the Supreme Court topic.” https://blog.taboola.com/roe-v-wade-overturned-news-readership-data/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
The United States Supreme Court has overturned the 1973 landmark Roe v. Wade decision. See how readership has risen since.
Marketing class is in session! Learn which campaign strategies will help you reach your KPIs and earn an A+ during the #BackToSchool shopping rush. http://ow.ly/nuHa50JFAzO
It's time to prep your back-to-school campaigns. Check out strategies that will take you to the head of the class!
What's trending among audiences this #PrideMonth? 🏳️🌈 We dug into our readership data to find out. 📈 http://ow.ly/s3cY50JA9u2
This Pride Month, the question is: How can brands make a real impact with their Pride Month efforts and avoid becoming another PR blunder?
Thanks to our incredible employees Taboola has been named one of Glassdoor’s best companies for senior leadership. http://ow.ly/bunr50JCJ98 #Glassdoor #Taboola
Xaxis is one of the world’s largest audience buying companies in the world.
With Taboola, Xaxis has achieved a 77% in conversions for its main client in the education vertical. http://ow.ly/2t8t50JAwfJ
With Taboola, @Top's Online was able to achieve an increase in CTR by 10% month-to-month. Their attentive audience campaigns achieved a 106% higher CTR and 43% lower CPA. http://ow.ly/4M0j50JAsFu
How can brands reach shoppers with “anti-Prime Day" deals? 🚫 We looked at the data to find out. 📈 http://ow.ly/woEM50Jwu7N
Burger King is still getting backlash for its #Pride Whopper. 🍔 🏳️🌈 Here's how advertisers can avoid a similar fate. http://ow.ly/MKm750JA9qk
This Pride Month, the question is: How can brands make a real impact with their Pride Month efforts and avoid becoming another PR blunder?
Amazon Prime Day sales reached record highs in 2021. 📈 Are you ready for this year's e-commerce extravaganza? 🛍️ #AmazonPrimeDay #PrimeDay http://ow.ly/ttXU50Jwu6w
What are some new and innovative ways to increase your brand's awareness? Read more about how Bluebet saw over 830,000 completed views and 1.5 million viewable impressions while using Taboola to promote their brand. http://ow.ly/KlUa50JuPV3
Pride Month kicks off at our Tel Aviv office! We met Israel’s First Out Transgender Nurse, Maya Orabi.
Make Your Campaigns go Fa-ther this year. https://blog.taboola.com/make-your-fathers-day-campaigns-pop/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
With Father’s day coming around, take a look at these marketing strategies that will help your father’s day campaigns.
We're revving up our (electric) engines and discussing #auto trends this month. 🚘 Folks are reading about #EVs and new laws. 🔋
Have you read enough about Elon yet? 😉
May is a time to honor and pay tribute to the generations of Asian and Pacific Islanders who have enriched America’s history and are instrumental in its future success.
Last month n honor of Asian Pacific American Heritage Month (AAPI), Taboolars in the New York and LA offices enjoyed Asian snacks, catered lunch, and happy hour.
Taboolars who identify as Asian and Pacific Islanders also shared stories about interesting encounters, lessons learned, and hardships they have overcome.
"Helping people live their best lives."
Aegon was looking for new ways to connect with a relevant audience for their blog and at the same time generate leads for their health insurance. https://www.taboola.com/resources/case-studies/aegon-seguros?utm_source=facebook&utm_medium=social
Aegon Drives More Than 65,000 Conversions in 9 months with Taboola
We've combed through Skimlink's publisher data, check out to see the trends for April 2022. ✨ https://blog.taboola.com/april-2022-trends/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
We've combed through Skimlink's publisher data, check out to see the trends for April 2022.
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Never choose a title blindly again with our Title Analyzer. It uses data-driven insights to take the guesswork out of finding the title that’ll work the best for you. Give it a try here: http://bit.ly/2mUIgM8 #TaboolaTrends
With International Cat and Dog Days approaching, check out Taboola's marketing insights and tips! 🐈 https://blog.taboola.com/international-cat-and-dog-days/?utm_source=facebook&utm_medium=social&utm_campaign=smbpublisher_blog
We're imaging ourselves on a beach far... far.. away. 🏖🍹 #TravelBrands, take note for your summer advertising campaigns! ☀️ #TaboolaTrends
Airline ✈️ prices are still a hot topic while Americans plan for their summer vacation. ⛱ We've seen 7.7 millions pageviews on headlines featuring Airlines and a jump in readership for travel all around. 🗺
Understanding exactly what goes into the perfect title can be complicated, but testing your options doesn’t have to be. 📝 Our Title Analyzer does the heavy lifting for you and removes all of the guesswork. Try it out for yourself here. http://bit.ly/2mUIgM8 #TaboolaTrends
Altering summer travel because of airline prices? ✈️ You're not alone! Americans are continuously reading on travel-related content this summer. ⛱
Ever wish you could forecast the performance of your titles before you release them out into the internet? Well, now you can. Input your title options into our Title Analyzer and watch a winner emerge. Try it here: http://bit.ly/2mUIgM8 #TaboolaTrends
Taboola helps people find relevant content online, matching them with the news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore.
How do we know what they’ll like? Our technology uses machine-learning algorithms to analyze hundreds of signals that capture exactly what kind of content each individual is most likely to engage with. We do that more than 450 billion times a month for more than one billion unique users.
Since we opened our doors in 2007, we have grown to become the leading discovery platform on the open web, serving a combination of the world’s top brands and the most respected global publishers.
Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 17 cities worldwide.
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