Taboola

Taboola Taboola helps people find relevant content online, matching them with news stories, articles, blogs, videos, apps, products and other content they’re likely to want to explore

Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City with R&D in Israel, Taboola also has offices in Pasadena, London, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter. Follow @taboola on Twitter, on LinkedIn at http://www.linkedin.com/company/taboola, and on Google + at http://gplus.to/Taboola.

Ideas for content are all around you! Check out these tips to get get those creative juices flowing. 💡
11/12/2019
How to Come Up with Content Ideas

Ideas for content are all around you! Check out these tips to get get those creative juices flowing. 💡

Your blog must produce content – and a lot of it. You should publish new pieces almost every day. But how? Content ideas are all around you. All you need to do is know where to look and how to dig them up.

It’s wish-your-pet-was-at-work week. #TaboolaTrends | trends.taboola.com
11/12/2019

It’s wish-your-pet-was-at-work week. #TaboolaTrends | trends.taboola.com

Implementing Taboola #sponsoredcontent recommendations on Talkatone’s end-call screen allows that source to generate 3...
11/11/2019

Implementing Taboola #sponsoredcontent recommendations on Talkatone’s end-call screen allows that source to generate 3x more #revenue. Read their success story here. https://buff.ly/35EDfbP

Using Taboola, FOX Sports Australia more than doubled its mobile revenue while creating an engaging and relevant environ...
11/11/2019

Using Taboola, FOX Sports Australia more than doubled its mobile revenue while creating an engaging and relevant environment for sports fan on the site. Now that’s a slam dunk for FOX Sports Australia. 🏀 https://buff.ly/2pP84dN

Did you know 18% of holiday shopping happens between Black Friday and the following Tuesday? Unwrap our holiday guide to...
11/11/2019

Did you know 18% of holiday shopping happens between Black Friday and the following Tuesday? Unwrap our holiday guide to make sure you come in prepared! https://buff.ly/2BHIVUK

Your readers are hungry for something scrumptious. #TaboolaTrends | trends.taboola.com
11/09/2019

Your readers are hungry for something scrumptious. #TaboolaTrends | trends.taboola.com

In the world of #paidmedia, #nativeadvertising can end up as an afterthought. To find out about the value being left unt...
11/09/2019
9 Paid Media Experts Share Their Best Native Advertising Tips

In the world of #paidmedia, #nativeadvertising can end up as an afterthought. To find out about the value being left untapped, we turned to nine experts. Read what they had to say here. https://buff.ly/2pYf2gk

To help you learn how you can get the most out of your native advertising campaigns, we spoke to nine paid media experts to bring you pro tips.

When it comes to your domain name, the sky's the limit. Here’s how to get creative and choose one that’s brandable, ...
11/08/2019
How to Choose a Domain Name

When it comes to your domain name, the sky's the limit. Here’s how to get creative and choose one that’s brandable, searchable, and right for you. https://buff.ly/35IaH1g

A great domain name is just as important as your company name. It's your calling card and online identity--here's how to choose the right one.

’Tis the season for holiday marketing! 🎁 Check out Taboola’s 2019 Holiday Marketing Guide for all our holiday sec...
11/06/2019
Holiday Marketing Guide 2019

’Tis the season for holiday marketing! 🎁 Check out Taboola’s 2019 Holiday Marketing Guide for all our holiday secrets.

Make sure your 2019 holiday campaigns are setting you up for success.

“Thanks to the inventory and close relationship with Taboola and our Account Manager, their platform helped us achieve...
11/06/2019

“Thanks to the inventory and close relationship with Taboola and our Account Manager, their platform helped us achieve our brand awareness goals as well as certain KPIs such as increasing new user sessions.” - Hassan Yassin, Co-Founder, GAIA. https://buff.ly/2oYrGvV

Reader experience is paramount for publishers, but monetization is inevitable. To uncover the truth about having both li...
11/05/2019
Balance UX and Monetization Effectively: New Research From Nielsen & Taboola

Reader experience is paramount for publishers, but monetization is inevitable. To uncover the truth about having both live in harmony, we conducted a study with Nielsen. The results? A sweet spot known as the #momentofnext.

We teamed up with Nielsen to find out define the best placement and moment to show website visitors ads without negatively affecting the user experience.

On a mission to increase awareness around their client Adidas’ BOOST Technology, MediaCom turned to Taboola. See how t...
11/05/2019

On a mission to increase awareness around their client Adidas’ BOOST Technology, MediaCom turned to Taboola. See how they saw success here. https://buff.ly/2qEAurc

11/04/2019
Trands_video

Ever wish you could forecast the performance of your titles before you release them out into the internet? Well, now you can. Input your title options into our Title Analyzer and watch a winner emerge. Try it here: https://buff.ly/2OD7Fp9 #TaboolaTrends

Shop small, earn big. Go into #SmallBusinessSaturday2019 prepared to succeed with these pro tips.
11/04/2019
Small Business Saturday Marketing: How to Build the Best Ad Creatives

Shop small, earn big. Go into #SmallBusinessSaturday2019 prepared to succeed with these pro tips.

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.

How does your website comply with these UX & UI trends? https://buff.ly/2pT4PBH
11/03/2019
10 UX and UI Trends to Attract and Retain Visitors

How does your website comply with these UX & UI trends? https://buff.ly/2pT4PBH

There's more to being a successful publisher than simply having a great website. To stay ahead of the competition you must keep on top of the latest user experience (UX) and user interface (UI) trends--here are our top 10 trends to attract and retain your visitors.

Do you have an MSc or PhD in #computerscience, #math, or #engineering? Are you well-versed in #Python? Come join our tea...
11/03/2019

Do you have an MSc or PhD in #computerscience, #math, or #engineering? Are you well-versed in #Python? Come join our team. Learn more and apply here. https://buff.ly/2BnwCwR | #TaboolaCareers

“Innovative features like Next Up allow us to grow engagement further and help us impact our bottom line.” - Suparna...
11/02/2019

“Innovative features like Next Up allow us to grow engagement further and help us impact our bottom line.” - Suparna Singh, Head, @NDTV Convergence. Learn how they see success with Taboola here. https://buff.ly/2OwzLSA

Last year, consumers in the U.S. alone spent $9 billion on #Halloween festivities. 🎃 For #Halloween2019, that number ...
11/01/2019

Last year, consumers in the U.S. alone spent $9 billion on #Halloween festivities. 🎃 For #Halloween2019, that number is expected to grow. See which #costume marketers will win the day this year here. https://buff.ly/2N64T9l

At the mall or on the web, it’s no secret that #BlackFriday is a crowded day. Cutting through the clutter takes a litt...
11/01/2019
Black Friday 2019: Will You Be Ready When the Virtual Store Doors Open?

At the mall or on the web, it’s no secret that #BlackFriday is a crowded day. Cutting through the clutter takes a little extra legwork, but not to worry––we’ve done it for you. Find the tips and trends you need to get ahead this year. https://buff.ly/2MZNzCT

Deal-hunters everywhere are stretching out their shopping hands because Black Friday is only a few short weeks away. See the top gifts and brands in each country.

We recently gathered a group of Taboola leaders from all over the world for a #managementtraining workshop at our UK off...
11/01/2019
Lessons, Laughs, and Leadership: Taboola Management Training 2019

We recently gathered a group of Taboola leaders from all over the world for a #managementtraining workshop at our UK office. 🌎 The results? A lot of fun, and a lot of valuable lessons learned. Nine of them are sharing their key takeaways here.

Some of our leaders recently spent time learning the ins and outs of what it means to be a strong leader and, of course, having a little fun, too.

Check out Taboola's own, Sean Surdovel, talk on the limitations of transactional marketing and the benefits of a full-fu...
10/31/2019
Seven creative strategies for every stage of the consumer journey

Check out Taboola's own, Sean Surdovel, talk on the limitations of transactional marketing and the benefits of a full-funnel platform at Ad Age Next's DTC Summit.

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively?  Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing....

Hocus, pocus, alakazam! 🔮 These #costume marketing trends were the ones to land. To campaigns filled with data and fr...
10/31/2019

Hocus, pocus, alakazam! 🔮 These #costume marketing trends were the ones to land. To campaigns filled with data and frightful success, open up our spell book and see what made #Halloween2019 marketing the best. https://buff.ly/2N64T9l

Since 2010, #SmallBusinessSaturday has been giving independent stores a boost to make those crucial holiday sales. This ...
10/31/2019
Small Business Saturday Marketing: How to Build the Best Ad Creatives

Since 2010, #SmallBusinessSaturday has been giving independent stores a boost to make those crucial holiday sales. This year, we’ve rounded up our best tips and tricks to help #momandpops hit it big.

As big box stores monopolize Black Friday and Amazon takes over Cyber Monday, sandwiched in between them, Small Business Saturday is the time when neighborhood mom-and-pop shops can drive holiday sales.

Wondering if having a .com domain name is still necessary? Or looking for tools that help take some of the guesswork out...
10/30/2019
How to Choose a Domain Name

Wondering if having a .com domain name is still necessary? Or looking for tools that help take some of the guesswork out of choosing? We’re answering all of your domain name questions here. https://buff.ly/35IaH1g

A great domain name is just as important as your company name. It's your calling card and online identity--here's how to choose the right one.

There’s a lot of psychology behind why we feel the way we do about celebrities, and the implications it can have on ad...
10/30/2019
Brands: Don’t Waste Your Ad Dollars on the Wrong Celebrity Endorsements

There’s a lot of psychology behind why we feel the way we do about celebrities, and the implications it can have on advertising. Taboola’s Global Insights & Research Lead, Rachel Zalta, is breaking it down and explaining how it could apply to your brand, too. https://buff.ly/2VDr1LX

We dive into more of the mentality behind celebrity endorsements, and how you can protect your ad dollars from getting wrapped up in the wrong ones.

Do you want to have a direct influence on the way that billions of people discover #content on the #internet? Come join ...
10/30/2019

Do you want to have a direct influence on the way that billions of people discover #content on the #internet? Come join our #softwareengineering team in Tel Aviv. Learn more about the role here. https://buff.ly/2VUZB4r | #TaboolaCareers

Taboola Marketing Manager Maria Salas is sharing her thoughts on five #ONA2019 sessions that tackled some of the most im...
10/29/2019
Innovations In Online News: Key Takeaways from the ONA Conference

Taboola Marketing Manager Maria Salas is sharing her thoughts on five #ONA2019 sessions that tackled some of the most important topics for digital news professionals.

Online news orgs are fast becoming innovative, strategic, and sophisticated in producing valuable content that supports viable business models.

‘Tis the season for spreadsheets and #budget planning. In other words, a #finance marketer's dream. Reach your potenti...
10/29/2019
Finance Marketing Campaign Planning: How to Reach Audiences In Budgeting Season

‘Tis the season for spreadsheets and #budget planning. In other words, a #finance marketer's dream. Reach your potential customers the right way with these expert tips.

It's that festive time of year again — no, not the period of pumpkins, turkeys, and gifts, – the time of spreadsheets, revenue forecasts, and data collection. That's right. It's budgeting season.

The assumption that all ads detract from user experience doesn’t take into consideration the mindset that a reader is ...
10/29/2019
Balance UX and Monetization Effectively: New Research From Nielsen & Taboola

The assumption that all ads detract from user experience doesn’t take into consideration the mindset that a reader is in when they see one. To debunk this and find a way to strike balance, we worked with Nielsen, and uncovered the truth behind the #momentofnext.

We teamed up with Nielsen to find out define the best placement and moment to show website visitors ads without negatively affecting the user experience.

‘Tis the season for holiday marketing. ❄️ On October 30th, we’ll be hosting a webinar on the ins and outs of pla...
10/28/2019

‘Tis the season for holiday marketing. ❄️ On October 30th, we’ll be hosting a webinar on the ins and outs of planning a successful campaign. Want in? Secure your spot here: https://buff.ly/2OCzkpS

You don’t have to be an extreme sports brand to show more engaging movement in your #videoads. Taboola’s Global Insi...
10/28/2019
Why Movement in Video Ads Taps Into Our Primal Instincts

You don’t have to be an extreme sports brand to show more engaging movement in your #videoads. Taboola’s Global Insights & Research Lead, Rachel Zalta, is sharing how this tactic can work for you. https://buff.ly/31ogaqB

Marketers can tap into primal instincts by incorporating movement into their video ads, and show us something cool or pretty.

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