Selman

Selman We’re designers and brand thinkers that sprint with our partners in shorter, brighter bursts. We b Also, it’s fun this way.

Selman is a creative studio that partners on design sprints with in-house innovation teams and forward-looking brands. We harness deep partnership for short-term creative collaboration. We trade formality for real-time discussion and imagine, filter, and iterate solutions together. This steadfast generation by many perspectives against clear objectives and criteria pumps up the viability of ideas.

09/11/2026

Google’s YouTube hub offers a bounty of compelling documentaries, campaigns, helpful tutorials, product release recaps, events, and more. We worked with Google to create a flexible, cohesive thumbnail system by selecting colors from the brand palette for controlled versatility and establishing consistent type styles and hierarchy, resulting in a system that creates variety while staying firmly within the Google brand world.

See the full case study at selman.nyc

07/01/2026

Google Co-Scientist is a virtual scientific collaborator to help scientists generate novel hypotheses and research proposals, and to accelerate scientific and biomedical discoveries. In close collaboration with Google Brand Studio, their editorial team, and DeepMind, we helped design the art direction and animate the motion graphics for this product release film for Google IO, explaining how this multiple LLM models robust scientific debate to superpower scientists.

See the full video and case study at selman.nyc

06/25/2026

New illo for MIT supporting Bryan Gardiner’s review of C. Thi Nguyen’s new book, The Score, which is about the paradoxes and perverse incentives of submitting to metrics in the drive toward self optimization.

AD: Eric Monegon

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Happy Holidays! From the Selman crew.
12/07/2025

Happy Holidays! From the Selman crew.

We wrote an article reflecting on our experience with recent toymaker client Candylab, sorting UX and brand architecture...
12/05/2025

We wrote an article reflecting on our experience with recent toymaker client Candylab, sorting UX and brand architecture, naming, positioning, with respect to the nuances of non-behemoth brands. Check it out on our website. 

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Johnny’s on this months cover of ahead of this Friday’s opening of the Peace Post exhibit in his hometown of Martinsvil...
10/21/2025

Johnny’s on this months cover of ahead of this Friday’s opening of the Peace Post exhibit in his hometown of Martinsville, Viginia at the

New set of illos for the latest issue of AD: Eric Mongeon
10/16/2025

New set of illos for the latest issue of

AD: Eric Mongeon

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