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PRovoke Media

PRovoke Media PRovoke Media provides global PR news, insights & intelligence to public relations professionals glo

PRovoke Media produces content across multiple platforms, focused on two critical objectives. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainable competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the

highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media was founded by Paul Holmes in 2000 who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. Key products include:

Provoke Media website- https://www.provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations industry. The Global PR Summit, the premier annual event for the global PR industry. Annual Agencies of the Year research in North America, EMEA and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year. The world’s largest and most sought-after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA, Africa, South Asia, Latin America and the Asia-Pacific region. The World PR Report, the only benchmark of global PR industry size and trends, which also includes a ranking of the world's top 250 PR firms and a survey of key trends affecting the PR consultancy sector. The PRovoke Summit and channel, focusing on the future of influence and engagement. The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year

The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world. The Innovator 25, which identifies, researches and profiles the 25 marketing and communications innovators across North America, EMEA and Asia-Pacific. The Agency Playbook, the industry's premier showcase of PR agency leadership

Our weekly PRovoke Podcast.

Operating as usual

The PRovoke Media Podcast’s most popular conversations of the year, including Russia’s invasion of Ukraine, diversity, c...
12/20/2022

The PRovoke Media Podcast’s most popular conversations of the year, including Russia’s invasion of Ukraine, diversity, cancel culture and globalisation.

Check out which podcasts made the list: https://bit.ly/3UXobP8

Our best longreads of 2022 reflect the critical issues that dominated public relations thinking during another year of t...
12/19/2022

Our best longreads of 2022 reflect the critical issues that dominated public relations thinking during another year of turbulence, covering the Ukraine invasion, disinformation, the industry's fossil fuel challenge, and much more.

Find out which longreads made our list: https://bit.ly/3uNkhxA

The 2023 North American and African SABRE Awards are open for entries.“The SABRE Awards have grown into the largest worl...
12/16/2022

The 2023 North American and African SABRE Awards are open for entries.

“The SABRE Awards have grown into the largest worldwide competition for excellence in public relations programming, and we are excited to once again seek out the best PR work from around the globe,” said Paul Holmes, SABRE and PRovoke Media founder. “The awards recognize PR work from employee communications to public affairs, from capital markets communication to marketing, from corporate reputation to brand-building."

Submit your entries now in time for the early deadline on December 19.
Learn more: https://bit.ly/3ikPtRY

12/15/2022
AI & Avoiding Data Overload

A longtime industry veteran, Boathouse President Peter Prodromou is a big believer in the benefits of AI in informing business decisions — on the condition that it’s subject to human editing and interpretation along the way. In this episode of the PRovoke Media Podcast, Prodromou joins Diana Marszalek to discuss the importance of managing AI so that it doesn’t lead to data overload.

12/15/2022
Making B2B Creative Edgy

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.

12/15/2022
Andy Pharoah on Mars and sustainability

Andy Pharoah is vice president of corporate affairs and sustainability at Mars. In this episode of the PRovoke Media podcast, he joins Maja Pawinska Sims to talk about the global food, confectionary and pet care giant’s sustainability goals, including the family-owned firm’s coral restoration project. He also talks about his takeaways from COP27, and outlines how the corporate communications role is changing within businesses operating in a purpose-driven, polarised world.

12/14/2022
How Mentoring Empowers Women In PR

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in the industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims about their experience as mentor and mentee on the Empower programme.

The 2023 North American and African SABRE Awards are open for entries.“The SABRE Awards have grown into the largest worl...
12/13/2022

The 2023 North American and African SABRE Awards are open for entries.

“The SABRE Awards have grown into the largest worldwide competition for excellence in public relations programming, and we are excited to once again seek out the best PR work from around the globe,” said Paul Holmes, SABRE and PRovoke Media founder. “The awards recognize PR work from employee communications to public affairs, from capital markets communication to marketing, from corporate reputation to brand-building."

Submit your entries now in time for the early deadline on December 19.
Learn more: https://bit.ly/3ikPtRY

12/13/2022
The benefits of being a B-Corp

Milk and Honey PR has been working with purpose-driven businesses since its inception and was one of the first PR agencies to be certified as a B-Corporation, in 2019. In this edition of the PRovoke Podcast, Maja Pawinska Sims is joined by Kirsty Leighton, founder and CEO of the agency, which started life in London in 2017 and has since expanded to New York and Munich. Leighton discusses what being a B Corp means for the business and how it demonstrates its commitment to people, purpose and planet.

The 2023 North American and African SABRE Awards are open for entries.“The SABRE Awards have grown into the largest worl...
12/08/2022

The 2023 North American and African SABRE Awards are open for entries.

“The SABRE Awards have grown into the largest worldwide competition for excellence in public relations programming, and we are excited to once again seek out the best PR work from around the globe,” said Paul Holmes, SABRE and PRovoke Media founder. “The awards recognize PR work from employee communications to public affairs, from capital markets communication to marketing, from corporate reputation to brand-building."

Submit your entries now in time for the early deadline on December 19.
Learn more: https://bit.ly/3ikPtRY

12/08/2022

EXTENSION: Firms based in Europe, the Middle East and Africa now have until next Friday, 16 December, to enter the 2023 Agencies of the Year research process, ahead of next year's EMEA SABRE Awards.

12/06/2022
PR & The Facebook Whistleblower

Just over a year ago, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Minutes interview and prompting US Senate hearings. Bryson Gillette founder and president Bill Burton and VP Emily Schwartz, who backed Haugen with comms support, join the PRovoke Media Podcast to discuss the role of comms in Haugen’s success — how that success confirms the value of PR.

The 2023 North American and African SABRE Awards are open for entries.“The SABRE Awards have grown into the largest worl...
12/05/2022

The 2023 North American and African SABRE Awards are open for entries.

“The SABRE Awards have grown into the largest worldwide competition for excellence in public relations programming, and we are excited to once again seek out the best PR work from around the globe,” said Paul Holmes, SABRE and PRovoke Media founder. “The awards recognize PR work from employee communications to public affairs, from capital markets communication to marketing, from corporate reputation to brand-building."

Submit your entries now in time for the early deadline on December 19.
Learn more: https://bit.ly/3ikPtRY

When Jenni Holladay joined Method Communications in 2018, the agency was already an award-winning PR-first shop, but the...
12/02/2022

When Jenni Holladay joined Method Communications in 2018, the agency was already an award-winning PR-first shop, but the vision was to reach the next phase as an integrated PR and marketing agency. With a mandate to build on the agency’s foundation by expanding it’s capabilities strategically, Holladay set about expanding Method’s services which today include in-house market research, social media, digital media, marketing strategy, brand and message development, influencer marketing and a full content, creative and production team. The impact in real terms has been a 58% growth in Method’s marketing services revenue, representing 14% of the agency’s total revenue. In the last nine months, Holladay landed one of the agency’s biggest accounts, a Fortune Forty client in the network communications industry.
Through innovative thinking, Holladay has reimagined how marketing can organically integrate into a PR agency. Her vision has resulted in a 300% increase in revenue over the past four years, in a division that was previously relatively flat.

Check out more from Jenni + the 2022 Americas here: https://bit.ly/3WSKZlc

The 2023 North American and African SABRE Awards are open for entries.“The SABRE Awards have grown into the largest worl...
12/01/2022

The 2023 North American and African SABRE Awards are open for entries.

“The SABRE Awards have grown into the largest worldwide competition for excellence in public relations programming, and we are excited to once again seek out the best PR work from around the globe,” said Paul Holmes, SABRE and PRovoke Media founder. “The awards recognize PR work from employee communications to public affairs, from capital markets communication to marketing, from corporate reputation to brand-building."

Submit your entries now in time for the early deadline on December 19.
Learn more: https://bit.ly/3ikPtRY

As PR and innovation storyteller of X, The Moonshot Factory, Dami Oyefeso supports the Alphabet-owned innovation lab (it...
12/01/2022

As PR and innovation storyteller of X, The Moonshot Factory, Dami Oyefeso supports the Alphabet-owned innovation lab (it started with Google’s self-driving car) but also its mission: creating and launching "moonshot" technologies that aim to make the world a radically better place. She also runs her own boutique agency, Agile Public Relations, which serves startups and small businesses, and co-founder of No Invite, a creative collective. All of which is in keeping with Oyefeso’s long-held belief in the value of perseverance, compassion and a strong work ethic.

Check out more from Dami + the 2022 Americas here: https://bit.ly/3WSKZlc

Andrew McCaskill is a cultural analyst, DEI champion and marketing leader. Currently working as LinkedIn’s corporate com...
12/01/2022

Andrew McCaskill is a cultural analyst, DEI champion and marketing leader. Currently working as LinkedIn’s corporate comms leader, McCaskill draws on his wide-ranging expertise to craft strategic communications that are informed by cultural competency and inclusive. McCaskill regularly contributes cultural and economic analysis to SiriusXM. Before joining LinkedIn, led diversity & inclusion strategy for the global sales, marketing & public affairs function at Facebook and US consumer marketing and global communications at Nielsen.

Check out more from Andrew + the 2022 here: https://bit.ly/3WSKZlc

There was a time when healthcare giant Bayer was hesitant about investing in social media. Fortunately, along came marco...
11/30/2022

There was a time when healthcare giant Bayer was hesitant about investing in social media. Fortunately, along came marcomms pro and health and wellness influencer Denise Vitola, who says she wakes up every day on a mission to make people feel inspired, healthier and stronger-willed. Vitola’s ‘No Apologies. Period.’ campaign for Midol had a deep and long-lasting impact both at Bayer internally, and externally at a pivotal time for women’s rights. From the inclusive language embedded in the campaign, which referred to ‘menstruators’ or ‘people who menstruate’ to the human impact of the campaign, not to mention the huge social buy-in, the campaign made waves and scooped awards including a Global SABRE and Best Social Media/Social Networking Campaign at the North American SABREs.

Check out more from Denise + the 2022 Americas here:
https://bit.ly/3WSKZlc

Groundbreaking work is hard work, but by all accounts, Matt Groch makes it possible. Described as a natural-born innovat...
11/30/2022

Groundbreaking work is hard work, but by all accounts, Matt Groch makes it possible. Described as a natural-born innovator and a relentless visionary and creator, he leads FleishmanHillard’s global analytics and research practice TRUE Global Intelligence. This overhauled data and analytics tool stack was rolled out by Omnicom and with Groch at the helm, FleishmanHillard decided to go beyond face value and find ways to maximise the stack’s potential. Essentially Groch focuses on innovating within innovations, whilst putting data at the centre of the client experience value proposition. Today, tool stack utilisation across the agency’s global network is 2.6 times what it was before Groch and his team got to work.

Check out more from Matt + the 2022 Americas here: https://bit.ly/3WSKZlc

With the creation of corporate and consumer shop LaAm Intersect PR in 2019, trilingual media and comms veteran Claudia D...
11/29/2022

With the creation of corporate and consumer shop LaAm Intersect PR in 2019, trilingual media and comms veteran Claudia Dare was able to put into practice everything she believes in – proactive narrative-driven PR campaigns cross-border connections with LatAm professionals and journalists, encouraging other female professionals, championing causes like public health, and working to bring the rest of the world closer to Latin America. She also singles out the creation of the agency as one of her most innovative moments.

She’s been described as the best in the business in Latin America, and her caring, thoughtful and considerate approach to her clients has been singled out as a particular strength alongside her determination and willingness to help others learn.

Check out more from Claudia + the 2022 here: https://bit.ly/3WSKZlc

From the State Department to Weber Shandwick, the expertise Michelle Guida has gained in geopolitical risk is not only a...
11/29/2022

From the State Department to Weber Shandwick, the expertise Michelle Guida has gained in geopolitical risk is not only a rare skillset, it’s proving an asset to brands – which are at the crosshairs of geopolitics in today’s era of global competition and conflict, whether they are prepared for it or not.

Displaying incredible foresight, Michelle studied how global companies are preparing for a new geopolitical era a full year before the war in Ukraine. Her In2SABRE-winning, 12-country study was the first to identify a new player in the stakeholder capitalism conversation – the home country. The insights from her report shaped Weber Shandwick’s geopolitical strategy and risk practice, which provides clients with intelligence and analytics, strategy and planning, and implementation and management as they prepare for and respond to global conflicts.

Check out more from Michelle + the 2022 Americas here: https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2022/innovator-25-americas-2022

When tech PR shop SourceCode Communications hired former Weber Shandwick VP Kristen Stippich the agency was buying into ...
11/28/2022

When tech PR shop SourceCode Communications hired former Weber Shandwick VP Kristen Stippich the agency was buying into her experience developing business and leading client services for a variety of organisations, not least Microsoft for which she had led a global programme at Weber.

Her lightbulb moments for SourceCode have included seeing an opportunity to evolve the agency’s narrative process, StoryHub, by tailoring it to critical moments for clients whether those be focused sessions around specific high-profile campaigns, or bigger picture work to develop compelling overall narratives.
Stippich also saw an opportunity to use data to better inform and guide clients, tell richer and more compelling stories, and prove the value of the agency’s work. She oversaw the development of the strategy and analytics practice within the agency, and the embedding of the team in client conversations to incorporate new offerings into new business proposals and organic growth conversations.

Check out more from Kristin + the 2022 here: https://bit.ly/3WSKZlc

Long-standing brand, business and marketing strategist Samantha Frankel has followed her passion for initiatives that en...
11/25/2022

Long-standing brand, business and marketing strategist Samantha Frankel has followed her passion for initiatives that enhance life changes and encourage talent, particularly for women, in the marketing industry.

More recently she’s become an active voice on the subject of midlife discrimination and the need for workplace support for women in perimenopause and menopause, and currently holds the role of chief strategy officer for the Bloom network, a professional network for women in communications, as well as acting as a mentor through the initiative.

Within Bloom she founded Bloom Mpower, an inclusion group to celebrate midlife and help women better prepare for the challenges of menopause, and launched the Bloom Menofesto, a free downloadable resource and blueprint policy framework for all organisations looking to support midlife women at work, and the Bloom Mpower Accreditation, an employee-nominated award to recognise the businesses that demonstrate the very best support for perimenopausal and menopausal women at work.

Check out more from Noura + the rest of the EMEA here: https://bit.ly/3X4xK10

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Budweiser’s Bigger Picture campaign is one of PRovoke Media’s Global SABRE Award 40 best campaigns of 2021! Campaigns that made the list were selected from more than 5,000 entries in PRovoke’s SABRE competitions around the world. The 40 winners will be presented with their trophies at PRovoke’s Global SABRE Awards ceremony on October 26, which takes place as part of the Provoke Global Summit in Washington D.C. on October 24 – 26. Congratulations team! https://www.provokemedia.com/events-awards/sabre-awards/global-sabre-awards/2022-global-sabre-awards
At H+K, we are continuing to unlock the power of creativity. Through our nine global innovation + creative hubs, connected creative specialisms, networked design and production studios and by employing new combinations of creativity + intelligence, we are bringing new levels of creativity to our strategy + ex*****on. And we are only just getting started…

We couldn’t be more honored to be recognized by PRovoke Media as a finalist for 2022 Global Creative PR Agency of the Year 🎊. Congratulations to all of this year’s nominees. You can read more about our nomination here 🔗 bit.ly/3Rn29nc

If you would like to join our creative journey, get in touch.
As business leaders seek to build better workplaces, the endeavor to create long-term, sustainable value has never demanded more from corporate communication than it does today.

Join us in Washington D.C., or by live stream, on Tuesday, October 25th as part of PRovoke Media’s 11th annual Summit for an inspired conversation with AnnaMaria DeSalva, Global Chairman and CEO, Hill+Knowlton Strategies and Johnny C. Taylor, Jr., President and CEO of the Society for Human Resource Management (SHRM) and author of The Wall Street Journal bestseller RESET: A Leader’s Guide to Work in an Age of Upheaval, on the imperative for business and communication leaders to reset during times of transformation in order to unlock the next era of invention, growth, and social impact. Register today ➡️ bit.ly/3MnLQWl
Asia Pacific agencies Adfactors PR, SenateSHJ, ERA Communications, Icon Agency WIN 15 PRovoke Media Sabre Awards.


Today marks a momentous day for all at PR Wire Sri Lanka.

We emerged as the winner of the Best Agencies To Work For In Asia-Pacific 2022 in the Small category at the awards ceremony hosted by PRovoke Media at Hotel Fort Canning, Singapore, today.

We are once again recognized on a global platform for our culture of empowerment backed by the DEI and equal opportunity initiatives. While we were awarded the runners-up in this same category in the last two years, it is astounding to see our brand name and most importantly, Sri Lanka, right at the top, this year!

A big thank you to the entire team for taking PR Wire and our nation to the international limelight, yet again.

👏 ¡Enhorabuena! LLYC se adueña de los premios Latin America Sabre Awards 2022 PRovoke Media

👉 Se lleva 🏆 🏆 🏆 reconocimientos, y ha sido la única agencia española galardonada en este certamen

BEST IN SHOW.

Ogilvy Honduras concluye su histórica participación en los premios SABRE, alcanzando el máximo reconocimiento del festival: la mejor campaña en Relaciones Públicas de Latinoamérica. De esta forma sumamos 2 oros y 1 Grand Prix, los primeros en la historia del país.

Gracias PRovoke Media.

Proud to partner with PRovoke Media for a podcast on ‘How communications can help fragmented Health systems?’ Click on the link below for some great insights https://bit.ly/3elFA4H

“What employees crave most is clarity on your values…And they want to see that it is not just an external statement, it’s not just a marketing ploy, but it actually is something that the organization is living and breathing.” Andrea Hagelgans, managing director of social engagement issues for Edelman.

Listening to this discussion in PRovoke Media with Andrea Hagelgans, Edelman about engaging stakeholders on today’s societal issues; her points of alignment with values and strategy are a given but who to have in the room is a challenging one (26:28).
https://hubs.li/Q01nRK100

Andrea suggests looking at your stakeholder map and identify who the most appropriate people to include when discussing what societal issues to engage with. But this very much depends on how strong and detailed your stakeholder map is. You can easily fall into the trap of just including the leaders of the organisation.

Andrea is right in terms that someone does have to make a decision and take the lead otherwise there’ll be inertia. But there must be some form of balance and engagement with the various demo and socio graphics of your organisation.

Conversations around societal issues need to be inclusive and the first place to start is with your employees. Yep, you can no longer get away with just words on a screen or in print.

It’s absolutely worth spending your time getting to know your audience(s) and working on your stakeholder map.

We take you through how to develop a comprehensive stakeholder map in our Strategic Communication Management and Take Charge of change courses – both taking place next month.

GET IN TOUCH and be the go-to person for strategic advice: https://hubs.li/Q01nRH960



Even though men only accounted for 25% of the overall PR workforce, they hold a larger share of the leadership level in the North American public relations sector, at 51%.

Just sayin’.

(Stats by PRovoke Media via Statista (Data for 2021 based on 3,000 responses from employees of 40 PR agencies across North America.))

Improving communication involves more than just disseminating the message properly so that it’s heard (though that alone can be a challenge); it means ensuring that the message resonates with and is understood by the listener(s) in a way that will move them to action.

It’s hard work, but it’s worth it.

Everything a leader needs to get accomplished today is done through people.

So what can leaders do to be better communicators?

Read the full article on The Cost Of Poor Communications on PRovoke Media 🔗 https://www.provokemedia.com/latest/article/the-cost-of-poor-communications
❗🏆 It's official (again!). For the third time in four years (!!), EK is a finalist for PRovoke Media 2022 Global Healthcare PR Agency of the Year! As they say, it's an honor just to be nominated! We're so grateful to our amazing teams and clients for their continued commitment and passion for making a lasting impact in health. Fingers crossed for a win next month! Learn more: https://bit.ly/3xWTJMn
Paul Holmes & PRovoke Media - thanks a million.

Recognition by you, which is much appreciated and equals to the highest a professional ever can have in life! Chapeau!

ICCO - The International Communications Consultancy Organisation World Communications Forum Association - WCFA M3 Communications Group, Inc.
We are so honored to be announced as a finalist for Global PR Agency of the Year at PRovoke Media’s Global SABRE Awards! A huge round of applause goes to our Goliners who make this nomination possible. Congratulations to all the finalists, see you in October!
We are excited to announce our new partnership with Sonesta Hotels, one of the fastest-growing hospitality companies. Thank you PRovoke Media for sharing the news. https://bit.ly/3BZjWwf
There's lots to celebrate at the Hive this week with a flurry of award nominations and industry rankings 🏆

✔️ PRCA DARE Grand Prix
✔️ PRCA UK's
✔️ PRovoke Media Agencies of the Year
✔️ PRovoke Fast Movers
✔️ PRWeek Pay Gaps Project

Congratulations to all the other nominees 💪

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