PRovoke Media

PRovoke Media PRovoke Media produces content across multiple platforms, focused on two critical objectives.

PRovoke Media provides global PR news, insights & intelligence to public relations professionals globally through its website, weekly newsletter, analysis of the PR agency business, industry-leading events and SABRE Awards competitions. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainabl

e competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media was founded by Paul Holmes in 2000 who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. Key products include:

Provoke Media website- https://www.provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations industry. The Global PR Summit, the premier annual event for the global PR industry. Annual Agencies of the Year research in North America, EMEA and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year. The world’s largest and most sought-after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA, Africa, South Asia, Latin America and the Asia-Pacific region. The World PR Report, the only benchmark of global PR industry size and trends, which also includes a ranking of the world's top 250 PR firms and a survey of key trends affecting the PR consultancy sector. The PRovoke Summit and channel, focusing on the future of influence and engagement. The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year

The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world. The Innovator 25, which identifies, researches and profiles the 25 marketing and communications innovators across North America, EMEA and Asia-Pacific. The Agency Playbook, the industry's premier showcase of PR agency leadership

Our weekly PRovoke Podcast.

Late Deadline Coming Soon: 2026 Innovation SABRE Awards North America -
09/30/2025

Late Deadline Coming Soon: 2026 Innovation SABRE Awards North America -

Entry form and Categories.  Late Deadline: Monday, October 6 The Innovation SABRE Awards seek to recognize the expanding scope of the public relations profession, from content creation across multiple channels — paid, earned, shared and owned — to the increasing use of data and analytics to i...

Meet Elsie Merhi, winner of the 2025 Young Changemakers Award. As a leader in digital transformation and AI, she believe...
09/26/2025

Meet Elsie Merhi, winner of the 2025 Young Changemakers Award. As a leader in digital transformation and AI, she believes that trust cannot be automated; it must be cultivated with intention.

From impactful campaigns to community-building, Elsie is shaping the future of PR.

Read our interview with her here: https://tinyurl.com/2nwxy7kx

09/25/2025

In his new role, Lim will oversee client strategy, business development, and team leadership, working to deliver innovative solutions for both local and international clients.

Exciting news! PRovoke Media is launching its first-ever Middle East, North Africa, and Turkey SABRE Awards competition!...
09/23/2025

Exciting news! PRovoke Media is launching its first-ever Middle East, North Africa, and Turkey SABRE Awards competition!

At the same time, PRovoke Media is partnering with the Public Relations & Communications Association for its 2026 African SABRE Awards competition.

“The SABRE Awards have long-established competitions focusing on North America, EMEA, and the Asia-Pacific,” says Paul Holmes, founder of PRovoke Media and chair of the SABRE judges. “More recently, we have added competitions for Africa, India and South Asia, and Latin America. It was increasingly obvious that the Middle East, where public relations is flourishing as never before, deserved a place on the global stage.

Early Deadline: October 10, 2025
Late Deadline (with fee): November 10, 2025

Submit your entries here: https://sabre.provokemedia.com/me/enter

Meet Lívia Gammardella, winner of the 2025 Young Changemakers Award. Known for crafting campaigns that resonate with aud...
09/23/2025

Meet Lívia Gammardella, winner of the 2025 Young Changemakers Award. Known for crafting campaigns that resonate with audiences by combining strategy, creativity, and a deep respect for cultural nuance in Latin America, her biggest advice lies in the power of listening to your audience. As she puts it:

"Listening to your audience is not just smart, it’s essential."

From embracing bravery to shaping narratives that connect, Lívia is redefining PR.

Read the full interview here: https://tinyurl.com/y7t8en72

[APPLICATIONS OPEN]Calling all students and recent graduates!PRovoke Media and MSL are offering 25 standout students exc...
09/16/2025

[APPLICATIONS OPEN]

Calling all students and recent graduates!

PRovoke Media and MSL are offering 25 standout students exclusive access to the 2025 PRovoke Global Summit—one of the most influential gatherings in the communications industry.

The Track (Nov. 3–4 in Chicago) is your chance to hear directly from top PR leaders, build real-world connections, and get a first look at what’s next in the field. You’ll join a cohort of future changemakers for two days of inspiration, networking, and career-shaping insight.

Apply now, by clicking the link below, to be considered for the Track. Selected students will be notified by October 10, 2025.

Fill out the form here: https://tinyurl.com/mrx5bfhy

Calling All Students and Recent Grads: Score a Free Pass to the PRovoke Media Global Summit! -
09/10/2025

Calling All Students and Recent Grads: Score a Free Pass to the PRovoke Media Global Summit! -

Just three days to go until applications close! PRovoke Media and MSL are offering 25 standout students exclusive access to the 2025 PRovoke Global Summit—one of the most influential gatherings in the communications industry. The  Track (Nov. 3–4 in Chicago) is your backstage pass t...

Calling All Students and Recent Grads: Score a Free Pass to the PRovoke Media Global Summit! -
09/02/2025

Calling All Students and Recent Grads: Score a Free Pass to the PRovoke Media Global Summit! -

Just over one more week to go until applications close! PRovoke Media and MSL are offering 25 standout students exclusive access to the 2025 PRovoke Global Summit—one of the most influential gatherings in the communications industry. The  Track (Nov. 3–4 in Chicago) is your backsta...

In our Young Changemakers series, we catch up with the four regional winners of the PRovoke Media & We. Communications Y...
08/29/2025

In our Young Changemakers series, we catch up with the four regional winners of the PRovoke Media & We. Communications Young Changemakers Award.

In our first Q&A, we speak with Kayla Marrero, an account executive at Washington-based Adfero and winner of our 2025 North America Young Changemakers Award.

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