PRovoke Media

PRovoke Media PRovoke Media produces content across multiple platforms, focused on two critical objectives.

PRovoke Media provides global PR news, insights & intelligence to public relations professionals globally through its website, weekly newsletter, analysis of the PR agency business, industry-leading events and SABRE Awards competitions. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainabl

e competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media was founded by Paul Holmes in 2000 who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. Key products include:

Provoke Media website- https://www.provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations industry. The Global PR Summit, the premier annual event for the global PR industry. Annual Agencies of the Year research in North America, EMEA and Asia-Pacific, providing credible, independent profiles of more than leading 400 public relations firms each year. The world’s largest and most sought-after public relations awards competition, the SABRE Awards, which recognizes Superior Achievement in Branding and Reputation in North America, EMEA, Africa, South Asia, Latin America and the Asia-Pacific region. The World PR Report, the only benchmark of global PR industry size and trends, which also includes a ranking of the world's top 250 PR firms and a survey of key trends affecting the PR consultancy sector. The PRovoke Summit and channel, focusing on the future of influence and engagement. The annual Crisis Review of the lessons learned from the biggest corporate PR crises of the year

The Influence 100, which identifies, researches and profiles the 100 most powerful in-house communicators in the world. The Innovator 25, which identifies, researches and profiles the 25 marketing and communications innovators across North America, EMEA and Asia-Pacific. The Agency Playbook, the industry's premier showcase of PR agency leadership

Our weekly PRovoke Podcast.

Brands face a challenge in authentically connecting with sports fans. It’s not just about sponsorships; it’s about under...
07/22/2025

Brands face a challenge in authentically connecting with sports fans. It’s not just about sponsorships; it’s about understanding their passion and loyalty. To resonate, brands must engage fans through meaningful experiences and storytelling. This was a key point of discussion in a roundtable held by PRovoke Media at the recent Cannes Lion 2025.

Our participants from the likes of , , , , and more discussed how many brands are showing up in sports, but they’re showing up in ways that fail to connect with what fans actually value, focusing on visibility when the real opportunity lies in building genuine cultural relevance.

Read more in the link in our bio.

07/17/2025

Both Kristen Jordan-Poinsette and Christina Corso will continue reporting to Stephanie Marchesi.

07/16/2025

JJ Schmuckler, Michele Terra, and Brenna Terry appointed to senior roles as Real Chemistry reorganizes leadership structure

07/16/2025

Canary for Crisis trains communications teams to respond to real-time reputational threats, from misinformation to narrative manipulation.

07/16/2025

Leading the charge in the Philippines is Kiana Carreon, newly promoted account director for Bud Manila.

07/16/2025

Acquisition brings agency headcount to more than 200 and expands healthcare marketing capabilities

07/15/2025

Q2 marked the second consecutive quarterly decline for Omnicom PR Group.

07/15/2025

With junior staff losing jobs to AI, Jordan Greenaway, CEO of London-based Profile, is calling on communicators to create an industrywide training program to develop the next generation of talent.

07/15/2025

He will oversee Allison’s Singapore operations and strategic direction, with a focus on building future-facing regional and global client partnerships.

07/14/2025

The former Boeing and Walmart CCO joins to advise corporate affairs clients.

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