New Vision of Media

New Vision of Media "The New Vision of Media" at Advertising Week 2012. Wednesday, Oct 3 at 2:00pm at the Liberty Theater. Welcome to The New Vision of Media.

In this day, how can it be that the media we buy, audiences we reach, and proprietary research we fund rarely match? Untold billions in marketplace and customer insight have ended up on the advertising cutting room floor. Turning Wanamaker’s classic dilemma on its head, we’re going to buck conventional wisdom and unpack the dialog around the transformation of media and its relationship to marketing data and new strategies becoming available to brands and their agencies.

Meet the speakers: Jeremy is the Chief Strategy Officer of Publicis Kaplan Thaler. Prior to that, he ran his own consult...
10/02/2012

Meet the speakers:
Jeremy is the Chief Strategy Officer of Publicis Kaplan Thaler. Prior to that, he ran his own consulting practice. Prior to that Jeremy spent a decade at McKinney as Partner/Director of Account Planning. His first book Second That Emotion just released in September 2012.

Learn more about Jeremy: http://bit.ly/SkKWM8

Meet the speakers: Tim is the Chief Executive Officer of OpenX. From 2003-2008 Tim was at Yahoo!, most recently as Senio...
10/02/2012

Meet the speakers:

Tim is the Chief Executive Officer of OpenX. From 2003-2008 Tim was at Yahoo!, most recently as Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company, including Display, Search and Video.

Learn more about Tim: http://bit.ly/SXaLBB

Meet the speakers: John Battelle founded and currently serves as Executive Chairman of Federated Media Publishing, which...
10/01/2012

Meet the speakers:

John Battelle founded and currently serves as Executive Chairman of Federated Media Publishing, which now ranks as one of the top properties on the Web. Battelle is also an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

Learn more about John here: http://bit.ly/fmp-battelle

Meet the speakers!Scott Howe, CEO of Acxiom, is a marketing and advertising veteran with extensive experience in digital...
10/01/2012

Meet the speakers!

Scott Howe, CEO of Acxiom, is a marketing and advertising veteran with extensive experience in digital media and technology. Scott is a former Corporate Vice President of Microsoft Advertising Business Group, and was a corporate officer at aQuantive, where he managed three lines of business, including Avenue A|Razorfish DRIVE Performance Media and Atlas International. Learn more about Scott here: http://bit.ly/acxm-howe

09/24/2012
An Advertising Week session you don't want to miss! Join us as we unpack the dialog around the transformation of media a...
09/22/2012

An Advertising Week session you don't want to miss! Join us as we unpack the dialog around the transformation of media and its relationship to marketing data and new strategies available to brands and their agencies. Welcome to The New Vision of Media.

Why is it that the media we buy, audiences we reach, and research we fund rarely match? Join us as we unpack the dialog around the transformation of media and its relationship to marketing data and new strategies available to brands and their agencies. Welcome to The New Vision of Media. Moderator:J...

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