New Vision of Media

New Vision of Media "The New Vision of Media" at Advertising Week 2012. Wednesday, Oct 3 at 2:00pm at the Liberty Theater. Welcome to The New Vision of Media.

In this day, how can it be that the media we buy, audiences we reach, and proprietary research we fund rarely match? Untold billions in marketplace and customer insight have ended up on the advertising cutting room floor. Turning Wanamaker’s classic dilemma on its head, we’re going to buck conventional wisdom and unpack the dialog around the transformation of media and its relationship to marketing data and new strategies becoming available to brands and their agencies.

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