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Cryptos present unique benefits for things like B2B payments and remittances—and lately, there's been more chatter about...
01/14/2022
UK and US stuck on CBDC hypotheticals as developing nations plow ahead with testing

Cryptos present unique benefits for things like B2B payments and remittances—and lately, there's been more chatter about stablecoins and CBDCs as viable payments tools because they generally involve less risk than "traditional cryptos" like Bitcoin.

Both the US and UK are researching the regulatory nuances for a potential CBDC while China and India push ahead with their own.

The recommerce movement encourages consumers to buy used items and shop more sustainably to prevent items from entering ...
01/13/2022
Twig and Responsible fundraise on the appeal of the circular economy

The recommerce movement encourages consumers to buy used items and shop more sustainably to prevent items from entering landfills.

Two fintechs powering circularity and resale of fashion and luxury items pitch sustainability while also edging their users into a tokenized economy.

Through exclusive interviews, we’ve gleaned insights into how heads of digital define their roles in an organization, th...
01/13/2022
The Banking Heads of Digital Report Preview

Through exclusive interviews, we’ve gleaned insights into how heads of digital define their roles in an organization, the greatest challenges they face, and the priorities they’ve set for the future. Download this exclusive PDF to learn more.

Our Banking Heads of Digital Report synthesizes interviews with a dozen heads of digital at some of the largest financial institutions in the US, UK, and Canada, as well as heads of product at three top neobanks.

Apple brought its mobile wallet to nine new markets in 2021—including Colombia, Israel, and Mexico—bringing its global f...
01/13/2022
Apple's payments business enhancements position it for a prosperous 2022

Apple brought its mobile wallet to nine new markets in 2021—including Colombia, Israel, and Mexico—bringing its global footprint to nearly 60 countries and regions.

Solutions introduced last year like Apple Family Card and wallet support for more transit systems could help the tech giant increase volume.

Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more f...
01/12/2022
Influencer marketing stats: How creators have impacted businesses in 2021

Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.

Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic in 2021.

While the pandemic briefly shrank co-brand volume—largely due to an overall decline in spending and credit card use—majo...
01/12/2022
Goldman Sachs ties up with GM for second co-brand card

While the pandemic briefly shrank co-brand volume—largely due to an overall decline in spending and credit card use—major issuers were already rebounding by mid-2021, creating an opening for a flurry of new cards.

Goldman's new General Motors card could cement the issuer's reputation for innovative digital features and serve as an industry blueprint.

Accelerators are programs in which an incumbent company offers its expertise and guidance to startups, to help the start...
01/12/2022
FINTECH ACCELERATORS: An inside look at top banks' accelerator programs — how they work, what success looks like, and what it means for the future of financial services

Accelerators are programs in which an incumbent company offers its expertise and guidance to startups, to help the startups develop their product as well as build their company overall.

This report highlights three accelerators from Wells Fargo, Barclays, and Citi that have successfully run their programs over a number of years.

A proprietary stablecoin could help boost PayPal's revenues, but it would need to adapt to the shifting regulatory lands...
01/11/2022
US and UK gather the pieces needed for clearer crypto regulation

A proprietary stablecoin could help boost PayPal's revenues, but it would need to adapt to the shifting regulatory landscape.

Digital assets' recent plunge in value underscores the need for risk management and regulation. Bit by bit, the pieces are coming together.

Tech-savvy legacy firms can fend off the encroaching threat of fintechs by moving into the BaaS space to share their dat...
01/11/2022
How the banking-as-a-service industry works and BaaS market outlook for 2021

Tech-savvy legacy firms can fend off the encroaching threat of fintechs by moving into the BaaS space to share their data and infrastructure.

Banking as a Service (BaaS) technology allows tech companies to build on existing bank infrastructure. See how it works and why the industry is growing fast in 2021.

We estimate there will be more than 2.5 million semi- and fully autonomous vehicles on US roads by 2023, and AI is consi...
01/10/2022
AI 101

We estimate there will be more than 2.5 million semi- and fully autonomous vehicles on US roads by 2023, and AI is considered the backbone of these self-driving systems.

In AI 101, Insider Intelligence details how AI works and looks at its present and potential future applications. This exclusive download can be yours today.

Brands looking to drive social commerce sales need to consider content/creative, media strategy, audience amplification,...
01/06/2022
Building an Effective Social Commerce Strategy

Brands looking to drive social commerce sales need to consider content/creative, media strategy, audience amplification, and conversion.

In “Building an Effective Social Commerce Strategy,” Insider Intelligence provides a framework for brands to determine the social commerce strategies most likely to work for them.

The share of check payments fell substantially, reflecting the shift to digital payments in recent years.
01/06/2022
Fed report highlights major consumer payment shifts in 2020

The share of check payments fell substantially, reflecting the shift to digital payments in recent years.

New federal data reveals that ACH payments rose as card payments made a surprising drop, and consumers tried out new payment types.

In a March 2021 survey by influencer marketing platform Linqia, 68% of US marketers said they were planning to use TikTo...
01/05/2022
Influencer marketing stats: How creators have impacted businesses in 2021

In a March 2021 survey by influencer marketing platform Linqia, 68% of US marketers said they were planning to use TikTok for influencer marketing, up from just 16% in February 2020.

Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic in 2021.

Find out what over half of digital marketing agency professionals say are their firms’ leading service offerings.
01/05/2022
Marketing and Advertising Agency Growth Strategies

Find out what over half of digital marketing agency professionals say are their firms’ leading service offerings.

In “Marketing and Advertising Agency Growth Strategies,” a selected chapter from our full

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As we enter a year that will be driven increasingly by digital media, it’s crucial that marketers consider consumer trust and behavior in relation to the digital landscape. Privacy, reliable content, and safety have become some of the main focuses for users while consuming information. As a result, it’s imperative that advertisers consider the types of platforms they are using to disseminate information and the safety of the content they are sharing to gain the trust of consumers. Be on the lookout 👀 for a ThinkSisu post where we’ll discuss the growing hesitancy found in the digital landscape and ways advertisers can put more focus on security and the credibility. For more information on how trust in social media could impact user engagement with ads, visit: https://bit.ly/31CINGU Insider Intelligence #socialmedia #advertising #trust #consumerbehavior #thinksisu
Basis Technologies' President, Tyler Kelly joined eMarketer Briefing Director, Jeremy Goldman at Insider Intelligence to discuss advertising automation, brands, and price vs. convenience here: https://bit.ly/3yldeNL
We included the Insider Intelligence analysis in our “3 Digital Trends” article. The key takeaway that got our attention was that 60% of US marketers planned to increase their reach by shifting ad dollars from linear TV to Connected TV and OTT platforms. Of course, this is in response to more viewers adopting CTV during the pandemic. http://ow.ly/T4YQ50H0fH8
The US media & entertainment industries are increasing their ad spending as the health of the digital ad market thrives and exceeds expectations, and the total ad spend is projected to exceed $293 billion according to Insider Intelligence. Learn more: https://bit.ly/3nFD3nR
Remote patient monitoring has proven to reduce costs, while providing improved outcomes for patients. Insider Intelligence examines the benefits of RPM in the healthcare industry. https://hubs.la/H0YKK6x0
We are so honored and proud of this incredible accomplishment! Check out this piece by Insider Intelligence for details on our continuing growth ↘️ https://www.emarketer.com/content/insurify-scores-100m-online-insurance-shopping-takes-center-stage
From June 2020 to now, Olipop has seen its soda subscriptions grow from 500 to 5,000, according to eMarketer and Insider Intelligence 🤯 📈 The company isn’t stopping there! Olipop’s upcoming marketing campaigns will include a U.S. Olympic track star, Gabby Thomas! This move is part of the company’s latest initiative to increase brand awareness and improve its acquisition rate. Learn how Olipop is using influencer marketing to grow its subscription in this week’s article. Read more!👇 Who was your favorite Olympic athlete to watch this year? 💭 #marketing #influencermarketing #businesstrategy #ecommerce #DTC #olympics #gabbythomas #olipop #partnership #tokyo2020
More US consumers likely to continue shopping via #Ecommerce #SubscriptionModels https://bit.ly/3AdNpyL via Insider Intelligence
Here’s my #analysis on the #global #retailing #market today - Pls #seeandshare: http://bit.ly/2L4MWLk #marketing #marketingnews #retail #business #businessnews #online #onlineshopping #ecommerce #consumers #consumerbehavior #strategy #retailstrategy #advertising #mobilecommerce #retail #retailsales #digitalmarketing #commerce #marketingstrategy #marketingandadvertising #ecommerce #onlineretail #onlineretailers #onlineretailing #pandemic #COVID #COVID19 #covid19pandemic #covid19news #covid19impact #COVID_19 #coronavirusupdate #coronaviruspandemic #coronavirusnews #news #needtoknow #guide #medium eMarketer Insider Intelligence Insider Medium
For the first time, eMarketer has broken out the portion of US upfront digital ad spending that goes toward #connectedTV, and estimates that $4.51 billion will be spent on CTV, an almost 50% increase from last year. Insider Intelligence has the full forecast: https://bit.ly/2VHrukB
24/JULIO 📌 ¡Únete al EICOM DAY LATAM! 📲 La transformación digital de tu negocio. 📣 ¡El Instituto Europeo de Gestión Comercial EICOM llegó a Latam! 🔎 El EICOM DAY LATAM es una oportunidad única para conocer las mejores estrategias comerciales de los líderes del mercado latinoamericano, día 24 de julio de 2021. 👉 En un día de inmersión con Mariano Gomide de Faria CoFounder & CoCEO de VTEX, Eduardo Terra Presidente de la SBVC - Sociedade Brasileira de Varejo e Consumo, Alan M. Lerner, MSc. Director - Advisory, Consulting en KPMG, Zia Daniell Wigder Vicepresidente de Insider Intelligence & Founder de Grocery Shop y Angela Cearns CEO de True Twins. 📲 ¡Regístrate ahora! https://lp.commercesociety.com/eicom-day-latam/ ¡Da el primer paso para impactar la transformación digital de tu negocio!
Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Las Vegas Convention and Visitors Authority's Kate Wik, CMO, shares how the destination marketer is managing visitors’ pent-up demand and shorter booking windows. For more industry insights, visit https://emrktr.co/3e1gy5N. Made possible by MNTN Insider Intelligence