07/13/2016
THE RETIRING TYPE
The curious story of the man behind the London Underground’s signature font
https://www.1843magazine.com/content/arts/catherine-nixey/retiring-type
"IF YOU HAD been in London on a Monday afternoon in the 1920s, you might have spotted a dark-haired man with an Elgar moustache and a “remote, lost look in his eyes” standing near a bus stop. The man was Edward Johnston and his dreamy look, combined with his tweed coat and cherrywood walking stick, led people to take him for a hapless countryman, lost in the city. As his daughter said later, “The bus stop, he was told kindly, was further on; it was no use waiting there.”
It is one of those family tales that are cherished partly for their whiff of irony. Johnston not only knew where to stand for a bus and where it was going; he was the man who ensured that the rest of London did too. It was he who created the London Underground font, and honed its roundel, the circle with a line through it that appears on London buses, taxis, souvenir mugs and T-shirts. The font is now a symbol for London itself...."