Jake Heyen

Jake Heyen - Sharing news, products, & trends in health & fitness.
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02/07/2026

Comment “AWARDS” and I’ll send you the full list of 50+ award winners across 6 categories in health & fitness.

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The winners for the places & culture category (top 4 included in this video)👇

1. .honeyfarm wellness community on a regenerative farm.

2. F1 inspired racing event for runners.

3. Copenhagen-born fitness studio.

4. G1M Last Man Standing ultramarathon.

5. wellness membership & hotel.

6. NYC Bakery Run half marathon.

7. .nyc .nyc members club.

8. x Health Innovation Lab with .

9. fitness and recovery hotel.

10. .iron citywide hybrid racing series.

What was your favorite from the places & culture category?

02/05/2026

.life is no longer just a family friendly fitness club - it’s becoming a complete wellness ecosystem 👇

Diagnostics, longevity clinics, athletic events, the new LT Games.

And now? They’re shipping health straight to your door with their science-backed supplement line, LTH (.nutrition).

And it makes sense.

If training happens in the club, the nutrition that supports it should stay just as consistent at home.

Life Time has built an ecosystem that connects those pieces.

A journey that started nearly 25 years ago and has evolved to include the staple supplements you actually use.

Like protein, greens, sleep support, vitamins, and more.

And all formulated by dietitians and experts, and is third-party tested.

But here’s the part that most people miss…

You don’t need to be a Life Time member to buy these supplements.

Everyone can shop them in the club or online.

The point of all of this isn’t more products, it’s integration.

A connected wellness ecosystem that supports every part of a healthier, happier life.

02/04/2026

We need to talk about the $10,000 inner performance system that NFL quarterback JJ McCarthy uses 👇

So back at Michigan, JJ was obsessive about his pre-game routine.

He was one of the first major college athletes to talk openly about “inner performance”.

AKA training the mind and nervous system, not just managing stress when it shows up.

He would do long meditations and other things to quiet internal noise.

But the major thing he used in his final year at Michigan, was this performance system.

And that season, Michigan went on to win the national championship.

The following year, another college quarterback, Will Howard at Ohio State, used the Shiftwave in his preparation.

And they also went on to win the national title.

Now we’re even seeing this device used across pro sports, including the NFL.

But this isn’t just an expensive recovery chair.

Shiftwave is an inner performance system designed to support nervous system regulation.

It’s a zero gravity platform built with 18 vibromechanical transducers that coordinate:

- Whole-body vibration

- Guided breathwork

- Immersive audio

- Reduced sensory input

- Calm, supportive narration

All delivered in a single, synchronized experience.

And here’s why it’s helping people…

Your nervous system is the control panel for how clearly you think under pressure

Shiftwave helps you regulate that control panel.

This isn’t about recovery *from* performance, it’s about training internal conditions that performance depends on.

And that edge isn’t just for athletes.

Whether you’re stepping onto a field, into a boardroom, or have a demanding day - mental performance is part of how you show up.

02/03/2026

Comment “AWARDS” and I’ll send you the full article that includes 50+ winners across 6 categories for the best new products in health & fitness in 2025.

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The winners for the home & body category (top 4 included in this video)👇

1. Home environment monitor.

2. .methodiq telehealth dermatology platform.

3. toilet gut health sensor.

4. dental longevity practice.

5. .recovery Second Wind nasal strips.

6. Disconnect Tag for distractions.

7. .official 4D Laser Light Therapy Mask.

8. advanced filtered showerhead.

9. U-Scan Nutrio urine analysis device.

10. longevity skincare line.

11. PureVis 2 self-cleaning water bottle.

12. ni****ne alternative pouches.

What was your favorite home & body product that launched in 2025?

02/02/2026

HYROX () just announced a fitness cruise, but this thing is no vacation…

It’s a full on training camp at sea.

So this is part of something new called HYROX Experiences ().

And their first experience is this Cruise in Europe.

It starts in Palma de Mallorca. Then hits Marseille. Then Barcelona. Then back to Palma.

So yes, it is a real cruise.

But it’s also a full blown HYROX week.

They’re advertising 350 hours of expert led classes, challenges, and clinics.

They ever have group workouts built for up to 150 people at once.

And they’re teasing a HYROX race “in a format you have never seen before” with special athletes.

But it’s not just workouts…

There are panel talks, meet-and-greets, and a big pool deck party to close it out.

It’s also adults only, no kids on the ship.

Let’s zoom out - this is HYROX taking the “race weekend” and turning it into a premium travel experience.

Fitness racing AND wellness travel have both exploded in popularity.

So if this sells, don’t be surprised when other companies ride their wake.

01/30/2026

Comment "LAUNCH" to subscribe to for the latest health & fitness product launches - delivered every Thursday.

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This week’s best new product drops in health & fitness 👇

- NikeSKIMS launched their first footwear line. Called “Rift”, it’s a minimalist split-toe sneaker that is lifestyle driven and built for movement ( ).

- launched . An organic mattress brand that is made with no chemical components or synthetic flame retardants.

- .io officially launched their AI-driven personalized supplement platform. It uses whole-genome sequencing, blood biomarkers, wearable data, biometric data, and lifestyle inputs to create custom formulations.

- unveiled their first-ever carbon-plated running shoe. The Arc-4 will include a carbon progression plate, supercritical 247 foam, and a recycled mesh insole.

- launched micro-weighted leggings. Tights with built-in micro-weights along the lower leg for added resistance during runs, walks, or workouts.

01/29/2026

Comment “AWARDS” and I’ll send you the full article that includes 50+ winners across 6 categories for the best new products in health & fitness in 2025.

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The winners for the apparel & footwear category (top 4 included in this video)👇

1. Revive AC winter edition recovery shoe.

2. various apparel collections.

3. NikeSKIMS activewear collab ( ).

4. Euphoria running shoe.

5. Hybrid Capsule.

6. various collections.

7. x SC Elite shoe.

8. apparel re-launch.

9. Move Trainer shoe.

10. Terra.001 trail shoe.

What was your favorite apparel & footwear product that launched in 2025?

01/28/2026

This company just invented a wearable that listens to every breath you take.

So this is Alveos One (), the world’s first wearable that listens to your breathing.

Traditionally health wearables have been a wristband or ring, and they tell you what happened after the fact.

But Alveos built something completely different.

Here’s what it does:

- It uses acoustic sensing to track your breathing pattern directly in real-time, not just a wrist estimate.

- It clips magnetically to your clothing, so it’s closer to the source and easy to wear.

- It gives haptic feedback, so if your breathing gets shallow or stressed, you get a physical nudge.

- And there’s an AI coach that can guide routine and help you build calmer patterns over time.

Think of this less like a tracker and more like a trainer.

Because breathing is one of the only health signals you can change instantly.

So over time, you’re basically training a calmer default setting.

This product is a really unique innovation from Alveos ().

And fits the bigger shift we’re seeing of wearables getting more niche.

01/27/2026

Comment “AWARDS” and I’ll send you the full article that includes 50+ winners across 6 categories for the best new products in health & fitness in 2025.

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The winners for the fitness tech & tracking category (top 4 included in this video)👇

1. Ultra 1 treadmill

2. 5.0 & MG devices

3. supplement companion app

4. Supertrainer One smart running shoes

5. 2 strength training system

6. Smart Swim 2 Pro goggles

7. nutrition app feature

8. Vanguard performance AI glasses

9. StepTower fitness tower

10. app for athletic expression

11. .fitness AI powered fitness machine

What was your favorite fitness tech & tracking product that launched in 2025?

01/26/2026

.more just launched their new line of foundational supplements, built to solve the biggest problem in supplements that no one talks about → Absorption.

You can take the right supplement, at the right dose, every day.

But still get little to no benefit because a lot of supplements fail before they work.

Many popular ingredients have less than 1-2% absorption in traditional forms.

So sure brands are selling you the ingredient, but if you aren’t absorbing it, it means nothing.

And that’s where The Absorption Company comes in.

The whole reason they got started was to create absorbable solutions with supplements that actually work.

They just launched a new lineup of supplements that are up to 149x more absorbable.

- Berberine for metabolic support and weight management. 6.2x more absorbable.

- Vitamin D3 + K2 for mood, heart, and hormone health. 1.9x more absorbable.

- Curcumin for inflammation support. 149x more absorbable.

- Magnesium Glycinate for relaxation and recovery. 8x more absorbable.

- CoQ10 for cellular energy. 10x more absorbable.

To make these supplements more absorbable they leverage clinically proven technologies and methods such as:

- SNED

- Lymphatic delivery

- Proprietary Capsoil technology

- Chelated + liposomal dual systems

But what I really like about this launch and what The Absorption Company is doing.

They’re fixing the part that makes supplements feel like a coin flip.

Instead of selling us a new magic pill with miracle claims - they’re engineering the basics better so they actually work for us.

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