Gutenberg

10/02/2025

Happy Gandhi Jayanti from Gutenberg! His principles continue to inspire us to strive for a better world and lead with compassion and integrity.

09/25/2025

PR that delivers results follows a clear process: research, story, pitch, amplify, engage, and measure. These six steps make coverage measurable, consistent, and effective.

09/19/2025

Video is no longer optional. With 65% of people learning visually, video has become the most powerful tool for brand communication. From explainers that simplify ideas to testimonials that build trust, video connects in ways other formats cannot. Brands that want deeper engagement need video at the core of their strategy.

09/16/2025

Brand visibility ensures the audience notices a brand, but brand memory ensures they recall it when making a choice. With AI-powered campaigns becoming standard, the real challenge is building campaigns that last in people’s minds.

Here’s the difference:
- Visibility is reach. It gets attention in a crowded space.
- Memory is recall. It keeps the brand top-of-mind when decisions happen.
- AI powers both. From personalized storytelling to emotional connections, AI helps balance visibility with memory.

Read to know more: https://www.thegutenberg.com/blog/brand-visibility-vs-brand-memory-building-stickier-ai-campaigns-in-2025/

Discover how US marketers can balance brand visibility vs brand memory in 2025. Explore AI-driven brand campaigns, recall strategies, and GEO/SEO tips to build stickier ad campaigns with lasting impact.

09/12/2025

Many PR campaigns fail not because of poor ideas, but because they miss the fundamentals. A clear story, the right timing, and strong journalist relationships are the pillars of success.

Without these, even great ideas go unnoticed. If your business is planning a PR push, focus on these essentials. For measurable impact, our team builds PR strategies that get results.

09/10/2025

Is AI really replacing creativity in marketing, or is it enhancing it?

The truth is, AI supports human ideas, enables personalization at scale, and keeps campaigns authentic. When paired with smart strategy, it makes professionals even more valuable.

Curious to see how this works in action? Swipe to learn more.

09/09/2025

As AI takes a central role in campaign strategy, creativity, and personalization, the question is not whether machines can replace people, but how both can work together. The most impactful marketing in 2025 comes from a human-AI hybrid approach where emotional intelligence meets data-driven precision.

This blog explores how businesses can use hybrid creativity to:
✔ Deliver faster campaigns with deeper personalization
✔ Combine human storytelling with AI-powered insights
✔ Build marketing strategies that balance efficiency and originality

Read the full blog here: https://www.thegutenberg.com/blog/human-ai-hybrid-creativity-in-marketing-for-a-competitive-edge-in-2025/

Discover how hybrid creativity in marketing blends human insight with AI driven tools, to craft innovative campaigns, boost engagement, and future-proof brands in 2025.

09/05/2025

📊 B2B Reality Check: Tracking the wrong metrics creates pipeline problems

Most teams track: Traffic, followers, email opens, MQL volume
They should track: Sales pipeline, channel CAC, stage conversion, revenue influence

Marketing looks busy, sales sees nothing. Align metrics to actual outcomes for real growth.

Need smarter reporting for smarter growth? We help B2B teams track what matters.

(B2B marketing, marketing metrics, pipeline management, marketing ROI, sales alignment, marketing analytics, conversion tracking, lead generation, marketing measurement, sales metrics, CAC, customer acquisition, marketing performance, B2B strategy, revenue attribution)

09/04/2025

Strong brands aren’t built overnight.

A clear logo, consistent typography, aligned visuals, a defined voice, and a strong story make a brand memorable.

09/02/2025

Real-Time AI Data Storytelling: Using Live Visuals to Boost Credibility

Data alone does not inspire action. How it is presented makes the difference.
With AI-powered dashboards, interactive visuals, and real-time insights, businesses can turn numbers into compelling stories that audiences trust.

This blog explores how organizations can use AI data visualization tools to:
✔ Build credibility with live visuals
✔ Deliver insights that engage rather than overwhelm
✔ Strengthen decision-making with interactive storytelling

Read the full blog here: https://www.thegutenberg.com/blog/real-time-ai-data-storytelling-using-live-visuals-to-boost-credibility/

09/01/2025

Wishing everyone a meaningful and restful Labor Day.

Labor Day is a reminder of the collective strength that drives progress and builds stronger communities.

08/22/2025

AI is no longer a future trend, it’s transforming search engines now. With Google’s SGE (Search Generative Experience), conversational search, and authority-first rankings, the traditional SEO playbook has changed. Businesses that don’t adapt risk losing organic visibility.

Our latest blog covers the essential AI SEO best practices for 2025, see how your company can stay discoverable and relevant.

📖 Read the full article: https://www.thegutenberg.com/blog/what-businesses-need-to-know-about-ai-seo-best-practices-in-2025/

Learn the key AI SEO strategies businesses need in 2025 to stay visible, competitive, and discoverable in evolving search experiences