Clicky

Full Picture

Full Picture We are an award-winning media agency rooted in public relations, brand management, production & consulting. With offices in NYC + LA and services provided globally, we're a dynamic team of creative individuals with a results-driven passion for our craft.

Founded and led by Desiree Gruber, we help people and brands tell their stories, engage their audience and deliver outstanding results. Divisons: PR | Brand Management | Production | Consulting
📍: NY + LA

Operating as usual

Heading to the polls today? Know your rights.If you’re experiencing any problems, call the Election Protection Hotline:8...
11/03/2020

Heading to the polls today? Know your rights.

If you’re experiencing any problems, call the Election Protection Hotline:
866-OUR-VOTE
866-687-8683

#Election2020 #VOTE

10/14/2020

Meet Dose & Co:

✅ Seven premium collagen + protein blends designed to fit seamlessly into any daily routine.

✅ Redefining modern beauty.

✅ Available in the U.S. starting ✨TODAY✨ with new partner + global spokesperson Khloé Kardashian!

Ready for your daily dose (& co.)?
Shop now at us.doseandco.com

A true hero. An immeasurable loss. Forever Notorious. 💔 RIP #RuthBaderGinsburg
09/19/2020

A true hero. An immeasurable loss. Forever Notorious. 💔 RIP #RuthBaderGinsburg

We remember 🇺🇸 #NeverForget
09/11/2020

We remember 🇺🇸 #NeverForget

07/30/2020

If you think #WFH is challenging – try #IFH (interning from home)! While it hasn’t been * exactly * what any of us were planning on, we can’t thank our Summer Intern Class of 2020 enough for their hard work, talent, and for giving 110% on each and every Google Hangout 😉 #FullPicNextGen #FullPicCulture #NationalInternDay

07/04/2020

This year, Independence Day is far more complicated than fireworks and barbecues.

There is still much work to be done to create a different and better future — for all. #FourthOfJuly

We need change, and we need it now. #BlackLivesMatter
05/31/2020

We need change, and we need it now.
#BlackLivesMatter

05/21/2020
Labor of Love

Oh, BABY 🤰 A new type of reality show is about to be born … and you’ve never seen one like this before! Introducing Labor of Love - premiering TONIGHT at 9/8c on FOX! #LaborofLove #FullPicProductions

03/08/2020

It starts with us. Our individual actions, conversations, behaviors and mindsets can make an impact. Collectively, we can make change happen. Collectively, we can each help to create a gender equal world. #FullPicCulture #IWD2020 #EachforEqual

02/26/2020

When's the last time you started a good habit?

Meet Loops Beauty 🔁 A 10-minute experience to highlight the moments of the life you live. From purifying post-workout to recovering from a night out, and everything in between, Loops is there so you can check in without checking out.

Available now at LoopsBeauty.com!
#FullPicPR

From the master bathroom that broke the internet to the playroom that doubles as an art installation — welcome to Kim Ka...
02/03/2020
Step Inside Kim Kardashian West and Kanye West’s Boundary-Defying Home

From the master bathroom that broke the internet to the playroom that doubles as an art installation — welcome to Kim Kardashian West & #KanyeWest's minimal masterpiece in Los Angeles.

Designed in collaboration with #AxelVervoordt, step inside the boundary-defying home featured on the March cover of Architectural Digest.

With an assist from Axel Vervoordt and other international design luminaries, Kim Kardashian West and Kanye West transform a suburban California estate into an otherworldly oasis of purity and light

01/29/2020

Allow us to introduce Thrive Causemetics’ *newest* skincare innovation.

Defying Gravity Transforming Moisturizer melts into your skin to lock in all-day hydration to smooth, firm, lift and restore bounce – without ever feeling greasy or heavy.

Try now, thank us later. https://bit.ly/2tcBYdS

New year ... new clean, vegan & sustainable Frederic Fekkai 💁‍♀️#FOLLOWYOURHAIR(via WWD)
01/10/2020
Frédéric Fekkai Reintroduces His Namesake Brand

New year ... new clean, vegan & sustainable Frederic Fekkai 💁‍♀️
#FOLLOWYOURHAIR

(via WWD)

The modernized line, now billed as clean, vegan and sustainable, is set to launch at Target in January.

When kids get the meals they need, they're able to focus on achieving their dreams. Together we can stick a fork in hung...
12/19/2019

When kids get the meals they need, they're able to focus on achieving their dreams. Together we can stick a fork in hunger! Join Discovery and No Kid Hungry to #TurnUpFightHunger and provide 10 MILLION meals for kids living with hunger in the U.S.

Visit turnup.org to donate and connect kids with the meals they need to succeed. #10MillionPossibilities

"It's about changing everyone's mentality. Back in the day we didn't waste so much. Now everything is trash, trash and m...
12/10/2019
December Cover Star Alessandra Ambrosio On Her Mission To Save The Planet

"It's about changing everyone's mentality. Back in the day we didn't waste so much. Now everything is trash, trash and more trash. And everything ends up in the ocean. Soon our kids are going to be swimming in a sea of plastic. They're not going to enjoy anything that we did. That's the message I've been trying to express. People need to understand that it's not a joke, and it's not far away either - it's in front of us."

-Harper's Bazaar Arabia's December cover star Alessandra Ambrosio on her mission to save the planet

At the age of 38, Alessandra Ambrosio has already achieved more than most of us do in a lifetime, with accolades including super model, mother, designer and philanthropist under her belt. But the Brazilian-born star now faces up to her greatest ever challenge

You can't talk the 2010s without mentioning Kim Kardashian West at least once. From transcending the television show tha...
11/25/2019

You can't talk the 2010s without mentioning Kim Kardashian West at least once. From transcending the television show that made her famous to life as a brand and her political awakening, Kardashian West, featured on the cover of New York Magazine, discusses how she's been shaped by the last ten years.
https://bit.ly/2Oh5U0a

Active service members: our country's greatest assets.Veterans: your company's greatest assets.This #VeteransDay, it's n...
11/11/2019
#HireHonor

Active service members: our country's greatest assets.
Veterans: your company's greatest assets.

This #VeteransDay, it's not enough to thank the brave men and women who served in our Armed Forces. Today and every day, honor veterans by hiring veterans.

#HireHonor Call Of Duty Endowment

For the past 10 years, the Call of Duty Endowment has been committed to placing veterans into meaningful employment after their military service. This #Veter...

11/01/2019

20 years of #HeidiKlumHalloween makes for one out-of-this-world (literally!) party 🎃👻🧟‍♀️👨‍🚀🎃
Heidi Klum #HeidiKlumHalloween2019

Forget the trick, it's a TREAT seeing Kristen Bell, Dax Shepard and Maria Menounos looking spooktacular getting ready fo...
10/30/2019

Forget the trick, it's a TREAT seeing Kristen Bell, Dax Shepard and Maria Menounos looking spooktacular getting ready for #Halloween in Hanna Andersson! 🎃🎃🎃

"Business, for me, isn't just something I do. It's a purpose."Meet Suzy A Batiz: business shaman, spiritual leader and a...
10/29/2019
Suzy Batiz’s Empire of Odor

"Business, for me, isn't just something I do. It's a purpose."

Meet Suzy A Batiz: business shaman, spiritual leader and all around bada$$ female entrepreneur who inspires us ever day 🙌👏

(via The New Yorker Carina Chocano)

After making a fortune off Poo-Pourri, the serial entrepreneur is spreading her gospel of corporate mysticism.

How to drop the toxic crap that's weighing you down, a primer:1⃣: Visit Poo~Pourri's Giant Poo Tour - an out-of-this-wor...
10/24/2019

How to drop the toxic crap that's weighing you down, a primer:
1⃣: Visit Poo~Pourri's Giant Poo Tour - an out-of-this-world experiential activation that just launched in LA and is making it's way across America.
2⃣: Take a deep breath and think of what's holding you back.
3⃣: #LETTHAT💩GO!

You just *know* it's going to be a good hair day when you reach for these WINNERS in the 2019 Harper's Bazaar #HairAward...
10/23/2019

You just *know* it's going to be a good hair day when you reach for these WINNERS in the 2019 Harper's Bazaar #HairAwards:

-For big, bouncy, shampoo-commercial hair: The One by Fekkai The Uplifting One Shampoo + Conditioner

-To stop frizz before it starts: Living Proof No-Frizz Shampoo + Conditioner

-For hair that can pass as day one (or two, or three!): Living Proof Perfect hair Day Dry Shampoo

Came to Los Angeles to teleport into Reston for an exclusive screening of Impulse Show Season 2 - streaming now on YouTu...
10/16/2019

Came to Los Angeles to teleport into Reston for an exclusive screening of Impulse Show Season 2 - streaming now on YouTube Premium!

10/15/2019

Introducing the SKIMS Cotton Collection: Kim Kardashian West's essential underwear and lounge pieces made from ultra-soft and breathable cotton.

Available NOW at Skims.com

10/11/2019

Every girl has the right to reach her full potential, live her dreams and be anything she wants to be! We’re proud to support and empower future generations of girls and women to ensure we have a Girl Force that is unscripted and unstoppable! #DayOfTheGirl #InternationalDayOfTheGirl

Take time to care for yourself and those who are important to you. Be a friend. Reach out. Listening and supporting can ...
10/10/2019

Take time to care for yourself and those who are important to you. Be a friend. Reach out. Listening and supporting can changes lives. ❤️ #WorldMentalHealthDay

"We're really looking at how we can amplify our support, but also let the community know about what we do." - City Natio...
10/09/2019

"We're really looking at how we can amplify our support, but also let the community know about what we do." - City National Bank's Linda Duncombe, recognized in Variety's 2019 Women's Impact Report for making a positive impact in entertainment! BRAVA 🙌
bit.ly/35gggUB

10/08/2019

🚨ATTENTION NYC🚨
Sarah Flint's first-ever (and impossibly chic) Pop-Up Shop opens TODAY!

So, if you need something to fall head over heels in love with, #WalkLikeAWoman on over to 372 W Broadway in SoHo!

Everyone: Why is it *SO* hard to find clean haircare?!Us: *flips hair* 💁‍♀️ Allow us to introduce The Pure Collection by...
10/01/2019

Everyone: Why is it *SO* hard to find clean haircare?!

Us: *flips hair* 💁‍♀️ Allow us to introduce The Pure Collection by Frederic Fekkai The One by Fekkai - fragranced by nature, responsibly sourced, 95% naturally derived and FREE of sulfates, silicones, parabens and phthalates.

Shop it here >> https://bit.ly/2mFKDlF
#AtelierFekkai #YouAreTheOne

Is climate change stressing you out?Head to Positive Prescription with Dr. Samantha Boardman for ways to calm your eco-a...
09/27/2019

Is climate change stressing you out?
Head to Positive Prescription with Dr. Samantha Boardman for ways to calm your eco-anxiety ♻️🌎♻️ https://bit.ly/2m93hlV

Address

915 Broadway Fl 20
New York, NY
10010

Telephone

(212) 475-4068

Alerts

Be the first to know and let us send you an email when Full Picture posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Full Picture:

Videos

Category

About Us

Founded and led by Desiree Gruber, Full Picture is a media agency that helps individuals and brands tell their stories and engage their audiences. Since founding Full Picture in 1999, Desiree has been instrumental in building some of the world’s most notable brands including Victoria’s Secret, vitaminwater, and Living Proof, as well as strategically guiding the careers of high-profile personalities such as Heidi Klum, and advising clients like Google, AOL, and Condé Nast Entertainment.

Working across the fashion, lifestyle, beauty, entertainment, and technology verticals, Full Picture has grown into a robust media agency with highly diverse and specialized services, differentiating the agency from that of a traditional PR agency. Our four distinct sectors were born from a desire to execute top-tier in-house services and results. It is this passion for a creative hands-on approach that has allowed Full Picture to tell so many client stories from the pixel to the big picture.

PUBLIC RELATIONS: Through strategically crafted stand-out media moments, we expertly devise and execute client brand positioning, targeted press coverage, and best in class events across the fashion, lifestyle, beauty and entertainment industries.

BRAND MANAGEMENT: Ideas transform into quantifiable business opportunities through the creation of our meaningful partnerships and brand extensions, including endorsements, sponsorships, and licensing deals.

Nearby media companies


Other Media Agencies in New York

Show All

Comments

What to hear an inspiring story about never giving up & always going back to your mission? How can you build a brand without much capital? In our latest podcast episode, we interview the founder of Thrive Causemetics, Karissa Bodnar. This interview is chock full of information that we don’t think you’ll want to miss!!! https://thestylethatbindsus.com/from-shipping-out-of-a-seattle-apartment-to-a-multi-million-dollar-business-interview-with-karissa-bodnar-from-thrive-causemetics/ Full Picture
Throwback Thursday: The Victoria’s Secret Fashion Show 2018 http://bit.ly/2POUsu1 #Tbt #TBThursday #victoriassecret #victoriasecret #Fashionista #fashionhistory #Angels #supermodel #Final #model #beauty #beautiful Victoria's Secret Full Picture
Victoria's Secret celebrated the launch of their exclusive lingerie collection with Los Angeles-based, woman-owned and women-led fashion label, For Love & Lemons. Founders Laura Hall and Gillian Rose Kern alongside collection muses, entrepreneur Devon Lee Carlson and model Solange Van Doorn, hosted a dreamy garden luncheon in celebration of the collaboration. Victoria’s Secret will serve as the exclusive third-party retailer of For Love & Lemons lingerie. The collection will include an array of bras, panties, lingerie, sleepwear and lifestyle pieces for strong confident individuals who forge their own way and embrace a little adventure. From floral-embroidered lace, stunning corsets and custom trims and prints, this is not just a collection but a love letter from Los Angeles. The full collection is available at select Victoria’s Secret stores in the US and VictoriasSecret.com on September 20th, as well as select stores in the UK beginning September 27th. The Victoria's Secret and New Bond Street (London) Flagship stores will provide a unique store design experience via For Love & Lemons branded shop-in-shops, transporting customers into the playful and feminine world of the coveted fashion label. #FLLforVS #victoriassecret #lingerie #collection #forloveandlemons Full Picture
This year's event, part of Miami Swim Week, featured a model in a hijab, a former dancer in a wheelchair, and a slew of socially conscious fashion designers. #BizBash #BizBashFL #eventprofs Sports Illustrated Sports Illustrated Swimsuit Cindi Blair Productions, Turks and Caicos Productions Full Picture TARA, Ink.
"We all get no every day. If I took no and went home and didn’t try again, I wouldn’t be sitting here today, I wouldn’t have all of the things that I’ve done," says Desiree Gruber, the Founder and CEO of NYC-based Public Relations agency Full Picture. Read more about what she has to say about balancing a busy schedule and the importance of learning how to tell your own story. #walklikeawoman
Victoria's Secret unveiled the all new Fall Collection with simultaneous appearances by the Angels in five cities across the United States. The Angels hosted Fall Collection Trunk Shows exclusively for Angel Card Holders at top Victoria’s Secret Stores. Grace Elizabeth was at the Victoria's Secret store on 5th Avenue in New York. Inspired by the heritage of Victoria’s Secret, the new Fall Collection features timeless Luxe Lingerie pieces, including unlined bras, bralettes, bodysuits, and high-waist panties to build this season’s must-have modern wardrobe. The all new collection is designed with fashion and femininity in mind featuring sheer floral lace, luxurious silk, sensual satin, animal prints and elegant new details meant to be styled and seen. Additionally, the new Fall Collection includes the most-loved Incredible Bra in all-new styles and colors. The new Lace Plunge frame features softer fabric and delicate lace. On Saturday, August 17 in an additional 400 Victoria’s Secret Stores nationwide, Angel Credit Card Holders and their friends are invited to an all-day shopping event that will include exclusive gifts, styling tips and the Victoria’s Secret signature bra fit experience. For a complete list of participating stores and to become an Angel Card Holder, visit www.VictoriasSecret.com/Angel-Card . . . . . . #victoriassecret #graceelizabeth #store #fall #collection #lingerie #supermodel #model #sleepwear #underwear #sexy #women #womenswear #fashion #style #beauty #bestoftheday Full Picture
Victoria's Secret unveiled the all new Fall Collection with simultaneous appearances by the Angels in five cities across the United States. The Angels hosted Fall Collection Trunk Shows exclusively for Angel Card Holders at top Victoria’s Secret Stores. Sara Sampaio was at the Victoria's Secret store on North Michigan Avenue, Chicago. Inspired by the heritage of Victoria’s Secret, the new Fall Collection features timeless Luxe Lingerie pieces, including unlined bras, bralettes, bodysuits, and high-waist panties to build this season’s must-have modern wardrobe. The all new collection is designed with fashion and femininity in mind featuring sheer floral lace, luxurious silk, sensual satin, animal prints and elegant new details meant to be styled and seen. Additionally, the new Fall Collection includes the most-loved Incredible Bra in all-new styles and colors. The new Lace Plunge frame features softer fabric and delicate lace. On Saturday, August 17 in an additional 400 Victoria’s Secret Stores nationwide, Angel Credit Card Holders and their friends are invited to an all-day shopping event that will include exclusive gifts, styling tips and the Victoria’s Secret signature bra fit experience. For a complete list of participating stores and to become an Angel Card Holder, visit www.VictoriasSecret.com/Angel-Card . . . . . . #victoriassecret #sarasampaio #store #fall #collection #lingerie #supermodel #model #sleepwear #underwear #sexy #women #womenswear #fashion #style #beauty #bestoftheday Full Picture
Victoria's Secret unveiled the all new Fall Collection with simultaneous appearances by the Angels in five cities across the United States. The Angels hosted Fall Collection Trunk Shows exclusively for Angel Card Holders at top Victoria’s Secret Stores. Barbara Palvin was at the Victoria's Secret store in Aventura, Miami. Inspired by the heritage of Victoria’s Secret, the new Fall Collection features timeless Luxe Lingerie pieces, including unlined bras, bralettes, bodysuits, and high-waist panties to build this season’s must-have modern wardrobe. The all new collection is designed with fashion and femininity in mind featuring sheer floral lace, luxurious silk, sensual satin, animal prints and elegant new details meant to be styled and seen. Additionally, the new Fall Collection includes the most-loved Incredible Bra in all-new styles and colors. The new Lace Plunge frame features softer fabric and delicate lace. On Saturday, August 17 in an additional 400 Victoria’s Secret Stores nationwide, Angel Credit Card Holders and their friends are invited to an all-day shopping event that will include exclusive gifts, styling tips and the Victoria’s Secret signature bra fit experience. For a complete list of participating stores and to become an Angel Card Holder, visit www.VictoriasSecret.com/Angel-Card . . . . . . #victoriassecret #barbarapalvin #store #fall #collection #lingerie #supermodel #model #sleepwear #underwear #sexy #women #womenswear #fashion #style #beauty #bestoftheday Full Picture
Congratulations Team USA on your record 4th World Cup Championship! 🇺🇸🇺🇸🇺🇸🇺🇸 . . . . . . . USWNT Sports Illustrated Swimsuit Megan Rapinoe Alex Morgan TARA, Ink. Full Picture Quinn Christine Cherbonnier Beauty Abby Dahlkemper #USA #USWNT #SISWIM #Soccer #Champions #TeamUSA #victory #swim #swimsuit #bestoftheday
It was great to be invited to the ForbesWomen’s Summit in New York. We met and heard from so many amazing women including Aileen Lee (Managing Partner of Cowboy Ventures), Nina Shaw (Time's Up Cofounder), Desiree Gruber (CEO of Full Picture) & Esther Wojcicki (author). It was particularly interesting to speak to and learn from women directly involved in the Time’s Up movement. #forbes #forbeswomen #everestbasecamp #nepal #nepalguides #equalpay #ethicaltourism #nepaltours
Welcome, Desiree Gruber, CEO & Founder of Full Picture and Co-Founder of DGNL Ventures. Full Picture has been instrumental in building some of the world’s most notable brands across fashion, entertainment, technology, and retail, including Victoria's Secret, Vitamin Water and Living Proof. She also advises clients such as Google, AOL, and Condé Nast Entertainment. Join us next month: https://techonomy.com/conf/techonomy-nyc-2019/program/?utm_source=facebook&utm_medium=social&utm_campaign=nyc19
Sports Illustrated Swimsuit (SI Swimsuit) reveals this year’s covers, each one featuring a single model: Tyra Banks, supermodel, entrepreneur and media mogul; Alex Morgan, US National Women’s Soccer team star and Olympic gold medalist; and Camille Kostek, 2018 SI Swimsuit Model Search winner and SI Swimsuit Rookie this year. SI Swimsuit is on sale now. SI Swimsuit will head to Miami to celebrate the 2019 issue with the ultimate consumer facing event, ‘SI Swimsuit on Location’. The two-day, ticketed exhibition will bring SI Swimsuit to life with an inspiring and deeper look into one of the most iconic brands in the world. Fans will have the opportunity to participate in exciting, stimulating and one-of-a-kind installations and experiences to explore and uncover a deeper definition of what it means to be beautiful. This will also be the first chance for potential Model Search participants to get ahead of the next SI Swimsuit open casting call. They will have the opportunity to meet with editors, see what it is like to live the SI Swimsuit lifestyle and get tips on how to create video submissions from this year’s SI Swim Search finalists. From those videos, the SI Swimsuit team, joined by Kate Upton, will invite a lucky selection of women to experience a few on-site surprises, have an opportunity to advance to Round #2 of the SI Swim model search in July, and to participate in Upton’s Strong4Me Fitness, which is 12-week at-home workout program. For additional information and to purchase general admission and VIP tickets visit: www.SwimsuitOnLocation.com. Sports Illustrated Swimsuit Tyra Banks Camille Kostek Alex Morgan Full Picture TARA, Ink. #siswim #sportsillustrated #swim #swimsuit #swimwear #style #beauty #beautiful #women #womensfashion #womenempowerment #tyrabanks #cover #model #supermodel #fashion #beach #summer